{"id":170,"count":0,"description":"","link":"https:\/\/tenjin.com\/vi\/glossary\/session\/","name":"Phi\u00ean h\u1ecdp","slug":"session","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["<div style=\"border: 1px solid #e5e5e5;padding: 16px;border-radius: 8px;background: #fafafa\">\r\n\r\n<b>Definition:<\/b>\r\n\r\n<span style=\"font-weight: 400\">A session is a single instance of a user actively engaging with a mobile app. Sessions begin when a user opens the app and end when they leave or the app becomes inactive. Session tracking gives developers, marketers, and product managers a clear picture of how frequently and deeply users are engaging with their app.<\/span>\r\n\r\n<\/div>\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What is a Session?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<span style=\"font-weight: 400\">A <\/span><b>mobile app session<\/b><span style=\"font-weight: 400\"> is recorded each time a user opens and interacts with an app. It is one of the most direct indicators of user engagement you have. High session counts suggest users are returning to your app regularly and finding value in it. Low or declining sessions can be an early warning sign of churn.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Sessions are typically reported to a <a href=\"https:\/\/tenjin.com\/glossary\/mobile-measurement-partner-mmp\/\">mobile measurement partner (MMP)<\/a> and tied to user-level data, which means you can analyze them by cohort, channel, or campaign. This makes session tracking useful not just for product teams, but for marketers trying to understand the downstream quality of the users they are acquiring.<\/span>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span style=\"font-weight: 400\">How Session Tracking Works<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Session tracking is triggered when a user opens the app. The session is recorded and sent to your MMP or analytics platform, where it is logged against that user's profile and associated campaign data.<\/span>\r\n\r\n<span style=\"font-weight: 400\">A new session is typically counted when:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A user opens the app after it has been fully closed<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A user returns to the app after a defined period of inactivity (usually 30 minutes, though this threshold can vary)<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">The session ends when the user closes the app or moves it to the background long enough to trigger the inactivity timeout.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Accurate <\/span><b>session tracking<\/b><span style=\"font-weight: 400\"> depends on your SDK being correctly integrated and your inactivity thresholds being configured in a way that reflects real user behavior in your app category.<\/span>\r\n<h2><span style=\"font-weight: 400\">Why App Sessions Are Important<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Sessions sit at the intersection of engagement, retention, and revenue. Here is why they deserve attention across your whole team:<\/span>\r\n<h4><b>Engagement and Retention Signals<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Session frequency and length tell you whether users are sticking around after installing. A user who installs and never opens the app again registers zero sessions after the install event. Tracking sessions over time reveals retention patterns that install data alone cannot show.<\/span>\r\n<h4><b>Revenue Correlation for IAA\u00a0<\/b><\/h4>\r\n<span style=\"font-weight: 400\">For apps monetized through <a href=\"https:\/\/tenjin.com\/glossary\/in-app-advertising-iaa\/\">in-app advertising (IAA)<\/a>, sessions are directly tied to revenue. More sessions mean more ad impressions, which means more ad revenue. This positive correlation makes session volume one of the most commercially important metrics for IAA-focused developers. Understanding your session trends helps you forecast revenue and identify drops before they affect your bottom line.<\/span>\r\n<h4><b>Product Improvement<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Low session counts or declining average session length can point to specific problems in your app experience. Whether it is a frustrating onboarding flow, a difficulty spike in a game, or a feature that is not landing, session data gives product teams the signal to investigate.<\/span>\r\n<h4><b>User QA<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Not all installs produce engaged users. Session tracking helps you evaluate the quality of users coming from different campaigns and channels. A campaign that drives high install volume but low subsequent sessions is delivering low-quality users, even if the CPI looks attractive.<\/span>\r\n<h2><b>Key Session Metrics to Track<\/b><\/h2>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><b>Metric<\/b><\/td>\r\n<td>&nbsp;\r\n\r\n<b>What It Tells You<\/b><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Total Sessions<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">Overall engagement volume across your user base<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Sessions Per User<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">Average number of times each user opens the app<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Average Session Length<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">How long users are spending in the app per visit<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Session Interval<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">How much time passes between sessions for a given user<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>CPM N-Day Sessions<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">Revenue efficiency of sessions over a defined time window<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<span style=\"font-weight: 400\">\u00a0<\/span>\r\n<h2><span style=\"font-weight: 400\">What Are CPM N-Day Sessions?