{"id":273,"count":0,"description":"","link":"https:\/\/tenjin.com\/tr\/glossary\/all-subscriptions-revenue\/","name":"All Subscriptions Revenue","slug":"all-subscriptions-revenue","taxonomy":"glossaries","parent":0,"meta":{"status":["1"],"order":["0"],"glossary_term_description":["<div style=\"border: 1px solid #e5e5e5;padding: 16px;border-radius: 8px;background: #fafafa\">\r\n\r\n<b>Definition:<\/b>\r\n<span style=\"font-weight: 400\">\r\nAll subscriptions revenue refers to the combined revenue generated by new subscription payments and subscription renewals within a given reporting period. It unites other metrics New Subscription Revenue and Renewal Revenue for a more complete picture. \u2028<\/span>\r\n<pre><strong>Formula: \r\n<\/strong><span style=\"font-weight: 400\">\r\n<\/span>All Subscriptions Revenue = New Subscription Revenue + Renewal Revenue<\/pre>\r\n<\/div>\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400\">What is All Subscriptions Revenue?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">All subscriptions revenue is a metric that gives a complete view of the revenue generated across two major stages of the paid subscription lifecycle: the subscriber's first paid transaction and all later successful subscription renewals. <\/span><span style=\"font-weight: 400\">In Tenjin's <a href=\"https:\/\/tenjin.com\/subscription-reporting\/\">Subscription Revenue Report<\/a> the formula is:<\/span>\r\n<pre>All Subscriptions Revenue = New Subscription Revenue + Renewal Revenue<\/pre>\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400\">A user could install an app, start a trial, become a paying subscriber, and renew several times.\u00a0 New subscription revenue alone ignores much of that user's eventual value. <\/span><span style=\"font-weight: 400\">All subscriptions revenue is a total that combines the first payment and later recurring payments. Please note that <\/span><b>All Subscriptions Revenue is a Tenjin reporting label rather than a universal accounting term used identically across every subscription platform<\/b><span style=\"font-weight: 400\">. Other tools may use terms such as total subscription revenue instead of All Subscription Revenue. They represent the same thing.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">For example a mobile fitness app reports during one month a <\/span><span style=\"font-weight: 400\">New Subscription Revenue: $18,000 and <\/span><span style=\"font-weight: 400\">Renewal Revenue: $32,000. The <\/span><span style=\"font-weight: 400\">All Subscriptions Revenue would be $50,000, which answers how much subscription value new and renewing subscribers generated across a period of time. It's useful when broken down into different dimensions: $50,000 could be segmented by campaign, ad network, country, platform, product id, or acquisition cohort. These breakdowns help with campaign analysis.\u00a0<\/span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400\">All Subscriptions Revenue vs. New Subscription Revenue<\/span><\/h2>\r\n<span style=\"font-weight: 400\">New Subscription Revenue measures revenue from first-time paid subscription transactions. All Subscriptions Revenue includes that first-payment revenue <\/span>plus<span style=\"font-weight: 400\"> revenue generated by later renewals. <\/span><span style=\"font-weight: 400\">Imagine two users on a $10 monthly plan.<\/span>\r\n\r\n<b>Subscriber A<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">First payment: $10<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No renewals<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $10<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue: $10<\/span><\/li>\r\n<\/ul>\r\n<b>Subscriber B<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">First payment: $10<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Five renewals: $50<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $10<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue: $60<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Both users initially count as one new subscriber and generate the same initial revenue. In either case, the long-term subscription value becomes very different. Measuring only new subscription revenue can understate the quality of acquisition sources that generate strong renewals.<\/span>\r\n<h2><span style=\"font-weight: 400\">All Subscriptions Revenue vs. Renewal Revenue<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Renewal Revenue measures successful recurring payments after the first paid transaction. All Subscriptions Revenue includes both the initial payment and those renewals.<\/span>\r\n\r\n<span style=\"font-weight: 400\">For example:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $5,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue: $12,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue: $17,000<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Renewal Revenue is especially useful for understanding retention and recurring value. <\/span><span style=\"font-weight: 400\">All Subscriptions Revenue is useful when the marketer wants the broader total. They need to be used <\/span><span style=\"font-weight: 400\">together and are not interchangeable.\u00a0<\/span>\r\n<h2><span style=\"font-weight: 400\">How is All Subscriptions Revenue Useful?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Subscription acquisition can look very different depending on the point in the lifecycle being measured. In Tenjin, subscription reporting sits alongside attribution and user acquisition data, allowing subscription outcomes to be analyzed using campaign dimensions. It can answer:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which campaigns generate the most total subscription revenue?