{"id":15461,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"ad-mediation-roi","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/vi\/docs\/ad-mediation-roi\/","title":{"rendered":"T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) c\u1ee7a qu\u1ea3ng c\u00e1o trung gian"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 trung gian qu\u1ea3ng c\u00e1o trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin cung c\u1ea5p h\u1ed7 tr\u1ee3 to\u00e0n di\u1ec7n cho c\u00e1c ch\u1ec9 s\u1ed1 doanh thu t\u1eeb trung gian qu\u1ea3ng c\u00e1o. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y mang l\u1ea1i nh\u1eefng ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o d\u00e0nh cho c\u00e1c \u1ee9ng d\u1ee5ng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image637.png?ssl=1\" alt=\"h\u00ecnh.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ad Mediation Revenue utilizes user-level or impression-level data fetched from an ad mediation provider via the Tenjin SDK. This data can be also used to optimize advertising campaigns on the ad network side by using Ad revenue callbacks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy c\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 trung gian qu\u1ea3ng c\u00e1o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 c\u00f3 th\u1ec3 truy c\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 doanh thu t\u1eeb d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin, b\u1ea1n c\u1ea7n ho\u00e0n t\u1ea5t vi\u1ec7c t\u00edch h\u1ee3p phi\u00ean b\u1ea3n SDK Tenjin h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ec9 s\u1ed1 doanh thu t\u1eeb d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00f4i s\u1ebd c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec7n t\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 Doanh thu t\u1eeb trung gian qu\u1ea3ng c\u00e1o sau \u0111\u00e2y th\u00f4ng qua t\u00ednh n\u0103ng n\u00e0y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/li>\n\n\n\n<li>Doanh thu qu\u1ea3ng c\u00e1o\/ng\u01b0\u1eddi d\u00f9ng (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi qu\u1ea3ng c\u00e1o (LTV) trong N ng\u00e0y (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi qu\u1ea3ng c\u00e1o (LTV) tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng v\u00e0o ng\u00e0y N (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/li>\n\n\n\n<li>LTV t\u1ed5ng th\u1ec3 t\u1eeb N-Day qua n\u1ec1n t\u1ea3ng trung gian qu\u1ea3ng c\u00e1o (N\u1ec1n t\u1ea3ng trung gian qu\u1ea3ng c\u00e1o + IAP)<\/li>\n\n\n\n<li>T\u1ed5ng ROAS trong ng\u00e0y N (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/li>\n\n\n\n<li>N-Day To\u00e0n b\u1ed9 ROI (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua trong \u1ee9ng d\u1ee5ng)<\/li>\n\n\n\n<li>T\u1ed5ng LTV tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng v\u00e0o ng\u00e0y N (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/li>\n\n\n\n<li>T\u1ed5ng doanh thu (Qu\u1ea3ng c\u00e1o qua n\u1ec1n t\u1ea3ng trung gian + Giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng)<\/li>\n\n\n\n<li>T\u1ed5ng doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (DAU) (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Giao d\u1ecbch trong \u1ee9ng d\u1ee5ng)<\/li>\n\n\n\n<li>T\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 ROAS (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/li>\n\n\n\n<li>T\u1ed5ng ROI (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Giao d\u1ecbch trong \u1ee9ng d\u1ee5ng)<\/li>\n\n\n\n<li>T\u1ed5ng LTV tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o + Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng)<\/li>\n\n\n\n<li>IMPDAU (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/li>\n\n\n\n<li>L\u01b0\u1ee3t hi\u1ec3n th\u1ecb (Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng danh s\u00e1ch n\u00e0y. N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 n\u00e0o m\u00e0 qu\u00fd v\u1ecb c\u1ea7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u kinh doanh, xin vui l\u00f2ng cho ch\u00fang t\u00f4i bi\u1ebft. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, vui l\u00f2ng tham kh\u1ea3o <a href=\"https:\/\/docs.tenjin.com\/docs\/dashboard-analytics#list\" target=\"_self\">trang n\u00e0y<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng b\u00e1o c\u00e1o tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n n\u00e0o c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 Ad Mediation?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 trung gian qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong c\u00e1c b\u00e1o c\u00e1o sau \u0111\u00e2y, thu\u1ed9c tab \u201cThu h\u00fat ng\u01b0\u1eddi d\u00f9ng\u201d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ed5ng quan<\/li>\n\n\n\n<li>Chi ti\u00eau<\/li>\n\n\n\n<li>Gi\u1eef ch\u00e2n<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb<\/li>\n\n\n\n<li>Doanh thu<\/li>\n\n\n\n<li>T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ea1i sao t\u00f4i n\u00ean s\u1eed d\u1ee5ng Ch\u1ee9c n\u0103ng g\u1ecdi l\u1ea1i doanh thu qu\u1ea3ng c\u00e1o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch <a href=\"https:\/\/docs.tenjin.com\/docs\/return-on-ad-spend-roas\" target=\"_self\">t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS)<\/a> b\u1eb1ng c\u00e1ch g\u1eedi d\u1eef li\u1ec7u doanh thu theo m\u1ee9c hi\u1ec3n th\u1ecb (ILRD) \u0111\u1ebfn c\u00e1c <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/ad-network\" target=\"_self\">m\u1ea1ng qu\u1ea3ng c\u00e1o<\/a> m\u00e0 b\u1ea1n l\u1ef1a ch\u1ecdn. Tenjin thu th\u1eadp d\u1eef li\u1ec7u n\u00e0y sau khi nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trung gian c\u1ee7a b\u1ea1n th\u00f4ng qua <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/for-developers\" target=\"_self\">Tenjin SDK<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have integrated impression-level revenue data (ILRD) via the Tenjin SDK (make sure you have the version of the SDK that allows us to process this data), you will be able to start running ROAS campaigns by following the steps listed in our documentation, depending on the ad network. The callbacks can be set up for different ad networks (listed below).