<\/span><\/h2>\r\n<b>CPM N-day sessions<\/b><span style=\"font-weight: 400\"> is a metric used to measure the cost efficiency of acquiring users relative to their session behavior over a defined number of days (N).<\/span>\r\n\r\n<span style=\"font-weight: 400\">At Tenjin, CPM N-day sessions are calculated as:<\/span>\r\n<pre><span style=\"font-weight: 400\">1,000 x Total Spend \/ Total App Opens on N-Day\r\n\r\n<\/span><\/pre>\r\n<span style=\"font-weight: 400\">This metric is particularly useful for IAA apps because it connects your acquisition spend directly to the session activity that drives ad revenue. Instead of just looking at cost per install, CPM N-day sessions help you understand how much you are paying per thousand sessions generated by users acquired through paid campaigns. It is a more complete picture of UA efficiency for session-driven monetization models.<\/span>\r\n<h2><span style=\"font-weight: 400\">Sessions vs. Other Engagement Events<\/span><\/h2>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><b>Event<\/b><\/td>\r\n<td><b>What It Means<\/b><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Session<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A single instance of a user opening and engaging with the app<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Install<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">The first open after download, which also triggers the first session<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Re-engagement<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A user returning via a campaign after a period of inactivity<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>In-app event<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A specific action taken within a session (purchase, level complete, etc.)<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<span style=\"font-weight: 400\">Sessions wrap around in-app events. A single session can contain multiple in-app events, which is why session length and depth both matter when evaluating user quality.<\/span>\r\n<h2><span style=\"font-weight: 400\">How Tenjin Tracks App Sessions<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Tenjin gives you clear visibility into session data without the complexity of building your own analytics infrastructure around it.<\/span>\r\n\r\n<span style=\"font-weight: 400\">With Tenjin, you can:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Track session volume and frequency across your entire user base<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analyze sessions by cohort, campaign, and channel to assess user quality<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">View CPM N-day session data alongside spend and revenue metrics<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Export raw session data via DataVault or Raw Data Exporter for deeper analysis<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Connect session trends to <a href=\"https:\/\/tenjin.com\/glossary\/lifetime-value-ltv\/\">LTV and pLTV<\/a>\u00a0models for smarter forecasting<\/span><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><b>Related Terms<\/b><\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/install\/\"><span style=\"font-weight: 400\">Install<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/attribution-window\/\"><span style=\"font-weight: 400\">Attribution Window<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/cohort-analysis\/\"><span style=\"font-weight: 400\">Cohort Analysis<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/cost-per-install-cpi\/\"><span style=\"font-weight: 400\">Cost Per Install (CPI)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/daily-active-user-dau\/\"><span style=\"font-weight: 400\">Daily Active Users (DAU)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/in-app-advertising-iaa\/\"><span style=\"font-weight: 400\">In-App Advertising (IAA)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/mobile-measurement-partner-mmp\/\"><span style=\"font-weight: 400\">Mobile Measurement Partner (MMP)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/retention-rate-rr\/\"><span style=\"font-weight: 400\">Retention Rate<\/span><\/a><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><b>Frequently Asked Questions\u00a0<\/b><\/h2>\r\n<h4><span style=\"font-weight: 400\">What is an app session?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">An app session is a single instance of a user opening and actively engaging with a mobile app. It begins when the app is opened and ends when the user leaves or the app becomes inactive for a set period of time.<\/span>\r\n<h4><span style=\"font-weight: 400\">Why is session tracking important?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Session tracking tells you how frequently and deeply users are engaging with your app after installing. For IAA apps, sessions are directly tied to ad revenue. For all apps, session data is a key signal for retention, user quality, and product health.<\/span>\r\n<h4><span style=\"font-weight: 400\">What are CPM N-day sessions?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">CPM N-day sessions measure the cost efficiency of acquiring users relative to their session activity over a defined number of days. At Tenjin, it is calculated as: 1,000 x Total Spend \/ Total App Opens on N-Day. It is especially useful for IAA apps connecting spend to session-driven revenue.<\/span>\r\n\r\n<!