{"id":15453,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"dashboard-metrics-list","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/vi\/docs\/dashboard-metrics-list\/","title":{"rendered":"Danh s\u00e1ch c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n"},"content":{"rendered":"<h2 class=\"wp-block-heading\">C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0o \u0111\u01b0\u1ee3c bao g\u1ed3m trong B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng nhanh ch\u00f3ng truy c\u1eadp v\u00e0o c\u00e1c ph\u00e2n t\u00edch ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. Video sau \u0111\u00e2y gi\u1ea3i th\u00edch c\u00e1ch ch\u00fang t\u00f4i t\u00ednh to\u00e1n m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 theo nh\u00f3m v\u00e0 kh\u00f4ng theo nh\u00f3m t\u1ea1i Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">(Ch\u00fa th\u00edch ch\u1ec9 s\u1ed1) Gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 di chu\u1ed9t qua t\u00ean ch\u1ec9 s\u1ed1 \u1edf \u0111\u1ea7u c\u00e1c c\u1ed9t tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u0111\u1ec3 xem \u0111\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng th\u1ee9c t\u00ednh c\u1ee7a ch\u1ec9 s\u1ed1 \u0111\u00f3.<\/p><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/unnamed.png?ssl=1\" alt=\"unnamed.png\" class=\"wp-image-13101\" style=\"aspect-ratio:1.665324329347624;width:516px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color translation-block\" style=\"color:#055160;background-color:#cff4fc\">(Danh m\u1ee5c ch\u1ec9 s\u1ed1) B\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c danh m\u1ee5c ch\u1ec9 s\u1ed1 trong tab <strong>Ch\u1ec9nh s\u1eeda ch\u1ec9 s\u1ed1<\/strong> \u0111\u1ec3 nhanh ch\u00f3ng t\u00ecm ki\u1ebfm v\u00e0 s\u1eafp x\u1ebfp t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 s\u1eb5n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"781\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-49.png?resize=1024%2C781&#038;ssl=1\" alt=\"\" class=\"wp-image-16988\" style=\"aspect-ratio:1.3111555533876396;width:665px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-49.png?resize=1024%2C781&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-49.png?resize=300%2C229&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-49.png?resize=768%2C586&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-49.png?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-49.png?resize=360%2C275&amp;ssl=1 360w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-49.png?w=1140&amp;ssl=1 1140w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ed5 bi\u1ebfn c\u00f3 s\u1eb5n tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_419f2e45_0\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">Danh s\u00e1ch c\u00e1c ch\u1ec9 s\u1ed1<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h5 class=\"wp-block-heading\"><strong>C\u00e1c ch\u1ec9 s\u1ed1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>lo\u1ea1i b\u00e1o c\u00e1o<\/th><th>t\u00ean vi\u1ebft t\u1eaft<\/th><th>t\u00ean \u0111\u1ea7y \u0111\u1ee7<\/th><th>m\u00f4 t\u1ea3<\/th><\/tr><\/thead><tbody><tr><td>UA<\/td><td>IAP Rev<\/td><td>Doanh thu t\u1eeb IAP<\/td><td>T\u1ed5ng s\u1ed1 ti\u1ec1n mua h\u00e0ng trong \u1ee9ng d\u1ee5ng ($)<\/td><\/tr><tr><td>UA<\/td><td>IAP ARPDAU<\/td><td>Doanh thu t\u1eeb IAP tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y<\/td><td>Doanh thu trung b\u00ecnh t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (DAU) ($)<\/td><\/tr><tr><td>UA<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) c\u1ee7a giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) c\u1ee7a giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng<\/td><td>S\u1ed1 ti\u1ec1n mua h\u00e0ng trong \u1ee9ng d\u1ee5ng trung b\u00ecnh ($)<\/td><\/tr><tr><td>UA<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng \/ Ng\u01b0\u1eddi d\u00f9ng<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng \/ Ng\u01b0\u1eddi d\u00f9ng<\/td><td>Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a LTV t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ($)<\/td><\/tr><tr><td>UA<\/td><td>N-Day IAP LTV<\/td><td>N-Day IAP LTV<\/td><td>Cumulative IAP revenue N days after install<\/td><\/tr><tr><td>UA<\/td><td>LTV c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh IAP trong ng\u00e0y N \/ Ng\u01b0\u1eddi d\u00f9ng<\/td><td>LTV c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh IAP trong ng\u00e0y N \/ Ng\u01b0\u1eddi d\u00f9ng<\/td><td>Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a LTV t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng trong N ng\u00e0y tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ($)<\/td><\/tr><tr><td>UA<\/td><td>N-Day IAP ROAS<\/td><td>ROAS c\u1ee7a qu\u1ea3ng c\u00e1o N-Day<\/td><td>Average N-Day ROAS Percentage (%) Amount of cumulative IAP revenue N days after install divided by spend<\/td><\/tr><tr><td>UA<\/td><td>N-Day IAP ROI<\/td><td>Hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o (ROI) trong ng\u00e0y N<\/td><td>Average N-Day ROI Percentage (%) Amount of cumulative profit (IAP revenue N days after install &#8211; spend) divided by spend<\/td><\/tr><tr><td>UA<\/td><td>T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) c\u1ee7a c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP) trong su\u1ed1t v\u00f2ng \u0111\u1eddi<\/td><td>T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) c\u1ee7a c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP) trong su\u1ed1t v\u00f2ng \u0111\u1eddi<\/td><td>T\u1ef7 l\u1ec7 ROI trung b\u00ecnh t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (%)<\/td><\/tr><tr><td>UA<\/td><td>Bi\u00ean l\u1ee3i nhu\u1eadn IAP<\/td><td>Bi\u00ean l\u1ee3i nhu\u1eadn IAP<\/td><td>Doanh thu IAP \u2013 Chi ti\u00eau<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>UA<\/td><td>Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>T\u1ed5ng doanh thu qu\u1ea3ng c\u00e1o theo \u01b0\u1edbc t\u00ednh c\u1ee7a Tenjin ($)<\/td><\/tr><tr><td>UA<\/td><td>Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb trung gian qu\u1ea3ng