{"id":15585,"date":"2026-02-23T00:49:02","date_gmt":"2026-02-23T00:49:02","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&p=15585"},"modified":"2026-06-15T10:28:28","modified_gmt":"2026-06-15T10:28:28","password":"","slug":"pai-attribution","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/tr\/docs\/pai-attribution\/","title":{"rendered":"Measuring Preload Campaign with Google Play Auto-Install (PAI)"},"content":{"rendered":"

What is a PAI Campaign?<\/strong><\/h2>\n\n\n\n

In Google Play Auto-Install (PAI)<\/strong> campaigns, Original Equipment Manufacturers (OEMs), mobile carriers, and app discovery partners preload or suggest apps during a device\u2019s first activation (the \u201cout-of-the-box\u201d experience). This allows advertisers to reach users at the very moment they start using their new phone, without running traditional online ads.<\/p>\n\n\n\n

How Attribution Works:<\/strong> Unlike standard campaigns that rely on ad clicks, PAI uses the Google Play Install Referrer API<\/strong>.<\/p>\n\n\n\n

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  1. The OEM or carrier passes a specific tracking string (containing the utm_campaign) to the Google Play Store when the app is installed.<\/li>\n\n\n\n
  2. When the user opens the app, the Tenjin SDK fetches this string directly from the Play Store.<\/li>\n\n\n\n
  3. Tenjin matches this referrer data to attribute the install deterministically.<\/li>\n<\/ol>\n\n\n\n

    Pre-requisites<\/strong><\/h2>\n\n\n\n

    To ensure Tenjin can capture PAI attribution data, refer to the Tenjin Android SDK documentation<\/a> and confirm that the Google Play Install Referrer library is added to your app\u2019s build.gradle dependencies.<\/p>\n\n\n\n

    Supported Partners<\/strong><\/h2>\n\n\n\n

    Common partners that support PAI campaigns include:<\/p>\n\n\n\n