{"id":12854,"date":"2025-10-22T15:31:55","date_gmt":"2025-10-22T15:31:55","guid":{"rendered":"https:\/\/tenjin.com\/?p=12854"},"modified":"2026-04-14T11:06:05","modified_gmt":"2026-04-14T11:06:05","slug":"mmp-update-view-through-attribution-support-for-metas-aem","status":"publish","type":"post","link":"https:\/\/tenjin.com\/tr\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/","title":{"rendered":"MMP Update: View-through attribution support for Meta&#8217;s AEM"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\"><strong>TL;DR Tenjin will support view-through attribution for Meta campaigns with enabled AEM starting from<\/strong><strong> October 27th<\/strong><strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin\u2019s integration with Meta continues to improve. In close collaboration, we&#8217;re adding view-through attribution for Meta campaigns that are eligible for Aggregated Events Measurement (AEM). The rollout of the update will begin on October 27th.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Aggregated Events Measurement?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Meta\u2019s<strong> <\/strong><a href=\"https:\/\/www.facebook.com\/business\/help\/721422165168355?id=1877298665783613\" target=\"_self\">Aggregated Events Measurement<\/a> is a protocol that allows for measurement of web and app events from people using iOS 14.5+ and later devices. AEM provides near real-time reporting to help make optimization decisions quicker and also more granular reporting insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What do I need to do to enable view-through attribution for AEM campaigns?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To enable view-through attribution for AEM campaigns in Tenjin, make sure the Probabilistic Matching View-Through attribution window for your Meta channel is turned ON and set to 24 hours. This matches Meta\u2019s default setting for AEM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">You can configure this by following our guide: <a href=\"https:\/\/docs.tenjin.com\/docs\/attribution-window-setup#app-ad-network-attribution-window\" target=\"_self\">Attribution Window Setup<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Q: How to enable AEM for my Meta campaign?<\/strong><br>A: Follow the instructions <a href=\"https:\/\/docs.tenjin.com\/docs\/meta#meta-integration-with-tenjin\" target=\"_self\"><strong>here<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q: Will this update impact my SKAN reporting?<\/strong><br>A: No, this update will not have any impact on your SKAN reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q: What attribution windows are supported by this update?<\/strong><br>A: Meta will support up to 1 day view-through attribution for installs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>TL;DR Tenjin will support view-through attribution for Meta campaigns with enabled AEM starting from October 27th. Tenjin\u2019s integration with Meta continues to improve. In close collaboration, we&#8217;re adding view-through attribution for Meta campaigns that are eligible for Aggregated Events Measurement (AEM). The rollout of the update will begin on October 27th. What is Aggregated Events&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12854","post","type-post","status-publish","format-standard","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta AEM Support | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Tenjin&#039;s support for Meta&#039;s view-through attribution and Aggregated Event Measurement improves campaign reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/tr\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta AEM Support | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how Tenjin&#039;s support for Meta&#039;s view-through attribution and Aggregated Event Measurement improves campaign reporting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/tr\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T15:31:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T11:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/10\/Meta-business-partner_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mmp-update-view-through-attribution-support-for-metas-aem\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mmp-update-view-through-attribution-support-for-metas-aem\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"MMP Update: View-through attribution support for Meta&#8217;s AEM\",\"datePublished\":\"2025-10-22T15:31:55+00:00\",\"dateModified\":\"2026-04-14T11:06:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mmp-update-view-through-attribution-support-for-metas-aem\\\/\"},\"wordCount\":225,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mmp-update-view-through-attribution-support-for-metas-aem\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mmp-update-view-through-attribution-support-for-metas-aem\\\/\",\"name\":\"Meta AEM Support | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"datePublished\":\"2025-10-22T15:31:55+00:00\",\"dateModified\":\"2026-04-14T11:06:05+00:00\",\"description\":\"Learn how Tenjin's support for Meta's view-through attribution and Aggregated Event Measurement improves campaign reporting.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mmp-update-view-through-attribution-support-for-metas-aem\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/mmp-update-view-through-attribution-support-for-metas-aem\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mmp-update-view-through-attribution-support-for-metas-aem\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MMP Update: View-through attribution support for Meta&#8217;s AEM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\",\"name\":\"Roman Garbar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"caption\":\"Roman Garbar\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/tr\\\/blog\\\/author\\\/romantenjin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meta AEM Support | Tenjin","description":"Learn how Tenjin's support for Meta's view-through attribution and Aggregated Event Measurement improves campaign reporting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/tr\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/","og_locale":"tr_TR","og_type":"article","og_title":"Meta AEM Support | Tenjin","og_description":"Learn how Tenjin's support for Meta's view-through attribution and Aggregated Event Measurement improves campaign reporting.","og_url":"https:\/\/tenjin.com\/tr\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/","og_site_name":"Tenjin","article_published_time":"2025-10-22T15:31:55+00:00","article_modified_time":"2026-04-14T11:06:05+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/10\/Meta-business-partner_social.png","type":"image\/png"}],"author":"Roman Garbar","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"Written by":"Roman Garbar","Est. reading time":"1 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/"},"author":{"name":"Roman Garbar","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84"},"headline":"MMP Update: View-through attribution support for Meta&#8217;s AEM","datePublished":"2025-10-22T15:31:55+00:00","dateModified":"2026-04-14T11:06:05+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/"},"wordCount":225,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"articleSection":["Product Updates"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/","url":"https:\/\/tenjin.com\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/","name":"Meta AEM Support | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"datePublished":"2025-10-22T15:31:55+00:00","dateModified":"2026-04-14T11:06:05+00:00","description":"Learn how Tenjin's support for Meta's view-through attribution and Aggregated Event Measurement improves campaign reporting.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/mmp-update-view-through-attribution-support-for-metas-aem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"MMP Update: View-through attribution support for Meta&#8217;s AEM"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Growth Made Simple","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84","name":"Roman Garbar","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","caption":"Roman Garbar"},"url":"https:\/\/tenjin.com\/tr\/blog\/author\/romantenjin\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/posts\/12854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/comments?post=12854"}],"version-history":[{"count":5,"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/posts\/12854\/revisions"}],"predecessor-version":[{"id":12872,"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/posts\/12854\/revisions\/12872"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/media?parent=12854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/categories?post=12854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/tr\/wp-json\/wp\/v2\/tags?post=12854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}