<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which networks generate strong first payments but weak renewals?<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which creatives attract subscribers with higher long-term value?<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which countries produce the highest subscription revenue relative to spend?<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which subscription products generate the strongest revenue by campaign?<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Without attribution, all subscriptions revenue is a total. With attribution, it becomes a way to compare acquisition quality.<\/span>\r\n<h2><span style=\"font-weight: 400\">All Subscriptions Revenue and Product ID<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Subscription apps often offer multiple products or plans. A plan type can renew weekly, monthly, annually, or have different properties such as premium tiers or special offers. This is why Tenjin's iOS Subscription Revenue Reporting includes Product ID as a reporting dimension. It allows for teams to compare how individual subscription products contribute to revenue.<\/span>\r\n\r\n<b>Monthly Plan<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $10,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue: $15,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue: $25,000<\/span><\/li>\r\n<\/ul>\r\n<b>Annual Plan<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $18,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue: $8,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue: $26,000<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">The totals are similar, but the revenue composition is very different. These structures influence how marketers strategize and evaluate plan mix, campaign targeting, and cohort maturity.<\/span>\r\n<h2><span style=\"font-weight: 400\">All Subscriptions Revenue and Cohort Maturity<\/span><\/h2>\r\n<span style=\"font-weight: 400\">All subscriptions revenue grows as subscribers have more opportunities to renew. A cohort acquired last week may contain mostly new subscription revenue. A different cohort acquired six months ago may contain a much larger share of renewal revenue. <\/span><span style=\"font-weight: 400\">These two cohorts should not be compared using total subscription revenue unless they have had a similar timeline. <\/span><span style=\"font-weight: 400\">For example:<\/span>\r\n\r\n<b>30-day-old cohort<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $10,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue: $2,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Total: $12,000<\/span><\/li>\r\n<\/ul>\r\n<b>180-day-old cohort<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $10,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue: $18,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Total: $28,000<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">The older cohort appears much more valuable, but part of the difference is simply time. A fairer comparison would evaluate both cohorts at Day 30, Day 90, or another common maturity point.<\/span>\r\n<h2><span style=\"font-weight: 400\">How Tenjin Measures Subscription Revenue<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Tenjin's current iOS Subscription Revenue Reporting is in open beta and includes:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Trials<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscriptions<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewals<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cancellations<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">The reporting can be broken down by campaign, ad network, country, Product ID, and other supported dimensions. RevenueCat and Adapty integrations are also supported for teams that use those platforms to manage subscription infrastructure and want to connect subscription events with acquisition data in Tenjin. S<\/span>ubscription revenue when it is connected to the campaign that acquired the subscriber becomes actionable.\r\n<h2><span style=\"font-weight: 400\">Best Practices for Measuring All Subscriptions Revenue<\/span><\/h2>\r\n<b>Keep new and renewal revenue separate.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">The total is useful, but the components explain where the value comes from.<\/span>\r\n\r\n<b>Compare cohorts at similar maturity.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">Older subscriber cohorts have had more opportunities to generate renewals.<\/span>\r\n\r\n<b>Analyze revenue by acquisition source.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">A blended total can hide large differences between campaigns.<\/span>\r\n\r\n<b>Use Product ID where relevant.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">Plan types can explain why two campaigns generate different revenue patterns.<\/span>\r\n\r\n<b>Compare revenue with acquisition spend.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">Total revenue does not show profitability on its own.<\/span>\r\n\r\n<b>Use LTV alongside total revenue.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">A large campaign may generate more total revenue while producing less value per subscriber.