-- \/wp:heading -->"]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Session: Definition and Examples | Tenjin Glossary<\/title>\n<meta name=\"description\" content=\"Learn what a session is, how it tracks individual periods of user activity, and why session data is essential for understanding engagement &amp; performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/glossary\/session\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Session: Definition and Examples | Tenjin Glossary\" \/>\n<meta property=\"og:description\" content=\"Learn what a session is, how it tracks individual periods of user activity, and why session data is essential for understanding engagement &amp; performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/glossary\/session\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/glossary\\\/session\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/glossary\\\/session\\\/\",\"name\":\"Session: Definition and Examples | Tenjin Glossary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"description\":\"Learn what a session is, how it tracks individual periods of user activity, and why session data is essential for understanding engagement & performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/glossary\\\/session\\\/#breadcrumb\"},\"inLanguage\":\"vi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/glossary\\\/session\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Session\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - 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Session tracking gives developers, marketers, and product managers a clear picture of how frequently and deeply users are engaging with their app.<\/span>\r\n\r\n<\/div>\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What is a Session?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<span style=\"font-weight: 400\">A <\/span><b>mobile app session<\/b><span style=\"font-weight: 400\"> is recorded each time a user opens and interacts with an app. It is one of the most direct indicators of user engagement you have. High session counts suggest users are returning to your app regularly and finding value in it. Low or declining sessions can be an early warning sign of churn.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Sessions are typically reported to a <a href=\"https:\/\/tenjin.com\/glossary\/mobile-measurement-partner-mmp\/\">mobile measurement partner (MMP)<\/a> and tied to user-level data, which means you can analyze them by cohort, channel, or campaign. This makes session tracking useful not just for product teams, but for marketers trying to understand the downstream quality of the users they are acquiring.<\/span>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span style=\"font-weight: 400\">How Session Tracking Works<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Session tracking is triggered when a user opens the app. The session is recorded and sent to your MMP or analytics platform, where it is logged against that user's profile and associated campaign data.<\/span>\r\n\r\n<span style=\"font-weight: 400\">A new session is typically counted when:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A user opens the app after it has been fully closed<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A user returns to the app after a defined period of inactivity (usually 30 minutes, though this threshold can vary)<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">The session ends when the user closes the app or moves it to the background long enough to trigger the inactivity timeout.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Accurate <\/span><b>session tracking<\/b><span style=\"font-weight: 400\"> depends on your SDK being correctly integrated and your inactivity thresholds being configured in a way that reflects real user behavior in your app category.<\/span>\r\n<h2><span style=\"font-weight: 400\">Why App Sessions Are Important<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Sessions sit at the intersection of engagement, retention, and revenue. Here is why they deserve attention across your whole team:<\/span>\r\n<h4><b>Engagement and Retention Signals<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Session frequency and length tell you whether users are sticking around after installing. A user who installs and never opens the app again registers zero sessions after the install event. Tracking sessions over time reveals retention patterns that install data alone cannot show.<\/span>\r\n<h4><b>Revenue Correlation for IAA\u00a0<\/b><\/h4>\r\n<span style=\"font-weight: 400\">For apps monetized through <a href=\"https:\/\/tenjin.com\/glossary\/in-app-advertising-iaa\/\">in-app advertising (IAA)<\/a>, sessions are directly tied to revenue. More sessions mean more ad impressions, which means more ad revenue. This positive correlation makes session volume one of the most commercially important metrics for IAA-focused developers. Understanding your session trends helps you forecast revenue and identify drops before they affect your bottom line.<\/span>\r\n<h4><b>Product Improvement<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Low session counts or declining average session length can point to specific problems in your app experience. Whether it is a frustrating onboarding flow, a difficulty spike in a game, or a feature that is not landing, session data gives product teams the signal to investigate.<\/span>\r\n<h4><b>User QA<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Not all installs produce engaged users. Session tracking helps you evaluate the quality of users coming from different campaigns and channels. A campaign that drives high install volume but low subsequent sessions is delivering low-quality users, even if the CPI looks attractive.<\/span>\r\n<h2><b>Key Session Metrics to Track<\/b><\/h2>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><b>Metric<\/b><\/td>\r\n<td>&nbsp;\r\n\r\n<b>What It Tells You<\/b><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Total Sessions<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">Overall engagement volume across your user base<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Sessions Per User<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">Average number of times each user opens the app<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Average Session Length<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">How long users are spending in the app per visit<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Session Interval<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">How much time passes between sessions for a given user<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>CPM N-Day Sessions<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">Revenue efficiency of sessions over a defined time window<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<span style=\"font-weight: 400\">\u00a0<\/span>\r\n<h2><span style=\"font-weight: 400\">What Are CPM N-Day Sessions?