{"id":10749,"date":"2024-01-16T14:50:37","date_gmt":"2024-01-16T14:50:37","guid":{"rendered":"https:\/\/tenjin.com\/?p=10749"},"modified":"2026-04-14T10:14:08","modified_gmt":"2026-04-14T10:14:08","slug":"from-hyper-to-hybrid-2024","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/from-hyper-to-hybrid-2024\/","title":{"rendered":"T\u1eeb Hyper sang Hybrid v\u00e0o n\u0103m 2024"},"content":{"rendered":"

Gi\u1edbi thi\u1ec7u<\/h2>\n\n\n\n

Trong b\u00e1o c\u00e1o \u2018T\u1eeb Hyper sang Hybrid v\u00e0o n\u0103m 2024\u2019 n\u00e0y, ch\u00fang t\u00f4i ph\u00e2n t\u00edch s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i di \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o h\u00e0nh tr\u00ecnh \u0111\u1ea7y th\u00e1ch th\u1ee9c c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i hyper-casual khi h\u1ecd n\u1ed7 l\u1ef1c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p hybrid-casual. S\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ph\u00e1t tri\u1ec3n quan tr\u1ecdng trong ng\u00e0nh game di \u0111\u1ed9ng, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n k\u1ebft h\u1ee3p s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 t\u00ednh d\u1ec5 ti\u1ebfp c\u1eadn c\u1ee7a game hyper-casual v\u1edbi c\u00e1c c\u01a1 ch\u1ebf gameplay h\u1ea5p d\u1eabn h\u01a1n, v\u1ed1n l\u00e0 \u0111\u1eb7c tr\u01b0ng c\u1ee7a game casual. M\u1ed9t kh\u00eda c\u1ea1nh then ch\u1ed1t c\u1ee7a s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n. Theo truy\u1ec1n th\u1ed1ng, game hyper-casual ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o Qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA)<\/a> \u0111\u1ec3 t\u1ea1o doanh thu. Tuy nhi\u00ean, m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p c\u00f3 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o l\u00e0 n\u00f3 t\u00edch h\u1ee3p mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP)<\/a> c\u00f9ng v\u1edbi IAA \u2014 nh\u1eb1m t\u1ea1o ra m\u1ed9t ngu\u1ed3n thu nh\u1eadp \u0111a d\u1ea1ng h\u01a1n v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng sinh l\u1eddi cao.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb c\u1ea3 c\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed (hyper-casual) v\u00e0 tr\u00f2 ch\u01a1i lai (hybrid-casual), bao qu\u00e1t c\u00e1c n\u1ec1n t\u1ea3ng, qu\u1ed1c gia v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u theo m\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi so s\u00e1nh m\u1ee9c trung b\u00ecnh Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI)<\/a> cho m\u1ed7i c\u00e1i.<\/p>\n\n\n\n

L\u01b0u \u00fd:<\/strong> B\u00e1o c\u00e1o n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3<\/strong>.<\/strong><\/p>\n\n\n\n

C\u1eadp nh\u1eadt l\u1ea7n cu\u1ed1i v\u00e0o ng\u00e0y 23 th\u00e1ng 4 n\u0103m 2024.<\/strong><\/p>\n\n\n\n

\u2013 Ch\u1ec9 s\u1ed1 CPI tham chi\u1ebfu d\u00e0nh cho c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0o ph\u1ea7n cu\u1ed1i c\u1ee7a b\u00e1o c\u00e1o.<\/em><\/strong><\/p>\n\n\n\n

T\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh cho qu\u00fd 2 n\u0103m 2024<\/h2>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

So s\u00e1nh c\u00e1c n\u1ec1n t\u1ea3ng<\/h2>\n\n\n\n

Android so v\u1edbi iOS<\/h3>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
T\u1ef7 tr\u1ecdng chi ti\u00eau qu\u1ea3ng c\u00e1o theo n\u1ec1n t\u1ea3ng v\u00e0o n\u0103m 2023<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
Ch\u1ec9 s\u1ed1 gi\u00e1 ti\u00eau d\u00f9ng (CPI) trung b\u00ecnh theo n\u1ec1n t\u1ea3ng trong n\u0103m 2023<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