<\/span>\r\n\r\n<hr \/>\r\n\r\n<h2><strong>Related Terms<\/strong><\/h2>\r\n<ul>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/lifetime-value-ltv\/\">Lifetime Value<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/recurring-revenue\/\">Recurring Revenue<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/predictive-ltv-pltv\/\">Predictive LTV<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/all-subscriptions-revenue\">All Subscriptions Revenue<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/recurring-revenue\">Recurring Revenue<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/new-subscription-revenue\">New Subscription Revenue<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/renewals\">Renewals<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/subscriber-ltv\">Subscriber Lifetime Value<\/a><\/span><\/li>\r\n \t<li><a href=\"https:\/\/tenjin.com\/glossary\/renewal-revenue\/\">Renewal Revenue<\/a><\/li>\r\n \t<li><a href=\"https:\/\/tenjin.com\/glossary\/subscrtiber-revenue-attribution\"><span class=\"s3\">Subscription Revenue Attribution\u00a0<\/span><\/a><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\r\n<h4><span style=\"font-weight: 400\">What is All Subscriptions Revenue?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">All Subscriptions Revenue is the combined value of new subscription revenue and renewal revenue. In Tenjin, it provides a total view of subscription revenue generated across first payments and renewals.<\/span>\r\n<h4><span style=\"font-weight: 400\">How is All Subscriptions Revenue calculated?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">In Tenjin's subscription reporting, All Subscriptions Revenue equals New Subscription Revenue plus Renewal Revenue.<\/span>\r\n<h4><span style=\"font-weight: 400\">Is All Subscriptions Revenue the same as MRR?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">No. All Subscriptions Revenue represents subscription revenue transactions, while MRR is a normalized monthly recurring-revenue metric.<\/span>\r\n<h4><span style=\"font-weight: 400\">Why should marketers separate new and renewal revenue?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Separating them shows whether revenue growth is coming from acquiring new subscribers or retaining existing ones through renewals.<\/span>\r\n<h4><span style=\"font-weight: 400\">Can All Subscriptions Revenue be measured by campaign?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Yes. In Tenjin's subscription reporting, subscription revenue can be analyzed alongside acquisition dimensions such as campaign, ad network, country, and Product ID.<\/span>"]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All Subscriptions Revenue | Tenjin Glossary<\/title>\n<meta name=\"description\" content=\"Learn what all subscriptions revenue means, how it combines new subscription and renewal revenue, and how mobile marketers analyze it by acquisition source.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All Subscriptions Revenue | Tenjin Glossary\" \/>\n<meta property=\"og:description\" content=\"Learn what all subscriptions revenue means, how it combines new subscription and renewal revenue, and how mobile marketers analyze it by acquisition source.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/tr\/glossary\/all-subscriptions-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/glossary\\\/all-subscriptions-revenue\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/glossary\\\/all-subscriptions-revenue\\\/\",\"name\":\"All Subscriptions Revenue | Tenjin Glossary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"description\":\"Learn what all subscriptions revenue means, how it combines new subscription and renewal revenue, and how mobile marketers analyze it by acquisition source.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/glossary\\\/all-subscriptions-revenue\\\/#breadcrumb\"},\"inLanguage\":\"tr\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/glossary\\\/all-subscriptions-revenue\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All Subscriptions Revenue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - 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It unites other metrics New Subscription Revenue and Renewal Revenue for a more complete picture. \u2028<\/span>\r\n<pre><strong>Formula: \r\n<\/strong><span style=\"font-weight: 400\">\r\n<\/span>All Subscriptions Revenue = New Subscription Revenue + Renewal Revenue<\/pre>\r\n<\/div>\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400\">What is All Subscriptions Revenue?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">All subscriptions revenue is a metric that gives a complete view of the revenue generated across two major stages of the paid subscription lifecycle: the subscriber's first paid transaction and all later successful subscription renewals. <\/span><span style=\"font-weight: 400\">In Tenjin's <a href=\"https:\/\/tenjin.com\/subscription-reporting\/\">Subscription Revenue Report<\/a> the formula is:<\/span>\r\n<pre>All Subscriptions Revenue = New Subscription Revenue + Renewal Revenue<\/pre>\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400\">A user could install an app, start a trial, become a paying subscriber, and renew several times.\u00a0 New subscription revenue alone ignores much of that user's eventual value. <\/span><span style=\"font-weight: 400\">All subscriptions revenue is a total that combines the first payment and later recurring payments. Please note that <\/span><b>All Subscriptions Revenue is a Tenjin reporting label rather than a universal accounting term used identically across every subscription platform<\/b><span style=\"font-weight: 400\">. Other tools may use terms such as total subscription revenue instead of All Subscription Revenue. They represent the same thing.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">For example a mobile fitness app reports during one month a <\/span><span style=\"font-weight: 400\">New Subscription Revenue: $18,000 and <\/span><span style=\"font-weight: 400\">Renewal Revenue: $32,000. The <\/span><span style=\"font-weight: 400\">All Subscriptions Revenue would be $50,000, which answers how much subscription value new and renewing subscribers generated across a period of time. It's useful when broken down into different dimensions: $50,000 could be segmented by campaign, ad network, country, platform, product id, or acquisition cohort. These breakdowns help with campaign analysis.