{"id":18729,"date":"2026-09-25T18:07:54","date_gmt":"2026-09-25T18:07:54","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&#038;p=18729"},"modified":"2026-09-25T18:07:54","modified_gmt":"2026-09-25T18:07:54","password":"","slug":"column-definitions-for-raw-data","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/tr\/docs\/column-definitions-for-raw-data\/","title":{"rendered":"Column Definitions for Raw Data"},"content":{"rendered":"<p class=\"wp-block-paragraph\">RDE and CDE exports use the same columns. The columns in your file depend on the event types you select. A column can be empty when it doesn&#8217;t apply to a row or the data isn&#8217;t available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Column definitions<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Column<\/th>\n<th>Type<\/th>\n<th>Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>acquired_at<\/td>\n<td>timestamp<\/td>\n<td>When the user was acquired (attributed).<\/td>\n<td>2026-08-20 09:00:00<\/td>\n<\/tr>\n<tr>\n<td>ad_mediation_ad_format<\/td>\n<td>string<\/td>\n<td>Ad format of the impression, such as banner, interstitial, rewarded, native, or MREC.<\/td>\n<td>Rewarded<\/td>\n<\/tr>\n<tr>\n<td>ad_mediation_network<\/td>\n<td>string<\/td>\n<td>Ad network that served the impression.<\/td>\n<td>AdMob<\/td>\n<\/tr>\n<tr>\n<td>ad_mediation_placement<\/td>\n<td>string<\/td>\n<td>Ad placement name or ID.<\/td>\n<td>rewarded_home<\/td>\n<\/tr>\n<tr>\n<td>ad_mediation_provider<\/td>\n<td>string<\/td>\n<td>Mediation platform that reported the impression.<\/td>\n<td>max<\/td>\n<\/tr>\n<tr>\n<td>ad_mediation_revenue_microcents<\/td>\n<td>bigint<\/td>\n<td>Impression revenue in USD microcents. Divide by 100,000,000 to get USD.<\/td>\n<td>22000 (= USD 0.00022)<\/td>\n<\/tr>\n<tr>\n<td>ad_network_name<\/td>\n<td>string<\/td>\n<td>Ad network of the attributed campaign.<\/td>\n<td>Google Ads<\/td>\n<\/tr>\n<tr>\n<td>advertising_id<\/td>\n<td>string<\/td>\n<td>Advertising ID: IDFA on iOS, GAID on Android, Fire Advertising ID on Amazon, OAID on other Android stores. Empty when the user limits ad tracking or doesn&#8217;t allow tracking.<\/td>\n<td>29eeb1610fe74997b6d53f02e9711f8c<\/td>\n<\/tr>\n<tr>\n<td>analytics_installation_id<\/td>\n<td>string<\/td>\n<td>Tenjin ID for the app installation. Changes when the app is reinstalled.<\/td>\n<td>f024e65f3dd94f16983726bcef192d68<\/td>\n<\/tr>\n<tr>\n<td>app_id<\/td>\n<td>string<\/td>\n<td>Tenjin app ID.<\/td>\n<td>ee270433-b7da-4e0f-9b03-8dd25d89da49<\/td>\n<\/tr>\n<tr>\n<td>app_name<\/td>\n<td>string<\/td>\n<td>App name in Tenjin.<\/td>\n<td>Word Search<\/td>\n<\/tr>\n<tr>\n<td>app_version<\/td>\n<td>string<\/td>\n<td>App version.<\/td>\n<td>3.2.1<\/td>\n<\/tr>\n<tr>\n<td>attributable<\/td>\n<td>boolean<\/td>\n<td>Whether the click or impression could be used for attribution.<\/td>\n<td>true<\/td>\n<\/tr>\n<tr>\n<td>attribution_strategy<\/td>\n<td>string<\/td>\n<td>How the user was attributed, such as click or impression.<\/td>\n<td>click<\/td>\n<\/tr>\n<tr>\n<td>bundle_id<\/td>\n<td>string<\/td>\n<td>iOS bundle ID or Android package name.<\/td>\n<td>com.example.game<\/td>\n<\/tr>\n<tr>\n<td>campaign_id<\/td>\n<td>string<\/td>\n<td>Tenjin campaign ID. Empty for organic users.