{"id":18729,"date":"2026-09-25T18:07:54","date_gmt":"2026-09-25T18:07:54","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&#038;p=18729"},"modified":"2026-09-28T04:41:50","modified_gmt":"2026-09-28T04:41:50","password":"","slug":"column-definitions-for-raw-data","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/tr\/docs\/column-definitions-for-raw-data\/","title":{"rendered":"Column Definitions for Raw Data"},"content":{"rendered":"<p class=\"wp-block-paragraph\">RDE and CDE exports use the same columns. The columns in your file depend on the event types you select. A column can be empty when it doesn&#8217;t apply to a row or the data isn&#8217;t available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Column definitions<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Column<\/th><th>Type<\/th><th>Description<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td>acquired_at<\/td><td>timestamp<\/td><td>When the user was acquired (attributed).<\/td><td>2026-08-20 09:00:00<\/td><\/tr><tr><td>ad_mediation_ad_format<\/td><td>string<\/td><td>Ad format of the impression, such as banner, interstitial, rewarded, native, or MREC.<\/td><td>Rewarded<\/td><\/tr><tr><td>ad_mediation_network<\/td><td>string<\/td><td>Ad network that served the impression.<\/td><td>AdMob<\/td><\/tr><tr><td>ad_mediation_placement<\/td><td>string<\/td><td>Ad placement name or ID.<\/td><td>rewarded_home<\/td><\/tr><tr><td>ad_mediation_provider<\/td><td>string<\/td><td>Mediation platform that reported the impression.<\/td><td>max<\/td><\/tr><tr><td>ad_mediation_revenue_microcents<\/td><td>bigint<\/td><td>Impression revenue in USD microcents. Divide by 100,000,000 to get USD.<\/td><td>22000 (= USD 0.00022)<\/td><\/tr><tr><td>ad_network_name<\/td><td>string<\/td><td>Ad network of the attributed campaign.<\/td><td>Google Ads<\/td><\/tr><tr><td>advertising_id<\/td><td>string<\/td><td>Advertising ID: IDFA on iOS, GAID on Android, Fire Advertising ID on Amazon, OAID on other Android stores. Empty when the user limits ad tracking or doesn&#8217;t allow tracking.<\/td><td>29eeb1610fe74997b6d53f02e9711f8c<\/td><\/tr><tr><td>analytics_installation_id<\/td><td>string<\/td><td>Tenjin ID for the app installation. Changes when the app is reinstalled.<\/td><td>f024e65f3dd94f16983726bcef192d68<\/td><\/tr><tr><td>app_id<\/td><td>string<\/td><td>Tenjin app ID.<\/td><td>ee270433-b7da-4e0f-9b03-8dd25d89da49<\/td><\/tr><tr><td>app_name<\/td><td>string<\/td><td>App name in Tenjin.<\/td><td>Word Search<\/td><\/tr><tr><td>app_version<\/td><td>string<\/td><td>App version.<\/td><td>3.2.1<\/td><\/tr><tr><td>attributable<\/td><td>boolean<\/td><td>Whether the click or impression could be used for attribution.<\/td><td>true<\/td><\/tr><tr><td>attribution_strategy<\/td><td>string<\/td><td>How the user was attributed, such as click or impression.<\/td><td>click<\/td><\/tr><tr><td>bundle_id<\/td><td>string<\/td><td>iOS bundle ID or Android package name.<\/td><td>com.example.game<\/td><\/tr><tr><td>campaign_id<\/td><td>string<\/td><td>Tenjin campaign ID.<\/td><td>b1d67331-204b-4ee3-9cac-7c0f0f33b5bf<\/td><\/tr><tr><td>campaign_name<\/td><td>string<\/td><td>Campaign name.<\/td><td>US_iOS_WordSearch_Q1<\/td><\/tr><tr><td>coarse_conversion_value<\/td><td>string<\/td><td>SKAN coarse conversion value: low, medium, or high.<\/td><td>medium<\/td><\/tr><tr><td>conversion_value<\/td><td>integer<\/td><td>SKAN fine conversion value (0\u201363).<\/td><td>33<\/td><\/tr><tr><td>country<\/td><td>string<\/td><td>Two-letter country code.<\/td><td>US<\/td><\/tr><tr><td>created_at<\/td><td>timestamp<\/td><td>When the event happened.<\/td><td>2026-08-24 14:32:00<\/td><\/tr><tr><td>creative_id<\/td><td>string<\/td><td>Tenjin creative ID.<\/td><td>c1d2e3f4-a5b6-7890-c1d2-e3f4a5b67890<\/td><\/tr><tr><td>creative_name<\/td><td>string<\/td><td>Creative name.