c\u00e1o ($)<\/td><\/tr><tr><td>UA<\/td><td>Ad ARPDAU (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Doanh thu qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Doanh thu qu\u1ea3ng c\u00e1o trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (DAU) ($)<\/td><\/tr><tr><td>UA<\/td><td>Ad ARPDAU (Ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o)<\/td><td>Doanh thu qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>Doanh thu trung b\u00ecnh t\u1eeb d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (DAU) ($)<\/td><\/tr><tr><td>UA<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb doanh thu qu\u1ea3ng c\u00e1o (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb doanh thu qu\u1ea3ng c\u00e1o (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>T\u1ed5ng doanh thu qu\u1ea3ng c\u00e1o v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) \u01b0\u1edbc t\u00ednh b\u1edfi Tenjin ($)<\/td><\/tr><tr><td>UA<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi t\u1eeb doanh thu qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi t\u1eeb doanh thu qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>T\u1ed5ng doanh thu qu\u1ea3ng c\u00e1o \u01b0\u1edbc t\u00ednh c\u1ee7a Tenjin tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ($)<\/td><\/tr><tr><td>UA<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi t\u1eeb doanh thu qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o \/ Ng\u01b0\u1eddi d\u00f9ng (D\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o)<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng t\u1eeb n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o N-Day ($)<\/td><\/tr><tr><td>UA<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi qu\u1ea3ng c\u00e1o (LTV) v\u00e0o ng\u00e0y N (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb doanh thu qu\u1ea3ng c\u00e1o trong N ng\u00e0y (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Doanh thu qu\u1ea3ng c\u00e1o l\u0169y k\u1ebf sau N ng\u00e0y k\u1ec3 t\u1eeb khi c\u00e0i \u0111\u1eb7t<\/td><\/tr><tr><td>UA<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi qu\u1ea3ng c\u00e1o (LTV) trong N ng\u00e0y (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb doanh thu qu\u1ea3ng c\u00e1o trong N ng\u00e0y (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>Cumulative Ad Mediation revenue N days after install ($)<\/td><\/tr><tr><td>UA<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi qu\u1ea3ng c\u00e1o (LTV) tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng v\u00e0o ng\u00e0y N (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb doanh thu qu\u1ea3ng c\u00e1o trong N ng\u00e0y \/ ng\u01b0\u1eddi d\u00f9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) trung b\u00ecnh t\u1eeb doanh thu qu\u1ea3ng c\u00e1o trong N ng\u00e0y do Tenjin \u01b0\u1edbc t\u00ednh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ($)<\/td><\/tr><tr><td>UA<\/td><td>ROAS qu\u1ea3ng c\u00e1o v\u00e0o ng\u00e0y N (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>ROAS qu\u1ea3ng c\u00e1o v\u00e0o ng\u00e0y N (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Average N-Day ROAS Percentage (%) Amount of cumulative ad revenue (Ad Network) N days after install divided by spend<\/td><\/tr><tr><td>UA<\/td><td>ROAS qu\u1ea3ng c\u00e1o trong N-Day (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>ROAS qu\u1ea3ng c\u00e1o trong N-Day (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>Average N-Day ROAS Percentage (%) Amount of cumulative ad revenue (Ad Mediation) N days after install divided by spend<\/td><\/tr><tr><td>UA<\/td><td>Hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o (ROI) c\u1ee7a N-Day (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o (ROI) c\u1ee7a N-Day (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Average N-Day ROI Percentage (%) Amount of cumulative profit (ad revenue (Ad Network) N days after install &#8211; spend) divided by spend<\/td><\/tr><tr><td>UA<\/td><td>ROI qu\u1ea3ng c\u00e1o N-Day (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>ROI qu\u1ea3ng c\u00e1o N-Day (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>Average N-Day ROI Percentage (%) Amount of cumulative profit (ad revenue (Ad Mediation) N days after install &#8211; spend) divided by spend<\/td><\/tr><tr><td>UA<\/td><td>ROI qu\u1ea3ng c\u00e1o trong su\u1ed1t v\u00f2ng \u0111\u1eddi (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>ROI qu\u1ea3ng c\u00e1o trong su\u1ed1t v\u00f2ng \u0111\u1eddi (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Average Ad network revenue ROI Percentage (%)<\/td><\/tr><tr><td>UA<\/td><td>ROI qu\u1ea3ng c\u00e1o trong su\u1ed1t v\u00f2ng \u0111\u1eddi (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>ROI qu\u1ea3ng c\u00e1o trong su\u1ed1t v\u00f2ng \u0111\u1eddi (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI) trung b\u00ecnh t\u1eeb d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o (%)<\/td><\/tr><tr><td>UA<\/td><td>Bi\u00ean l\u1ee3i nhu\u1eadn t\u1eeb doanh thu qu\u1ea3ng c\u00e1o (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>Bi\u00ean l\u1ee3i nhu\u1eadn t\u1eeb doanh thu qu\u1ea3ng c\u00e1o (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>Doanh thu qu\u1ea3ng c\u00e1o (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o) \u2013 Chi ti\u00eau<\/td><\/tr><tr><td>UA<\/td><td>Bi\u00ean l\u1ee3i nhu\u1eadn t\u1eeb doanh thu qu\u1ea3ng c\u00e1o (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Bi\u00ean l\u1ee3i nhu\u1eadn t\u1eeb doanh thu qu\u1ea3ng c\u00e1o (M\u1ea1ng qu\u1ea3ng c\u00e1o)<\/td><td>Doanh thu qu\u1ea3ng c\u00e1o (M\u1ea1ng qu\u1ea3ng c\u00e1o) \u2013 Chi ti\u00eau<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng doanh thu (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng doanh thu (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng doanh thu (IAP + M\u1ea1ng qu\u1ea3ng c\u00e1o) ($)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng ARPDAU (Doanh thu qu\u1ea3ng c\u00e1o + Giao d\u1ecbch trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (Doanh