T\u1ef7 tr\u1ecdng chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Android \u0111ang t\u0103ng l\u00ean, trong khi ch\u1ec9 s\u1ed1 CPI trung b\u00ecnh tr\u00ean Android \u0111\u00e3 gi\u1ea3m so v\u1edbi qu\u00fd IV n\u0103m 2022 ($0.2). Ng\u01b0\u1ee3c l\u1ea1i, ch\u1ec9 s\u1ed1 CPI tr\u00ean iOS \u0111\u00e3 \u0111\u1ea1t m\u1ee9c cao k\u1ef7 l\u1ee5c. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

X\u1ebfp h\u1ea1ng c\u00e1c qu\u1ed1c gia<\/h2>\n\n\n\n

10 qu\u1ed1c gia d\u1eabn \u0111\u1ea7u v\u1ec1 chi ti\u00eau qu\u1ea3ng c\u00e1o n\u0103m 2023<\/h3>\n\n\n\n

Android<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

C\u00f3 v\u1ebb nh\u01b0 kh\u00f3 c\u00f3 qu\u1ed1c gia n\u00e0o c\u00f3 th\u1ec3 s\u1edbm v\u01b0\u1ee3t qua M\u1ef9 \u0111\u1ec3 chi\u1ebfm v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u tr\u00ean c\u1ea3 hai ch\u1ec9 s\u1ed1 Android v\u00e0 iOS. Ngo\u00e0i ra, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng c\u1ea3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n si\u00eau quy m\u00f4 l\u1eabn lai tr\u00ean Android \u0111\u1ec1u \u01b0u ti\u00ean chi ti\u00eau t\u1ea1i c\u00e1c qu\u1ed1c gia c\u00f3 ch\u1ec9 s\u1ed1 CPI th\u1ea5p nh\u01b0 Brazil v\u00e0 \u1ea4n \u0110\u1ed9.<\/p>\n\n\n\n

<\/div>\n\n\n\n
iOS<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

So v\u1edbi b\u1ea3ng x\u1ebfp h\u1ea1ng qu\u00fd 4 n\u0103m 2022 c\u1ee7a ch\u00fang t\u00f4i, Trung Qu\u1ed1c \u0111\u00e3 v\u01b0\u01a1n l\u00ean ba b\u1eadc, trong khi Brazil l\u1ea7n \u0111\u1ea7u ti\u00ean l\u1ecdt v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng chi ti\u00eau qu\u1ea3ng c\u00e1o iOS.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Ch\u1ec9 s\u1ed1 CPI trung b\u00ecnh c\u1ee7a 10 qu\u1ed1c gia d\u1eabn \u0111\u1ea7u v\u1ec1 chi ti\u00eau qu\u1ea3ng c\u00e1o n\u0103m 2023<\/h3>\n\n\n\n

Android<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

D\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i x\u00e1c nh\u1eadn r\u1eb1ng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Android l\u1ef1a ch\u1ecdn gi\u1eefa hai ph\u01b0\u01a1ng ph\u00e1p: <\/p>\n\n\n\n

    \n
  1. T\u1eadp trung v\u00e0o c\u00e1c qu\u1ed1c gia c\u00f3 ch\u1ec9 s\u1ed1 gi\u00e1 ti\u00eau d\u00f9ng (CPI) th\u1ea5p nh\u01b0 Brazil, Mexico, Indonesia v\u00e0 \u1ea4n \u0110\u1ed9 <\/li>\n\n\n\n
  2. Ho\u1eb7c t\u1eadp trung v\u00e0o c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n nh\u01b0 M\u1ef9, Nh\u1eadt B\u1ea3n, Canada, Anh, H\u00e0n Qu\u1ed1c v\u00e0 \u0110\u1ee9c<\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    M\u1eb7c d\u00f9 c\u00f3 ch\u1ec9 s\u1ed1 CPI cao nh\u1ea5t tr\u00ean iOS, Nh\u1eadt B\u1ea3n v\u1eabn gi\u1eef v\u1ecb tr\u00ed th\u1ee9 hai trong danh s\u00e1ch \u201810 qu\u1ed1c gia c\u00f3 chi ti\u00eau qu\u1ea3ng c\u00e1o cao nh\u1ea5t n\u0103m 2023\u2019 tr\u00ean iOS n\u00eau tr\u00ean. B\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y cho th\u1ea5y c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1eabn r\u1ea5t quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean quy m\u00f4 l\u1edbn t\u1ea1i Nh\u1eadt B\u1ea3n.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    B\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o<\/h2>\n\n\n\n

