{"id":12743,"date":"2025-09-01T10:39:29","date_gmt":"2025-09-01T10:39:29","guid":{"rendered":"https:\/\/tenjin.com\/?p=12743"},"modified":"2026-04-14T11:05:23","modified_gmt":"2026-04-14T11:05:23","slug":"how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/tr\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/","title":{"rendered":"How this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In this case study, we explore how Crimson Games LLC, an Indian casual gaming studio, leveraged Tenjin to increase their ROAS by 25% in 6 months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a snapshot of their impressive results:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u2248 25% increase in ROAS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u2248 Significant reduction in manual work<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Crimson_Games_CaseStudy.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Case Study<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01.png?resize=1024%2C333&#038;ssl=1\" alt=\"\" class=\"wp-image-12750\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=1024%2C333&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=768%2C250&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=1536%2C499&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=2048%2C666&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">About Crimson Games<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2022, Crimson Games set out with a mission to craft mobile games that are both emotionally resonant and culturally relevant i.e. games that truly connect with players around the world.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a vision to reach over a billion users across all genres, the team is dedicated to building high-retention experiences that go beyond entertainment, fostering deep, lasting engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03.png?resize=1024%2C352&#038;ssl=1\" alt=\"\" class=\"wp-image-12752\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=1024%2C352&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=768%2C264&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=1536%2C528&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=2048%2C704&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Challenges<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prior to using Tenjin, Crimson Games faced significant challenges in their user acquisition strategy. Without <strong>accurate visibility into their return on ad spend (ROAS)<\/strong>, making informed UA decisions was difficult.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing across multiple channels only added complexity\u2014they <strong>struggled to accurately attribute installs and track post-install metrics<\/strong>, which hindered performance analysis and optimization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attempts to resolve this with a custom install referrer plugin proved time-consuming and required ongoing maintenance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02.png?resize=1024%2C246&#038;ssl=1\" alt=\"\" class=\"wp-image-12751\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=1024%2C246&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=768%2C185&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=1536%2C370&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=2048%2C493&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tenjin streamlined the above efforts by bringing all key data into a single, easy-to-use dashboard, dramatically reducing the manual workload and enabling Crimson Games to focus on scaling their growth.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Tenjin, Crimson Games can now evaluate the effectiveness of their user acquisition spend in under 14 days \u2014 enabling faster, data-driven decisions on which marketing channels are truly driving revenue and return on investment (ROI).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>This accelerated feedback loop has been a game-changer, allowing the team to optimize campaigns in near real-time. By uncovering key problem areas in their UA and marketing efforts, <strong>Tenjin has played a crucial role in improving overall efficiency, contributing to a 25% increase in ROAS compared to their previous setup.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Crimson_Games_CaseStudy.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Case Study<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this case study, we explore how Crimson Games LLC, an Indian casual gaming studio, leveraged Tenjin to increase their ROAS by 25% in 6 months. Here\u2019s a snapshot of their impressive results: \u2013 \u2248 25% increase in ROAS \u2013 \u2248 Significant reduction in manual work About Crimson Games Founded in 2022, Crimson Games set&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12743","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indian Casual Game Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"See how an Indian casual gaming studio increased ROAS by 25% in six months using Tenjin&#039;s attribution and analytics platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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