{"id":18671,"date":"2026-09-21T18:27:56","date_gmt":"2026-09-21T18:27:56","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&p=18671"},"modified":"2026-10-09T04:46:32","modified_gmt":"2026-10-09T04:46:32","password":"","slug":"how-to-setup-re-engagement-measurement","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/tr\/docs\/how-to-setup-re-engagement-measurement\/","title":{"rendered":"How to Set Up Mobile App Retargeting and Re-engagement Measurement"},"content":{"rendered":"
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Retargeting, Re-engagement, and Reattribution<\/b><\/h2>\n

Retargeting<\/strong> is the campaign you run to bring existing or former users back to your app.<\/p>

<\/p>

Re-engagement Attribution<\/strong> is how Tenjin measures and credits eligible returns driven by those campaigns.<\/p>

<\/p>

\nSome mobile measurement platforms use the term reattribution for comparable returning-user crediting flows. In Tenjin, for qualifying reactivations and reinstalls we use Re-engagement Attribution<\/strong> as a measure. <\/p>

<\/p>

For a more in-depth explanation of these terms, please see our glossary entry Re-engagement<\/a>.<\/p><\/span><\/div>\n\n\n\n

Before you start<\/h2>\n\n\n\n

To measure Re-engagement from a mobile app retargeting campaign, Tenjin needs to to first identify an eligible paid engagement and then a qualifying return to your app.<\/p>\n\n\n\n

A qualifying return can be:<\/p>\n\n\n\n