{"id":15431,"date":"2026-02-20T07:06:10","date_gmt":"2026-02-20T07:06:10","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:33","modified_gmt":"2026-06-15T10:28:33","password":"","slug":"retention","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/vi\/docs\/retention\/","title":{"rendered":"Gi\u1eef ch\u00e2n"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><div class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc; padding:1em 1.5em; border-radius:4px;\">\n<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics.<\/p>\n<p>\u0110\u1ec3 k\u00edch ho\u1ea1t t\u00ednh n\u0103ng n\u00e0y cho t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n, h\u00e3y truy c\u1eadp v\u00e0o \u201cT\u00e0i kho\u1ea3n c\u1ee7a t\u00f4i\u201d \u2192 \u201cQu\u1ea3n l\u00fd ng\u01b0\u1eddi d\u00f9ng\u201d \u2192 \u201cChi\u1ebfn l\u01b0\u1ee3c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng\u201d v\u00e0 ch\u1ecdn t\u00f9y ch\u1ecdn mong mu\u1ed1n. T\u00ecm hi\u1ec3u v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa \u201cT\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n tuy\u1ec7t \u0111\u1ed1i\u201d v\u00e0 \u201cT\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u01b0\u01a1ng \u0111\u1ed1i\u201d:<\/p>\n<\/div><\/p>\n\n\n\n<div style=\"max-width:680px;margin:1em 0;\">\n<div style=\"position:relative;padding-bottom:56.25%;height:0;\">\n<iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"https:\/\/www.youtube.com\/embed\/d85NzGY7wNw?wmode=opaque&#038;rel=0\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>C\u00e1ch ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 \u201cT\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n\u201d trong B\u00e1o c\u00e1o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi ch\u1ebf \u0111\u1ed9 xem n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n theo nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng khi t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eb1m thu h\u00fat nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n cao h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy c\u1eadp ch\u1ebf \u0111\u1ed9 xem \u201cT\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n\u201d trong B\u00e1o c\u00e1o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp ch\u1ebf \u0111\u1ed9 xem n\u00e0y b\u1eb1ng c\u00e1ch v\u00e0o ANALYZE \u2192 tab Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ecdn \u201cT\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n\u201d t\u1eeb menu th\u1ea3 xu\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_9tmqdl1hfq1r\"><\/a><figure><img data-recalc-dims=\"1\" decoding=\"async\" class=\"fr-fil fr-dib\" style=\"width: 800px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif?ssl=1\"><\/figure><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o trong ph\u1ea7n \u201cT\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n\u201d c\u1ee7a B\u00e1o c\u00e1o Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng?<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-ugocyucf.png?ssl=1\" alt=\"H\u00ecnh \u1ea3nh ch\u1ee9a \u0111\u01b0\u1eddng th\u1eb3ng, \u0111\u1ed3 th\u1ecb, s\u01a1 \u0111\u1ed3, \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh  M\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bi\u1ec3u \u0111\u1ed3 \u201cT\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n sau khi thu h\u00fat\u201d gi\u00fap b\u1ea1n ph\u00e2n t\u00edch c\u00e1c t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n N-ng\u00e0y kh\u00e1c nhau c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c thu h\u00fat v\u00e0o m\u1ed9t ng\u00e0y c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-l72shtqk.png?ssl=1\" alt=\"H\u00ecnh \u1ea3nh ch\u1ee9a v\u0103n b\u1ea3n, \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh, \u0111\u01b0\u1eddng th\u1eb3ng, s\u1ed1  M\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics. To enable this feature for your account, navigate to My&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15431","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":193,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/vi\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/vi\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retention | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn 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