{"id":10521,"date":"2023-11-27T11:31:58","date_gmt":"2023-11-27T11:31:58","guid":{"rendered":"https:\/\/tenjin.com\/?p=10521"},"modified":"2026-04-14T10:12:52","modified_gmt":"2026-04-14T10:12:52","slug":"mintegral-roas-bidding-heres-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/mintegral-roas-bidding-heres-everything-you-need-to-know\/","title":{"rendered":"Mintegral ROAS Bidding: \u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1eb7t gi\u00e1 th\u1ea7u ROAS c\u1ee7a Mintegral\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CdVwTp6rrnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Trong b\u00e0i vi\u1ebft blog n\u00e0y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1c n\u1ed9i dung ch\u00ednh \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong video tr\u00ean. Roman Garbar t\u1eeb Tenjin \u0111\u00e3 \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn c\u00e1c <a href=\"https:\/\/docs.tenjin.com\/docs\/impression-level-ad-revenue-callbacks\" target=\"_self\">chi\u1ebfn d\u1ecbch ROAS<\/a> c\u1ee7a Mintegral, v\u00e0 Hector Almeida, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c khu v\u1ef1c EMEA t\u1ea1i Mintegral, \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng ph\u1ea3n h\u1ed3i s\u00e2u s\u1eafc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ecdc b\u00e0i vi\u1ebft blog \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1eb7t gi\u00e1 th\u1ea7u theo ROAS l\u00e0 g\u00ec<\/li>\n\n\n\n<li>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 tri\u1ec3n khai nh\u1eefng lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0o tr\u00ean Mintegral<\/li>\n\n\n\n<li>Nh\u1eefng l\u1ee3i \u00edch khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ROAS tr\u00ean Mintegral l\u00e0 g\u00ec?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026v\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1024%2C235&#038;ssl=1\" alt=\"Xem c\u00e1ch YOMI Studio \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t nh\u1edd c\u00e1c chi\u1ebfn d\u1ecbch ROAS.\" class=\"wp-image-12217\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch Mintegral ROAS v\u1edbi Tenjin, h\u00e3y tham kh\u1ea3o h\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1ch thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y <a href=\"https:\/\/docs.tenjin.com\/docs\/mintegral?highlight=mintegral\" target=\"_self\">t\u1ea1i \u0111\u00e2y<\/a>. Ngo\u00e0i ra, Tenjin c\u00f2n h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng g\u1eedi d\u1eef li\u1ec7u doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111\u1ebfn c\u00e1c <a href=\"https:\/\/docs.tenjin.com\/docs\/average-revenue-per-user-arpu\" target=\"_self\">m\u1ea1ng qu\u1ea3ng c\u00e1o<\/a> sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ironSource<\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns\/\">S\u1ef1 th\u1ed1ng nh\u1ea5t<\/a><\/li>\n\n\n\n<li>Meta<\/li>\n\n\n\n<li>C\u1ea5t c\u00e1nh<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>Aura t\u1eeb Unity<\/li>\n\n\n\n<li>Adjoe<\/li>\n\n\n\n<li>Smadex<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o Moloco<\/li>\n\n\n\n<li>Adkomo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/docs.tenjin.com\/docs\/impression-level-ad-revenue-callbacks\">T\u00ecm hi\u1ec3u th\u00eam<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 tri\u1ec3n khai nh\u1eefng lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0o tr\u00ean Mintegral?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=1024%2C414&#038;ssl=1\" alt=\"C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 tri\u1ec3n khai nh\u1eefng lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0o tr\u00ean Mintegral?\" class=\"wp-image-10531\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=1024%2C414&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=300%2C121&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=768%2C310&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?w=1252&amp;ssl=1 1252w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u201cMintegral cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn \u0111\u1ea5u gi\u00e1 kh\u00e1c nhau cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng t\u1ef1 ph\u1ee5c v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i. M\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 m\u00f4 h\u00ecnh CPI. <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-install-cpi?highlight=cpi\" target=\"_self\">CPI<\/a> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng. C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t, v\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean t\u1eebng ngu\u1ed3n qu\u1ea3ng c\u00e1o kh\u00e1c nhau. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i.\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Ch\u00fang t\u00f4i c\u0169ng c\u00f3 <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-1000-impressions-cpm\" target=\"_self\">m\u00f4 h\u00ecnh CPM<\/a>, trong \u0111\u00f3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 mua 1.000 l\u1ea7n hi\u1ec3n th\u1ecb. \u1ede \u0111\u00e2y, quy tr\u00ecnh c\u0169ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Ti\u1ebfp theo l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u m\u1edbi, \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u ROAS. \u0110\u1eb7t gi\u00e1 th\u1ea7u ROAS l\u00e0 m\u1ed9t t\u00f9y ch\u1ecdn r\u1ea5t th\u00fa v\u1ecb. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n m\u1edbi m\u1ebb \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i. <a href=\"https:\/\/docs.tenjin.com\/docs\/return-on-ad-spend-roas\" target=\"_self\">ROAS<\/a> l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i t\u1ed5ng doanh thu t\u1ea1o ra cho m\u1ed7i \u0111\u00f4 la chi cho qu\u1ea3ng c\u00e1o. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. N\u00f3 so s\u00e1nh t\u1eebng \u0111\u00f4 la \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u1edbi doanh thu thu \u0111\u01b0\u1ee3c t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00f3. \u0110\u00e2y l\u00e0 c\u01a1 ch\u1ebf \u0111\u1eb7t gi\u00e1 th\u1ea7u m\u1edbi nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i. M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m ch\u00ednh c\u1ee7a n\u00f3 l\u00e0 \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n b\u1edfi h\u1ecdc m\u00e1y.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u ROAS v\u1edbi Mintegral l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=1024%2C575&#038;ssl=1\" alt=\"Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u ROAS v\u1edbi Mintegral l\u00e0 g\u00ec?\" class=\"wp-image-10533\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?w=1502&amp;ssl=1 1502w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u201c\u0110i\u1ec1u n\u00e0y r\u1ea5t c\u00f3 l\u1ee3i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00ec c\u01a1 ch\u1ebf \u0111\u1eb7t gi\u00e1 th\u1ea7u ROAS ph\u00e2n t\u00edch v\u00e0 d\u1ef1 \u0111o\u00e1n <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/lifetime-value-ltv\" target=\"_self\">LTV<\/a> c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y r\u1ea5t h\u1eefu \u00edch v\u00ec thu\u1eadt to\u00e1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u theo c\u00e1c m\u1ee5c ti\u00eau ROAS \u0111\u00e3 \u0111\u1eb7t ra. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 l\u1ee3i cho ch\u00fang t\u00f4i, v\u00ec n\u00f3 gi\u00fap gi\u1ea3m b\u1edbt c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o. M\u1ecdi th\u1ee9 \u1edf \u0111\u00e2y \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ef1 \u0111\u1ed9ng th\u00f4ng qua h\u1ecdc m\u00e1y. \u0110i\u1ec1u n\u00e0y c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i thu h\u00fat nh\u1eefng ng\u01b0\u1eddi d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng cao kh\u00e1c m\u00e0 c\u00f3 th\u1ec3 b\u1ecb b\u1ecf l\u1ee1 n\u1ebfu ch\u1ec9 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c k\u00eanh ho\u1eb7c ngu\u1ed3n ph\u1ee5 c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i c\u00f3 th\u1ec3 \u0111ang nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u01b0ng v\u1edbi \u0111\u1ea5u th\u1ea7u ROAS, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00f9ng m\u1ed9t ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi d\u00f9ng mang l\u1ea1i l\u1ee3i nhu\u1eadn trong m\u1ed9t danh m\u1ee5c kh\u00e1c \u2013 v\u00ed d\u1ee5 nh\u01b0 \u1ee9ng d\u1ee5ng ti\u1ec7n \u00edch, v.v. Cu\u1ed1i