{"id":15422,"date":"2026-02-20T07:06:09","date_gmt":"2026-02-20T07:06:09","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:35","modified_gmt":"2026-06-15T10:28:35","password":"","slug":"user-attribution-overview","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/vi\/docs\/user-attribution-overview\/","title":{"rendered":"T\u1ed5ng quan v\u1ec1 vi\u1ec7c ghi nh\u1eadn ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00f4ng ngh\u1ec7 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Tenjin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Tenjin\u2019s attribution technology enables marketers to gain insight and context into why users engage with their apps. Using <a href=\"\/vi\/docs\/campaign-setup\/\" target=\"_blank\" rel=\"noreferrer noopener\">tracking links<\/a>, marketers understand what content drove users to download their app; and with deeplinks, marketers can control the user\u2019s post install experience.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_1a36fdc1_0\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">Ph\u00e2n b\u1ed5 l\u00e0 g\u00ec?<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph translation-block\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c gi\u00fap li\u00ean k\u1ebft vi\u1ec7c t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u1edbi m\u1ed9t ngu\u1ed3n c\u1ee5 th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb <strong>bi\u1ebft \u0111\u01b0\u1ee3c l\u00fd do<\/strong> v\u00e0 <strong>n\u01a1i<\/strong> ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y m\u1ed9t \u1ee9ng d\u1ee5ng trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd t\u1ea3i \u1ee9ng d\u1ee5ng \u0111\u00f3 v\u1ec1, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd mu\u1ed1n bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1ea3i \u1ee9ng d\u1ee5ng \u0111\u00f3 xu\u1ed1ng nh\u1edd b\u00e0i \u0111\u0103ng tr\u00ean blog \u0111\u00f3. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f2n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh th\u00eam lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng n\u00e0o th\u00edch \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd. N\u1ebfu blog thu h\u00fat m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 (gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, v.v.), \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap nh\u00e0 ph\u00e1t tri\u1ec3n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch m\u1ed7i lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 l\u00fd do h\u1ecd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00e1c k\u1ef9 thu\u1eadt theo d\u00f5i<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec7n t\u1ea1i, h\u1ec7 sinh th\u00e1i n\u00e0y c\u00f3 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u1ec3 theo d\u00f5i ngu\u1ed3n g\u1ed1c c\u1ee7a c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Li\u00ean k\u1ebft web, li\u00ean k\u1ebft s\u00e2u v\u00e0 n\u1ed9i dung t\u1ef1 nhi\u00ean \u2013<\/strong> users find content on the web, mobile web, or through mobile apps. If any of this content contains a link to your app that&#8217;s using a Tenjin tracking link or deeplink, Tenjin will attribute the engagement (and context) to the install.<\/li>\n\n\n\n<li><strong>M\u1ea1ng t\u1ef1 quy thu\u1ed9c (SANs) \u2013<\/strong> M\u1ea1ng l\u01b0\u1edbi t\u1ef1 ph\u00e2n b\u1ed5 (SANs) l\u00e0 nh\u1eefng \u201cm\u1ea1ng l\u01b0\u1edbi kh\u00e9p k\u00edn\u201d cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean n\u1ed9i dung c\u1ee7a h\u1ecd \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 SANs bao g\u1ed3m Apple, Meta, Google, Snap, v.v., n\u01a1i c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng n\u1ed9i dung n\u00e0y.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">On install of your mobile app, Tenjin will request attribution information directly from the SANs to handle attribution on a <a href=\"\/vi\/docs\/user-attribution\/#view-through-attribution\" target=\"_self\">view through<\/a> or <a href=\"\/vi\/docs\/user-attribution\/#last-click-attribution\" target=\"_self\">last click<\/a> basis.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>M\u1ea1ng qu\u1ea3ng c\u00e1o \u2013<\/strong> C\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o s\u1ebd truy\u1ec1n d\u1eef li\u1ec7u v\u1ec1 l\u01b0\u1ee3t nh\u1ea5p ho\u1eb7c l\u01b0\u1ee3t hi\u1ec3n th\u1ecb ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m x\u1ea3y ra l\u01b0\u1ee3t nh\u1ea5p ho\u1eb7c l\u01b0\u1ee3t hi\u1ec3n th\u1ecb \u0111\u00f3. D\u1eef li\u1ec7u n\u00e0y th\u01b0\u1eddng c\u00f3 d\u1ea1ng <strong>advertising_id<\/strong> v\u00e0 <strong>click_id<\/strong>. C\u00e1c l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 l\u01b0\u1ee3t nh\u1ea5p n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi <a href=\"\/vi\/docs\/user-attribution\/#view-through-attribution\" target=\"_self\">ph\u01b0\u01a1ng ph\u00e1p view-through<\/a> ho\u1eb7c <a href=\"\/vi\/docs\/user-attribution\/#last-click-attribution\" target=\"_self\">ph\u01b0\u01a1ng ph\u00e1p l\u1ea7n nh\u1ea5p cu\u1ed1i c\u00f9ng<\/a> \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n trong Tenjin.