{"id":10986,"date":"2024-01-25T13:12:17","date_gmt":"2024-01-25T13:12:17","guid":{"rendered":"https:\/\/tenjin.com\/?p=10986"},"modified":"2026-04-14T10:15:28","modified_gmt":"2026-04-14T10:15:28","slug":"from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/","title":{"rendered":"T\u1eeb Hyper sang Hybrid v\u00e0o n\u0103m 2024 \u2013 Chi ti\u00eau qu\u1ea3ng c\u00e1o & CPI theo n\u1ec1n t\u1ea3ng, m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 x\u1ebfp h\u1ea1ng theo qu\u1ed1c gia"},"content":{"rendered":"

B\u00e1o c\u00e1o ng\u00e0nh m\u00e0 m\u1ecdi ng\u01b0\u1eddi h\u00e1o h\u1ee9c ch\u1edd \u0111\u1ee3i cu\u1ed1i c\u00f9ng c\u0169ng \u0111\u00e3 ra m\u1eaft! \u201cT\u1eeb Hyper \u0111\u1ebfn Hybrid v\u00e0o n\u0103m 2024\u201d mang \u0111\u1ebfn ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng \u0111ang thay \u0111\u1ed5i trong ng\u00e0nh game di \u0111\u1ed9ng. B\u00e1o c\u00e1o ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o hai th\u1ec3 lo\u1ea1i hyper-casual v\u00e0 hybrid-casual, c\u0169ng nh\u01b0 c\u00e1c xu h\u01b0\u1edbng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi c\u1ea3 hai th\u1ec3 lo\u1ea1i v\u00e0 m\u00f4 h\u00ecnh kinh doanh n\u00e0y.<\/p>\n\n\n\n

S\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb th\u1ec3 lo\u1ea1i hyper-casual sang hybrid \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ph\u00e1t tri\u1ec3n quan tr\u1ecdng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i di \u0111\u1ed9ng, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n k\u1ebft h\u1ee3p s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 t\u00ednh d\u1ec5 ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i hyper-casual v\u1edbi c\u01a1 ch\u1ebf ch\u01a1i h\u1ea5p d\u1eabn h\u01a1n, v\u1ed1n l\u00e0 \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i casual. M\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n. Theo truy\u1ec1n th\u1ed1ng, c\u00e1c tr\u00f2 ch\u01a1i hyper-casual ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o Qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA)<\/a> \u0111\u1ec3 t\u1ea1o doanh thu. Tuy nhi\u00ean, m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p c\u00f3 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o l\u00e0 n\u00f3 t\u00edch h\u1ee3p Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng <\/a>(<\/a>(IAP)<\/a> c\u00f9ng v\u1edbi IAA \u2014 nh\u1eb1m t\u1ea1o ra m\u1ed9t ngu\u1ed3n thu nh\u1eadp \u0111a d\u1ea1ng h\u01a1n v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng sinh l\u1eddi cao.<\/p>\n\n\n\n

\n

<\/p>\nCh\u00fang ta \u0111\u00e3 b\u1eaft \u0111\u1ea7u n\u0103m 2023 v\u1edbi c\u00e2u n\u00f3i mang t\u00ednh t\u1eadn th\u1ebf: \u201cTh\u1ec3 lo\u1ea1i hyper-casual \u0111\u00e3 ch\u1ebft\u201d. Nh\u01b0ng \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u chuy\u1ec7n. Th\u1ec3 lo\u1ea1i hyper-casual ch\u01b0a ch\u1ebft. N\u00f3 \u0111\u00e3 tr\u1ea3i qua hai thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. Th\u1ee9 nh\u1ea5t, th\u1ec3 lo\u1ea1i n\u00e0y v\u1eabn t\u1ed3n t\u1ea1i d\u01b0\u1edbi h\u00ecnh th\u1ee9c ban \u0111\u1ea7u t\u1ea1i c\u00e1c qu\u1ed1c gia \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 Vi\u1ec7t Nam. Th\u1ee9 hai, th\u1ec3 lo\u1ea1i n\u00e0y \u0111ang \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec3 t\u1eadn d\u1ee5ng doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP), t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t xu h\u01b0\u1edbng m\u1edbi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Hybrid-Casual. Hybrid-Casual \u0111\u1ea1i di\u1ec7n cho s\u1ef1 ph\u00e1t tri\u1ec3n ti\u1ebfp theo c\u1ee7a th\u1ec3 lo\u1ea1i Hyper-Casual. Kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ee9t g\u00e3y.