c\u00f9ng, \u0111\u1ea5u th\u1ea7u ROAS mang l\u1ea1i cho ch\u00fang t\u00f4i s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u cao h\u01a1n cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 m\u00e0 thu\u1eadt to\u00e1n d\u1ef1 \u0111o\u00e1n s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n cho nh\u00e0 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=1024%2C528&#038;ssl=1\" alt=\"Kh\u00e1ch h\u00e0ng c\u00f3 ROAS m\u1ee5c ti\u00eau\" class=\"wp-image-10535\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=1024%2C528&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=768%2C396&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?w=1496&amp;ssl=1 1496w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u201c\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u theo ROAS kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS) cho t\u1eebng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, nh\u01b0 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y (trong h\u00ecnh tr\u00ean) v\u1edbi <a href=\"https:\/\/www.homagames.com\/\" target=\"_self\">HOMA<\/a>. Khi so s\u00e1nh chi\u1ebfn d\u1ecbch CPI v\u1edbi chi\u1ebfn d\u1ecbch ROAS, tr\u01b0\u1edbc h\u1ebft ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a HOMA c\u00f3 ROAS cao h\u01a1n v\u00e0 chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u0169ng cao h\u01a1n \u0111\u00e1ng k\u1ec3. \u0110i\u1ec1u n\u00e0y ch\u00ednh l\u00e0 minh ch\u1ee9ng cho th\u1ea5y ROAS th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 gi\u00fap m\u1edf r\u1ed9ng quy m\u00f4 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u00f3 \u00e1p d\u1ee5ng cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u0110\u00fang v\u1eady, c\u00e1c chi\u1ebfn d\u1ecbch ROAS hi\u1ec7n \u0111\u00e3 s\u1eb5n s\u00e0ng cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n mua l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng qua n\u1ec1n t\u1ea3ng t\u1ef1 ph\u1ee5c v\u1ee5 c\u1ee7a Mintegral. Tuy nhi\u00ean, nh\u00ecn chung, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n \u1edf nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 ng\u00e2n s\u00e1ch t\u1eeb trung b\u00ecnh tr\u1edf l\u00ean. Nh\u01b0ng t\u00ednh n\u0103ng n\u00e0y v\u1eabn s\u1eb5n s\u00e0ng cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=1024%2C564&#038;ssl=1\" alt=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u00edch ho\u1ea1t t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u ROAS?\" class=\"wp-image-10539\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=1024%2C564&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?w=1496&amp;ssl=1 1496w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cT\u00f4i c\u0169ng mu\u1ed1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ee9c ng\u00e2n s\u00e1ch t\u1ed1i thi\u1ec3u m\u00e0 ch\u00fang t\u00f4i \u00e1p d\u1ee5ng cho c\u00e1c \u0111\u1ec1 xu\u1ea5t th\u1ea7u trong c\u00e1c chi\u1ebfn d\u1ecbch ROAS. Th\u1ef1c t\u1ebf, ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ee9c t\u1ed1i thi\u1ec3u $500 m\u1ed7i ng\u00e0y cho m\u1ed7i qu\u1ed1c gia.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\">C\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Mintegral c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n kh\u00f4ng (<a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap?highlight=in-app\" target=\"_self\">IAP<\/a>, <a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-advertising-iaa?highlight=in-app&amp;_gl=1*q73gio*_gcl_au*MTE3OTAxMzkwNi4xNjk0NDE0MzIy\" target=\"_self\">IAA<\/a>, Hybrid, D\u1ef1a tr\u00ean \u0111\u0103ng k\u00fd), hay ch\u1ec9 hi\u1ec7u qu\u1ea3 v\u1edbi m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNh\u00ecn chung, c\u00e1c chi\u1ebfn d\u1ecbch ROAS t\u01b0\u01a1ng th\u00edch v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng n\u00e0o c\u00f3 m\u1ed1i quan h\u1ec7 r\u00f5 r\u00e0ng gi\u1eefa chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3 v\u1ec1 doanh thu thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi IAA, IAP v\u00e0 \u0111\u0103ng k\u00fd.