<\/td>\n<td>b1d67331-204b-4ee3-9cac-7c0f0f33b5bf<\/td>\n<\/tr>\n<tr>\n<td>campaign_name<\/td>\n<td>string<\/td>\n<td>Campaign name. Empty for organic users.<\/td>\n<td>US_iOS_WordSearch_Q1<\/td>\n<\/tr>\n<tr>\n<td>coarse_conversion_value<\/td>\n<td>string<\/td>\n<td>SKAN coarse conversion value: low, medium, or high.<\/td>\n<td>medium<\/td>\n<\/tr>\n<tr>\n<td>conversion_value<\/td>\n<td>integer<\/td>\n<td>SKAN fine conversion value (0\u201363).<\/td>\n<td>33<\/td>\n<\/tr>\n<tr>\n<td>country<\/td>\n<td>string<\/td>\n<td>Two-letter country code.<\/td>\n<td>US<\/td>\n<\/tr>\n<tr>\n<td>created_at<\/td>\n<td>timestamp<\/td>\n<td>When the event happened.<\/td>\n<td>2026-08-24 14:32:00<\/td>\n<\/tr>\n<tr>\n<td>creative_id<\/td>\n<td>string<\/td>\n<td>Tenjin creative ID.<\/td>\n<td>c1d2e3f4-a5b6-7890-c1d2-e3f4a5b67890<\/td>\n<\/tr>\n<tr>\n<td>creative_name<\/td>\n<td>string<\/td>\n<td>Creative name.<\/td>\n<td>spring_video_01<\/td>\n<\/tr>\n<tr>\n<td>currency<\/td>\n<td>string<\/td>\n<td>Currency code of the transaction.<\/td>\n<td>USD<\/td>\n<\/tr>\n<tr>\n<td>customer_user_id<\/td>\n<td>string<\/td>\n<td>Your user ID, if you set one in the SDK or S2S integration.<\/td>\n<td>user_12345<\/td>\n<\/tr>\n<tr>\n<td>developer_device_id<\/td>\n<td>string<\/td>\n<td>IDFV on iOS, App Set ID on Android.<\/td>\n<td>b6bc48fe0ce949e4b229ce6c55663fca<\/td>\n<\/tr>\n<tr>\n<td>device<\/td>\n<td>string<\/td>\n<td>Device model.<\/td>\n<td>iPhone15,2<\/td>\n<\/tr>\n<tr>\n<td>engaged_at<\/td>\n<td>timestamp<\/td>\n<td>When the attributed click or impression happened.<\/td>\n<td>2026-08-19 17:32:00<\/td>\n<\/tr>\n<tr>\n<td>engagement_type<\/td>\n<td>string<\/td>\n<td>Type of the attributed engagement: click or impression.<\/td>\n<td>click<\/td>\n<\/tr>\n<tr>\n<td>event<\/td>\n<td>string<\/td>\n<td>Event name: open for app opens, your event name for custom events, or the subscription status (see Subscription event values).<\/td>\n<td>level_complete<\/td>\n<\/tr>\n<tr>\n<td>event_type<\/td>\n<td>string<\/td>\n<td>Row type: event, purchase, subscription, click, impression, install, or reinstall.<\/td>\n<td>purchase<\/td>\n<\/tr>\n<tr>\n<td>fraud_processed_at<\/td>\n<td>timestamp<\/td>\n<td>When Tenjin flagged the record as fraud.<\/td>\n<td>2026-08-24 14:35:12<\/td>\n<\/tr>\n<tr>\n<td>fraud_reason_code<\/td>\n<td>string<\/td>\n<td>Why Tenjin flagged the record as fraud.<\/td>\n<td>FRAUDULENT_PURCHASE<\/td>\n<\/tr>\n<tr>\n<td>fraud_rule_id<\/td>\n<td>string<\/td>\n<td>ID of the fraud rule that flagged the record.<\/td>\n<td>5948c959-ba2e-4b9c-b365-bbd5e8b88341<\/td>\n<\/tr>\n<tr>\n<td>iab_tcf<\/td>\n<td>string<\/td>\n<td>IAB TCF purpose-consent string from the device.<\/td>\n<td>11011<\/td>\n<\/tr>\n<tr>\n<td>ip_address<\/td>\n<td>string<\/td>\n<td>IP address of the device.<\/td>\n<td>203.0.113.10<\/td>\n<\/tr>\n<tr>\n<td>limit_ad_tracking<\/td>\n<td>integer<\/td>\n<td>1 if the user limits ad tracking, 0 if not.<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>lock_window<\/td>\n<td>boolean<\/td>\n<td>SKAN flag to lock the conversion window early.<\/td>\n<td>false<\/td>\n<\/tr>\n<tr>\n<td>os_version<\/td>\n<td>string<\/td>\n<td>Operating system version.