{"id":15500,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:29","modified_gmt":"2026-06-15T10:28:29","password":"","slug":"skadnetwork-faq","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/tr\/docs\/skadnetwork-faq\/","title":{"rendered":"SKAdNetwork (SKAN) FAQ"},"content":{"rendered":"

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Does Tenjin offer a Single Source of Truth (SSOT) product for iOS?<\/h5><\/div><\/div><\/div>
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Currently, we do not provide the SSOT product for iOS. Our assessment has shown that SSOT estimates are not reliable souce for essential UA decisions (as they create too many false positives) and could be interpreted as a violation of Apple’s privacy and data usage policies.<\/p>\n\n\n\n

What is SSOT?<\/h5>\n\n\n\n

SSOT takes SKAdNetwork data and combines it together with deterministic attribution in attempt to de-duplicate users and provide an estimate for campaign performance.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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I was told by Attribution partner A that they are a certified SKAdNetwork. Are you a certified SKAdNetwork?<\/h5><\/div><\/div><\/div>
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There is no such thing as certification by SKAdNetwork. In Apple\u2019s documentation<\/a>, attribution partners are not mentioned as part of SKAdNetwork.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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What do I, as an app developer, need to do to run iOS 14 compatible campaigns?<\/h5><\/div><\/div><\/div>
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First, you need to release an update of your iOS app compatible with iOS 14 using the latest Tenjin SDK, and make sure you are sending us your conversion value. App developers have the flexibility to decide the Conversion Values. If you need ideas on what to map to conversion value, Tenjin can provide you with trainings.

Next, you need to make sure your apps are linked to the SK Apps in order for us to correctly process and assign their SK Ad Network data. To do this, on your Tenjin dashboard go to Configure -> Apps -> Your app, and click on “Verify Ownership” under SK Ad Network Status (screenshot below). You will get a confirmation from Tenjin once the request is reviewed.<\/p>\n\n\n\n

\"Screen<\/figure>\n<\/div><\/div><\/div>\n\n\n\n
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Can the ATT consent popup be preceded by the custom popup by the app developer (to encourage the user to accept the consent)?<\/h5><\/div><\/div><\/div>
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Yes, you can decide on the timing to show the popup, but in the context of attribution we will collect the IDFA at the first app open so the popup should be at that moment to increase the rate of attribution based on IDFA.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Do I need to do anything on the monetization side for SkAdnetwork to work?<\/h5><\/div><\/div><\/div>
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Yes, if you monetize via ads, your app will be a \u201csource-app\u201d as per Apple language, and you need to add to the list file the SKADnetwork ID of each monetization channel you are working with. See this<\/a> page for further details.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Why are there some SKAdNetwork postbacks with conversion value NULL?<\/h5><\/div><\/div><\/div>
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(1) registerAppForAdNetworkAttribution()<\/code>: (This method is already deprecated, so it only applies if you use the old version of SDKs). This method should be called at first launch and register the user for attribution. If the user is from a signed ad, a postback will be fired in the following hours notifying the ad network of this app install.<\/p>\n\n\n\n

(2) “meets Apple’s privacy threshold” – Irrespective of what happens in condition (1) above, Apple can decide to set CV=NULL in the postback. Initially, a single campaign for an app will have ALL postbacks with CV=null. After about 50-100 postbacks for that app+campaign, the CV can be non-NULL. At this point the privacy threshold is met, and condition (1) is the only reason future CVs for this campaign may remain NULL.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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How does the count of conversion value that I see in Tenjin SK AdNetwork tab relate to reported and\/or tracked installs from Tenjin User Acquisition tab?<\/h5><\/div><\/div><\/div>
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The count of conversion value from the SK Ad Network tab in Data Exporter will reflect the number of installs attributed by SK Adnetwork. This number of SKAd installs is not directly comparable to tracked or reported installs because:<\/p>\n\n\n\n