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u1ebfu t\u00f4i \u0111ang ki\u1ebfm doanh thu t\u1eeb qu\u1ea3ng c\u00e1o, vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u v\u00e0o Ng\u00e0y 0 l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u00f4i. V\u1eady t\u00f4i c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u v\u00e0o Ng\u00e0y 0 \u1edf \u0111\u00e2y kh\u00f4ng, v\u00e0 c\u00f2n nh\u1eefng l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u201cC\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 sau: ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 d\u1eef li\u1ec7u postback. \u0110\u1ea7u ti\u00ean, ch\u00fang t\u00f4i c\u1ea7n d\u1eef li\u1ec7u postback trong 2 tu\u1ea7n t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. Sau khi c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u postback trong 2 tu\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau ROAS. V\u00e0 m\u1ee5c ti\u00eau ROAS n\u00e0y n\u00ean d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (<a href=\"https:\/\/docs.tenjin.com\/docs\/lifetime-value-ltv?highlight=ltv&amp;_gl=1*ooun1i*_gcl_au*MTY1MjM1ODE1MC4xNjk5OTQ3MjU1\" target=\"_self\">LTV<\/a>) c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=1024%2C563&#038;ssl=1\" alt=\"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 \u0111\u1eb7t gi\u00e1 th\u1ea7u ROAS c\u1ee7a Mintegral\" class=\"wp-image-10542\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=1024%2C563&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=768%2C422&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?w=1448&amp;ssl=1 1448w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u201cN\u1ebfu nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch <a href=\"https:\/\/docs.tenjin.com\/docs\/return-on-ad-spend-roas?highlight=roas\" target=\"_self\">ROAS <\/a>tr\u00ean c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c, ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c g\u1ea7n gi\u1ed1ng v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t sau v\u00e0i tu\u1ea7n. Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ee9c gi\u00e1 th\u1ea7u t\u01b0\u01a1ng t\u1ef1 nh\u01b0 <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-install-cpi?highlight=cpi\" target=\"_self\">CPI<\/a> nh\u00e2n v\u1edbi 1,2 ho\u1eb7c 1,5, v\u00e0 sau 2 tu\u1ea7n \u0111\u1ea7u ti\u00ean, ch\u00fang t\u00f4i s\u1ebd b\u1eaft \u0111\u1ea7u c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 hi\u1ec7u su\u1ea5t. Khi \u0111\u00e3 c\u00f3 th\u00f4ng tin n\u00e0y, ch\u00fang t\u00f4i s\u1ebd \u0111i\u1ec1u ch\u1ec9nh theo k\u1ebft qu\u1ea3 v\u00e0 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb. Ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng. Th\u00f4ng th\u01b0\u1eddng, ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea3i l\u00ean \u00edt nh\u1ea5t 4 b\u1ed9 m\u1eabu qu\u1ea3ng c\u00e1o v\u00e0 \u00edt nh\u1ea5t 1 qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c. \u0110\u1ed3ng th\u1eddi, khi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch ROAS, ch\u00fang t\u00f4i c\u0169ng khuy\u1ebfn ngh\u1ecb m\u1ea1nh m\u1ebd n\u00ean ch\u1ea1y song song c\u00e1c chi\u1ebfn d\u1ecbch CPI. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn. C\u00e1c chi\u1ebfn d\u1ecbch ROAS s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u00e0 thu\u1eadt to\u00e1n d\u1ef1 \u0111o\u00e1n l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cao, nh\u01b0ng c\u00e1c chi\u1ebfn d\u1ecbch CPI c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c ngu\u1ed3n qu\u1ea3ng c\u00e1o kh\u00e1c nhau m\u1ed9t c\u00e1ch th\u1ee7 c\u00f4ng. Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u0169ng c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a th\u1ee7 c\u00f4ng v\u00e0 cung c\u1ea5p cho thu\u1eadt to\u00e1n b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng n\u00e0o m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ngo\u00e0i vi\u1ec7c th\u00f4ng qua MMP, c\u00f2n c\u00f3 c\u00e1ch n\u00e0o kh\u00e1c \u0111\u1ec3 g\u1eedi doanh thu qu\u1ea3ng c\u00e1o ho\u1eb7c d\u1eef li\u1ec7u MMP \u0111\u1ebfn Mintegral kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u0110\u00fang v\u1eady, ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ph\u1ea3n h\u1ed3i theo 3 c\u00e1ch kh\u00e1c nhau. Th\u00f4ng qua <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>, tr\u1ef1c ti\u1ebfp qua n\u1ec1n t\u1ea3ng trung gian qu\u1ea3ng c\u00e1o n\u1ebfu \u0111\u00f3 l\u00e0 d\u1eef li\u1ec7u IAA, c\u0169ng nh\u01b0 tr\u1ef1c ti\u1ebfp qua SDK c\u1ee7a Mintegral.