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>C\u00e1c chi\u1ebfn d\u1ecbch qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u2013<\/strong> ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u0103ng t\u1ea3i n\u1ed9i dung tr\u00ean m\u1ea1ng internet r\u1ed9ng l\u1edbn. Vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c li\u00ean k\u1ebft \u0111\u1ec3 theo d\u00f5i c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n. Ch\u00fang t\u00f4i c\u0169ng khuy\u00ean b\u1ea1n n\u00ean \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c li\u00ean k\u1ebft b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p ch\u00fang v\u1edbi <a href=\"https:\/\/manage.smarturl.it\" target=\"_self\">SmartURL<\/a>.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">D\u00f2ng ch\u1ea3y d\u1eef li\u1ec7u di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u01a1 \u0111\u1ed3 minh h\u1ecda c\u00e1ch d\u1eef li\u1ec7u l\u01b0u chuy\u1ec3n gi\u1eefa Tenjin, c\u00e1c m\u1ea1ng v\u00e0 c\u00e1c thi\u1ebft b\u1ecb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image631.png?ssl=1\" alt=\"h\u00ecnh.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>T\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a Tenjin<\/li>\n\n\n\n<li>L\u1ea5y URL theo d\u00f5i nh\u1ea5p chu\u1ed9t ho\u1eb7c li\u00ean k\u1ebft s\u00e2u (d\u00e0nh cho c\u00e1c k\u00eanh kh\u00f4ng thu\u1ed9c SAN ho\u1eb7c k\u00eanh t\u00f9y ch\u1ec9nh)<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng URL theo d\u00f5i c\u1ee7a b\u1ea1n trong m\u1ea1ng kh\u00f4ng thu\u1ed9c SAN<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u00e0 xu\u1ea5t b\u1ea3n y\u00eau c\u1ea7u tr\u00ean m\u1ea1ng kh\u00f4ng thu\u1ed9c SAN<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o<\/li>\n\n\n\n<li class=\"translation-block\">M\u1ea1ng l\u01b0\u1edbi s\u1ebd \u0111i\u1ec1n c\u00e1c macro URL nh\u1ea5p chu\u1ed9t c\u1ee7a Tenjin (\u00edt nh\u1ea5t l\u00e0 advertising_id v\u00e0 <code>click_id<\/code>) v\u00e0 g\u1eedi URL nh\u1ea5p chu\u1ed9t \u0111\u00f3 \u0111\u1ebfn Tenjin<\/li>\n\n\n\n<li>Tenjin s\u1ebd chuy\u1ec3n h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n tr\u00ean c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi d\u00f9ng t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li class=\"translation-block\">Tenjin\u2019s SDK notifies the Tenjin server of the install with&nbsp;<strong>advertising_id<\/strong><\/li>\n\n\n\n<li class=\"translation-block\">Tenjin links the&nbsp;<strong>advertising_id<\/strong>&nbsp;on click to the&nbsp;<strong>advertising_id<\/strong>&nbsp;on install and notifies the non-SAN network of a completed install through install callback.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_0ea71517_1\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">K\u00eanh n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 ngu\u1ed3n d\u1eabn \u0111\u1ebfn l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t?<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph translation-block\">Tenjin\u2019s attribution is calculated using a last click and the view-through model. If a user clicks (or views) multiple ads in the <a href=\"\/vi\/docs\/user-attribution\/#how-data-flows\" target=\"_self\">diagram above during step 5<\/a> after which the app is installed, then the following models are used to figure out which network gets awarded the install.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 theo l\u1ea7n nh\u1ea5p cu\u1ed1i c\u00f9ng<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Last click attribution gives credit to the campaign\/channel which the user last clicked on. Usually the attribution window for these campaigns\/channels is 7 days.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Xem qua ph\u1ea7n ghi ngu\u1ed3n<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">View through attribution gives credit to the campaign\/channel which the user last viewed the app&#8217;s content\/ad on. Usually the attribution window for these campaigns\/channels is 24hours. This is overridden by any campaign that there was a click for.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>About Tenjin&#8217;s User Attribution Technology Tenjin&#8217;s attribution technology enables marketers to gain insight and context into why users engage with their apps. Using tracking links, marketers understand what content drove users to download their app; and with deeplinks, marketers can control the user&#8217;s post install experience.<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[239],"glossaries":[],"doc_tag":[],"class_list":["post-15422","docs","type-docs","status-publish","hentry","doc_category-attribution-tools"],"acf":[],"year_month":"2026-07","word_count":661,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/vi\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Attribution Tools","term_url":"https:\/\/tenjin.com\/vi\/docs\/category\/attribution-tools\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User Attribution Overview | Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin&#039;s user attribution technology enables marketers to gain insight and context into why users engage with their apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/docs\/user-attribution-overview\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Attribution Overview | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Tenjin&#039;s user attribution technology enables marketers to gain insight and context into why users engage with their apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/docs\/user-attribution-overview\/\" \/>\n<meta property=\"og:site_name\" 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