\u00a0<\/span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400\">All Subscriptions Revenue vs. New Subscription Revenue<\/span><\/h2>\r\n<span style=\"font-weight: 400\">New Subscription Revenue measures revenue from first-time paid subscription transactions. All Subscriptions Revenue includes that first-payment revenue <\/span>plus<span style=\"font-weight: 400\"> revenue generated by later renewals. <\/span><span style=\"font-weight: 400\">Imagine two users on a $10 monthly plan.<\/span>\r\n\r\n<b>Subscriber A<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">First payment: $10<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No renewals<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $10<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue: $10<\/span><\/li>\r\n<\/ul>\r\n<b>Subscriber B<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">First payment: $10<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Five renewals: $50<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $10<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue: $60<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Both users initially count as one new subscriber and generate the same initial revenue. In either case, the long-term subscription value becomes very different. Measuring only new subscription revenue can understate the quality of acquisition sources that generate strong renewals.<\/span>\r\n<h2><span style=\"font-weight: 400\">All Subscriptions Revenue vs. Renewal Revenue<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Renewal Revenue measures successful recurring payments after the first paid transaction. All Subscriptions Revenue includes both the initial payment and those renewals.<\/span>\r\n\r\n<span style=\"font-weight: 400\">For example:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $5,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue: $12,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue: $17,000<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Renewal Revenue is especially useful for understanding retention and recurring value. <\/span><span style=\"font-weight: 400\">All Subscriptions Revenue is useful when the marketer wants the broader total. They need to be used <\/span><span style=\"font-weight: 400\">together and are not interchangeable.\u00a0<\/span>\r\n<h2><span style=\"font-weight: 400\">How is All Subscriptions Revenue Useful?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Subscription acquisition can look very different depending on the point in the lifecycle being measured. In Tenjin, subscription reporting sits alongside attribution and user acquisition data, allowing subscription outcomes to be analyzed using campaign dimensions. It can answer:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which campaigns generate the most total subscription revenue?<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which networks generate strong first payments but weak renewals?<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which creatives attract subscribers with higher long-term value?<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which countries produce the highest subscription revenue relative to spend?<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which subscription products generate the strongest revenue by campaign?<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Without attribution, all subscriptions revenue is a total. With attribution, it becomes a way to compare acquisition quality.<\/span>\r\n<h2><span style=\"font-weight: 400\">All Subscriptions Revenue and Product ID<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Subscription apps often offer multiple products or plans. A plan type can renew weekly, monthly, annually, or have different properties such as premium tiers or special offers. This is why Tenjin's iOS Subscription Revenue Reporting includes Product ID as a reporting dimension. It allows for teams to compare how individual subscription products contribute to revenue.<\/span>\r\n\r\n<b>Monthly Plan<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $10,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue: $15,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue: $25,000<\/span><\/li>\r\n<\/ul>\r\n<b>Annual Plan<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $18,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue: $8,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue: $26,000<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">The totals are similar, but the revenue composition is very different. These structures influence how marketers strategize and evaluate plan mix, campaign targeting, and cohort maturity.<\/span>\r\n<h2><span style=\"font-weight: 400\">All Subscriptions Revenue and Cohort Maturity<\/span><\/h2>\r\n<span style=\"font-weight: 400\">All subscriptions revenue grows as subscribers have more opportunities to renew. A cohort acquired last week may contain mostly new subscription revenue. A different cohort acquired six months ago may contain a much larger share of renewal revenue. <\/span><span style=\"font-weight: 400\">These two cohorts should not be compared using total subscription revenue unless they have had a similar timeline. <\/span><span style=\"font-weight: 400\">For example:<\/span>\r\n\r\n<b>30-day-old cohort<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $10,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue: $2,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Total: $12,000<\/span><\/li>\r\n<\/ul>\r\n<b>180-day-old cohort<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue: $10,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue: $18,000<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Total: $28,000<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">The older cohort appears much more valuable, but part of the difference is simply time. A fairer comparison would evaluate both cohorts at Day 30, Day 90, or another common maturity point.