{"id":15502,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:30","modified_gmt":"2026-06-15T10:28:30","password":"","slug":"spend","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/tr\/docs\/spend\/","title":{"rendered":"Ad Spend"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><h2><a id=\"_ypbyuxrpv88v\"><\/a>How to analyze &#8220;Spend&#8221; in the User Acquisition Report<\/h2><p>Tenjin has a dedicated view for analyzing your spend data for different campaigns in the User Acquisition Report. In this section, you will be able to drill down into your spend metrics, and access different charts related to your spend usage.<\/p><h3><a id=\"_o5tucx4jhzvh\"><\/a><strong>How can you access the &#8220;Spend&#8221; view in the User Acquisition Report?&nbsp;<\/strong><\/h3><p>You can access this view by going into ANALYZE \u2192 User Acquisition tab and choosing Spend from the drop down menu.<\/p><p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif?ssl=1\" class=\"fr-fil fr-dib\" style=\"width: 885px;\"><\/p><h3><a id=\"_4wv8523j2r8u\"><\/a><strong>What metrics can you access in the &#8220;Spend&#8221; view of the User Acquisition Report?&nbsp;<\/strong><\/h3><p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"A picture containing text, plot, line, screenshot  Description automatically generated\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/spend-image-zhhe1tys.png?ssl=1\" class=\"fr-fic fr-dii\" style=\"width: 865px;\"><\/p><p>You can also analyze spend metrics such as <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-install-cpi\" rel=\"nofollow\" translate=\"no\">CPI<\/a>, <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-click-cpc\" rel=\"nofollow\" translate=\"no\">CPC<\/a>, <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-1000-impressions-cpm\" rel=\"nofollow\" translate=\"no\">CPM<\/a>, etc under this view for a given date range. This allows you to gain valuable insights into how your <a href=\"https:\/\/docs.tenjin.com\/docs\/glossary-spend\" rel=\"nofollow\" translate=\"no\">spend<\/a> metrics are changing over time in order to make bid adjustments.<\/p><p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"A screenshot of a graph  Description automatically generated with low confidence\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/spend-image-rsi6drgc.png?ssl=1\" class=\"fr-fic fr-dii\" style=\"width: 1451px;\"><\/p><p><br><\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>How to analyze &#8220;Spend&#8221; in the User Acquisition ReportTenjin has a dedicated view for analyzing your spend data for different campaigns in the User Acquisition Report. In this section, you will be able to drill down into your spend metrics, and access different charts related to your spend usage.How can you access the &#8220;Spend&#8221; view&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15502","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":139,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/tr\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/tr\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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