<\/span><\/h2>\r\n<b>CPM N-day sessions<\/b><span style=\"font-weight: 400\"> is a metric used to measure the cost efficiency of acquiring users relative to their session behavior over a defined number of days (N).<\/span>\r\n\r\n<span style=\"font-weight: 400\">At Tenjin, CPM N-day sessions are calculated as:<\/span>\r\n<pre><span style=\"font-weight: 400\">1,000 x Total Spend \/ Total App Opens on N-Day\r\n\r\n<\/span><\/pre>\r\n<span style=\"font-weight: 400\">This metric is particularly useful for IAA apps because it connects your acquisition spend directly to the session activity that drives ad revenue. Instead of just looking at cost per install, CPM N-day sessions help you understand how much you are paying per thousand sessions generated by users acquired through paid campaigns. It is a more complete picture of UA efficiency for session-driven monetization models.<\/span>\r\n<h2><span style=\"font-weight: 400\">Sessions vs. Other Engagement Events<\/span><\/h2>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><b>Event<\/b><\/td>\r\n<td><b>What It Means<\/b><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Session<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A single instance of a user opening and engaging with the app<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Install<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">The first open after download, which also triggers the first session<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Re-engagement<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A user returning via a campaign after a period of inactivity<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>In-app event<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A specific action taken within a session (purchase, level complete, etc.)<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<span style=\"font-weight: 400\">Sessions wrap around in-app events. A single session can contain multiple in-app events, which is why session length and depth both matter when evaluating user quality.<\/span>\r\n<h2><span style=\"font-weight: 400\">How Tenjin Tracks App Sessions<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Tenjin gives you clear visibility into session data without the complexity of building your own analytics infrastructure around it.<\/span>\r\n\r\n<span style=\"font-weight: 400\">With Tenjin, you can:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Track session volume and frequency across your entire user base<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analyze sessions by cohort, campaign, and channel to assess user quality<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">View CPM N-day session data alongside spend and revenue metrics<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Export raw session data via DataVault or Raw Data Exporter for deeper analysis<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Connect session trends to <a href=\"https:\/\/tenjin.com\/glossary\/lifetime-value-ltv\/\">LTV and pLTV<\/a>\u00a0models for smarter forecasting<\/span><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><b>Related Terms<\/b><\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/install\/\"><span style=\"font-weight: 400\">Install<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/attribution-window\/\"><span style=\"font-weight: 400\">Attribution Window<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/cohort-analysis\/\"><span style=\"font-weight: 400\">Cohort Analysis<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/cost-per-install-cpi\/\"><span style=\"font-weight: 400\">Cost Per Install (CPI)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/daily-active-user-dau\/\"><span style=\"font-weight: 400\">Daily Active Users (DAU)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/in-app-advertising-iaa\/\"><span style=\"font-weight: 400\">In-App Advertising (IAA)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/mobile-measurement-partner-mmp\/\"><span style=\"font-weight: 400\">Mobile Measurement Partner (MMP)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/retention-rate-rr\/\"><span style=\"font-weight: 400\">Retention Rate<\/span><\/a><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><b>Frequently Asked Questions\u00a0<\/b><\/h2>\r\n<h4><span style=\"font-weight: 400\">What is an app session?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">An app session is a single instance of a user opening and actively engaging with a mobile app. It begins when the app is opened and ends when the user leaves or the app becomes inactive for a set period of time.<\/span>\r\n<h4><span style=\"font-weight: 400\">Why is session tracking important?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Session tracking tells you how frequently and deeply users are engaging with your app after installing. For IAA apps, sessions are directly tied to ad revenue. For all apps, session data is a key signal for retention, user quality, and product health.<\/span>\r\n<h4><span style=\"font-weight: 400\">What are CPM N-day sessions?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">CPM N-day sessions measure the cost efficiency of acquiring users relative to their session activity over a defined number of days. At Tenjin, it is calculated as: 1,000 x Total Spend \/ Total App Opens on N-Day. It is especially useful for IAA apps connecting spend to session-driven revenue.<\/span>\r\n\r\n<!-- \/wp:heading -->","_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/glossaries\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/taxonomies\/glossaries"}],"wp:post_type":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/docs?glossaries=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}