{"id":10589,"date":"2023-12-14T16:11:16","date_gmt":"2023-12-14T16:11:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=10589"},"modified":"2026-04-14T10:12:39","modified_gmt":"2026-04-14T10:12:39","slug":"how-to-self-publish-a-mobile-game","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-to-self-publish-a-mobile-game\/","title":{"rendered":"C\u00e1ch t\u1ef1 xu\u1ea5t b\u1ea3n m\u1ed9t tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u2013 H\u00e0nh tr\u00ecnh c\u1ee7a IzyPlay Game Studio"},"content":{"rendered":"
\n
\"\"<\/figure>\n<\/div>\n\n\n

B\u00e0i vi\u1ebft c\u1ee7a kh\u00e1ch m\u1eddi do Everton Baumgarten Vieira, \u0110\u1ed3ng s\u00e1ng l\u1eadp ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO) c\u1ee7a IzyPlay Game Studio, th\u1ef1c hi\u1ec7n. Everton l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a c\u1ed9ng \u0111\u1ed3ng ROI 101 c\u1ee7a ch\u00fang t\u00f4i. <\/em> <\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

T\u1ea1i Tenjin, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y nhu c\u1ea7u k\u1ebft n\u1ed1i v\u00e0 chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00ean h\u00e0nh tr\u00ecnh t\u1ef1 xu\u1ea5t b\u1ea3n c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 l\u00fd do ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng Discord d\u00e0nh ri\u00eang, hi\u1ec7n c\u00f3 h\u01a1n 150 th\u00e0nh vi\u00ean. \u0110\u00e1ng ch\u00fa \u00fd, m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m ch\u00ednh m\u00e0 IzyPlay nh\u1ea5n m\u1ea1nh trong b\u00e0i vi\u1ebft n\u00e0y nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t d\u00e0nh cho nh\u1eefng ai mu\u1ed1n b\u1eaft \u0111\u1ea7u t\u1ef1 xu\u1ea5t b\u1ea3n l\u00e0 \u201cLu\u00f4n c\u1edfi m\u1edf v\u1edbi ph\u1ea3n h\u1ed3i v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb c\u1ed9ng \u0111\u1ed3ng.\u201d Ch\u00fang t\u00f4i t\u1ef1 h\u00e0o khi cung c\u1ea5p n\u1ec1n t\u1ea3ng \u0111\u00f3 cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

H\u00e3y tham gia c\u1ed9ng \u0111\u1ed3ng xu\u1ea5t b\u1ea3n t\u1ef1 do \u0111\u1ed9c quy\u1ec1n c\u1ee7a ch\u00fang t\u00f4i b\u1eb1ng c\u00e1ch \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu n\u00e0y<\/a>. Ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t v\u00e0 li\u00ean h\u1ec7 l\u1ea1i v\u1edbi qu\u00fd v\u1ecb s\u1edbm nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n

\"T\u00ecm<\/a><\/figure>\n\n\n\n

Gi\u1edbi thi\u1ec7u v\u1ec1 h\u00e0nh tr\u00ecnh t\u1ef1 xu\u1ea5t b\u1ea3n c\u1ee7a IzyPlay Game Studio<\/h2>\n\n\n\n

Khi ngh\u0129 \u0111\u1ebfn c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game \u0111\u1ed9c l\u1eadp, ch\u00fang ta th\u01b0\u1eddng ch\u00fa tr\u1ecdng \u0111\u1ebfn ni\u1ec1m \u0111am m\u00ea c\u1ee7a h\u1ecd trong vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u01a1i game \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 studio l\u1ea1i \u0111i xa h\u01a1n n\u1eefa \u2014 h\u1ecd h\u01b0\u1edbng t\u1edbi s\u1ef1 \u0111\u1ed9c l\u1eadp th\u1ef1c s\u1ef1 b\u1eb1ng c\u00e1ch t\u1ef1 qu\u1ea3n l\u00fd c\u1ea3 kh\u00e2u ph\u00e1t tri\u1ec3n l\u1eabn ph\u00e2n ph\u1ed1i cho c\u00e1c d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh. Th\u00f4ng th\u01b0\u1eddng, nhi\u1ec7m v\u1ee5 sau th\u01b0\u1eddng \u0111\u01b0\u1ee3c giao cho m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh b\u00ean ngo\u00e0i.<\/p>\n\n\n\n