thu qu\u1ea3ng c\u00e1o + Doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng)<\/td><td>S\u1ed1 ti\u1ec1n trung b\u00ecnh t\u1eeb t\u1ed5ng doanh thu (IAP + M\u1ea1ng qu\u1ea3ng c\u00e1o) tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (DAU) ($)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng ARPDAU (Qu\u1ea3ng c\u00e1o qua \u1ee9ng d\u1ee5ng + Giao d\u1ecbch trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (ARPDAU) (Doanh thu qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>S\u1ed1 ti\u1ec1n trung b\u00ecnh t\u1eeb t\u1ed5ng doanh thu qu\u1ea3ng c\u00e1o (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng) tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (DAU)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng doanh thu LTV trong N ng\u00e0y (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng doanh thu LTV trong N ng\u00e0y (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>Cumulative all revenue (IAP + Ad Network) N days after the install<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng LTV trong N ng\u00e0y (Qu\u1ea3ng c\u00e1o trung gian + Giao d\u1ecbch trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng LTV trong N ng\u00e0y (Qu\u1ea3ng c\u00e1o trung gian + Giao d\u1ecbch trong \u1ee9ng d\u1ee5ng)<\/td><td>Cumulative all revenue (IAP + Ad Mediation) N days after the install<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng LTV trong N ng\u00e0y \/ Ng\u01b0\u1eddi d\u00f9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng LTV trong N ng\u00e0y \/ Ng\u01b0\u1eddi d\u00f9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>Cumulative all revenue (IAP + Ad Network) N days after install divided by total users on 0-Day<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng LTV tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng v\u00e0o ng\u00e0y N (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>LTV tr\u00ean n\u1ec1n t\u1ea3ng N-Day All Ad Mediation \/ Ng\u01b0\u1eddi d\u00f9ng (Ad Mediation + IAP)<\/td><td>Cumulative all revenue (IAP + Ad Mediation) N days after install divided by tracked installs<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng LTV (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng LTV (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng LTV (IAP + Doanh thu qu\u1ea3ng c\u00e1o)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng LTV (Qu\u1ea3ng c\u00e1o qua n\u1ec1n t\u1ea3ng trung gian + Giao d\u1ecbch trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng LTV (Qu\u1ea3ng c\u00e1o qua n\u1ec1n t\u1ea3ng trung gian + Giao d\u1ecbch trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng LTV (Qu\u1ea3ng c\u00e1o qua n\u1ec1n t\u1ea3ng trung gian + Giao d\u1ecbch trong \u1ee9ng d\u1ee5ng)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng LTV tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng LTV tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng doanh thu (IAP + M\u1ea1ng qu\u1ea3ng c\u00e1o) tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ($)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng LTV tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng LTV tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng doanh thu (IAP + M\u1ea1ng qu\u1ea3ng c\u00e1o) tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ($)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ea5t c\u1ea3 ROAS trong N ng\u00e0y (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ea5t c\u1ea3 ROAS trong N ng\u00e0y (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>Average N-Day ROAS Percentage (%) Amount of cumulative all revenue (Ad Network + IAP) N days after install divided by spend<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng ROAS trong ng\u00e0y N (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng ROAS trong ng\u00e0y N (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>Average N-Day ROAS Percentage (%) Amount of cumulative Ad Mediation revenue + IAP N days after install divided by spend<\/td><\/tr><tr><td>UA<\/td><td>N-Day T\u1ed5ng ROI (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>N-Day T\u1ed5ng ROI (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>Average N-Day ROI Percentage (%) Amount of cumulative total profit (all revenue (Ad Network + IAP) N days after install &#8211; spend) divided by spend<\/td><\/tr><tr><td>UA<\/td><td>N-Day To\u00e0n b\u1ed9 ROI (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>ROI t\u1ed5ng th\u1ec3 c\u1ee7a N-Day t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c trung gian qu\u1ea3ng c\u00e1o (Trung gian qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>Average N-Day ROI Percentage (%) Amount of cumulative Ad Mediation + IAP Revenue (total revenue N days after install &#8211; spend) divided by spend<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng ROI trong su\u1ed1t v\u00f2ng \u0111\u1eddi (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng ROI trong su\u1ed1t v\u00f2ng \u0111\u1eddi (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ef7 l\u1ec7 ROI trung b\u00ecnh trong su\u1ed1t v\u00f2ng \u0111\u1eddi (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng) (%)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng ROAS trong su\u1ed1t th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng ROAS trong su\u1ed1t th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ef7 l\u1ec7 ROAS trung b\u00ecnh trong su\u1ed1t v\u00f2ng \u0111\u1eddi (%)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng ROI trong su\u1ed1t v\u00f2ng \u0111\u1eddi (Qu\u1ea3ng c\u00e1o trung gian + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng ROI trong su\u1ed1t v\u00f2ng \u0111\u1eddi (Qu\u1ea3ng c\u00e1o trung gian + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng ROI trong su\u1ed1t v\u00f2ng \u0111\u1eddi (Qu\u1ea3ng c\u00e1o trung gian + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng ROAS trong su\u1ed1t th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng ROAS trong su\u1ed1t th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng ROAS trong