{"id":8294,"date":"2023-06-01T01:31:00","date_gmt":"2023-06-01T01:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8294"},"modified":"2026-04-14T10:02:50","modified_gmt":"2026-04-14T10:02:50","slug":"best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/tr\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/","title":{"rendered":"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games?<\/p>\n\n\n\n

We\u2019ve put together this blog post to answer this question based on Tenjin\u2019s 2022 data set.<\/p>\n\n\n\n

Before we get started, let\u2019s look at the metrics you might be optimizing for. Some optimize for total installs<\/a>, some for retention rate<\/a> on or specific day or ad LTV<\/a>, and hybrid-casual game developers might lean towards IAPs<\/a> (in-app purchases). You\u2019ll find all of these categories for ad network rankings as well as additional breakdowns by top countries, ad monetization channels and also the latest industry trends on ad impressions, eCPMs, and IAPs in one consolidated view in our \u201cFrom hyper to hybrid in 2023<\/a>\u201d report.<\/p>\n\n\n\n

In case you\u2019re in a rush, however, and just want to learn about ad network rankings \u2013 keep reading on.<\/p>\n\n\n\n

Top 5 ad networks to promote hyper or hybrid casual games by platform<\/h2>\n\n\n\n

Based on total installs<\/h3>\n\n\n\n

If \u201ctotal installs\u201d is the metric you\u2019re optimizing for, the 2022 Tenjin data set shows that the following ad networks were most efficient (in the same order):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Note: Installs represent the download and opening of an app by a user for the first time)<\/em><\/p>\n\n\n\n

Based on highest average for Day 1 retention<\/h3>\n\n\n\n

If \u201cDay 1 Retention\u201d is the metric you\u2019re optimizing for, the 2022 Tenjin data set shows that the following ad networks were most successful (in the same order):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Note: Day 1 retention refers to the cohort of users that came back to the app 24 hours after the install date)<\/em><\/p>\n\n\n\n

Based on highest average for Day 7 retention<\/h3>\n\n\n\n

If \u201cDay 7 Retention\u201d is the metric you\u2019re optimizing for, the 2022 Tenjin data set shows that the following ad networks were most successful (in the same order):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Note: Day 7 retention refers to the cohort of users that came back to the app 7 days after the install date)<\/em><\/p>\n\n\n\n

Based on highest average for Day 7 Ad LTV<\/h3>\n\n\n\n

If \u201cDay 7 Ad Revenue LTV\u201d is the metric you\u2019re optimizing for, the 2022 Tenjin data set shows that the following ad networks were most successful (in the same order):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Note: Day 7 Ad Revenue LTV refers to the ad revenue earned from the user cohort 7 days after install)<\/em><\/p>\n\n\n\n

Based on highest average for Day 7 IAP LTV<\/h3>\n\n\n\n

If \u201cDay 7 IAP LTV\u201d is the metric you\u2019re optimizing for, the 2022 Tenjin data set shows that the following ad networks were most successful (in the same order):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Note: Day 7 IAP LTV refers to the IAP revenue earned from the user cohort 7 days after install)<\/em><\/p>\n\n\n\n

Get additional insights from our \u201cFrom Hyper to Hybrid in 2023\u201d report<\/h2>\n\n\n\n

Here is a full list of additional insights you will find in the report:<\/p>\n\n\n\n

    \n
  1. Ad impression, eCPM, and IAP trends in 2022 on both iOS and Android<\/li>\n\n\n\n
  2. Country Rankings based on installs, ad revenue, and IAP revenue<\/li>\n\n\n\n
  3. Ad Monetization Channel Rankings based on ad revenue, and average eCPM<\/li>\n<\/ol>\n\n\n\n
    \n
    Download The Full Report New<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We\u2019ve put together this blog post to answer this question based on Tenjin\u2019s 2022 data set. Before we get started, let\u2019s look at the metrics you might be optimizing…<\/p>","protected":false},"author":2,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nBest Ad Networks in 2023 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the best ad networks for promoting hyper and hybrid casual games in 2023 using data on LTV, installs, retention, and monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/tr\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\" 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