Khi n\u0103m 2023 s\u1eafp kh\u00e9p l\u1ea1i, IzyPlay<\/a> s\u1ebd k\u1ef7 ni\u1ec7m 13 n\u0103m c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 tr\u00e2n tr\u1ecdng r\u1ea5t nhi\u1ec1u kho\u1ea3nh kh\u1eafc \u0111\u1eb7c bi\u1ec7t. M\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i nh\u1eadn ra nhu c\u1ea7u v\u00e0 kh\u00e1t v\u1ecdng m\u1ea1nh m\u1ebd \u0111\u1ec3 v\u01b0\u01a1n xa h\u01a1n, \u0111\u1ed3ng th\u1eddi th\u00e1ch th\u1ee9c b\u1ea3n th\u00e2n v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau m\u1edbi. V\u1edbi n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1n n\u0103m qua, ch\u00fang t\u00f4i tin r\u1eb1ng \u0111\u00e3 \u0111\u1ebfn l\u00fac ra m\u1eaft Izy Hits Publishing \u2014 b\u1ed9 ph\u1eadn xu\u1ea5t b\u1ea3n c\u1ee7a Izyplay Game Studio.<\/p>\n\n\n\n

Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tr\u01b0\u1edfng th\u00e0nh \u0111\u00e1ng k\u1ec3 tr\u00ean h\u00e0nh tr\u00ecnh t\u1ef1 xu\u1ea5t b\u1ea3n c\u1ee7a m\u00ecnh, nh\u1edd v\u00e0o m\u1ed9t \u0111\u1ed9i ng\u0169 t\u1eadn t\u00e2m, chuy\u00ean tr\u00e1ch vi\u1ec7c ph\u00e2n ph\u1ed1i v\u00e0 xu\u1ea5t b\u1ea3n c\u00e1c t\u1ef1a game c\u1ee7a ch\u00fang t\u00f4i. C\u00e1c t\u1ef1a game n\u00e0y c\u00f3 m\u1eb7t tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, bao g\u1ed3m thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u00e1y t\u00ednh c\u00e1 nh\u00e2n v\u00e0 m\u00e1y ch\u01a1i game, \u0111\u00e1nh d\u1ea5u m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n

\"C\u00e1ch<\/figure>\n\n\n\n

S\u1ef1 gia t\u0103ng v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a vi\u1ec7c t\u1ef1 xu\u1ea5t b\u1ea3n trong l\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed<\/h2>\n\n\n\n