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Theo b\u1ea1n, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung qu\u1ea3ng c\u00e1o trong c\u00e1c chi\u1ebfn d\u1ecbch ROAS v\u1edbi t\u1ea7n su\u1ea5t nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i khuy\u00ean c\u00e1c b\u1ea1n n\u00ean c\u1eadp nh\u1eadt c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee9 sau 2\u20133 tu\u1ea7n. Ch\u00fang t\u00f4i c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c c\u00f3 vai tr\u00f2 kh\u00e1 quan tr\u1ecdng, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t khuy\u1ebfn ngh\u1ecb m\u1ea1nh m\u1ebd d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c chi\u1ebfn d\u1ecbch CPI v\u00e0 ROAS c\u00f3 m\u1ed1i li\u00ean h\u1ec7 n\u00e0o v\u1edbi nhau kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHai chi\u1ebfn d\u1ecbch n\u00e0y kh\u00f4ng li\u00ean quan \u0111\u1ebfn nhau. Tuy nhi\u00ean, ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean ch\u1ea1y c\u1ea3 hai chi\u1ebfn d\u1ecbch c\u00f9ng l\u00fac. B\u1edfi v\u00ec v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch CPI, ch\u00fang ta c\u00f3 th\u1ec3 ch\u1ecdn c\u1ee5 th\u1ec3 c\u00e1c \u1ee9ng d\u1ee5ng c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau, v\u00e0 c\u00f3 th\u1ec3 xem x\u00e9t nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u2013 n\u01a1i ch\u00fang ta tin r\u1eb1ng s\u1ebd c\u00f3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1. H\u01a1n n\u1eefa, ROAS ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng. Thu\u1eadt to\u00e1n s\u1ebd t\u00ecm ra nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 danh m\u1ee5c kh\u00e1c nhau. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ROAS \u2013 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi m\u1ee5c ti\u00eau lu\u00f4n \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 ti\u00eau ROAS \u0111\u1ec1 ra. V\u00e0 m\u1ed9t khi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u0103ng ng\u00e2n s\u00e1ch.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec khi m\u1edbi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ROAS?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 k\u1ef3 v\u1ecdng. Vi\u1ec7c trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi Qu\u1ea3n l\u00fd T\u00e0i kho\u1ea3n Mintegral c\u1ee7a b\u1ea1n v\u00e0 thi\u1ebft l\u1eadp nh\u1eefng k\u1ef3 v\u1ecdng h\u1ee3p l\u00fd, c\u0169ng nh\u01b0 \u0111\u1eb7t ra m\u1ee5c ti\u00eau ROAS ph\u00f9 h\u1ee3p l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Cu\u1ed1i c\u00f9ng, \u0111\u00e2y s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u00ecm ra s\u1ef1 c\u00e2n b\u1eb1ng h\u1ee3p l\u00fd gi\u1eefa vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations-1024x548.png?resize=1024%2C548&#038;ssl=1\" alt=\"N\u00ean \u0111\u1eb7t k\u1ef3 v\u1ecdng nh\u01b0 th\u1ebf n\u00e0o khi s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean ROAS c\u1ee7a Mintegral?\" class=\"wp-image-10547\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=1024%2C548&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=768%2C411&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?w=1476&amp;ssl=1 1476w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTrong c\u00e1c giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ROAS, nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u b\u1eb1ng c\u00f4ng ngh\u1ec7 h\u1ecdc m\u00e1y. Sau \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd li\u00ean t\u1ee5c r\u00e0 so\u00e1t m\u1ee5c ti\u00eau ROAS.