<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/docs.tenjin.com\/docs\/unity-ads#how-to-pass-ad-revenue-data-to-unity-ads\" target=\"_self\">\u0110\u00e2y<\/a> l\u00e0 m\u1ed9t v\u00ed d\u1ee5 minh h\u1ecda quy tr\u00ecnh g\u1eedi d\u1eef li\u1ec7u doanh thu qu\u1ea3ng c\u00e1o \u0111\u1ebfn Unity Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image379.png?ssl=1\" alt=\"h\u00ecnh.png\" class=\"wp-image-13101\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00f4i c\u00f3 th\u1ec3 g\u1eedi d\u1eef li\u1ec7u doanh thu qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng m\u1ea1ng qu\u1ea3ng c\u00e1o n\u00e0o th\u00f4ng qua Tenjin?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sau \u0111\u00f3, d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp \u0111\u1ebfn c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ironSource<\/li>\n\n\n\n<li>S\u1ef1 th\u1ed1ng nh\u1ea5t<\/li>\n\n\n\n<li>Meta<\/li>\n\n\n\n<li>C\u1ea5t c\u00e1nh<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>Aura t\u1eeb Unity<\/li>\n\n\n\n<li>Mintegral<\/li>\n\n\n\n<li>Adjoe<\/li>\n\n\n\n<li>Smadex<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o Moloco<\/li>\n\n\n\n<li>Adkomo<\/li>\n\n\n\n<li>Yelohi<\/li>\n\n\n\n<li>Kwai d\u00e0nh cho doanh nghi\u1ec7p<\/li>\n\n\n\n<li>Appier<\/li>\n\n\n\n<li>M\u1ea1ng l\u01b0\u1edbi YSO<\/li>\n\n\n\n<li>Axponent<\/li>\n\n\n\n<li>Mistplay<\/li>\n\n\n\n<li>Tin n\u00f3ng<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o VK<\/li>\n\n\n\n<li>\u1ee8ng d\u1ee5ng Samurai<\/li>\n\n\n\n<li>Ch\u01a1i Playdigo<\/li>\n\n\n\n<li>BidEase<\/li>\n\n\n\n<li>V\u00e0 c\u00f2n n\u1eefa\u2026<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">N\u1ebfu m\u1ea1ng qu\u1ea3ng c\u00e1o m\u00e0 t\u00f4i mu\u1ed1n g\u1eedi d\u1eef li\u1ec7u doanh thu qu\u1ea3ng c\u00e1o \u0111\u1ebfn kh\u00f4ng c\u00f3 trong danh s\u00e1ch tr\u00ean th\u00ec s\u1ebd th\u1ebf n\u00e0o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We can help you send this data to the ad network of your choice. Please write to us directly at support@tenjin.com for more information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trong qu\u00e1 kh\u1ee9, c\u00e1c h\u00e0m g\u1ecdi l\u1ea1i t\u1eeb doanh thu qu\u1ea3ng c\u00e1o \u0111\u00e3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/blog.tenjin.com\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_self\">T\u1ea1i \u0111\u00e2y<\/a> l\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch YOMI Studio \u0111\u00e3 t\u0103ng ARPDAU l\u00ean 60% nh\u1edd s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hi\u1ec7n t\u1ea1i, Tenjin \u0111ang thu th\u1eadp d\u1eef li\u1ec7u doanh thu theo m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb (ILRD) t\u1eeb nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trung gian n\u00e0o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec7n t\u1ea1i, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u n\u00e0y t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trung gian sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Applovin MAX<\/li>\n\n\n\n<li>Unity LevelPlay<\/li>\n\n\n\n<li>AdMob<\/li>\n\n\n\n<li>Topon<\/li>\n\n\n\n<li>CAS<\/li>\n\n\n\n<li>TradPlus<\/li>\n\n\n\n<li>CloudX<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color translation-block\" style=\"color:#055160;background-color:#cff4fc\">Xin l\u01b0u \u00fd r\u1eb1ng Tenjin kh\u00f4ng thu th\u1eadp d\u1eef li\u1ec7u doanh thu qu\u1ea3ng c\u00e1o qua n\u1ec1n t\u1ea3ng trung gian theo m\u1eb7c \u0111\u1ecbnh. B\u1ea1n c\u1ea7n c\u1eadp nh\u1eadt SDK Tenjin l\u00ean phi\u00ean b\u1ea3n cho ph\u00e9p ch\u00fang t\u00f4i x\u1eed l\u00fd d\u1eef li\u1ec7u doanh thu theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb t\u1eeb <a href=\"https:\/\/tenjin.com\/vi\/docs\/category\/ad-revenue-ad-mediation-setup\/\" target=\"_self\">\u0111\u00e2y<\/a>.<\/p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Ad Mediation Metrics for User Acquisition The Tenjin dashboard offers comprehensive support for Ad Mediation Revenue Metrics. These metrics provide deep insights into the effectiveness of your advertising efforts for apps utilizing Ad Monetization. Ad Mediation Revenue utilizes user-level or impression-level data fetched from an ad mediation provider via the Tenjin SDK. This data can&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[161],"glossaries":[],"doc_tag":[],"class_list":["post-15461","docs","type-docs","status-publish","hentry","doc_category-ad-revenue"],"acf":[],"year_month":"2026-07","word_count":596,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/vi\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Ad Revenue","term_url":"https:\/\/tenjin.com\/vi\/docs\/category\/ad-revenue\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Mediation ROI | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Ad Mediation ROI in Tenjin measures ad revenue, ROAS, ROI, and LTV using 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