M\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong ng\u00e0nh game \u0111ang di\u1ec5n ra, v\u1edbi ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n l\u1ef1a ch\u1ecdn con \u0111\u01b0\u1eddng \u0111\u1ed9c l\u1eadp trong vi\u1ec7c ph\u00e2n ph\u1ed1i c\u00e1c d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh. \u0110i\u1ec1u g\u00ec \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y? Ch\u00fang t\u00f4i xem \u0111\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n t\u1ef1 nhi\u00ean c\u1ee7a ng\u00e0nh, n\u01a1i qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i \u0111i \u0111\u00f4i v\u1edbi nhau. V\u1ec1 l\u00fd t\u01b0\u1edfng, c\u00f4ng t\u00e1c ti\u1ebfp th\u1ecb n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n game. V\u1ec1 b\u1ea3n ch\u1ea5t, kh\u00f4ng c\u00f3 ranh gi\u1edbi r\u00f5 r\u00e0ng n\u00e0o ph\u00e2n t\u00e1ch gi\u1eefa thi\u1ebft k\u1ebf game v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn th\u1ecb tr\u01b0\u1eddng c\u1ee7a game nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng \u0111\u1ec3 m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n t\u1ef1 ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m, m\u1ee9c \u0111\u1ed9 ch\u00edn mu\u1ed3i c\u00f9ng s\u1ef1 am hi\u1ec3u v\u1ec1 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i v\u00e0 m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 gi\u1eefa c\u00e1c m\u00f4 h\u00ecnh Free-to-Play, Premium hay \u0110\u0103ng k\u00fd, v\u00e0 vi\u1ec7c t\u00edch l\u0169y ki\u1ebfn th\u1ee9c n\u00e0y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ed1n nhi\u1ec1u th\u1eddi gian.
Ch\u00fang t\u00f4i coi \u201ct\u1ef1 xu\u1ea5t b\u1ea3n\u201d l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng, v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c ki\u1ec3m so\u00e1t quy tr\u00ecnh s\u1ea3n xu\u1ea5t. \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 mang \u0111\u1ebfn cho c\u00f4ng ch\u00fang ch\u00ednh x\u00e1c nh\u1eefng g\u00ec ch\u00fang t\u00f4i h\u00ecnh dung. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p ch\u00fang t\u00f4i n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c khi h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 xu\u1ea5t b\u1ea3n, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i s\u1ef1 t\u1ef1 do \u0111\u1ec3 d\u00e1m m\u1ea1nh d\u1ea1n h\u00e0nh \u0111\u1ed9ng khi nh\u1eadn ra kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n

Si\u00eau th\u1ecb Iza: M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u1ef1 xu\u1ea5t b\u1ea3n c\u1ee7a Izyplay<\/h2>\n\n\n\n
\"V\u00ed<\/figure>\n\n\n\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, vi\u1ec7c t\u1ef1 xu\u1ea5t b\u1ea3n mang l\u1ea1i quy\u1ec1n ki\u1ec3m so\u00e1t m\u1ecdi kh\u00eda c\u1ea1nh trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t tr\u00f2 ch\u01a1i, t\u1eeb kh\u00e2u s\u00e1ng t\u1ea1o \u0111\u1ebfn qu\u1ea3n l\u00fd v\u00e0 qu\u1ea3ng b\u00e1. Tr\u1ea3i nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u1edbi vi\u1ec7c ra m\u1eaft \u201cIza\u2019s Supermarket\u201d \u0111\u00e3 minh h\u1ecda m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng h\u00e0nh tr\u00ecnh \u0111\u1ea7y h\u1ee9ng kh\u1edfi n\u00e0y. \u201cIza\u2019s\u201d l\u00e0 c\u00e1ch ch\u00fang t\u00f4i th\u1ec3 hi\u1ec7n th\u1ec3 lo\u1ea1i Idle Arcade \u0111ang n\u1ed5i l\u00ean, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1ec3 lo\u1ea1i Arcade Idle, c\u00f9ng v\u1edbi m\u00f4 h\u00ecnh Hybrid-Casual. M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi m\u1ebb trong th\u1ec3 lo\u1ea1i n\u00e0y \u0111\u1ed3ng th\u1eddi \u00e1p d\u1ee5ng ti\u00eau chu\u1ea9n AA cho d\u1ef1 \u00e1n. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 qua phong c\u00e1ch \u0111\u1ed3 h\u1ecda, nh\u00e2n v\u1eadt, n\u1ed9i dung v\u00e0 c\u1ed1t truy\u1ec7n.<\/p>\n\n\n\n