    5 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u theo chi ti\u00eau qu\u1ea3ng c\u00e1o n\u0103m 2023<\/h3>\n\n\n\n

    Android<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Google Ads \u0111\u00e3 v\u01b0\u1ee3t qua AppLovin \u0111\u1ec3 gi\u00e0nh v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o theo chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Android v\u00e0o n\u0103m 2023.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    AppLovin ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng v\u1ecb tr\u00ed m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u t\u00ednh theo chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng iOS trong n\u0103m 2023, l\u1eb7p l\u1ea1i th\u00e0nh t\u00edch d\u1eabn \u0111\u1ea7u c\u1ee7a n\u0103m ngo\u00e1i.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Ch\u1ec9 s\u1ed1 CPI trung b\u00ecnh c\u1ee7a 5 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u theo chi ti\u00eau qu\u1ea3ng c\u00e1o n\u0103m 2023<\/h2>\n\n\n\n

    Android<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Google Ads v\u00e0 Mintegral l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u v\u1ec1 m\u1ea1ng qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed cho c\u1ea3 th\u1ec3 lo\u1ea1i game casual si\u00eau ph\u1ed5 bi\u1ebfn v\u00e0 lai tr\u00ean Android. Mintegral \u0111\u00e3 duy tr\u00ec v\u1ecb tr\u00ed n\u00e0y t\u1eeb n\u0103m ngo\u00e1i.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n
    <\/div>\n\n\n\n

    C\u00e1c ch\u1ec9 s\u1ed1 CPI c\u1ee7a 5 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u tr\u00ean iOS n\u1eb1m r\u1ea5t g\u1ea7n nhau, ngo\u1ea1i tr\u1eeb Mintegral, c\u00f4ng ty n\u00e0y n\u1ed5i b\u1eadt m\u1ed9t c\u00e1ch \u0111\u00e1ng ch\u00fa \u00fd. \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 Mintegral c\u0169ng \u0111\u00e3 d\u1eabn \u0111\u1ea7u v\u00e0o n\u0103m 2020 v\u1edbi ch\u1ec9 s\u1ed1 CPI l\u00e0 $0.15.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    Ch\u1ec9 s\u1ed1 CPI trung b\u00ecnh th\u1ea5p nh\u1ea5t tr\u00ean m\u1ed7i m\u1ea1ng qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c qu\u1ed1c gia ch\u1ee7 ch\u1ed1t <\/h2>\n\n\n\n

    Android<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    iOS<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn<\/h2>\n\n\n\n

    B\u00e1o c\u00e1o n\u00e0y bao g\u1ed3m d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c \u1ea9n danh do Tenjin thu th\u1eadp v\u1ec1 c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual v\u00e0 hybrid-casual trong kho\u1ea3ng th\u1eddi gian t\u1eeb 01\/01\/23 \u0111\u1ebfn 31\/12\/23. Ch\u1ec9 nh\u1eefng qu\u1ed1c gia c\u00f3 chi ti\u00eau qu\u1ea3ng c\u00e1o v\u01b0\u1ee3t qu\u00e1 ng\u01b0\u1ee1ng $1 tri\u1ec7u m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c qu\u1ed1c gia.<\/p>","protected":false},"excerpt":{"rendered":"

    Introduction In this ‘From Hyper to Hybrid in 2024’ report, we investigate the evolving mobile gaming industry, with a special focus on the challenging journey of hyper-casual game developers as they strive to adopt a hybrid-casual approach. This shift represents a significant development in the mobile gaming industry, as developers blend the simplicity and accessibility…<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10749","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"\nFrom Hyper to Hybrid in 2024 | Tenjin<\/title>\n<meta name=\"description\" content=\"Find the best ad networks, countries, by CPI and Ad Spend on both iOS and Android for both hyper and hybrid casual games\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2024 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find the 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