{"id":15511,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/anurag"},"modified":"2026-06-29T06:56:52","modified_gmt":"2026-06-29T06:56:52","password":"","slug":"difference-between-ad-mediation-ltv-and-ad-revenue-ltv","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/vi\/docs\/difference-between-ad-mediation-ltv-and-ad-revenue-ltv\/","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa LTV t\u1eeb trung gian qu\u1ea3ng c\u00e1o v\u00e0 LTV t\u1eeb doanh thu qu\u1ea3ng c\u00e1o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tenjin cung c\u1ea5p hai lo\u1ea1i ch\u1ec9 s\u1ed1 LTV cho doanh thu qu\u1ea3ng c\u00e1o, v\u00e0 ch\u00fang t\u00f4i d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 ch\u00eanh l\u1ec7ch nh\u1ea5t \u0111\u1ecbnh do c\u00e1ch t\u00ednh to\u00e1n c\u1ee7a m\u1ed7i ch\u1ec9 s\u1ed1 l\u00e0 kh\u00e1c nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) trong qu\u1ea3ng c\u00e1o<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u1edbi m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trung gian c\u1ee7a b\u1ea1n s\u1ebd g\u1eedi cho Tenjin m\u1ed9t t\u00edn hi\u1ec7u cho bi\u1ebft m\u1ee9c gi\u00e1 th\u1ea7u c\u1ee7a m\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00fang th\u1ea7u.<\/li>\n\n\n\n<li>Sau \u0111\u00f3, ch\u00fang t\u00f4i t\u1ed5ng h\u1ee3p doanh thu theo m\u1ee9c \u0111\u1ed9 \u1ea5n t\u01b0\u1ee3ng n\u00e0y theo t\u1eebng ng\u01b0\u1eddi d\u00f9ng v\u00e0 theo t\u1eebng k\u00eanh UA\/chi\u1ebfn d\u1ecbch\/qu\u1ed1c gia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb doanh thu qu\u1ea3ng c\u00e1o<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This method uses estimation based on app sessions provided by the Tenjin SDK. Each session from the same user in the same UA channel\/campaign\/country will be considered to have the same monetary value. <\/li>\n<\/ul>\n\n\n\n\n\n<p class=\"wp-block-paragraph translation-block\">B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa LTV c\u1ee7a d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o (Ad Mediation LTV) v\u00e0 LTV t\u1eeb doanh thu qu\u1ea3ng c\u00e1o (Ad Revenue LTV) t\u1ea1i <a href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-calculate-revenue-for-in-app-advertising-iaa\/\" target=\"_blank\">\u0111\u00e2y<\/a>.<\/p>\n\n\n\n<h2 id=\"predicted-ltv\" class=\"wp-block-heading\">LTV d\u1ef1 ki\u1ebfn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The<em>&nbsp;N-Day T\u1ea5t c\u1ea3 pLTV (Qu\u1ea3ng c\u00e1o trung gian + IAP)<\/em>&nbsp;gives you an early estimate of how much revenue (Ad Mediation Revenue + IAP Revenue) your users are likely to generate within 30 days of install. It uses Tenjin&#8217;s machine learning models to combine ad and in-app purchase trends into a single, easy-to-read prediction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ec9 s\u1ed1 LTV d\u1ef1 b\u00e1o gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 s\u00e1ng su\u1ed1t h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1edd \u0111\u1ebfn khi d\u1eef li\u1ec7u to\u00e0n b\u1ed9 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7. H\u00e3y s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 d\u1ef1 b\u00e1o ROAS, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c k\u00eanh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i ng\u00e2n s\u00e1ch s\u1edbm nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin provides two types of LTV for Ad revenue, and we expect some level of discrepancy due to how each metric is calculated differently. Ad Mediation LTV Ad Revenue LTV You can learn more about the difference between Ad Mediation LTV and Ad Revenue LTV from here. Predicted LTV The&nbsp;N-Day All pLTV (Ad Mediation +&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[161],"glossaries":[],"doc_tag":[],"class_list":["post-15511","docs","type-docs","status-publish","hentry","doc_category-ad-revenue"],"acf":[],"year_month":"2026-08","word_count":99,"total_views":"12","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/vi\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Ad Revenue","term_url":"https:\/\/tenjin.com\/vi\/docs\/category\/ad-revenue\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Mediation LTV vs Ad Revenue LTV | Tenjin<\/title>\n<meta name=\"description\" content=\"A clear comparison of 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