{"id":8898,"date":"2022-09-09T03:33:00","date_gmt":"2022-09-09T03:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8898"},"modified":"2026-04-14T09:42:24","modified_gmt":"2026-04-14T09:42:24","slug":"how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks","status":"publish","type":"post","link":"https:\/\/tenjin.com\/tr\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/","title":{"rendered":"Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio\u2019s ARPDAU by 60% \u2013 Case Study"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Bu vaka analizinde, Tenjin\u2019in Reklam Geliri Geri Bildirimleri (Ad Revenue Callbacks) ve ROAS Kampanyalar\u0131 \u00f6zelliklerini entegre ettikten sonra benzeri g\u00f6r\u00fclmemi\u015f bir h\u0131zl\u0131 b\u00fcy\u00fcme (hyper-growth) s\u00fcrecine giren YOMI Studio\u2019nun yolculu\u011funu ele al\u0131yoruz. \u0130\u015fte elde ettikleri ba\u015far\u0131lar\u0131n bir \u00f6zeti:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>60 hours &nbsp;per month of co-founder\u2019s time saved<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>60 % ARPDAU uplift<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2x more installs<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>9% higher day 7 retention rate<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">About YOMI Studio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/yomi.studio\/\">YOMI studio<\/a>&nbsp;is a small studio (10 people at the moment), based in Ho Chi Minh, Vietnam that fully focuses on building casual mobile games. YOMI studio combines technology, art, and hard work to develop beautiful, entertaining and meaningful games.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Challenge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The co-founder at YOMI Studio is the only person that works on user acquisition. He is also in charge of product development and finance. It\u2019s incredibly difficult to monitor everything at the same time and run UA campaigns. In the past, he monitored each campaign manually in a BI dashboard and adjusted bids based on reported ROAS. As he wanted to optimize on multiple levels e.g. campaign, country, source, this quickly became impossible for one person to accomplish.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/okySR9dlgmCL02D8b51Q20FdoFnE-Qy4hc3d5G6b9scCtOdSYjb4d2rNdh4QTQUocQwpQekbGtTKjxOpgDkN149ZSUeO2hTtGSvvUB5WW4INQsC9Mu1XTSfkD5uGSw5-2KryWpXYO7B8HGeJ6Ub_hJ_yo2tWKjs6WhVxl2h3oAivtrjOXiz1mrwSdQ\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YOMI Studio began passing ad mediation revenue to ad networks via Tenjin. Impression Level Revenue Data (ILRD) is then used in ROAS campaigns to automatically detect high-value users and bid for them accordingly \u2013 without the involvement of the co-founder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combining Tenjin&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/callback-setup?highlight=ad%20revenue%20callback\">Ad Revenue Callbacks<\/a>&nbsp;and ROAS campaigns made a huge difference for YOMI Studio \u2013 both in terms of time-saving and campaign performance. On average, YOMI Studio assessed that they now save around 40-60 hours per month on campaign optimization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sample ad campaigns results<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Install Volume<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On the 12th day after the launch of ROAS campaigns, install volume started to increase drastically. &nbsp;When compared to ordinary campaigns with the same targeting properties, ROAS campaigns acquired two times more users within 30 days of launch.<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/mQjqXrKC9gkOsPGuvqN8vYwVrlDmEbDCYyeBjarHw1OJKwrLHHj-b6zp1QQaiuV7lNNa87DUYlHvneaOO_3UoZPymK_ok2MXOQ1_NULr7VA8ulpHEEFUmTlJxnVR-_TYwQI4b7C6I-gNEVWhpIkS4iXX6XwuJ6cP7TNP3d3-ZTYAjprCrH_MF2OS7Q\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Light Nguyen explained that they can scale campaigns at will because after a campaign starts to deliver results, he can increase the budget with confidence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ARPDAU<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ARPDAU in ROAS campaigns is 60% higher than CPI campaigns.&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/k7yalvlLM_bndkwyZKllByhLi_w9JuBJvEnYMjwxxknt75eiL0I3DizW29niCxuVDy5Vp7ZFK41tfqUcLbDrlhV1o4L6kAA3gxA-TjRgAneApy8UGwog-ekhAtjJvN8kNWN6jqoAp7JrFvVV0Vwx0xnqHnsEHGh80znJUymtf9fGRznGSyH-ed50qQ\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Day 7 Retention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ROAS campaigns had on average 9% higher retention when compared to CPI campaigns&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Ch8eeoDkxIBde-2g02TCupLvXvUpPSnSTBq7H1NKYMb8U0R_Kp5mSRWjSSlVe5NbgGWAiGk5TUEMpCk7Qfkbj_L5tZ6mx-PA3VruxnsyIeD9q4_b-hS35OzlPy40qgFPHO-QBLNzdGsRID7xyJRZNrIe7CpEWFTUCC4qIfUmvStsmvfcT8Zbh3Z6ug\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are you interested in getting started with Tenjin\u2019s Ad Revenue Callbacks and ROAS campaigns?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reach out to us at&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;to get more details.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/YOMI%20Studio.pdf\" style=\"background-color:#6bb4e1\">Download Case Study<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin\u2019s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: About YOMI Studio YOMI studio&nbsp;is a small studio (10 people at the moment), based in Ho Chi&#8230;<\/p>","protected":false},"author":5,"featured_media":8905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yomi Studio Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Yomi Studio achieved hyper growth using Tenjin&#039;s ad revenue callbacks to improve monetization, attribution, and campaign optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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