{"id":10468,"date":"2023-11-16T10:25:10","date_gmt":"2023-11-16T10:25:10","guid":{"rendered":"https:\/\/tenjin.com\/?p=10468"},"modified":"2026-04-14T10:08:38","modified_gmt":"2026-04-14T10:08:38","slug":"automated-data-pipelines-touka-games-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/automated-data-pipelines-touka-games-case-study\/","title":{"rendered":"C\u00e1c \u0111\u01b0\u1eddng \u1ed1ng d\u1eef li\u1ec7u t\u1ef1 \u0111\u1ed9ng h\u00f3a: Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a TOUKA Games"},"content":{"rendered":"<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/blog\/automated-data-pipelines-touka-games-case-study\/\" \/>\n\n<p class=\"translation-block\">Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y t\u00ecm hi\u1ec3u c\u00e1ch <a href=\"https:\/\/www.toukagame.com\/#\/home\" target=\"_self\">TOUKA Games<\/a>, m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Trung Qu\u1ed1c, t\u1eadn d\u1ee5ng gi\u1ea3i ph\u00e1p <a href=\"https:\/\/www.growthfullstack.com\/\" target=\"_self\">Growth FullStack<\/a> c\u1ee7a Tenjin \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch.<\/p>\n\n\n\n<p>V\u1edbi Growth FullStack, TOUKA Games \u0111\u00e3 c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u1ebft ki\u1ec7m 12 gi\u1edd m\u1ed7i tu\u1ea7n<\/li>\n\n\n\n<li>Gi\u1ea3m 45% chi ph\u00ed \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Touka%20games%20case%20study_EN.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea3i xu\u1ed1ng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">V\u1ec1 TOUKA Games<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_01-1.png?resize=1024%2C512&#038;ssl=1\" alt=\"Tr\u00edch d\u1eabn l\u1eddi c\u1ee7a Kelly Tan, \u0110\u1ed3ng s\u00e1ng l\u1eadp vi\u00ean c\u1ee7a TOUKA Games, v\u1ec1 c\u00e1ch Growth FullStack \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a h\u1ecd tho\u00e1t kh\u1ecfi t\u00ecnh tr\u1ea1ng h\u1ed7n lo\u1ea1n d\u1eef li\u1ec7u.\" class=\"wp-image-10489\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_01-1.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_01-1.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_01-1.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_01-1.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_01-1.png?resize=2048%2C1023&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_01-1.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_01-1.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o th\u00e1ng 2 n\u0103m 2021, s\u1ee9 m\u1ec7nh c\u1ee7a Touka Games l\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng to\u00e0n c\u1ea7u trong vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c t\u1ef1a game c\u1ee7a h\u1ecd. \u0110\u1ed9i ng\u0169 c\u1ee7a c\u00f4ng ty bao g\u1ed3m c\u00e1c chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m, bao g\u1ed3m c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n h\u00e0ng \u0111\u1ea7u Trung Qu\u1ed1c, nh\u00e0 ph\u00e1t h\u00e0nh, c\u00f4ng ty ph\u00e2n t\u00edch, n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea7n c\u1ee9ng.<\/p>\n\n\n\n<p>Tr\u1ecdng t\u00e2m ch\u00ednh l\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c tr\u00f2 ch\u01a1i \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p (Hybrid Monetization) t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Trung Qu\u1ed1c, Hoa K\u1ef3 v\u00e0 Nga. \u0110\u1ebfn nay, Touka Games \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ra m\u1eaft h\u01a1n 300 s\u1ea3n ph\u1ea9m tr\u00f2 ch\u01a1i, thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u01b0\u1ee3t qu\u00e1 100 tri\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u1ea5u tr\u00fac ph\u00e1t tri\u1ec3n c\u1ee7a TOUKA Games tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_02-1.png?resize=1024%2C583&#038;ssl=1\" alt=\"H\u1ec7 th\u1ed1ng ph\u00e1t tri\u1ec3n c\u1ee7a TOUKA Games \" class=\"wp-image-10491\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_02-1.png?resize=1024%2C583&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_02-1.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_02-1.png?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_02-1.png?resize=1536%2C875&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_02-1.png?resize=2048%2C1167&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_02-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_02-1.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Ngu\u1ed3n d\u1eef li\u1ec7u:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u1eef li\u1ec7u ph\u00e2n t\u00edch: <a href=\"https:\/\/www.growthfullstack.com\/destination\/firebase-data-destination\/\">Firebase<\/a><\/li>\n\n\n\n<li>D\u1eef li\u1ec7u g\u00e1n ngu\u1ed3n: <a href=\"https:\/\/tenjin.com\/vi\/\">Th\u1ea7n Tenjin<\/a><\/li>\n\n\n\n<li>D\u1eef li\u1ec7u h\u00f2a gi\u1ea3i: <a href=\"https:\/\/www.applovin.com\/max\/\">Applovin MAX<\/a><\/li>\n\n\n\n<li>D\u1eef li\u1ec7u m\u1ea1ng qu\u1ea3ng c\u00e1o: <a href=\"https:\/\/www.mintegral.com\/en\">Mintegral<\/a>, <a href=\"https:\/\/www.applovin.com\/\">Applovin<\/a>, <a href=\"https:\/\/www.facebook.com\/business\/help\/788333711222886?id=571563249872422&amp;content_id=bhqfcysKS8uCIsc&amp;ref=sem_smb&amp;utm_term=dsa-1731617137111&amp;gclid=Cj0KCQiAr8eqBhD3ARIsAIe-buOuKujmdteHih4DspRcVmM7yj-raimTMRMFdOO1XxNUtU1h1Fyo5WkaAlxbEALw_wcB\">Meta<\/a>, <a