<\/td>\n<td>17.6<\/td>\n<\/tr>\n<tr>\n<td>platform<\/td>\n<td>string<\/td>\n<td>App platform: ios, android, amazon, or android_other.<\/td>\n<td>android<\/td>\n<\/tr>\n<tr>\n<td>price<\/td>\n<td>double<\/td>\n<td>Price per unit, in the transaction currency.<\/td>\n<td>9.99<\/td>\n<\/tr>\n<tr>\n<td>product_id<\/td>\n<td>string<\/td>\n<td>Store product ID.<\/td>\n<td>com.example.game.coinpack1<\/td>\n<\/tr>\n<tr>\n<td>purchase_state<\/td>\n<td>integer<\/td>\n<td>Receipt validation result (see purchase_state values).<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>quantity<\/td>\n<td>integer<\/td>\n<td>Number of units purchased.<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>receipt<\/td>\n<td>string<\/td>\n<td>Store receipt of the purchase. On iOS, a Base64-encoded App Store receipt. On Android, the Google Play purchase data as JSON.<\/td>\n<td>iOS: MIIT0wYJKoZIhvcNAQcC&#8230; ; Android: {&#8220;orderId&#8221;:&#8221;GPA.0000-0000-0000-00000&#8243;, &#8230;}<\/td>\n<\/tr>\n<tr>\n<td>referrer<\/td>\n<td>string<\/td>\n<td>Install referrer (Android).<\/td>\n<td>utm_source=example<\/td>\n<\/tr>\n<tr>\n<td>remote_campaign_id<\/td>\n<td>string<\/td>\n<td>Campaign ID from the ad network.<\/td>\n<td>6026825090762<\/td>\n<\/tr>\n<tr>\n<td>remote_click_id<\/td>\n<td>string<\/td>\n<td>Click or impression ID from the ad network.<\/td>\n<td>network_click_123<\/td>\n<\/tr>\n<tr>\n<td>remote_creative_id<\/td>\n<td>string<\/td>\n<td>Creative ID from the ad network.<\/td>\n<td>23851234567890123<\/td>\n<\/tr>\n<tr>\n<td>revenue<\/td>\n<td>bigint<\/td>\n<td>Net revenue in USD cents, after the store&#8217;s cut. Divide by 100 to get USD.<\/td>\n<td>699<\/td>\n<\/tr>\n<tr>\n<td>sdk_version<\/td>\n<td>string<\/td>\n<td>Tenjin SDK version.<\/td>\n<td>1.17.4<\/td>\n<\/tr>\n<tr>\n<td>site_id<\/td>\n<td>string<\/td>\n<td>Sub-publisher or source app ID from the ad network.<\/td>\n<td>publisher_42<\/td>\n<\/tr>\n<tr>\n<td>source_campaign_id<\/td>\n<td>string<\/td>\n<td>Tenjin ID of the campaign the user was attributed to. Empty for organic users.<\/td>\n<td>18a0c1d6-02a2-4188-bbc0-0fe38dbcc37e<\/td>\n<\/tr>\n<tr>\n<td>source_uuid<\/td>\n<td>string<\/td>\n<td>ID of the click or impression the user was attributed to. Matches uuid in Ad Engagements exports.<\/td>\n<td>0df8ccda-372b-4e9e-8fdc-dfa0eb0c333e<\/td>\n<\/tr>\n<tr>\n<td>store_deduction<\/td>\n<td>string<\/td>\n<td>Custom store deduction set for the app, if any.<\/td>\n<td>0.15<\/td>\n<\/tr>\n<tr>\n<td>store_id<\/td>\n<td>string<\/td>\n<td>App store ID.<\/td>\n<td>887212194<\/td>\n<\/tr>\n<tr>\n<td>sub_campaign<\/td>\n<td>string<\/td>\n<td>Ad set or ad group from the ad network.<\/td>\n<td>adset_winter_sale<\/td>\n<\/tr>\n<tr>\n<td>total_revenue<\/td>\n<td>bigint<\/td>\n<td>Gross revenue in USD cents, before the store&#8217;s cut. Divide by 100 to get USD.<\/td>\n<td>999<\/td>\n<\/tr>\n<tr>\n<td>tracking_status<\/td>\n<td>integer<\/td>\n<td>iOS App Tracking Transparency status (see tracking_status values).<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>transaction_id<\/td>\n<td>string<\/td>\n<td>Store transaction ID.