{"id":15495,"date":"2026-02-20T07:06:12","date_gmt":"2026-02-20T07:06:12","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"meta-amm-tenjin","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/tr\/docs\/meta-amm-tenjin\/","title":{"rendered":"Meta Advanced Mobile Measurement (AMM)"},"content":{"rendered":"

<\/a>What is Meta AMM?<\/strong><\/h3>\n

Meta\u2019s Advanced Mobile Measurement (AMM)<\/strong> program allows advertisers to access row-level data<\/strong> for app install and post-install events from Meta platforms (Facebook, Instagram, etc.). This data includes anonymized device-level information that can be used for in-depth analysis, LTV modeling, and optimization across your own BI stack.<\/p>\n

Due to privacy policies and data sharing restrictions, this data is only available to advertisers who have signed Meta’s AMM agreement.<\/p>\n

<\/a>How to Get Row-Level Data from Tenjin with AMM?<\/strong><\/h2>\n

Tenjin can deliver row-level attribution and event data from Meta to you, in accordance with Meta\u2019s policies. You can accept the terms from here<\/u><\/a>.<\/p>\n

There are a few different methods to access this data:<\/p>\n

Currently, this is only supported via S2S callbacks and Live Ops. Additional methods will be added in the future.<\/p>\n

<\/a>1. Server-to-Server (S2S) Callbacks to your own servers<\/strong><\/h3>\n

As per Meta’s AMM terms, Meta row-level data via MMP should be used to send this data to only your own servers and not any other 3rd party servers.<\/p>\n

    \n
  1. \n

    Go to the CONFIGURE -> Apps<\/strong> tab and click on your app. Click on Callbacks<\/strong> tab.<\/p>\n<\/li>\n<\/ol>\n

    \"<\/p>\n

      \n
    1. \n

      Under the Callbacks tab, select Meta channel and ensure to have signed the AMM terms linked in the Settings tab.<\/p>\n<\/li>\n<\/ol>\n

      \"<\/p>\n

      3. Once step 2 is completed, select the S2S Callbacks<\/strong> tab on the top.<\/p>\n

      \"<\/p>\n

      4. Click on Add A S2S Callback<\/strong>.<\/p>\n

      5. Checkmark the option Is this a first-party (your own) endpoint?<\/strong>.<\/p>\n

      \"<\/p>\n

      6. Add your URL endpoint with the relevant macros needed from the list shown on the right panel, and click Save Callback<\/strong>.<\/p>\n

      \"<\/p>","protected":false},"excerpt":{"rendered":"

      What is Meta AMM? Meta’s Advanced Mobile Measurement (AMM) program allows advertisers to access row-level data for app install and post-install events from Meta platforms (Facebook, Instagram, etc.). This data includes anonymized device-level information that can be used for in-depth analysis, LTV modeling, and optimization across your own BI stack. Due to privacy policies and…<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[239],"glossaries":[],"doc_tag":[],"class_list":["post-15495","docs","type-docs","status-publish","hentry","doc_category-attribution-tools"],"acf":[],"year_month":"2026-07","word_count":259,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/tr\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Attribution Tools","term_url":"https:\/\/tenjin.com\/tr\/docs\/category\/attribution-tools\/"}],"doc_tag_info":[],"yoast_head":"\nMeta Advanced Mobile Measurement (AMM) | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to integrate Meta Advanced Mobile Measurement with Tenjin for improved attribution and campaign reporting.\" \/>\n<meta name=\"robots\" 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