SKAdNetwork is Apple’s framework for measuring the effectiveness of app install campaigns while maintaining user privacy by providing aggregated, anonymized data.<\/p><\/p>\n\n\n\n
Its primary purpose is to measure the effectiveness of advertisements in driving app installs and user actions within apps, while maintaining user privacy. This framework is particularly relevant since the introduction of Apple’s privacy changes with iOS 14.5, which limit the use of the Identifier for Advertisers (IDFA). With the ever evolving nature of SKAdnetwork<\/a>, MMPs are constantly iterating to provide seamless reporting and understanding of SKAdnetwork to advertisers. This is the official t\u00e0i li\u1ec7u<\/a> Cung c\u1ea5p b\u1edfi Apple.<\/p>\n\n\n\n Apart from the attribution logic and method, there are some key differences to understand:<\/p>\n\n\n\n
\n\n\n\nS\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa SKAdnetwork v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 truy\u1ec1n th\u1ed1ng<\/h2>\n\n\n\n