su\u1ed1t th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><\/tr><tr><td>UA<\/td><td>N-Day T\u1ea5t c\u1ea3 pLTV (Qu\u1ea3ng c\u00e1o trung gian + IAP)<\/td><td>N-Day T\u1ea5t c\u1ea3 pLTV (Qu\u1ea3ng c\u00e1o trung gian + IAP)<\/td><td>Cumulative predicted revenue (IAP + Ad Mediation Revenue) N-Days after install (Currently up to 30-Days cohorts supported)<\/td><\/tr><tr><td>UA<\/td><td>N-Day T\u1ea5t c\u1ea3 c\u00e1c pROAS (Qu\u1ea3ng c\u00e1o trung gian + IAP)<\/td><td>N-Day T\u1ea5t c\u1ea3 c\u00e1c pROAS (Qu\u1ea3ng c\u00e1o trung gian + IAP)<\/td><td>Average N-Day Predicted ROAS Percentage (%) Amount of cumulative All pLTV (Ad Mediation + IAP) N days after install divided by spend (Currently up to 30-Days cohorts supported)<\/td><\/tr><tr><td>UA<\/td><td>N-Day T\u1ea5t c\u1ea3 pROI (Qu\u1ea3ng c\u00e1o qua n\u1ec1n t\u1ea3ng trung gian + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>N-Day T\u1ea5t c\u1ea3 pROI (Qu\u1ea3ng c\u00e1o qua n\u1ec1n t\u1ea3ng trung gian + Mua trong \u1ee9ng d\u1ee5ng)<\/td><td>Average N-Day Predicted ROI Percentage (%) Amount of cumulative (All pLTV (Ad Mediation + IAP) N days after install &#8211; spend) divided by spend (Currently up to 30-Days cohorts supported)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn (Qu\u1ea3ng c\u00e1o trung gian + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn (Qu\u1ea3ng c\u00e1o trung gian + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng doanh thu (Qu\u1ea3ng c\u00e1o qua n\u1ec1n t\u1ea3ng trung gian + Giao d\u1ecbch trong \u1ee9ng d\u1ee5ng) \u2013 Chi ph\u00ed<\/td><\/tr><tr><td>UA<\/td><td>T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn t\u1ed5ng (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn t\u1ed5ng (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/td><td>T\u1ed5ng doanh thu (M\u1ea1ng qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng) \u2013 Chi ph\u00ed<\/td><\/tr><tr><td>UA<\/td><td>DAU<\/td><td>S\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y<\/td><td>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng duy nh\u1ea5t (advertising_id) m\u1ed7i ng\u00e0y<\/td><\/tr><tr><td>UA<\/td><td>Ng\u01b0\u1eddi d\u00f9ng N-Day<\/td><td>S\u1ed1 ng\u01b0\u1eddi d\u00f9ng duy tr\u00ec t\u00ednh \u0111\u1ebfn ng\u00e0y N<\/td><td>T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng sau N ng\u00e0y k\u1ec3 t\u1eeb khi c\u00e0i \u0111\u1eb7t<\/td><\/tr><tr><td>UA<\/td><td>B\u1ea3o h\u00e0nh tr\u1ecdn \u0111\u1eddi<\/td><td>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi<\/td><td>T\u1ef7 l\u1ec7 duy tr\u00ec trong N ng\u00e0y theo nh\u00f3m<\/td><\/tr><tr><td>UA<\/td><td>N-Day Ret %<\/td><td>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0o ng\u00e0y N<\/td><td>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n trung b\u00ecnh trong N ng\u00e0y (%)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng s\u1ed1 v\u1ee5 gian l\u1eadn<\/td><td>T\u1ed5ng s\u1ed1 v\u1ee5 gian l\u1eadn<\/td><td>T\u1ed5ng s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t b\u1ecb ch\u1eb7n v\u00e0 c\u00e1c giao d\u1ecbch mua h\u00e0ng gian l\u1eadn<\/td><\/tr><tr><td>UA<\/td><td>C\u00e1c l\u1ea7n nh\u1ea5p b\u1ecb ch\u1eb7n<\/td><td>C\u00e1c l\u1ea7n nh\u1ea5p b\u1ecb ch\u1eb7n<\/td><td>The number of clicks we blocked based on mean time to install(MTTI). We currently use 1 second for the MTTI threshold as default.<\/td><\/tr><tr><td>UA<\/td><td>C\u00e1c s\u1ef1 ki\u1ec7n thi\u1ebft b\u1ecb b\u1ecb ch\u1eb7n<\/td><td>C\u00e1c s\u1ef1 ki\u1ec7n thi\u1ebft b\u1ecb b\u1ecb ch\u1eb7n<\/td><td>S\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n tr\u00ean thi\u1ebft b\u1ecb th\u1eed nghi\u1ec7m<\/td><\/tr><tr><td>UA<\/td><td>C\u00e1c giao d\u1ecbch mua h\u00e0ng gian l\u1eadn<\/td><td>C\u00e1c giao d\u1ecbch mua h\u00e0ng gian l\u1eadn<\/td><td>S\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch mua h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 gian l\u1eadn<\/td><\/tr><tr><td>UA<\/td><td>Giao d\u1ecbch gian l\u1eadn b\u1ecb ch\u1eb7n<\/td><td>Doanh thu gian l\u1eadn b\u1ecb ch\u1eb7n<\/td><td>T\u1ed5ng s\u1ed1 ti\u1ec1n doanh thu gian l\u1eadn b\u1ecb ch\u1eb7n ($)<\/td><\/tr><tr><td>UA<\/td><td>S\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o<\/td><td>S\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o<\/td><td>S\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o do c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o b\u00e1o c\u00e1o<\/td><\/tr><tr><td>UA<\/td><td>S\u1ef1 ch\u00eanh l\u1ec7ch s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t<\/td><td>S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t<\/td><td>Ch\u00eanh l\u1ec7ch t\u1ed5ng s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t. C\u00f4ng th\u1ee9c: S\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o \u2013 S\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><\/tr><tr><td>UA<\/td><td>S\u1ed1 l\u1ea7n nh\u1ea5p S\u1ef1 ch\u00eanh l\u1ec7ch T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m<\/td><td>S\u1ed1 l\u1ea7n nh\u1ea5p S\u1ef1 ch\u00eanh l\u1ec7ch T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m<\/td><td>C\u00f4ng th\u1ee9c t\u00ednh t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ch\u00eanh l\u1ec7ch s\u1ed1 l\u1ea7n nh\u1ea5p trung b\u00ecnh (%): 100 \u2013 100 * S\u1ed1 l\u1ea7n nh\u1ea5p \u0111\u01b0\u1ee3c theo d\u00f5i \/ S\u1ed1 l\u1ea7n nh\u1ea5p \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o<\/td><\/tr><tr><td>UA<\/td><td>Chi ph\u00ed tr\u1ecdn \u0111\u1eddi \/ ng\u01b0\u1eddi d\u00f9ng<\/td><td>Chi ph\u00ed tr\u1ecdn \u0111\u1eddi tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u00f2n l\u1ea1i<\/td><td>Cohorted cost per N-day Retained User<\/td><\/tr><tr><td>UA<\/td><td>\u0110\u1ea3ng C\u1ed9ng s\u1ea3n Trung Qu\u1ed1c<\/td><td>Chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPC)<\/td><td>S\u1ed1 ti\u1ec1n CPC trung b\u00ecnh ($) chi ti\u00eau\/s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o<\/td><\/tr><tr><td>UA<\/td><td>Ch\u1ec9 s\u1ed1 gi\u00e1 ti\u00eau