{"id":11106,"date":"2024-02-20T11:31:25","date_gmt":"2024-02-20T11:31:25","guid":{"rendered":"https:\/\/tenjin.com\/?p=11106"},"modified":"2026-06-17T10:48:40","modified_gmt":"2026-06-17T10:48:40","slug":"ad-revenue-attribution","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/ad-revenue-attribution\/","title":{"rendered":"Lo\u1ea1i h\u00ecnh m\u1edbi v\u1ec1 ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o trong b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin \u2013 m\u1ed9t t\u00ednh n\u0103ng m\u1edbi trong b\u1ed9 c\u00f4ng c\u1ee5 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a Tenjin"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i r\u1ea5t vui m\u1eebng \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u1ec1 b\u1ea3n c\u1eadp nh\u1eadt c\u1ee7a Tenjin\u2019s <a href=\"https:\/\/tenjin.com\/vi\/ad-monetization-suite\/\">B\u1ed9 c\u00f4ng c\u1ee5 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o<\/a> \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n qu\u1ea3ng b\u00e1 c\u00e1c \u1ee9ng d\u1ee5ng c\u00f3 <a href=\"https:\/\/tenjin.com\/vi\/glossary\/ad-monetization\/\">ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>B\u1ea3n c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c doanh thu qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin, cung c\u1ea5p d\u1eef li\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c c\u1ea5p \u0111\u1ed9 hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o th\u00f4ng qua SDK Tenjin trong <a href=\"https:\/\/docs.tenjin.com\/docs\/user-acquisition\">B\u00e1o c\u00e1o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/a>. B\u1ed9 ch\u1ec9 s\u1ed1 trung gian qu\u1ea3ng c\u00e1o m\u1edbi n\u00e0y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 t\u1ef1 tin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=1024%2C637&#038;ssl=1\" alt=\"Ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 g\u00ec?\" class=\"wp-image-11126\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=1024%2C637&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=768%2C478&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=1536%2C955&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=2048%2C1273&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/vi\/glossary\/ad-revenue-attribution\/\" type=\"link\" id=\"https:\/\/tenjin.com\/glossary\/ad-revenue-attribution\/\">Ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o<\/a> l\u00e0 vi\u1ec7c ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o thu \u0111\u01b0\u1ee3c cho c\u00e1c <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/ad-network?highlight=undefined\">M\u1ea1ng qu\u1ea3ng c\u00e1o<\/a>, c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o ri\u00eang l\u1ebb \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ea1i sao c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u1ea1i c\u1ea7n x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c doanh thu qu\u1ea3ng c\u00e1o?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">D\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng ch\u1ec9 ki\u1ebfm ti\u1ec1n th\u00f4ng qua <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ja\/in-app-advertising-iaa\" target=\"_self\">qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA)<\/a> hay m\u1ed9t \u1ee9ng d\u1ee5ng k\u1ebft h\u1ee3p gi\u1eefa IAA v\u1edbi <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ja\/in-app-purchases-iap\" target=\"_self\">giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP)<\/a>, Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n doanh thu qu\u1ea3ng c\u00e1o \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi IAP, quy tr\u00ecnh x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c doanh thu qu\u1ea3ng c\u00e1o lu\u00f4n kh\u00e1 \u0111\u01a1n gi\u1ea3n. Ngay khi vi\u1ec7c c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 \u0111\u1ebfn t\u1eeb m\u1ed9t chi\u1ebfn d\u1ecbch th\u00f4ng qua m\u1ed9t <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a> Gi\u1ed1ng nh\u01b0 Tenjin, t\u1ea5t c\u1ea3 c\u00e1c s\u1ef1 ki\u1ec7n trong \u1ee9ng d\u1ee5ng, bao g\u1ed3m c\u1ea3 doanh thu, \u0111\u1ec1u n\u1eb1m trong t\u1ea7m tay c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n v\u00ec m\u1ecdi s\u1ef1 ki\u1ec7n \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u1eed l\u00fd tr\u1ef1c ti\u1ebfp qua \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1ee3c l\u1ea1i, IAA l\u1ea1i \u0111\u01b0a ra m\u1ed9t k\u1ecbch b\u1ea3n kh\u00e1c. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u v\u1ec1 s\u1ed1 doanh thu m\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng m\u1edbi thu h\u00fat \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o. M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem ho\u1eb7c s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c, nh\u01b0ng nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ea1ng qu\u1ea3ng c\u00e1o hay c\u00e1c chi\u1ebfn d\u1ecbch, l\u1ea1i b\u1ecb thi\u1ebfu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c doanh thu qu\u1ea3ng c\u00e1o ph\u00e1t huy t\u00e1c d\u1ee5ng.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3 nh\u1eefng lo\u1ea1i ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o n\u00e0o?