{"id":14655,"date":"2026-02-09T16:47:19","date_gmt":"2026-02-09T16:47:19","guid":{"rendered":"https:\/\/tenjin.com\/glossary\/"},"modified":"2026-03-23T09:22:28","modified_gmt":"2026-03-23T09:22:28","slug":"glossary","status":"publish","type":"page","link":"https:\/\/tenjin.com\/vi\/glossary\/","title":{"rendered":"B\u1ea3ng thu\u1eadt ng\u1eef"},"content":{"rendered":"<div class=\"betterdocs-encyclopedia-wrapper layout-3\">\n        <div class=\"betterdocs-laxical-container\">\n        <div class=\"encyclopedia-filter-content\">\n\n            \n<div class=\"encyclopedia-alphabets alphabets-style-box\">\n    <ul class=\"encyclopedia-alphabet-list\">\n        <li class=\"alphabet-list-item\" data-letter=\"all\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/\">T\u1ea5t c\u1ea3<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"A\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=A\">A<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"B\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=B\">B<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"C\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=C\">C<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"D\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=D\">D<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"E\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=E\">E<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"F\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=F\">F<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"G\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=G\">G<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"H\"><a class=\"letter-has-no-docs\" href=\"#\">H<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"I\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=I\">T\u00f4i<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"J\"><a class=\"letter-has-no-docs\" href=\"#\">J<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"K\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=K\">K<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"L\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=L\">L<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"M\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=M\">M<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"N\"><a class=\"letter-has-no-docs\" href=\"#\">N<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"O\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=O\">O<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"P\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=P\">P<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"Q\"><a class=\"letter-has-no-docs\" href=\"#\">Q<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"R\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=R\">R<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"S\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=S\">S<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"T\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/?encyclopedia_prefix=T\">T<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"U\"><a class=\"letter-has-no-docs\" href=\"#\">U<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"V\"><a class=\"letter-has-no-docs\" href=\"#\">V<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"W\"><a class=\"letter-has-no-docs\" href=\"#\">W<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"X\"><a class=\"letter-has-no-docs\" href=\"#\">X<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"Y\"><a class=\"letter-has-no-docs\" href=\"#\">Y<\/a><\/li><li class=\"alphabet-list-item\" data-letter=\"Z\"><a class=\"letter-has-no-docs\" href=\"#\">Z<\/a><\/li>    <\/ul>\n<\/div>\n\n            <div class=\"w-dyn-list\">\n                <div class=\"betterdocs-encyclopedia layout-card layout-doc-list-2\" id=\"encyclopedia-container\">\n                    <div class='encyclopedia-section-A section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"A\"><span>A<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/ab-testing\/\">\n        Th\u1eed nghi\u1ec7m A\/B    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/ad-monetization\/\">\n        Qu\u1ea3ng c\u00e1o ki\u1ebfm ti\u1ec1n    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/ad-network\/\">\n        M\u1ea1ng qu\u1ea3ng c\u00e1o    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/ad-revenue-attribution\/\">\n        Ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/ad-spend\/\">\n        Chi ph\u00ed qu\u1ea3ng c\u00e1o    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/advertising-id\/\">\n        M\u00e3 \u0111\u1ecbnh danh qu\u1ea3ng c\u00e1o (IDFA v\u00e0 GAID)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/api\/\">\n        Giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng (API)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/app-store-optimization-aso\/\">\n        T\u1ed1i \u01b0u h\u00f3a C\u1eeda h\u00e0ng \u1ee8ng d\u1ee5ng (ASO)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/app-tracking-transparency-att\/\">\n        S\u1ef1 minh b\u1ea1ch trong theo d\u00f5i \u1ee9ng d\u1ee5ng (ATT)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/attribution\/\">\n        Ghi c\u00f4ng    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/attribution-window\/\">\n        C\u1eeda s\u1ed5 g\u00e1n ngu\u1ed3n    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/average-revenue-per-daily-active-user-arpdau\/\">\n        Doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (ARPDAU)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"A\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/average-revenue-per-user-arpu\/\">\n        Doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (ARPU)    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-B section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"B\"><span>B<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"B\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/bid-management\/\">\n        Qu\u1ea3n l\u00fd \u0111\u1ea5u th\u1ea7u \/ T\u1ed1i \u01b0u h\u00f3a \u0111\u1ea5u th\u1ea7u    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"B\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/bundle-id\/\">\n        ID g\u00f3i    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-C section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"C\"><span>C<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/callbacks\/\">\n        G\u1ecdi l\u1ea1i    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/churn-rate\/\">\n        T\u1ef7 l\u1ec7 r\u1eddi b\u1ecf    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/click-through-rate-ctr\/\">\n        T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/clicks-tracked-reported\/\">\n        S\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t (\u0110\u01b0\u1ee3c theo d\u00f5i + \u0110\u01b0\u1ee3c b\u00e1o c\u00e1o)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/cohort-analysis\/\">\n        Ph\u00e2n t\u00edch nh\u00f3m    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/conversion\/\">\n        Chuy\u1ec3n \u0111\u1ed5i    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/conversion-rate-cvr\/\">\n        T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/cost-per-click-cpc\/\">\n        Chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPC)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/cost-per-install-cpi\/\">\n        Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/cost-per-mille-1000-cpm\/\">\n        Chi ph\u00ed tr\u00ean m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (CPM)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/cost-per-n-day-retained-user\/\">\n        Chi ph\u00ed cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i trong N ng\u00e0y    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"C\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/custom-event\/\">\n        S\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh trong \u1ee9ng d\u1ee5ng    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-D section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"D\"><span>D<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"D\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/daily-active-user-dau\/\">\n        Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (DAU)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"D\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/datavault\/\">\n        Kho d\u1eef li\u1ec7u    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-E section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"E\"><span>E<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"E\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/effective-cost-per-click-ecpc\/\">\n        Chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t hi\u1ec7u qu\u1ea3 (eCPC)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"E\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/effective-cost-per-mille-1000-ecpm\/\">\n        Chi ph\u00ed hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (eCPM)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"E\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/extract-transform-load-etl\/\">\n        Tr\u00edch xu\u1ea5t, Chuy\u1ec3n \u0111\u1ed5i, T\u1ea3i (ETL)    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-F section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"F\"><span>F<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"F\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/fraud-detection\/\">\n        Ph\u00e1t hi\u1ec7n gian l\u1eadn    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-G section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"G\"><span>G<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"G\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/granular-raw-data\/\">\n        D\u1eef li\u1ec7u th\u00f4 \/ D\u1eef li\u1ec7u chi ti\u1ebft    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-I section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"I\"><span>T\u00f4i<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/identifier-for-vendors-idfv\/\">\n        IDFV (M\u00e3 \u0111\u1ecbnh danh cho nh\u00e0 cung c\u1ea5p)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/impression-level-revenue-data-ilrd\/\">\n        D\u1eef li\u1ec7u doanh thu theo c\u1ea5p \u0111\u1ed9 hi\u1ec3n th\u1ecb (ILRD)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/in-app-advertising-iaa\/\">\n        Qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/in-app-purchases-iap\/\">\n        Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/incrementality\/\">\n        T\u00ednh gia t\u0103ng    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/install\/\">\n        C\u00e0i \u0111\u1eb7t    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"I\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/interstitial-ads\/\">\n        Qu\u1ea3ng c\u00e1o xen k\u1ebd    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-K section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"K\"><span>K<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"K\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/k-factor\/\">\n        Y\u1ebfu t\u1ed1 K    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-L section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"L\"><span>L<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"L\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/last-click-attribution\/\">\n        Ph\u00e2n b\u1ed5 theo l\u1ea7n nh\u1ea5p cu\u1ed1i c\u00f9ng    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"L\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/lifetime-active-days-per-user\/\">\n        S\u1ed1 ng\u00e0y ho\u1ea1t \u0111\u1ed9ng trong su\u1ed1t th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a m\u1ed7i ng\u01b0\u1eddi d\u00f9ng    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"L\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/lifetime-value-ltv\/\">\n        Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"L\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/limit-ad-tracking-lat\/\">\n        Gi\u1edbi h\u1ea1n theo d\u00f5i qu\u1ea3ng c\u00e1o (LAT)    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-M section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"M\"><span>M<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"M\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/mobile-app-monetization\/\">\n        Ki\u1ebfm ti\u1ec1n t\u1eeb \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"M\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/mobile-marketing-metrics\/\">\n        Ch\u1ec9 s\u1ed1 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"M\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/mobile-measurement-partner-mmp\/\">\n        \u0110\u1ed1i t\u00e1c \u0111o l\u01b0\u1eddng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (MMP)    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-O section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"O\"><span>O<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"O\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/organic-install\/\">\n        C\u00e0i \u0111\u1eb7t t\u1ef1 nhi\u00ean    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-P section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"P\"><span>P<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"P\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/predictive-analysis\/\">\n        Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"P\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/programmatic-buying-advertising\/\">\n        Mua qu\u1ea3ng c\u00e1o theo ch\u01b0\u01a1ng tr\u00ecnh \/ Qu\u1ea3ng c\u00e1o    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-R section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"R\"><span>R<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/re-engagement\/\">\n        T\u00e1i tham gia    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/reported-installs\/\">\n        S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u00e3 b\u00e1o c\u00e1o    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/retention-rate-rr\/\">\n        T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/return-on-ad-spend-roas\/\">\n        Hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o (ROAS)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/return-on-investment-roi\/\">\n        Hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0 (ROI)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"R\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/rewarded-ads\/\">\n        Qu\u1ea3ng c\u00e1o c\u00f3 th\u01b0\u1edfng    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-S section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"S\"><span>S<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/self-attributing-networks-sans\/\">\n        M\u1ea1ng t\u1ef1 quy thu\u1ed9c (SAN)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/server-to-server-s2s\/\">\n        T\u1eeb m\u00e1y ch\u1ee7 \u0111\u1ebfn m\u00e1y ch\u1ee7 (S2S)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/session\/\">\n        Phi\u00ean h\u1ecdp    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/site-id\/\">\n        M\u00e3 \u0111\u1ecbnh danh trang web    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/skad-network\/\">\n        M\u1ea1ng l\u01b0\u1edbi SKAd    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"S\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/software-development-kit-sdk\/\">\n        B\u1ed9 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m (SDK)    <\/a>\n<\/div>\n<\/div><div class='encyclopedia-section-T section-item'><div class=\"letter-start alphabet-big-round-view\" data-scroll-letter=\"T\"><span>T<\/span><\/div>\n<div class=\"encyclopedia-list\" data-first-letter=\"T\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/total-revenue\/\">\n        T\u1ed5ng doanh thu    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"T\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/cost-per-tracked-install-tcpi\/\">\n        Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c theo d\u00f5i (tCPI)    <\/a>\n<\/div>\n\n<div class=\"encyclopedia-list\" data-first-letter=\"T\">\n    <a href=\"https:\/\/tenjin.com\/vi\/glossary\/tracked-installs\/\">\n        C\u00e0i \u0111\u1eb7t theo d\u00f5i    <\/a>\n<\/div>\n<\/div>                <\/div>\n\n                \n\n            <\/div>\n\n\n            \n                    <\/div>\n    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