d\u00f9ng<\/td><td>Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI)<\/td><td>Average CPI Amount ($) spend\/reported installs<\/td><\/tr><tr><td>UA<\/td><td>CPM<\/td><td>Chi ph\u00ed tr\u00ean m\u1ed7i 1.000 l\u1ea7n hi\u1ec3n th\u1ecb (CPM)<\/td><td>S\u1ed1 ti\u1ec1n CPM trung b\u00ecnh ($) = 1000 \u00d7 chi ph\u00ed \/ s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o<\/td><\/tr><tr><td>UA<\/td><td>H\u1ed3i s\u1ee9c tim ph\u1ed5i (CPR)<\/td><td>T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh (CPR)<\/td><td>Average CPR Percentage (%)  100 * reported installs \/ reported impressions<\/td><\/tr><tr><td>UA<\/td><td>CTR<\/td><td>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR)<\/td><td>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t trung b\u00ecnh (%) = 100 \u00d7 s\u1ed1 l\u1ea7n nh\u1ea5p \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o \/ s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o<\/td><\/tr><tr><td>UA<\/td><td>CVR<\/td><td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CVR)<\/td><td>Average CVR Percentage (%) 100 * reported installs \/ reported clicks<\/td><\/tr><tr><td>UA<\/td><td>\u1ea4n t\u01b0\u1ee3ng<\/td><td>Nh\u1eefng \u1ea5n t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i<\/td><td>S\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb<\/td><\/tr><tr><td>UA<\/td><td>S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u00e3 b\u00e1o c\u00e1o<\/td><td>S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u00e3 b\u00e1o c\u00e1o<\/td><td>S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o b\u1edfi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o<\/td><\/tr><tr><td>UA<\/td><td>C\u00e0i \u0111\u1eb7t Diff<\/td><td>S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t<\/td><td>Ch\u00eanh l\u1ec7ch t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t. S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o \u2013 S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><\/tr><tr><td>UA<\/td><td>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ch\u00eanh l\u1ec7ch v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t<\/td><td>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ch\u00eanh l\u1ec7ch v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t<\/td><td>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ch\u00eanh l\u1ec7ch s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t trung b\u00ecnh (%). 100 \u2013 100 * S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c theo d\u00f5i \/ S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o<\/td><\/tr><tr><td>UA<\/td><td>L\u01b0\u1ee3t hi\u1ec3n th\u1ecb (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>T\u1ed5ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb trong kho\u1ea3ng th\u1eddi gian \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh<\/td><td>T\u1ed5ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb trong kho\u1ea3ng th\u1eddi gian \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh<\/td><\/tr><tr><td>UA<\/td><td>IMPDAU (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/td><td>S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/td><td>T\u1ed5ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb chia cho T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y<\/td><\/tr><tr><td>UA<\/td><td>S\u1ed1 ng\u00e0y ho\u1ea1t \u0111\u1ed9ng trong su\u1ed1t th\u1eddi gian s\u1eed d\u1ee5ng \/ Ng\u01b0\u1eddi d\u00f9ng<\/td><td>Lifetime Active Days Per User<\/td><td>S\u1ed1 ng\u00e0y ho\u1ea1t \u0111\u1ed9ng trung b\u00ecnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng<\/td><\/tr><tr><td>UA<\/td><td>C\u00e1c phi\u00ean<\/td><td>C\u00e1c phi\u00ean<\/td><td>S\u1ed1 phi\u00ean trung b\u00ecnh<\/td><\/tr><tr><td>UA<\/td><td>S\u1ed1 l\u1ea7n truy c\u1eadp tr\u1ecdn \u0111\u1eddi \/ Ng\u01b0\u1eddi d\u00f9ng<\/td><td>S\u1ed1 l\u01b0\u1ee3t truy c\u1eadp tr\u1ecdn \u0111\u1eddi tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng<\/td><td>S\u1ed1 phi\u00ean trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng<\/td><\/tr><tr><td>UA<\/td><td>Chi ti\u00eau<\/td><td>Chi ti\u00eau<\/td><td>S\u1ed1 ti\u1ec1n chi \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (t\u00ednh b\u1eb1ng USD)<\/td><\/tr><tr><td>UA<\/td><td>tCPI<\/td><td>Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c theo d\u00f5i (tCPI)<\/td><td>S\u1ed1 ti\u1ec1n tCPI trung b\u00ecnh ($) chi ti\u00eau \/ s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><\/tr><tr><td>UA<\/td><td>S\u1ed1 l\u1ea7n nh\u1ea5p \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><td>S\u1ed1 l\u1ea7n nh\u1ea5p \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><td>S\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0o (theo d\u00f5i b\u1edfi Tenjin)<\/td><\/tr><tr><td>UA<\/td><td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c theo d\u00f5i (CVR)<\/td><td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh (%) = 100 \u00d7 s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c theo d\u00f5i \/ s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><\/tr><tr><td>UA<\/td><td>L\u01b0\u1ee3t hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><td>L\u01b0\u1ee3t hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><td>S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c Tenjin theo d\u00f5i<\/td><\/tr><tr><td>UA<\/td><td>C\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><td>C\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><td>S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c Tenjin theo d\u00f5i<\/td><\/tr><tr><td>UA<\/td><td>S\u1ed1 l\u1ea7n c\u00e0i \u0111\u1eb7t l\u1ea1i \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><td>S\u1ed1 l\u1ea7n c\u00e0i \u0111\u1eb7t l\u1ea1i \u0111\u01b0\u1ee3c theo d\u00f5i<\/td><td>S\u1ed1 l\u1ea7n c\u00e0i \u0111\u1eb7t l\u1ea1i \u0111\u01b0\u1ee3c Tenjin theo d\u00f5i<\/td><\/tr><tr><td>UA<\/td><td>Ng\u01b0\u1eddi d\u00f9ng CP N-Day<\/td><td>Cost per N-Day Retained User<\/td><td>Cost per users that comes back N days after install (installs here are reported by the ad network). Formula &#8211; spend * (users_0d\/reported installs)  \/ users_Nd<\/td><\/tr><tr><td>UA<\/td><td>Bu\u1ed5i h\u1ecdc N-Day<\/td><td>C\u00e1c bu\u1ed5i h\u1ecdc N-Day<\/td><td>Number of times an app was opened after post install on the day of install (N day)<\/td><\/tr><tr><td>UA<\/td><td>C\u00e1c bu\u1ed5i h\u1ecdc trong khu\u00f4n kh\u1ed5 Ng\u00e0y CP K N<\/td><td>Chi ph\u00ed cho m\u1ed7i 1.000 phi\u00ean N-Day<\/td><td>Chi ph\u00ed trung b\u00ecnh cho m\u1ed7i 1.000 phi\u00ean N-ng\u00e0y ($)<\/td><\/tr><tr><td>UA<\/td><td>Ng\u01b0\u1eddi mua<\/td><td>Kh\u00e1ch h\u00e0ng duy nh\u1ea5t<\/td><td>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua duy nh\u1ea5t<\/td><\/tr><tr><td>UA<\/td><td>Giao d\u1ecbch<\/td><td>Giao d\u1ecbch mua b\u00e1n<\/td><td>T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t mua<\/td><\/tr><tr><td>UA<\/td><td>Chi ph\u00ed \/ Mua h\u00e0ng v\u00e0o ng\u00e0y N<\/td><td>Chi ph\u00ed tr\u00ean m\u1ed7i giao d\u1ecbch mua h\u00e0ng trong N ng\u00e0y<\/td><td>Cost divided by cumulative total purchase counts N days after the install<\/td><\/tr><tr><td>UA<\/td><td>Chi ph\u00ed N-Day \/ Ng\u01b0\u1eddi mua<\/td><td>Chi ph\u00ed tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0o ng\u00e0y N<\/td><td>Cost divided by returning purchase user N days after the install<\/td><\/tr><tr><td>UA<\/td><td>Doanh thu l\u0169y k\u1ebf t\u00ednh \u0111\u1ebfn ng\u00e0y N<\/td><td>Doanh thu t\u00edch l\u0169y t\u1eeb c\u00e1c giao d\u1ecbch mua h\u00e0ng trong N ng\u00e0y<\/td><td>Cumulative purchase revenue N days after the install<\/td><\/tr><tr><td>UA<\/td><td>Doanh thu m\u1ed7i ng\u00e0y \/ Ng\u01b0\u1eddi d\u00f9ng<\/td><td>Doanh thu mua h\u00e0ng l\u0169y k\u1ebf t\u00ednh \u0111\u1ebfn ng\u00e0y N tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c<\/td><td>Cumulative purchase revenue N days after the install, divided by the number of acquired users<\/td><\/tr><tr><td>UA<\/td><td>T\u1ed5ng s\u1ed1 giao d\u1ecbch t\u00ednh \u0111\u1ebfn ng\u00e0y N<\/td><td>T\u1ed5ng s\u1ed1 giao d\u1ecbch mua h\u00e0ng l\u0169y k\u1ebf t\u00ednh \u0111\u1ebfn ng\u00e0y N<\/td><td>Cumulative purchase counts N days after the install<\/td><\/tr><tr><td>UA<\/td><td>S\u1ed1 giao d\u1ecbch trong ng\u00e0y N tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng<\/td><td>S\u1ed1 giao d\u1ecbch mua h\u00e0ng l\u0169y k\u1ebf t\u00ednh \u0111\u1ebfn ng\u00e0y N tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c<\/td><td>Cumulative purchase counts N days after the install, divided by the number of acquired users<\/td><\/tr><tr><td>UA<\/td><td>S\u1ed1 ng\u01b0\u1eddi tham gia v\u00e0o ng\u00e0y N<\/td><td>S\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi mua trong ch\u01b0\u01a1ng tr\u00ecnh N-Day<\/td><td>Percent of unique purchasers N days after the install out of the number of acquired users<\/td><\/tr><tr><td>UA<\/td><td>Kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u00e0o ng\u00e0y N<\/td><td>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua duy nh\u1ea5t trong N ng\u00e0y<\/td><td>Cumulative unique purchasers N days after the install<\/td><\/tr><tr><td>UA<\/td><td>Trung b\u00ecnh<\/td><td>Gi\u00e1 tr\u1ecb mua h\u00e0ng trung b\u00ecnh tr\u00ean m\u1ed7i giao d\u1ecbch<\/td><td>T\u1ed5ng doanh thu t\u1eeb mua h\u00e0ng chia cho t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t mua<\/td><\/tr><tr><td>UA<\/td><td>Doanh thu<\/td><td>Doanh thu t\u1eeb b\u00e1n h\u00e0ng<\/td><td>T\u1ed5ng doanh thu t\u1eeb b\u00e1n h\u00e0ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>lo\u1ea1i b\u00e1o c\u00e1o<\/th><th>t\u00ean vi\u1ebft t\u1eaft<\/th><th>t\u00ean \u0111\u1ea7y \u0111\u1ee7<\/th><th>m\u00f4 t\u1ea3<\/th><\/tr><\/thead><tbody><tr><td>AM<\/td><td class=\"translation-block\">\u0110\u00e3 b\u00e1o c\u00e1o <a href=\"\/vi\/v1\/docs\/ad-monetization-ad-revenue\/\" target=\"_self\">Doanh thu qu\u1ea3ng c\u00e1o<\/a><\/td><td class=\"translation-block\">\u0110\u00e3 b\u00e1o c\u00e1o <a href=\"\/vi\/v1\/docs\/ad-monetization-ad-revenue\/\" target=\"_self\">Doanh thu qu\u1ea3ng c\u00e1o<\/a><\/td><td>T\u1ed5ng doanh thu qu\u1ea3ng c\u00e1o do M\u1ea1ng qu\u1ea3ng c\u00e1o b\u00e1o c\u00e1o ($)<\/td><\/tr><tr><td>AM<\/td><td>eCPC<\/td><td>Chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t hi\u1ec7u qu\u1ea3 (eCPC)<\/td><td>Doanh thu qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t ($)<\/td><\/tr><tr><td>AM<\/td><td>eCPM<\/td><td>Chi ph\u00ed hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (eCPM)<\/td><td>Doanh thu qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i 1.000 l\u1ea7n hi\u1ec3n th\u1ecb ($)<\/td><\/tr><tr><td>AM<\/td><td>S\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o<\/td><td>S\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o<\/td><td>T\u1ed5ng s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t do M\u1ea1ng qu\u1ea3ng c\u00e1o b\u00e1o c\u00e1o<\/td><\/tr><tr><td>AM<\/td><td>\u1ea4n t\u01b0\u1ee3ng<\/td><td>Nh\u1eefng \u1ea5n t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i<\/td><td>T\u1ed5ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o b\u1edfi M\u1ea1ng qu\u1ea3ng c\u00e1o<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>C\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a SKAdnetwork<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>lo\u1ea1i b\u00e1o c\u00e1o<\/th><th>t\u00ean vi\u1ebft t\u1eaft<\/th><th>t\u00ean \u0111\u1ea7y \u0111\u1ee7<\/th><th>m\u00f4 t\u1ea3<\/th><\/tr><\/thead><tbody><tr><td>SKAN<\/td><td>S\u1ed1 ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i<\/td><td>S\u1ed1 ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i<\/td><td>S\u1ed1 l\u01b0\u1ee3t g\u1eedi l\u1ea1i d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i do c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o chuy\u1ec3n ti\u1ebfp (bao g\u1ed3m c\u1ea3 c\u00e1c l\u01b0\u1ee3t t\u1ea3i l\u1ea1i v\u00e0 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng l\u1ea7n \u0111\u1ea7u)<\/td><\/tr><tr><td>SKAN<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh do c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o chuy\u1ec3n ti\u1ebfp (bao