{"id":10576,"date":"2023-12-14T10:57:15","date_gmt":"2023-12-14T10:57:15","guid":{"rendered":"https:\/\/tenjin.com\/?p=10576"},"modified":"2026-06-30T15:32:01","modified_gmt":"2026-06-30T15:32:01","slug":"new-report-revealing-winning-ad-creative-variations-for-2024","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/new-report-revealing-winning-ad-creative-variations-for-2024\/","title":{"rendered":"B\u00e1o c\u00e1o m\u1edbi: Ph\u00e2n t\u00edch c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o th\u00e0nh c\u00f4ng cho n\u0103m 2024"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Revealing-Winning-Ad-Creative-Variations-for-2024.png?resize=1024%2C400&#038;ssl=1\" alt=\"Kh\u00e1m ph\u00e1 c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o th\u00e0nh c\u00f4ng cho n\u0103m 2024\" class=\"wp-image-10633\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Revealing-Winning-Ad-Creative-Variations-for-2024.png?resize=1024%2C400&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Revealing-Winning-Ad-Creative-Variations-for-2024.png?resize=300%2C117&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Revealing-Winning-Ad-Creative-Variations-for-2024.png?resize=768%2C300&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Revealing-Winning-Ad-Creative-Variations-for-2024.png?resize=1536%2C600&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Revealing-Winning-Ad-Creative-Variations-for-2024.png?resize=2048%2C799&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Revealing-Winning-Ad-Creative-Variations-for-2024.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi <a href=\"https:\/\/uamachine.com\/\">Nh\u1eadn qu\u1ea3ng c\u00e1o<\/a>, m\u1ed9t d\u1ecbch v\u1ee5 cam k\u1ebft k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng th\u00e0nh c\u00f4ng, mang \u0111\u1ebfn cho b\u1ea1n b\u00e1o c\u00e1o \u2018S\u1ef1 ti\u1ebfn h\u00f3a c\u1ee7a qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o: C\u00e1c bi\u1ebfn th\u1ec3 chi\u1ebfn th\u1eafng\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Methodology-used-to-create-winning-ad-variations.png?resize=1024%2C374&#038;ssl=1\" alt=\"\" class=\"wp-image-10635\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Methodology-used-to-create-winning-ad-variations.png?resize=1024%2C374&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Methodology-used-to-create-winning-ad-variations.png?resize=300%2C110&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Methodology-used-to-create-winning-ad-variations.png?resize=768%2C281&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Methodology-used-to-create-winning-ad-variations.png?resize=1536%2C562&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Methodology-used-to-create-winning-ad-variations.png?resize=2048%2C749&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Methodology-used-to-create-winning-ad-variations.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hubs.ly\/Q02d1RML0\" style=\"background-color:#6bb4e1\">Nh\u1eadn b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c chia th\u00e0nh hai ph\u1ea7n. Ph\u1ea7n \u0111\u1ea7u ti\u00ean tr\u00ecnh b\u00e0y nh\u1eefng ph\u00e2n t\u00edch c\u1ee7a Tenjin v\u1ec1 d\u1eef li\u1ec7u tr\u00f2 ch\u01a1i di \u0111\u1ed9ng cho c\u1ea3 n\u0103m 2022 v\u00e0 2023, ti\u1ebft l\u1ed9 nh\u1eefng xu h\u01b0\u1edbng quan tr\u1ecdng c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 thay \u0111\u1ed5i m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 quan s\u00e1t \u0111\u01b0\u1ee3c gi\u1eefa hai n\u0103m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/impression-level-revenue-data-ilrd\" data-cmp-ab=\"2\" target=\"_self\">S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/a> \u0111\u00e3 t\u0103ng 17%<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/clicks-tracked-reported\" data-cmp-ab=\"2\" target=\"_self\">S\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o<\/a> gi\u1ea3m 7%<\/li>\n\n\n\n<li class=\"translation-block\">T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t trung b\u00ecnh (CTR) \u0111\u00e3 gi\u1ea3m 3%.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Mobile-Gaming-market-dynamics.png?resize=1024%2C550&#038;ssl=1\" alt=\"\u0110\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2023\" class=\"wp-image-10639\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Mobile-Gaming-market-dynamics.png?resize=1024%2C550&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Mobile-Gaming-market-dynamics.png?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Mobile-Gaming-market-dynamics.png?resize=768%2C412&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Mobile-Gaming-market-dynamics.png?resize=1536%2C824&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Mobile-Gaming-market-dynamics.png?resize=2048%2C1099&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Mobile-Gaming-market-dynamics.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong ph\u1ea7n th\u1ee9 hai, ObtainAds \u0111i s\u00e2u v\u00e0o c\u00e1c bi\u1ebfn th\u1ec3 s\u00e1ng t\u1ea1o \u0111a d\u1ea1ng nh\u1eb1m kh\u00f4ng ch\u1ec9 k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd c\u1ee7a qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang trong n\u0103m 2024. Nh\u1eefng th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng. V\u00ed d\u1ee5, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u00f4ng qua Event and Holiday Styling c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ed1 l\u01b0\u1ee3t xem duy nh\u1ea5t l\u00ean m\u1ee9c t\u1eeb 1 tri\u1ec7u \u0111\u1ebfn 10 tri\u1ec7u.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"227\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Christmas-and-holiday-tips-for-video-ads-in-the-gaming-market.png?resize=1024%2C227&#038;ssl=1\" alt=\"Nh\u1eefng g\u1ee3i \u00fd v\u1ec1 c\u00e1ch thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o video cho c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ng\u00e0y l\u1ec5\" class=\"wp-image-10642\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Christmas-and-holiday-tips-for-video-ads-in-the-gaming-market.png?resize=1024%2C227&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Christmas-and-holiday-tips-for-video-ads-in-the-gaming-market.png?resize=300%2C66&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Christmas-and-holiday-tips-for-video-ads-in-the-gaming-market.png?resize=768%2C170&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Christmas-and-holiday-tips-for-video-ads-in-the-gaming-market.png?resize=1536%2C340&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Christmas-and-holiday-tips-for-video-ads-in-the-gaming-market.png?resize=2048%2C454&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Christmas-and-holiday-tips-for-video-ads-in-the-gaming-market.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hubs.ly\/Q02d1RML0\" style=\"background-color:#6bb4e1\">Nh\u1eadn b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We partnered with ObtainAds, a service committed to extending the lifespan of successful mobile ad creatives, to bring to you the \u2018Ad Creative Evolution: Variations That Win\u2019 report. The report is divided into two sections. The first section features insights from Tenjin regarding mobile gaming data for both 2022 and 2023, revealing important metric trends&#8230;.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10576","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Winning Ad Creative Variations 2024 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore Tenjin&#039;s mobile gaming report revealing the winning ad creative variations for 2024, in partnership with Obtain Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/new-report-revealing-winning-ad-creative-variations-for-2024\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning Ad Creative Variations 2024 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore Tenjin&#039;s mobile gaming report revealing the winning ad creative variations for 2024, in partnership with Obtain Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/new-report-revealing-winning-ad-creative-variations-for-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-14T10:57:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T15:32:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/12\/Revealing-Winning-Ad-Creative-Variations-for-2024-1024x400.png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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