{"id":7910,"date":"2023-08-10T14:05:00","date_gmt":"2023-08-10T14:05:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=7910"},"modified":"2026-04-14T10:06:49","modified_gmt":"2026-04-14T10:06:49","slug":"from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends","status":"publish","type":"post","link":"https:\/\/tenjin.com\/tr\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/","title":{"rendered":"From Hyper to Hybrid \u2013 H1 2023 Follow Up Report (Ad Network &amp; Country Rankings + IAP &amp; eCPM Trends)"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&#038;ssl=1\" alt=\"From Hyper to Hybrid in 2024 \u2013 Ad Spend &amp; CPI by Platform, Ad Network &amp; Country Rankings\" class=\"wp-image-11056\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In a follow-up to the \u2018<a href=\"https:\/\/blog.tenjin.com\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\">From Hyper to Hybrid in 2023<\/a>\u2019 report, we\u2019ve used Tenjin data from H1 2023 to unveil the most recent trends in mobile advertising and ad monetization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new report covers the first half of 2023, and consists of the following insights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparison between the average&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/effective-cost-per-mille-ecpm\">eCPM<\/a>&nbsp;in H2 2022 vs H1 2023 across Android and iOS<\/li>\n\n\n\n<li>Comparison between the&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap\">in-app purchases (IAPs)<\/a>&nbsp;in H2 2022 vs H1 2023 across Android and iOS<\/li>\n\n\n\n<li>Top countries based on&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/install\">total installs<\/a>&nbsp;on both Android and iOS<\/li>\n\n\n\n<li>Top ad networks based on total installs on both Android and iOS<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/follow-up-from-hc-to-hb-2023.pdf\" style=\"background-color:#6bb4e1\">Get The Report Now<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In a follow-up to the \u2018From Hyper to Hybrid in 2023\u2019 report, we\u2019ve used Tenjin data from H1 2023 to unveil the most recent trends in mobile advertising and ad monetization. The new report covers the first half of 2023, and consists of the following insights:<\/p>","protected":false},"author":5,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-7910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper to Hybrid H1 2023 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore H1 2023 mobile gaming trends with ad network rankings, country insights, IAP performance, and eCPM benchmarks for hybrid games.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/tr\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper to Hybrid H1 2023 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore H1 2023 mobile gaming trends with ad network rankings, country insights, IAP performance, and eCPM benchmarks for hybrid games.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/tr\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-10T14:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:06:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/From-Hyper-to-Hybrid-H1-2023-Follow-Up-Report-@2x-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"From Hyper to Hybrid \u2013 H1 2023 Follow Up Report (Ad Network &amp; 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