<\/td>\n<td>GPA.0000-0000-0000-00000<\/td>\n<\/tr>\n<tr>\n<td>user_agent<\/td>\n<td>string<\/td>\n<td>User agent of the device.<\/td>\n<td>Mozilla\/5.0 &#8230;<\/td>\n<\/tr>\n<tr>\n<td>uuid<\/td>\n<td>string<\/td>\n<td>Unique ID of the row.<\/td>\n<td>a3e3e535-a32c-4887-9c91-3160c91b3876<\/td>\n<\/tr>\n<tr>\n<td>value<\/td>\n<td>bigint<\/td>\n<td>Value sent with a custom event.<\/td>\n<td>42<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Subscription event values<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Value<\/th>\n<th>Meaning<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>trial_new<\/td>\n<td>Free trial started.<\/td>\n<\/tr>\n<tr>\n<td>trial<\/td>\n<td>Free trial still active.<\/td>\n<\/tr>\n<tr>\n<td>active_new<\/td>\n<td>Paid subscription started.<\/td>\n<\/tr>\n<tr>\n<td>active<\/td>\n<td>Paid subscription renewed or still active.<\/td>\n<\/tr>\n<tr>\n<td>churn<\/td>\n<td>User turned off auto-renew. Subscription is active until the period ends.<\/td>\n<\/tr>\n<tr>\n<td>trial_churn<\/td>\n<td>User turned off auto-renew during the free trial.<\/td>\n<\/tr>\n<tr>\n<td>cancelled<\/td>\n<td>Subscription expired.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">purchase_state values<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Value<\/th>\n<th>Meaning<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>0<\/td>\n<td>Unknowable: no receipt was sent.<\/td>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Unverified: the receipt couldn&#8217;t be verified with the store.<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Fraudulent: the receipt failed validation.<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Verified: the receipt was validated with the store.<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Sandbox: test purchase.<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Duplicate: the purchase was already recorded.<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Stale: the purchase arrived more than three days late.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">tracking_status values<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Value<\/th>\n<th>Meaning<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>0<\/td>\n<td>Not determined<\/td>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Restricted<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Denied<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Authorized<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>","protected":false},"excerpt":{"rendered":"<p>Definitions, types, and examples for every column in Raw Data Exporter (RDE) and Cloud Data Exporter (CDE) files.<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[242],"glossaries":[],"doc_tag":[],"class_list":["post-18729","docs","type-docs","status-publish","hentry","doc_category-data-exports"],"acf":[],"year_month":"2026-09","word_count":1005,"total_views":"1","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/tr\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Data Exports","term_url":"https:\/\/tenjin.com\/tr\/docs\/category\/data-exports\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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