<\/td><td>spring_video_01<\/td><\/tr><tr><td>currency<\/td><td>string<\/td><td>Currency code of the transaction.<\/td><td>USD<\/td><\/tr><tr><td>customer_user_id<\/td><td>string<\/td><td>Your user ID, if you set one in the SDK or S2S integration.<\/td><td>user_12345<\/td><\/tr><tr><td>developer_device_id<\/td><td>string<\/td><td>IDFV on iOS, App Set ID on Android.<\/td><td>b6bc48fe0ce949e4b229ce6c55663fca<\/td><\/tr><tr><td>device<\/td><td>string<\/td><td>Device model.<\/td><td>iPhone15,2<\/td><\/tr><tr><td>engaged_at<\/td><td>timestamp<\/td><td>When the attributed click or impression happened.<\/td><td>2026-08-19 17:32:00<\/td><\/tr><tr><td>engagement_type<\/td><td>string<\/td><td>Type of the attributed engagement: click or impression.<\/td><td>click<\/td><\/tr><tr><td>event<\/td><td>string<\/td><td>Event name: open for app opens, your event name for custom events, or the subscription status (see Subscription event values).<\/td><td>level_complete<\/td><\/tr><tr><td>event_type<\/td><td>string<\/td><td>Row type: event, purchase, subscription, click, impression, install, or reinstall.<\/td><td>purchase<\/td><\/tr><tr><td>fraud_processed_at<\/td><td>timestamp<\/td><td>When Tenjin flagged the record as fraud.<\/td><td>2026-08-24 14:35:12<\/td><\/tr><tr><td>fraud_reason_code<\/td><td>string<\/td><td>Why Tenjin flagged the record as fraud.<\/td><td>FRAUDULENT_PURCHASE<\/td><\/tr><tr><td>fraud_rule_id<\/td><td>string<\/td><td>ID of the fraud rule that flagged the record.<\/td><td>5948c959-ba2e-4b9c-b365-bbd5e8b88341<\/td><\/tr><tr><td>iab_tcf<\/td><td>string<\/td><td>IAB TCF purpose-consent string from the device.<\/td><td>11011<\/td><\/tr><tr><td>ip_address<\/td><td>string<\/td><td>IP address of the device.<\/td><td>203.0.113.10<\/td><\/tr><tr><td>limit_ad_tracking<\/td><td>integer<\/td><td>1 if the user limits ad tracking, 0 if not.<\/td><td>1<\/td><\/tr><tr><td>lock_window<\/td><td>boolean<\/td><td>SKAN flag to lock the conversion window early.<\/td><td>false<\/td><\/tr><tr><td>os_version<\/td><td>string<\/td><td>Operating system version.<\/td><td>17.6<\/td><\/tr><tr><td>platform<\/td><td>string<\/td><td>App platform: ios, android, amazon, or android_other.<\/td><td>android<\/td><\/tr><tr><td>price<\/td><td>double<\/td><td>Price per unit, in the transaction currency.<\/td><td>9.99<\/td><\/tr><tr><td>product_id<\/td><td>string<\/td><td>Store product ID.<\/td><td>com.example.game.coinpack1<\/td><\/tr><tr><td>purchase_state<\/td><td>integer<\/td><td>Receipt validation result (see purchase_state values).<\/td><td>3<\/td><\/tr><tr><td>quantity<\/td><td>integer<\/td><td>Number of units purchased.<\/td><td>1<\/td><\/tr><tr><td>receipt<\/td><td>string<\/td><td>Store receipt of the purchase. On iOS, a Base64-encoded App Store receipt. On Android, the Google Play purchase data as JSON.<\/td><td>iOS: MIIT0wYJKoZIhvcNAQcC&#8230; ; Android: {&#8220;orderId&#8221;:&#8221;GPA.0000-0000-0000-00000&#8243;, &#8230;}<\/td><\/tr><tr><td>referrer<\/td><td>string<\/td><td>Install referrer (Android).<\/td><td>utm_source=example<\/td><\/tr><tr><td>remote_campaign_id<\/td><td>string<\/td><td>Campaign ID from the ad network.<\/td><td>6026825090762<\/td><\/tr><tr><td>remote_click_id<\/td><td>string<\/td><td>Click or impression ID from the ad network.<\/td><td>network_click_123<\/td><\/tr><tr><td>remote_creative_id<\/td><td>string<\/td><td>Creative ID from the ad network.<\/td><td>23851234567890123<\/td><\/tr><tr><td>revenue<\/td><td>bigint<\/td><td>Net revenue in USD cents, after the store&#8217;s cut. Divide by 100 to get USD.<\/td><td>699<\/td><\/tr><tr><td>sdk_version<\/td><td>string<\/td><td>Tenjin SDK version.<\/td><td>1.17.4<\/td><\/tr><tr><td>site_id<\/td><td>string<\/td><td>Sub-publisher or source app ID from the ad network.