g\u1ed3m c\u1ea3 c\u00e1c l\u1ea7n t\u1ea3i l\u1ea1i v\u00e0 l\u1ea7n t\u1ea3i xu\u1ed1ng \u0111\u1ea7u ti\u00ean)<\/td><\/tr><tr><td>SKAN<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng c\u1ed9ng<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng c\u1ed9ng<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp b\u1edfi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o (bao g\u1ed3m c\u1ea3 c\u00e1c l\u1ea7n t\u1ea3i l\u1ea1i v\u00e0 l\u1ea7n t\u1ea3i xu\u1ed1ng \u0111\u1ea7u ti\u00ean)<\/td><\/tr><tr><td>SKAN<\/td><td>S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t qua m\u1ea1ng qu\u1ea3ng c\u00e1o SKAN<\/td><td>S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t qua m\u1ea1ng qu\u1ea3ng c\u00e1o SKAN<\/td><td>S\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i chuy\u1ec3n \u0111\u1ed5i nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c l\u1ea7n t\u1ea3i xu\u1ed1ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp b\u1edfi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o<\/td><\/tr><tr><td>SKAN<\/td><td>T\u1ea3i xu\u1ed1ng CV l\u1ea7n \u0111\u1ea7u ti\u00ean - Trung b\u00ecnh<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ea3i xu\u1ed1ng<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh cho c\u00e1c l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp b\u1edfi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o<\/td><\/tr><tr><td>SKAN<\/td><td>T\u1ea3i xu\u1ed1ng CV Total tr\u01b0\u1edbc ti\u00ean<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i l\u1ea7n \u0111\u1ea7u ti\u00ean T\u1ea3i xu\u1ed1ng T\u1ed5ng c\u1ed9ng<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i cho c\u00e1c l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp b\u1edfi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o<\/td><\/tr><tr><td>SKAN<\/td><td>T\u1ea3i l\u1ea1i<\/td><td>T\u1ea3i l\u1ea1i<\/td><td>S\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u g\u1eedi l\u1ea1i (postback) chuy\u1ec3n \u0111\u1ed5i nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c l\u01b0\u1ee3t t\u1ea3i l\u1ea1i do c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o chuy\u1ec3n ti\u1ebfp<\/td><\/tr><tr><td>SKAN<\/td><td>T\u1ea3i l\u1ea1i CV Avg<\/td><td>Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a vi\u1ec7c t\u1ea3i l\u1ea1i<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh cho c\u00e1c l\u01b0\u1ee3t t\u1ea3i l\u1ea1i \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp b\u1edfi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o<\/td><\/tr><tr><td>SKAN<\/td><td>T\u1ea3i l\u1ea1i CV Total<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i khi t\u1ea3i l\u1ea1i<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00e1c l\u01b0\u1ee3t t\u1ea3i l\u1ea1i \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp b\u1edfi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o (bao g\u1ed3m c\u1ea3 l\u01b0\u1ee3t t\u1ea3i l\u1ea1i v\u00e0 l\u01b0\u1ee3t t\u1ea3i l\u1ea7n \u0111\u1ea7u)<\/td><\/tr><tr><td>SKAN<\/td><td>H\u1ed7 tr\u1ee3<\/td><td>H\u1ed7 tr\u1ee3<\/td><td>Ad network forwarded ad impressions that were shown to a user that ultimately downloaded the app, but were not awarded with an attribution. Introduced in SKAdNetwork 3.0, this corresponds to postbacks with did-win=false.<\/td><\/tr><tr><td>SKAN<\/td><td>H\u1ed7 tr\u1ee3 t\u1ea3i l\u1ea1i<\/td><td>H\u1ed7 tr\u1ee3 t\u1ea3i l\u1ea1i<\/td><td>S\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u g\u1eedi l\u1ea1i d\u1eef li\u1ec7u v\u1ec1 s\u1ed1 l\u1ea7n h\u1ed7 tr\u1ee3 cho c\u00e1c l\u01b0\u1ee3t t\u1ea3i l\u1ea1i \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp b\u1edfi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o<\/td><\/tr><tr><td>SKAN<\/td><td>H\u1ed7 tr\u1ee3 t\u1ea3i xu\u1ed1ng l\u1ea7n \u0111\u1ea7u ti\u00ean<\/td><td>H\u1ed7 tr\u1ee3 t\u1ea3i xu\u1ed1ng l\u1ea7n \u0111\u1ea7u ti\u00ean<\/td><td>S\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u g\u1eedi l\u1ea1i d\u1eef li\u1ec7u v\u1ec1 s\u1ed1 l\u1ea7n h\u1ed7 tr\u1ee3 cho c\u00e1c l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp b\u1edfi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o<\/td><\/tr><tr><td>SKAN<\/td><td>Chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Apple<\/td><td>Chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Apple<\/td><td>S\u1ed1 l\u01b0\u1ee3t g\u1eedi l\u1ea1i d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i do Apple chuy\u1ec3n ti\u1ebfp (bao g\u1ed3m c\u1ea3 c\u00e1c l\u1ea7n t\u1ea3i l\u1ea1i v\u00e0 l\u1ea7n t\u1ea3i xu\u1ed1ng \u0111\u1ea7u ti\u00ean)<\/td><\/tr><tr><td>SKAN<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh c\u1ee7a Apple<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh c\u1ee7a Apple<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh do Apple cung c\u1ea5p (bao g\u1ed3m c\u1ea3 c\u00e1c l\u1ea7n t\u1ea3i l\u1ea1i v\u00e0 l\u1ea7n t\u1ea3i \u0111\u1ea7u ti\u00ean)<\/td><\/tr><tr><td>SKAN<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb quy \u0111\u1ed5i c\u1ee7a Apple<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb quy \u0111\u1ed5i c\u1ee7a Apple<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i do Apple chuy\u1ec3n ti\u1ebfp<\/td><\/tr><tr><td>SKAN<\/td><td>C\u00e0i \u0111\u1eb7t Apple SKAN<\/td><td>C\u00e0i \u0111\u1eb7t Apple SKAN<\/td><td>S\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i chuy\u1ec3n \u0111\u1ed5i nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi c\u00e1c l\u1ea7n t\u1ea3i xu\u1ed1ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c Apple chuy\u1ec3n ti\u1ebfp<\/td><\/tr><tr><td>SKAN<\/td><td>Apple L\u1ea7n \u0111\u1ea7u T\u1ea3i xu\u1ed1ng CV Trung b\u00ecnh<\/td><td>Apple L\u1ea7n \u0111\u1ea7u T\u1ea3i xu\u1ed1ng CV Trung b\u00ecnh<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh cho c\u00e1c l\u1ea7n t\u1ea3i xu\u1ed1ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c Apple chuy\u1ec3n ti\u1ebfp<\/td><\/tr><tr><td>SKAN<\/td><td>Apple L\u1ea7n \u0111\u1ea7u T\u1ea3i xu\u1ed1ng CV T\u1ed5ng c\u1ed9ng<\/td><td>Apple L\u1ea7n \u0111\u1ea7u T\u1ea3i