\"C\u00e1ch<\/figure>\n\n\n\n

Tr\u00f2 ch\u01a1i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n \u0111\u1eb7c tr\u01b0ng c\u1ee7a Izyplay, ch\u00fa tr\u1ecdng v\u00e0o MVP (S\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u) v\u00e0 t\u1ea1o m\u1eabu nhanh. Quy tr\u00ecnh s\u00e1ng t\u1ea1o n\u00e0y \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro s\u1ea3n xu\u1ea5t, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m cao v\u00e0 gi\u00fap hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ch\u01a1i. Tr\u00f2 ch\u01a1i \u0111\u00e3 tr\u1ea3i qua giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m th\u1ecb tr\u01b0\u1eddng m\u1ed9t n\u0103m tr\u01b0\u1edbc khi ra m\u1eaft phi\u00ean b\u1ea3n hi\u1ec7n t\u1ea1i, qua \u0111\u00f3 c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0o ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Sau \u0111\u1ee3t th\u1eed nghi\u1ec7m n\u00e0y, tr\u00f2 ch\u01a1i li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1ec1 c\u01a1 ch\u1ebf, n\u1ed9i dung v\u00e0 \u0111\u1ed3 h\u1ecda, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c \u0111\u1ee3t th\u1eed nghi\u1ec7m li\u00ean t\u1ee5c.<\/p>\n\n\n\n

Hybrid-Casual kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u1ec3 lo\u1ea1i, m\u00e0 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p gi\u1eefa c\u01a1 ch\u1ebf ki\u1ebfm ti\u1ec1n lai (hybrid monetization) v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a th\u1ec3 lo\u1ea1i Casual trong tr\u00f2 ch\u01a1i. Iza\u2019s \u0111ang ghi nh\u1eadn c\u00e1c ch\u1ec9 s\u1ed1 KPI \u1ea5n t\u01b0\u1ee3ng, v\u1edbi ROAS<\/a> v\u00e0o Ng\u00e0y 1 v\u01b0\u1ee3t qu\u00e1 100%, c\u00f9ng v\u1edbi t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i<\/a> v\u1eefng ch\u1eafc \u1edf c\u1ea3 ng\u00e0y th\u1ee9 7 v\u00e0 s\u1eafp t\u1edbi l\u00e0 ng\u00e0y th\u1ee9 30. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa hai th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

Vi\u1ec7c ph\u00e1t tri\u1ec3n t\u1ef1a game n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 nh\u1eefng ch\u00e2n tr\u1eddi m\u1edbi trong thi\u1ebft k\u1ebf, l\u1ed1i ch\u01a1i v\u00e0 c\u00e1ch k\u1ec3 chuy\u1ec7n. Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 th\u1ed5i h\u1ed3n v\u00e0o t\u1eebng kh\u00eda c\u1ea1nh c\u1ee7a tr\u00f2 ch\u01a1i m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 \u0111\u1eadm ch\u1ea5t c\u00e1 nh\u00e2n. Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 t\u1ea1o ra m\u1ed9t tr\u00f2 ch\u01a1i, m\u00e0 c\u00f2n k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n.<\/p>\n\n\n\n

M\u1eb9o v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ef1 xu\u1ea5t b\u1ea3n tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n<\/h2>\n\n\n\n

\u0110\u1ed1i v\u1edbi nh\u1eefng b\u1ea1n c\u0169ng \u0111ang c\u00e2n nh\u1eafc vi\u1ec7c t\u1ef1 xu\u1ea5t b\u1ea3n, ch\u00fang t\u00f4i mu\u1ed1n chia s\u1ebb m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean quan tr\u1ecdng m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 r\u00fat ra \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n:<\/p>\n\n\n\n