<\/td><td>publisher_42<\/td><\/tr><tr><td>source_campaign_id<\/td><td>string<\/td><td>Tenjin ID of the campaign the user was attributed to.<\/td><td>18a0c1d6-02a2-4188-bbc0-0fe38dbcc37e<\/td><\/tr><tr><td>source_uuid<\/td><td>string<\/td><td>ID of the click or impression the user was attributed to. Matches uuid in Ad Engagements exports.<\/td><td>0df8ccda-372b-4e9e-8fdc-dfa0eb0c333e<\/td><\/tr><tr><td>store_deduction<\/td><td>string<\/td><td>Custom store deduction set for the app, if any.<\/td><td>0.15<\/td><\/tr><tr><td>store_id<\/td><td>string<\/td><td>App store ID.<\/td><td>887212194<\/td><\/tr><tr><td>sub_campaign<\/td><td>string<\/td><td>Ad set or ad group from the ad network.<\/td><td>adset_winter_sale<\/td><\/tr><tr><td>total_revenue<\/td><td>bigint<\/td><td>Gross revenue in USD cents, before the store&#8217;s cut. Divide by 100 to get USD.<\/td><td>999<\/td><\/tr><tr><td>tracking_status<\/td><td>integer<\/td><td>iOS App Tracking Transparency status (see tracking_status values).<\/td><td>3<\/td><\/tr><tr><td>transaction_id<\/td><td>string<\/td><td>Store transaction ID.<\/td><td>GPA.0000-0000-0000-00000<\/td><\/tr><tr><td>user_agent<\/td><td>string<\/td><td>User agent of the device.<\/td><td>Mozilla\/5.0 &#8230;<\/td><\/tr><tr><td>uuid<\/td><td>string<\/td><td>Unique ID of the row.<\/td><td>a3e3e535-a32c-4887-9c91-3160c91b3876<\/td><\/tr><tr><td>value<\/td><td>bigint<\/td><td>Value sent with a custom event.<\/td><td>42<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Subscription event values<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Value<\/th><th>Meaning<\/th><\/tr><\/thead><tbody><tr><td>trial_new<\/td><td>Free trial started.<\/td><\/tr><tr><td>trial<\/td><td>Free trial still active.<\/td><\/tr><tr><td>active_new<\/td><td>Paid subscription started.<\/td><\/tr><tr><td>active<\/td><td>Paid subscription renewed or still active.<\/td><\/tr><tr><td>churn<\/td><td>User turned off auto-renew. Subscription is active until the period ends.<\/td><\/tr><tr><td>trial_churn<\/td><td>User turned off auto-renew during the free trial.<\/td><\/tr><tr><td>cancelled<\/td><td>Subscription expired.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">purchase_state values<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Value<\/th><th>Meaning<\/th><\/tr><\/thead><tbody><tr><td>0<\/td><td>Unknowable: no receipt was sent.<\/td><\/tr><tr><td>1<\/td><td>Unverified: the receipt couldn&#8217;t be verified with the store.<\/td><\/tr><tr><td>2<\/td><td>Fraudulent: the receipt failed validation.<\/td><\/tr><tr><td>3<\/td><td>Verified: the receipt was validated with the store.<\/td><\/tr><tr><td>4<\/td><td>Sandbox: test purchase.<\/td><\/tr><tr><td>5<\/td><td>Duplicate: the purchase was already recorded.<\/td><\/tr><tr><td>6<\/td><td>Stale: the purchase arrived more than three days late.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">tracking_status values<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Value<\/th><th>Meaning<\/th><\/tr><\/thead><tbody><tr><td>0<\/td><td>Not determined<\/td><\/tr><tr><td>1<\/td><td>Restricted<\/td><\/tr><tr><td>2<\/td><td>Denied<\/td><\/tr><tr><td>3<\/td><td>Authorized<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"<p>Definitions, types, and examples for every column in Raw Data Exporter (RDE) and Cloud Data Exporter (CDE) files.<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[242],"glossaries":[],"doc_tag":[],"class_list":["post-18729","docs","type-docs","status-publish","hentry","doc_category-data-exports"],"acf":[],"year_month":"2026-10","word_count":828,"total_views":"126","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/tr\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Data Exports","term_url":"https:\/\/tenjin.com\/tr\/docs\/category\/data-exports\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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