{"id":15498,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:29","modified_gmt":"2026-06-15T10:28:29","password":"","slug":"revenue","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/vi\/docs\/revenue\/","title":{"rendered":"Doanh thu"},"content":{"rendered":"

C\u00e1ch ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 \u201cDoanh thu\u201d trong B\u00e1o c\u00e1o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

With this view, you can make use of our unique session-based allocation to derive T\u1ef7 l\u1ec7 gi\u00e1 tr\u1ecb tr\u00ean gi\u00e1 tr\u1ecb (LTV)<\/a>, and other metrics, for your campaigns. This tab allows you to analyze all the revenue that is attributed to your source campaigns.<\/p>\n

<\/a>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy c\u1eadp ch\u1ebf \u0111\u1ed9 xem \u201cDoanh thu\u201d trong B\u00e1o c\u00e1o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng?<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp trang n\u00e0y b\u1eb1ng c\u00e1ch v\u00e0o ANALYZE \u2192 tab Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ecdn \u201cDoanh thu\u201d t\u1eeb menu th\u1ea3 xu\u1ed1ng.<\/p>\n

<\/h3>\n
\n

\"<\/p>\n<\/div>\n

B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch LTV t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng<\/a> v\u00e0 LTV t\u1eeb doanh thu qu\u1ea3ng c\u00e1o<\/a> m\u1ed9t c\u00e1ch ri\u00eang bi\u1ec7t, \u0111\u1ed3ng th\u1eddi xem x\u00e9t LTV t\u1ed5ng th\u1ec3 (t\u1ee9c l\u00e0 LTV t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng + LTV t\u1eeb doanh thu qu\u1ea3ng c\u00e1o.<\/p>\n

\"H\u00ecnh<\/p>\n

ARPDAU<\/a> (Doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y) trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch trong ch\u1ebf \u0111\u1ed9 xem n\u00e0y.<\/p>\n

\"H\u00ecnh<\/p>\n

Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa LTV t\u1eeb trung gian qu\u1ea3ng c\u00e1o v\u00e0 LTV t\u1eeb doanh thu qu\u1ea3ng c\u00e1o<\/h2>\n

Tenjin cung c\u1ea5p hai lo\u1ea1i ch\u1ec9 s\u1ed1 LTV cho doanh thu qu\u1ea3ng c\u00e1o, v\u00e0 ch\u00fang t\u00f4i d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 ch\u00eanh l\u1ec7ch nh\u1ea5t \u0111\u1ecbnh do c\u00e1ch t\u00ednh to\u00e1n c\u1ee7a m\u1ed7i ch\u1ec9 s\u1ed1 l\u00e0 kh\u00e1c nhau.<\/p>\n

Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) trong qu\u1ea3ng c\u00e1o<\/u><\/strong><\/p>\n

    \n
  • \n

    V\u1edbi m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trung gian c\u1ee7a b\u1ea1n s\u1ebd g\u1eedi cho Tenjin m\u1ed9t t\u00edn hi\u1ec7u cho bi\u1ebft m\u1ee9c gi\u00e1 th\u1ea7u c\u1ee7a m\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00fang th\u1ea7u.<\/p>\n<\/li>\n

  • \n

    Sau \u0111\u00f3, ch\u00fang t\u00f4i t\u1ed5ng h\u1ee3p doanh thu theo m\u1ee9c \u0111\u1ed9 \u1ea5n t\u01b0\u1ee3ng n\u00e0y theo t\u1eebng ng\u01b0\u1eddi d\u00f9ng v\u00e0 theo t\u1eebng k\u00eanh UA\/chi\u1ebfn d\u1ecbch\/qu\u1ed1c gia.<\/p>\n<\/li>\n<\/ul>\n

    Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb doanh thu qu\u1ea3ng c\u00e1o<\/u><\/strong><\/p>\n

      \n
    • \n

      This method uses estimation based on app sessions provided by the Tenjin SDK. Each session from the same user in the same UA channel\/campaign\/country will be considered to have the same monetary value. See the diagram below as an example.<\/p>\n<\/li>\n<\/ul>\n

      <\/p>\n

      LTV d\u1ef1 ki\u1ebfn<\/h2>\n

      The N-Day All pLTV (Ad Mediation + IAP)<\/em> gives you an early estimate of how much revenue (Ad Mediation Revenue + IAP Revenue) your users are likely to generate within 30 days of install. It uses Tenjin\u2019s machine learning models to combine ad and in-app purchase trends into a single, easy-to-read prediction.<\/p>\n

      Ch\u1ec9 s\u1ed1 LTV d\u1ef1 b\u00e1o gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 s\u00e1ng su\u1ed1t h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1edd \u0111\u1ebfn khi d\u1eef li\u1ec7u to\u00e0n b\u1ed9 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7. H\u00e3y s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 d\u1ef1 b\u00e1o ROAS, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c k\u00eanh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i ng\u00e2n s\u00e1ch s\u1edbm nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      How to analyze “Revenue” in the User Acquisition Report With this view, you can make use of our unique session-based allocation to derive LTV, and other metrics, for your campaigns. This tab allows you to analyze all the revenue that is attributed to your source campaigns. How can you access the “Revenue” view in the…<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15498","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":326,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/vi\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/vi\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\nRevenue | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Tenjin measures app revenue, including in-app purchases and ad revenue, for accurate attribution and reporting.\" \/>\n<meta name=\"robots\" content=\"index, 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