\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dV\u00e0 vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai c\u0169ng c\u00f3 ngh\u0129a l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3, chi\u1ebfn d\u1ecbch ROAS c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. Khi \u0111i\u1ec1u n\u00e0y x\u1ea3y ra, ch\u00fang t\u00f4i s\u1ebd ch\u1ee7 y\u1ebfu \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau. Ch\u00fang t\u00f4i c\u0169ng s\u1ebd ki\u1ec3m tra c\u00e1c chi\u1ebfn d\u1ecbch CPI v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Khi anh n\u00f3i \u201cch\u00fang t\u00f4i\u201d, anh \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c Qu\u1ea3n l\u00fd T\u00e0i kho\u1ea3n ph\u1ea3i kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMintegral l\u00e0 m\u1ed9t c\u00f4ng ty kh\u00e1 l\u1edbn, ch\u00fang t\u00f4i c\u00f3 h\u00e0ng ngh\u00ecn nh\u00e0 qu\u1ea3ng c\u00e1o. Do \u0111\u00f3, ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 ch\u1ec9 \u0111\u1ecbnh m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n c\u1ee5 th\u1ec3 cho t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u00e1p d\u1ee5ng hai ph\u01b0\u01a1ng th\u1ee9c l\u00e0m vi\u1ec7c t\u00f9y thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch v\u00e0 quy m\u00f4 c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ecbnh m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n ri\u00eang cho h\u1ecd ho\u1eb7c cung c\u1ea5p m\u1ed9t \u0111\u1ecba ch\u1ec9 email h\u1ed7 tr\u1ee3 chung, n\u01a1i t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n c\u1ee7a ch\u00fang t\u00f4i s\u1ebd c\u00f9ng nhau gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc. Nh\u1edd \u0111\u00f3, Mintegral lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mintegral s\u1ebd c\u00f3 nh\u1eefng d\u1ef1 \u00e1n g\u00ec ti\u1ebfp theo?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=1024%2C561&#038;ssl=1\" alt=\"Nh\u1eefng c\u1eadp nh\u1eadt ti\u1ebfp theo v\u1ec1 t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u ROAS c\u1ee7a Mintegral l\u00e0 g\u00ec?\" class=\"wp-image-10550\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=1024%2C561&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=768%2C421&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?w=1478&amp;ssl=1 1478w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHi\u1ec7n t\u1ea1i, gi\u1ea3i ph\u00e1p ROAS Ng\u00e0y 0 \u0111\u00e3 ho\u00e0n to\u00e0n s\u1eb5n s\u00e0ng. Ch\u00fang t\u00f4i c\u0169ng \u0111ang tri\u1ec3n khai th\u1eed nghi\u1ec7m gi\u1ea3i ph\u00e1p ROAS Ng\u00e0y 3 v\u1edbi m\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o trong ch\u01b0\u01a1ng tr\u00ecnh IAA. \u0110\u00e2y l\u00e0 t\u00ednh n\u0103ng hi\u1ec7n \u0111ang trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00fang t\u00f4i c\u0169ng \u0111ang th\u1eed nghi\u1ec7m c\u00e1c gi\u1ea3i ph\u00e1p ROAS k\u1ebft h\u1ee3p IAA v\u00e0 IAP. M\u1ee5c ti\u00eau ch\u00ednh \u1edf \u0111\u00e2y l\u00e0 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ROAS c\u1ee7a ch\u00fang t\u00f4i. V\u00ec v\u1eady, n\u1ebfu c\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o mu\u1ed1n th\u1eed nghi\u1ec7m c\u00e1c gi\u1ea3i ph\u00e1p IAA v\u00e0 IAP c\u1ee7a ch\u00fang t\u00f4i, h\u1ecd n\u00ean li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c b\u1ea1n l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cB\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 truy c\u1eadp trang web c\u1ee7a ch\u00fang t\u00f4i v\u00e0 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i; b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd mi\u1ec5n ph\u00ed m\u1ed9t t\u00e0i kho\u1ea3n m\u1edbi v\u00e0 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua bi\u1ec3u m\u1eabu tr\u00ean trang web ho\u1eb7c li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi t\u00f4i qua \u0111\u1ecba ch\u1ec9 email hector@mintegral.com\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>In this blog post, we dive into the main talking points presented in the above video. Roman Garbar of Tenjin raises questions regarding Mintegral&#8217;s ROAS campaigns, and Hector Almeida General Manager EMEA at Mintegral provides insightful responses. Read the full blog post to learn about: \u2026and much more. If you&#8217;re looking to establish Mintegral ROAS&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-10521","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mintegral ROAS Bidding | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover best practices for Mintegral ROAS bidding. The video includes insights on recommended budget. 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