{"id":12287,"date":"2025-03-11T07:26:51","date_gmt":"2025-03-11T07:26:51","guid":{"rendered":"https:\/\/tenjin.com\/?p=12287"},"modified":"2026-04-14T11:18:09","modified_gmt":"2026-04-14T11:18:09","slug":"how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps","status":"publish","type":"post","link":"https:\/\/tenjin.com\/tr\/blog\/how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps\/","title":{"rendered":"100 Million Downloads! How XGame Studio Achieved Global Success with Tenjin and Xiaomi\u2019s GetApps"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">In this case study, we take you through how <a href=\"https:\/\/play.google.com\/store\/apps\/dev?id=4650876619608211157&amp;hl=en\" target=\"_self\">XGame Studio<\/a>, a leading mobile game publisher based in Hong Kong, achieved Global success using Tenjin and <a href=\"https:\/\/www.mi.com\/global\/\" target=\"_self\">Xiaomi<\/a>\u2019s <a href=\"https:\/\/global.app.mi.com\/?lo=ES&amp;la=en\" target=\"_self\">GetApps<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a glimpse of the impressive results they were able to achieve with the help of Tenjin and GetApps, Xiaomi\u2019s app store:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \u2248 20% boost in ad revenue<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \u2248 40% ROI growth in key regions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; 10M+ monthly installs<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Tenjin%20Case%20study_XGame.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Case Study<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">About XGame Studio<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_01.png?resize=1024%2C347&#038;ssl=1\" alt=\"XGame case study\" class=\"wp-image-12319\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_01.png?resize=1024%2C347&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_01.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_01.png?resize=768%2C260&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_01.png?resize=1536%2C520&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_01.png?resize=2048%2C694&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_01.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_01.png?resize=1200%2C407&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_01.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2018, XGame is a globally recognized mobile game publisher based in Hong Kong. Specializing in casual and music games, XGame reaches players across North America, Europe, and Southeast Asia, building a diverse and engaged user base.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_03-1.png?resize=1024%2C246&#038;ssl=1\" alt=\"\" class=\"wp-image-12320\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_03-1.png?resize=1024%2C246&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_03-1.png?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_03-1.png?resize=768%2C185&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_03-1.png?resize=1536%2C370&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_03-1.png?resize=2048%2C493&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_03-1.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_03-1.png?resize=1200%2C289&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_03-1.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Challenges<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 2022, when XGame partnered with Tenjin, the company was just beginning to explore the global mobile gaming market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenges they faced included:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inexperience with Global UA:<\/strong> XGame lacked the expertise and infrastructure to launch effective campaigns in international markets. They needed guidance to compete on a global level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fragmented Advertising Data:<\/strong> They did not have access to a unified dashboard, making it difficult to measure the ROI and ROAS of campaigns across ad platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scaling Constraints:<\/strong> Without reliable data, XGame struggled to allocate budgets effectively and scale their user acquisition efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"215\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_04.png?resize=1024%2C215&#038;ssl=1\" alt=\"\" class=\"wp-image-12310\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_04.png?resize=1024%2C215&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_04.png?resize=300%2C63&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_04.png?resize=768%2C161&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_04.png?resize=1536%2C322&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_04.png?resize=2048%2C430&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_04.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_04.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin became a critical partner in XGame\u2019s growth journey, offering a combination of robust tools and tailored consultation to address their needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"317\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_02-1.png?resize=1024%2C317&#038;ssl=1\" alt=\"\" class=\"wp-image-12321\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_02-1.png?resize=1024%2C317&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_02-1.png?resize=300%2C93&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_02-1.png?resize=768%2C238&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_02-1.png?resize=1536%2C475&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_02-1.png?resize=2048%2C634&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_02-1.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_02-1.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enhanced Platform Integration<\/strong>: Tenjin&#8217;s partnership with GetApps, Xiaomi\u2019s international app store, enabled XGame to receive comprehensive measurement and analytics capabilities for their campaigns on GetApps. This enabled precise ROI measurement and optimisation of their user acquisition efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic Growth Support:<\/strong> Tenjin worked closely with XGame to develop a scalable, results-oriented UA strategy for international markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comprehensive Campaign Measurement:<\/strong> Tenjin\u2019s dashboard provided visibility into their campaign performance across platforms, enabling precise ROI calculations and optimization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ad Mediation ROI:<\/strong> The Tenjin dashboard displays <a href=\"https:\/\/docs.tenjin.com\/docs\/ad-mediation-revenue-metrics-callbacks\">Ad Mediation Revenue Metrics<\/a> by utilizing impression-level data from your ad mediation provider via the Tenjin SDK. This feature allows XGame to evaluate the monetization performance of users acquired through different ad channels, empowering them to make data-driven decisions to optimize their ad spend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"3204\" height=\"828\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_05.png?resize=3204%2C828&#038;ssl=1\" alt=\"\" class=\"wp-image-12311\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_05.png?w=3204&amp;ssl=1 3204w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_05.png?resize=300%2C78&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_05.png?resize=1024%2C265&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_05.png?resize=768%2C198&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_05.png?resize=1536%2C397&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_05.png?resize=2048%2C529&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_05.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_05.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Tenjin%20Case%20study_XGame.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Case Study<\/a><\/div>\n<\/div>\n\n\n\n<pre class=\"wp-block-code has-white-color has-text-color has-link-color wp-elements-4846c8065b86f047aa1ec5a4f419460d\" data-no-translation=\"\" data-no-auto-translation=\"\"><code data-no-translation=\"\" data-no-auto-translation=\"\">\n\n&lt;ul class=\"wp-block-social-links\">&lt;!-- wp:social-link {\"url\":\"https:\/\/gravatar.com\/optimistic0796d04735\",\"service\":\"gravatar\",\"rel\":\"me\"} \/-->&lt;\/ul><\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this case study, we take you through how XGame Studio, a leading mobile game publisher based in Hong Kong, achieved Global success using Tenjin and Xiaomi\u2019s GetApps.&nbsp; Here\u2019s a glimpse of the impressive results they were able to achieve with the help of Tenjin and GetApps, Xiaomi\u2019s app store: &#8211; \u2248 20% boost in&#8230;<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12287","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>XGame Studio Global Success Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how XGame Studio scaled globally with Tenjin and Xiaomi GetApps, driving 100M+ downloads, stronger ROI, and higher ad revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/tr\/blog\/how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XGame Studio Global Success Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Discover how XGame Studio scaled globally with Tenjin and Xiaomi GetApps, driving 100M+ downloads, stronger ROI, and higher ad revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/tr\/blog\/how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T07:26:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T11:18:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Henry Li\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Li\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps\\\/\"},\"author\":{\"name\":\"Henry Li\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/8002dabdfdd03f39d691d68d749548a3\"},\"headline\":\"100 Million Downloads! 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