href=\"https:\/\/ads.google.com\/home\/\">Qu\u1ea3ng c\u00e1o Google<\/a><\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c \u0111\u01b0\u1eddng \u1ed1ng d\u1eef li\u1ec7u: <a href=\"http:\/\/www.growthfullstack.com\">Ph\u00e1t tri\u1ec3n FullStack<\/a><br>L\u01b0u tr\u1eef d\u1eef li\u1ec7u: <a href=\"https:\/\/tenjin.com\/vi\/marketing-data-warehouse\/\">Kho d\u1eef li\u1ec7u Tenjin<\/a><br>C\u00f4ng c\u1ee5 BI: <a href=\"https:\/\/www.growthfullstack.com\/analyse\/data-studio-bi-tool\/\">Google Data Studio<\/a><br>Chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u \/ C\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng: <a href=\"https:\/\/www.growthfullstack.com\/usecase\/\">Ph\u00e1t tri\u1ec3n FullStack<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Touka%20games%20case%20study_EN.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea3i xu\u1ed1ng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Growth FullStack l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Growth FullStack l\u00e0 n\u1ec1n t\u1ea3ng \u1ed1ng d\u1eabn d\u1eef li\u1ec7u kh\u00f4ng c\u1ea7n l\u1eadp tr\u00ecnh (no-code) to\u00e0n di\u1ec7n d\u00e0nh cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. N\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ef1 ch\u1ee7 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 c\u00f4ng c\u1ee5 (stacks) theo l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd, m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn \u0111\u1ed9i ng\u0169 k\u1ef9 s\u01b0 d\u1eef li\u1ec7u n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_03.png?resize=1024%2C575&#038;ssl=1\" alt=\"C\u00e1ch k\u1ebft n\u1ed1i c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau v\u00e0o kho d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi Growth FullStack\" class=\"wp-image-10496\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_03.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_03.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_03.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_03.png?resize=1536%2C862&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_03.png?resize=2048%2C1149&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_03.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_03.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>H\u00ecnh \u1ea3nh tr\u00ean minh h\u1ecda c\u00e1ch h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng n\u1ed9i b\u1ed9 c\u1ee7a m\u00ecnh. H\u1ecd s\u1ebd c\u00f3 m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u n\u1ed9i b\u1ed9, m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ecbnh danh (attribution provider) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng b\u00ean th\u1ee9 ba kh\u00e1c cho d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1c, d\u1eef li\u1ec7u trung gian, d\u1eef li\u1ec7u m\u1ea1ng qu\u1ea3ng c\u00e1o, v.v.<\/p>\n\n\n\n<p>Growth FullStack x\u00e2y d\u1ef1ng c\u00e1c \u0111\u01b0\u1eddng ch\u1ea5m trong h\u00ecnh \u1ea3nh tr\u00ean \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \"connectors\", cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng l\u1ea5y d\u1eef li\u1ec7u t\u1eeb b\u1ea5t k\u1ef3 ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0o v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o \u0111\u00edch d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Touka%20games%20case%20study_EN.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea3i xu\u1ed1ng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>This case study explores how TOUKA Games, a Chinese-based mobile game publisher, leverages Tenjin&#8217;s Growth FullStack to seamlessly connect and manage data from various sources. With Growth FullStack, TOUKA Games was able to: About TOUKA Games Founded in February 2021, Touka Games\u2019 mission has been to empower global mobile game developers and publishers to promote&#8230;<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-10468","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automated Data Pipelines: A TOUKA Games Case Study<\/title>\n<meta name=\"description\" content=\"This case study explores how TOUKA Games leverages Tenjin&#039;s Growth FullStack to seamlessly connect and manage data from various sources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/automated-data-pipelines-touka-games-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automated Data Pipelines: A TOUKA Games Case Study\" \/>\n<meta property=\"og:description\" content=\"This case study explores how TOUKA Games leverages Tenjin&#039;s Growth FullStack to seamlessly connect and manage data from various sources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/automated-data-pipelines-touka-games-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-16T10:25:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:08:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/11\/Touka-games_01-1-1024x512.png\" \/>\n<meta name=\"author\" content=\"Henry Li\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Li\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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