    \n
  1. Thi\u1ebft k\u1ebf tr\u00f2 ch\u01a1i \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb: L\u1eadp k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u d\u1ef1 \u00e1n. T\u00edch h\u1ee3p c\u00e1c kh\u00eda c\u1ea1nh n\u00e0y kh\u00f4ng ch\u1ec9 v\u00e0o ch\u00ednh tr\u00f2 ch\u01a1i m\u00e0 c\u00f2n v\u00e0o chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m t\u1ed5ng th\u1ec3.<\/li>\n\n\n\n
  2. H\u00e3y say m\u00ea v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a ch\u00ednh m\u00ecnh: Lu\u00f4n gi\u1eef ng\u1ecdn l\u1eeda \u0111am m\u00ea v\u00e0 s\u1ef1 ch\u00e2n th\u00e0nh trong c\u00f4ng vi\u1ec7c. S\u1ef1 t\u1eadn t\u00e2m c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t qua th\u00e0nh ph\u1ea9m cu\u1ed1i c\u00f9ng.<\/li>\n\n\n\n
  3. H\u1ecdc h\u1ecfi t\u1eeb c\u1ed9ng \u0111\u1ed3ng: H\u00e3y lu\u00f4n c\u1edfi m\u1edf v\u1edbi c\u00e1c \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp kh\u00e1c. C\u1ed9ng \u0111\u1ed3ng game r\u1ea5t nhi\u1ec7t t\u00ecnh h\u1ed7 tr\u1ee3 l\u1eabn nhau.<\/li>\n\n\n\n
  4. Ti\u1ebfp th\u1ecb l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t: H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 qu\u1ea3ng b\u00e1 tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n. H\u00e3y t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ch\u01a1i trung th\u00e0nh.<\/li>\n\n\n\n
  5. S\u1ef1 ki\u00ean c\u01b0\u1eddng r\u1ea5t quan tr\u1ecdng: H\u00e3y l\u01b0\u1eddng tr\u01b0\u1edbc nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 lu\u00f4n gi\u1eef v\u1eefng tinh th\u1ea7n ki\u00ean c\u01b0\u1eddng. D\u00f9 vi\u1ec7c t\u1ef1 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng kh\u00f3 kh\u0103n, nh\u01b0ng vi\u1ec7c v\u01b0\u1ee3t qua nh\u1eefng tr\u1edf ng\u1ea1i s\u1ebd gi\u00fap b\u1ea1n tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n.<\/li>\n\n\n\n
  6. H\u00e3y coi vi\u1ec7c t\u1ef1 xu\u1ea5t b\u1ea3n nh\u01b0 m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng: T\u1ef1 xu\u1ea5t b\u1ea3n l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ef1 tr\u01b0\u1edfng th\u00e0nh, nh\u01b0ng c\u0169ng kh\u00f4ng sao n\u1ebfu \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a studio b\u1ea1n. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o t\u1ea7m nh\u00ecn kinh doanh c\u1ee7a b\u1ea1n v\u00e0 ph\u01b0\u01a1ng \u00e1n n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n.<\/li>\n\n\n\n
  7. Ph\u00e2n bi\u1ec7t gi\u1eefa F2P v\u00e0 Premium: C\u1ea7n nh\u1eadn th\u1ee9c r\u00f5 r\u1eb1ng vi\u1ec7c ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i theo m\u00f4 h\u00ecnh Free-to-Play (F2P) v\u00e0 Premium l\u00e0 hai m\u00f4 h\u00ecnh ri\u00eang bi\u1ec7t v\u00e0 \u0111\u00f2i h\u1ecfi nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau. Tuy nhi\u00ean, n\u1ebfu b\u1eaft \u0111\u1ea7u v\u1edbi m\u00f4 h\u00ecnh F2P, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t con \u0111\u01b0\u1eddng thu\u1eadn l\u1ee3i h\u01a1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n phi\u00ean b\u1ea3n Premium sau n\u00e0y.<\/li>\n<\/ol>\n\n\n\n

    V\u00e0 t\u1ea5t nhi\u00ean, c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t l\u00e0 n\u00ean b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh th\u00e0nh c\u00f4ng t\u1eeb \u0111\u00e2u. L\u1eddi khuy\u00ean c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t \u0111\u01a1n gi\u1ea3n: h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e1t h\u00e0nh c\u00e1c t\u1ef1a game c\u1ee7a ch\u00ednh b\u1ea1n.<\/p>","protected":false},"excerpt":{"rendered":"