xu\u1ed1ng CV T\u1ed5ng c\u1ed9ng<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i cho c\u00e1c l\u1ea7n t\u1ea3i xu\u1ed1ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c Apple chuy\u1ec3n ti\u1ebfp<\/td><\/tr><tr><td>SKAN<\/td><td>T\u1ea3i l\u1ea1i \u1ee9ng d\u1ee5ng Apple<\/td><td>T\u1ea3i l\u1ea1i \u1ee9ng d\u1ee5ng Apple<\/td><td>S\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i chuy\u1ec3n \u0111\u1ed5i nh\u1eadn \u0111\u01b0\u1ee3c cho c\u00e1c l\u1ea7n t\u1ea3i l\u1ea1i \u0111\u01b0\u1ee3c Apple chuy\u1ec3n ti\u1ebfp<\/td><\/tr><tr><td>SKAN<\/td><td>Apple T\u1ea3i l\u1ea1i CV Trung b\u00ecnh<\/td><td>Apple T\u1ea3i l\u1ea1i CV Trung b\u00ecnh<\/td><td>Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh cho c\u00e1c l\u01b0\u1ee3t t\u1ea3i l\u1ea1i \u0111\u01b0\u1ee3c Apple chuy\u1ec3n ti\u1ebfp<\/td><\/tr><tr><td>SKAN<\/td><td>Apple T\u1ea3i l\u1ea1i CV T\u1ed5ng c\u1ed9ng<\/td><td>Apple T\u1ea3i l\u1ea1i Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i T\u1ed5ng c\u1ed9ng<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00e1c l\u01b0\u1ee3t t\u1ea3i l\u1ea1i do Apple chuy\u1ec3n ti\u1ebfp<\/td><\/tr><tr><td>SKAN<\/td><td>Apple H\u1ed7 tr\u1ee3<\/td><td>Apple H\u1ed7 tr\u1ee3<\/td><td>Apple forwarded ad impressions that were shown to a user that ultimately downloaded the app, but were not awarded with an attribution. Introduced in SKAdNetwork 3.0, this corresponds to postbacks with did-win=false.<\/td><\/tr><tr><td>SKAN<\/td><td>H\u01b0\u1edbng d\u1eabn t\u1ea3i l\u1ea1i \u1ee9ng d\u1ee5ng Apple<\/td><td>H\u01b0\u1edbng d\u1eabn t\u1ea3i l\u1ea1i \u1ee9ng d\u1ee5ng Apple<\/td><td>S\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u g\u1eedi l\u1ea1i d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 nh\u1eadn \u0111\u01b0\u1ee3c cho c\u00e1c l\u1ea7n t\u1ea3i l\u1ea1i do Apple chuy\u1ec3n ti\u1ebfp<\/td><\/tr><tr><td>SKAN<\/td><td>H\u01b0\u1edbng d\u1eabn t\u1ea3i xu\u1ed1ng l\u1ea7n \u0111\u1ea7u c\u1ee7a Apple<\/td><td>H\u01b0\u1edbng d\u1eabn t\u1ea3i xu\u1ed1ng l\u1ea7n \u0111\u1ea7u c\u1ee7a Apple<\/td><td>S\u1ed1 l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i t\u1eeb Assist nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi c\u00e1c l\u1ea7n t\u1ea3i xu\u1ed1ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c Apple chuy\u1ec3n ti\u1ebfp<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">lo\u1ea1i b\u00e1o c\u00e1o:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UA: Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AM: Ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SKAN: SKAdNetwork<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">T\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 N-Day \u0111\u1ec1u l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 theo nh\u00f3m v\u00e0 \u0111\u01b0\u1ee3c ph\u00e2n nh\u00f3m theo Ng\u00e0y thu h\u00fat kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c kh\u00f4ng thu\u1ed9c nh\u00f3m n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n nh\u00f3m theo ng\u00e0y d\u01b0\u01a1ng l\u1ecbch. Chi ti\u1ebft nh\u01b0 sau.<\/p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ed5 bi\u1ebfn trong b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng (cohort), n\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a Tenjin t\u1eadp trung v\u00e0o c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng mu\u1ed1n t\u00ecm hi\u1ec3u:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u00e0y thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u2013 vi\u1ec7c ph\u00e2n \u0111o\u1ea1n v\u00e0 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng theo ng\u00e0y thu h\u00fat l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u00ednh to\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n sau x ng\u00e0y v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) sau x ng\u00e0y.<\/li>\n\n\n\n<li>C\u00e1c chi\u1ec1u ph\u00e2n t\u00edch ng\u01b0\u1eddi d\u00f9ng \u2013 vi\u1ec7c ph\u00e2n kh\u00fac v\u00e0 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng theo k\u00eanh, chi\u1ebfn d\u1ecbch, qu\u1ed1c gia v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean c\u00e1c chi\u1ec1u ph\u00e2n t\u00edch kh\u00e1c nhau. Ph\u00e2n t\u00edch ng\u01b0\u1eddi d\u00f9ng theo c\u00e1c chi\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0o quan t\u00e2m \u0111\u1ebfn \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0o th\u00ec kh\u00f4ng.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh, DataVault l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft n\u00e0y. C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng DataVault x\u00e2y d\u1ef1ng c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean nhi\u1ec1u chi\u1ec1u v\u00e0 ch\u1ec9 s\u1ed1 kh\u00e1c nhau, v\u1ed1n ch\u1ec9 c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng qua d\u1eef li\u1ec7u th\u00f4. V\u00ed d\u1ee5, vi\u1ec7c t\u1ea3i xu\u1ed1ng d\u1eef li\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 advertising_id cho ph\u00e9p c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 li\u00ean t\u1ee5c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Which metrics are included within the Tenjin Dashboard? The Tenjin dashboard allows app developers to quickly access common analyses that marketers use to make decisions. The following video explains how we calculate some cohorted and non-cohorted metrics at Tenjin. (Metric Tooltips) Now you can hover over the metric name at the top of the columns&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[241],"glossaries":[],"doc_tag":[],"class_list":["post-15453","docs","type-docs","status-publish","hentry","doc_category-metrics"],"acf":[],"year_month":"2026-07","word_count":2394,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/vi\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"Metrics","term_url":"https:\/\/tenjin.com\/vi\/docs\/category\/metrics\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metrics List | Tenjin<\/title>\n<meta name=\"description\" content=\"Access 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