<\/span>\r\n<h2><span style=\"font-weight: 400\">How Tenjin Measures Subscription Revenue<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Tenjin's current iOS Subscription Revenue Reporting is in open beta and includes:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Trials<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscriptions<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New Subscription Revenue<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewals<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Renewal Revenue<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cancellations<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All Subscriptions Revenue<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">The reporting can be broken down by campaign, ad network, country, Product ID, and other supported dimensions. RevenueCat and Adapty integrations are also supported for teams that use those platforms to manage subscription infrastructure and want to connect subscription events with acquisition data in Tenjin. S<\/span>ubscription revenue when it is connected to the campaign that acquired the subscriber becomes actionable.\r\n<h2><span style=\"font-weight: 400\">Best Practices for Measuring All Subscriptions Revenue<\/span><\/h2>\r\n<b>Keep new and renewal revenue separate.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">The total is useful, but the components explain where the value comes from.<\/span>\r\n\r\n<b>Compare cohorts at similar maturity.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">Older subscriber cohorts have had more opportunities to generate renewals.<\/span>\r\n\r\n<b>Analyze revenue by acquisition source.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">A blended total can hide large differences between campaigns.<\/span>\r\n\r\n<b>Use Product ID where relevant.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">Plan types can explain why two campaigns generate different revenue patterns.<\/span>\r\n\r\n<b>Compare revenue with acquisition spend.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">Total revenue does not show profitability on its own.<\/span>\r\n\r\n<b>Use LTV alongside total revenue.<\/b> <span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">A large campaign may generate more total revenue while producing less value per subscriber.<\/span>\r\n\r\n<hr \/>\r\n\r\n<h2><strong>Related Terms<\/strong><\/h2>\r\n<ul>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/lifetime-value-ltv\/\">Lifetime Value<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/recurring-revenue\/\">Recurring Revenue<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/predictive-ltv-pltv\/\">Predictive LTV<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/all-subscriptions-revenue\">All Subscriptions Revenue<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/recurring-revenue\">Recurring Revenue<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/new-subscription-revenue\">New Subscription Revenue<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/renewals\">Renewals<\/a><\/span><\/li>\r\n \t<li><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/subscriber-ltv\">Subscriber Lifetime Value<\/a><\/span><\/li>\r\n \t<li><a href=\"https:\/\/tenjin.com\/glossary\/renewal-revenue\/\">Renewal Revenue<\/a><\/li>\r\n \t<li><a href=\"https:\/\/tenjin.com\/glossary\/subscrtiber-revenue-attribution\"><span class=\"s3\">Subscription Revenue Attribution\u00a0<\/span><\/a><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\r\n<h4><span style=\"font-weight: 400\">What is All Subscriptions Revenue?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">All Subscriptions Revenue is the combined value of new subscription revenue and renewal revenue. In Tenjin, it provides a total view of subscription revenue generated across first payments and renewals.<\/span>\r\n<h4><span style=\"font-weight: 400\">How is All Subscriptions Revenue calculated?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">In Tenjin's subscription reporting, All Subscriptions Revenue equals New Subscription Revenue plus Renewal Revenue.<\/span>\r\n<h4><span style=\"font-weight: 400\">Is All Subscriptions Revenue the same as MRR?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">No. All Subscriptions Revenue represents subscription revenue transactions, while MRR is a normalized monthly recurring-revenue metric.<\/span>\r\n<h4><span style=\"font-weight: 400\">Why should marketers separate new and renewal revenue?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Separating them shows whether revenue growth is coming from acquiring new subscribers or retaining existing ones through renewals.<\/span>\r\n<h4><span style=\"font-weight: 400\">Can All Subscriptions Revenue be measured by campaign?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Yes. In Tenjin's subscription reporting, subscription revenue can be analyzed alongside acquisition dimensions such as campaign, ad network, country, and Product ID.<\/span>","_links":{"self":[{"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/glossaries\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/taxonomies\/glossaries"}],"wp:post_type":[{"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/docs?glossaries=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}