    Guest post by Everton Baumgarten Vieira, Co-founder & CEO – IzyPlay Game Studio. Everton is a member of our ROI 101 community. At Tenjin, we saw the need for developers on their self-publishing journeys to connect and share experiences. That’s why we created an exclusive discord community, now with 150+ members. Notably, one of the…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-10589","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nSelf-Publish Mobile Games | Tenjin<\/title>\n<meta name=\"description\" content=\"Tips and best practices to get started with self-publishing your mobile game. Including an example from IzyPlay's experience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-self-publish-a-mobile-game\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self-Publish Mobile Games | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Tips and best practices to get started with self-publishing your mobile game. Including an example from IzyPlay's experience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/how-to-self-publish-a-mobile-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-14T16:11:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:12:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/12\/Screenshot-at-Dec-14-17-32-23.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2484\" \/>\n\t<meta property=\"og:image:height\" content=\"706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"How to self-publish a mobile game – IzyPlay Game Studio journey\",\"datePublished\":\"2023-12-14T16:11:16+00:00\",\"dateModified\":\"2026-04-14T10:12:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/\"},\"wordCount\":990,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1663101264542-2.jpeg\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/\",\"name\":\"Self-Publish Mobile Games | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1663101264542-2.jpeg\",\"datePublished\":\"2023-12-14T16:11:16+00:00\",\"dateModified\":\"2026-04-14T10:12:39+00:00\",\"description\":\"Tips and best practices to get started with self-publishing your mobile game. Including an example from IzyPlay's experience\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1663101264542-2.jpeg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/1663101264542-2.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-self-publish-a-mobile-game\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to self-publish a mobile game – IzyPlay Game Studio journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\",\"name\":\"Tabarak Paracha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"caption\":\"Tabarak Paracha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/vi\\\/blog\\\/author\\\/tabarak-paracha\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ef1 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng | Tenjin","description":"C\u00e1c m\u1eb9o v\u00e0 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ef1 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u1ee7a b\u1ea1n. Bao g\u1ed3m m\u1ed9t v\u00ed d\u1ee5 t\u1eeb kinh nghi\u1ec7m c\u1ee7a IzyPlay","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/vi\/blog\/how-to-self-publish-a-mobile-game\/","og_locale":"vi_VN","og_type":"article","og_title":"Self-Publish Mobile Games | Tenjin","og_description":"Tips and best practices to get started with self-publishing your mobile game. Including an example from IzyPlay's experience","og_url":"https:\/\/tenjin.com\/vi\/blog\/how-to-self-publish-a-mobile-game\/","og_site_name":"Tenjin","article_published_time":"2023-12-14T16:11:16+00:00","article_modified_time":"2026-04-14T10:12:39+00:00","og_image":[{"width":2484,"height":706,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/12\/Screenshot-at-Dec-14-17-32-23.png","type":"image\/png"}],"author":"Tabarak Paracha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Tabarak Paracha","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"6 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/"},"author":{"name":"Tabarak Paracha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"headline":"How to self-publish a mobile game – IzyPlay Game Studio journey","datePublished":"2023-12-14T16:11:16+00:00","dateModified":"2026-04-14T10:12:39+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/"},"wordCount":990,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/12\/1663101264542-2.jpeg","articleSection":["Best practices","Mobile Marketing Trends"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/","url":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/","name":"T\u1ef1 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/12\/1663101264542-2.jpeg","datePublished":"2023-12-14T16:11:16+00:00","dateModified":"2026-04-14T10:12:39+00:00","description":"C\u00e1c m\u1eb9o v\u00e0 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ef1 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u1ee7a b\u1ea1n. Bao g\u1ed3m m\u1ed9t v\u00ed d\u1ee5 t\u1eeb kinh nghi\u1ec7m c\u1ee7a IzyPlay","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/12\/1663101264542-2.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/12\/1663101264542-2.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/how-to-self-publish-a-mobile-game\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How to self-publish a mobile game – IzyPlay Game Studio journey"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Th\u1ea7n Tenjin","description":"Ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Th\u1ea7n Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2","name":"Tabarak Paracha","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","caption":"Tabarak Paracha"},"url":"https:\/\/tenjin.com\/vi\/blog\/author\/tabarak-paracha\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/10589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/comments?post=10589"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/10589\/revisions"}],"predecessor-version":[{"id":17373,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/10589\/revisions\/17373"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media?parent=10589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/categories?post=10589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/tags?post=10589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}