{"id":13000,"date":"2025-11-20T10:39:39","date_gmt":"2025-11-20T10:39:39","guid":{"rendered":"https:\/\/tenjin.com\/?p=13000"},"modified":"2026-04-14T11:08:55","modified_gmt":"2026-04-14T11:08:55","slug":"introducing-site-id-optimization-sio-tool","status":"publish","type":"post","link":"https:\/\/tenjin.com\/tr\/blog\/introducing-site-id-optimization-sio-tool\/","title":{"rendered":"Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality"},"content":{"rendered":"<h3 class=\"wp-block-heading\">With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side \u2013 an industry first.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin is committed to helping advertisers protect their spend. Anti\u2011fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates that commitment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of whether a site ID underperforms due to fraud or low\u2011quality supply, Tenjin gives advertisers leverage to filter out those sources with more control and precision.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Customer Impact<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cThis is so cool! This has helped some campaigns take off for us. In these campaigns, we sometimes see over 200 IPM and Tenjin helps us block these site IDs globally.\u201d&nbsp;<\/p><cite>Chun-Kai Wang<br>Kooapps Kurucu Orta\u011f\u0131 ve CEO'su<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why SIO?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Site ID Optimization is essential for effective user acquisition. While ad networks often provide controls to block low\u2011performing site IDs, not all do. In those instances, Tenjin\u2019s SIO API helps advertisers analyze performance at the site ID level and directly block those underperforming sources.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cTenjin is the only MMP with Site ID\u2013level optimization for both fraud control and smarter campaign performance.\u201d&nbsp;<\/p><cite>Jaspreet Bassan<br>Tenjin Product Manager&nbsp;<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Does It Work?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With Tenjin\u2019s latest SIO API advertisers have more control over fraud and UA quality. It is possible to block low\u2011performing site IDs from attribution. This blocking can be applied globally across all apps, channels, and campaigns, or scoped to a specific channel or campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a Site ID?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Site ID is also known as <code data-no-translation=\"\" data-no-auto-translation=\"\">publisher_id<\/code> or <code data-no-translation=\"\" data-no-auto-translation=\"\">source_id<\/code> that reflects a unique identifier for the publisher app, source, or site that displayed an ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Availability<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The SIO is currently invite-only. To request access, contact <a href=\"mailto:support@tenjin.com\" target=\"_self\">support@tenjin.com<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking Ahead<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIO closes the long\u2011standing gap in user acquisition by putting site ID-level control directly in advertisers\u2019 hands. Whether the challenge is fraud or low\u2011quality supply, our SIO API offers precision and scalable exclusion, so you can protect your spend and improve ROAS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The latest SIO API update is only the beginning. Tenjin is investing in a new wave of anti\u2011fraud capabilities that go beyond basic blocking. Get in touch if you want to learn more.<\/p>\n\n\n\n<div style=\"height:227px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Marketing Content Manager<\/p><p class=\"wp-block-post-author__name\">Tara Meyer<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">I bring fresh eyes to mobile attribution and app analytics, turning insights into strategies that connect with users and drive growth.<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side \u2013 an industry first. Tenjin is committed to helping advertisers protect their spend. Anti\u2011fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates that&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13000","post","type-post","status-publish","format-standard","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Site ID Optimization Tool | Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin launches Site ID Optimization (SIO) API, an industry-first that lets advertisers block fraudulent site IDs &amp; optimize UA quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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