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng, vi\u1ec7c t\u00ecm ra nh\u1eefng h\u00ecnh th\u1ee9c t\u1ea1o doanh thu m\u1edbi g\u1ea7n nh\u01b0 l\u00e0 m\u1ed9t \u0111i\u1ec1u k\u1ef3 di\u1ec7u. V\u00e0o n\u0103m 2024, ch\u00fang ta s\u1ebd ch\u1ee9ng ki\u1ebfn c\u00e1c studio kh\u00f4ng thu\u1ed9c th\u1ec3 lo\u1ea1i hypercasual c\u1ed1 g\u1eafng ph\u00e1t tri\u1ec3n c\u00e1c t\u1ef1a game Hybrid-Casual, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cMatch Factory!\u201d c\u1ee7a Peak, trong khi c\u00e1c studio chuy\u00ean v\u1ec1 th\u1ec3 lo\u1ea1i hyper-casual s\u1ebd c\u1ee7ng c\u1ed1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh Hybrid-Casual c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi kh\u00e1m ph\u00e1 nh\u1eefng th\u1ec3 lo\u1ea1i con ti\u1ec1m n\u0103ng nh\u1ea5t \u0111\u1ec3 theo \u0111u\u1ed5i, nh\u01b0 SayGames v\u00e0 Supercent v\u1edbi th\u1ec3 lo\u1ea1i Idle Arcade, hay Voodoo v\u1edbi th\u1ec3 lo\u1ea1i Puzzle. N\u0103m nay s\u1ebd l\u00e0 n\u0103m c\u1ee7a th\u1ec3 lo\u1ea1i Hybrid-Casual.<\/cite><\/blockquote>\n\n\n\n

\u2013 Carlos Pereira \u2013 Nh\u00e0 nghi\u00ean c\u1ee9u tr\u00f2 ch\u01a1i di \u0111\u1ed9ng v\u00e0 Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch kinh doanh<\/strong><\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin n\u1ed5i b\u1eadt tr\u00edch t\u1eeb b\u00e1o c\u00e1o:<\/p>\n\n\n\n

    \n
  1. Android ti\u1ebfp t\u1ee5c ghi nh\u1eadn s\u1ef1 gia t\u0103ng v\u1ec1 t\u1ef7 tr\u1ecdng chi ti\u00eau qu\u1ea3ng c\u00e1o, trong khi iOS \u0111\u1ea1t m\u1ee9c cao k\u1ef7 l\u1ee5c v\u1ec1 gi\u00e1 tr\u1ecb trung b\u00ecnh CPI<\/a><\/li>\n\n\n\n
  2. M\u1eb7c d\u00f9 ch\u1ec9 s\u1ed1 CPI cao, Nh\u1eadt B\u1ea3n v\u1eabn l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean iOS<\/li>\n\n\n\n
  3. Hoa K\u1ef3 v\u1eabn duy tr\u00ec v\u1ecb th\u1ebf th\u1ed1ng tr\u1ecb v\u1ec1 m\u1eb7t Chi ph\u00ed qu\u1ea3ng c\u00e1o<\/a> chia s\u1ebb c\u1ea3 tr\u00ean Android v\u00e0 iOS<\/li>\n\n\n\n
  4. Applovin, Mintegral v\u00e0 Google Ads \u0111ang c\u1ea1nh tranh gay g\u1eaft \u0111\u1ec3 gi\u00e0nh v\u1ecb tr\u00ed #1 trong c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1ea1ng qu\u1ea3ng c\u00e1o<\/a> kh\u00e1c nhau<\/li>\n<\/ol>\n\n\n\n
    \n
    T\u1ea3i b\u00e1o c\u00e1o ngay b\u00e2y gi\u1edd<\/a><\/div>\n<\/div>\n\n\n\n
    <\/div>","protected":false},"excerpt":{"rendered":"

    Our much-awaited industry report is here! “From Hyper to Hybrid in 2024,” provides an in-depth analysis of the evolving trends in the mobile gaming industry. The report primarily focuses on the hyper-casual and hybrid-casual genres, and the user acquisition trends for both genres \/ business models. The shift from hyper to hybrid represents a significant…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10986","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"\nFrom Hyper to Hybrid in 2024 CPI | Tenjin<\/title>\n<meta name=\"description\" content=\"Find the best ad networks and countries for hyper and hybrid casual games by ad spend & CPI by platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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