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi tr\u01b0\u1eddng h\u1ee3p trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c doanh thu qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng c\u00f3 nh\u1eefng \u01b0u ti\u00ean ri\u00eang v\u1ec1 lo\u1ea1i ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c doanh thu qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd mu\u1ed1n \u00e1p d\u1ee5ng, v\u00e0 m\u1ed7i ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc cho ng\u00f4i nh\u00e0 c\u1ee7a b\u1ea1n. B\u1ea5t k\u1ec3 ngu\u1ed3n n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o \u0111\u00e3 ch\u1ecdn. H\u01a1n n\u1eefa, vi\u1ec7c c\u00f3 th\u1ec3 so s\u00e1nh d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau s\u1ebd mang l\u1ea1i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eefng th\u00f4ng tin chi ti\u1ebft qu\u00fd gi\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o, c\u00f3 nhi\u1ec1u g\u00f3c nh\u00ecn kh\u00e1c nhau c\u1ea7n xem x\u00e9t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u00f3c nh\u00ecn m\u00e0 ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;1. Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb doanh thu qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t xem ho\u1eb7c d\u1ef1a tr\u00ean phi\u00ean truy c\u1eadp<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=1024%2C536&#038;ssl=1\" alt=\"\" class=\"wp-image-11128\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=1536%2C804&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=2048%2C1072&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ec9 s\u1ed1 LTV doanh thu qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p (Aggregate-based ad revenue LTV) l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c Tenjin gi\u1edbi thi\u1ec7u. Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c gi\u00fap th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game hyper-casual, nh\u01b0 Voodoo, th\u1ed1ng tr\u1ecb l\u0129nh v\u1ef1c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00e1ch \u0111\u00e2y nhi\u1ec1u n\u0103m. Ng\u00e0y nay, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh di \u0111\u1ed9ng \u00e1p d\u1ee5ng. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam chi ti\u1ebft trong c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/\">Kooapps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/vi\/blog\/how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study\/\">Hyperbeard&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u01a1 ch\u1ebf ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean t\u1ed5ng h\u1ee3p ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Tenjin thu th\u1eadp d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 chia s\u1ed1 li\u1ec7u \u0111\u00f3 cho s\u1ed1 phi\u00ean truy c\u1eadp m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat \u0111\u00e3 th\u1ef1c hi\u1ec7n trong m\u1ed9t ph\u00e2n kh\u00fac (v\u00ed d\u1ee5: qu\u1ed1c gia). Sau \u0111\u00f3, Tenjin s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 t\u00ednh to\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 LTV v\u00e0 ROAS cho c\u00e1c chi\u1ec1u qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc khi k\u1ef7 nguy\u00ean qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u1ea5y quy\u1ec1n ri\u00eang t\u01b0 l\u00e0m \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u b\u1eaft \u0111\u1ea7u, nh\u01b0ng n\u00f3 \u0111\u00e3 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn k\u1ec3 t\u1eeb khi xu h\u01b0\u1edbng n\u00e0y xu\u1ea5t hi\u1ec7n. \u0110i\u1ec1u n\u00e0y l\u00e0 do ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ho\u1ea1t \u0111\u1ed9ng \u1edf c\u1ea5p \u0111\u1ed9 t\u1ed5ng h\u1ee3p thay v\u00ec c\u1ea5p \u0111\u1ed9 chi ti\u1ebft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ai c\u0169ng c\u00f3 th\u1ec3 <\/em><a href=\"https:\/\/dashboard.tenjin.com\/signup\"><em>\u0111\u0103ng k\u00fd mi\u1ec5n ph\u00ed<\/em><\/a><em> v\u00e0 h\u00e3y th\u1eed nghi\u1ec7m tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin ROI.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=1024%2C536&#038;ssl=1\" alt=\"Ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh \" class=\"wp-image-11130\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=1536%2C804&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=2048%2C1072&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00ecnh th\u1ee9c ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o n\u00e0y t\u1eebng kh\u00e1 ph\u1ed5 bi\u1ebfn trong gi\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn tr\u01b0\u1edbc khi m\u00f4 h\u00ecnh Doanh thu qua trung gian qu\u1ea3ng c\u00e1o (s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n sau) ra \u0111\u1eddi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u01a1 ch\u1ebf ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00e0 xu\u1ea5t b\u1ea3n s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u00e2n lo\u1ea1i doanh thu \u01b0\u1edbc t\u00ednh v\u00e0o c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng \u1ee9ng (ch\u1eb3ng h\u1ea1n nh\u01b0 video c\u00f3 ph\u1ea7n th\u01b0\u1edfng, qu\u1ea3ng c\u00e1o xen k\u1ebd, v.v.) v\u00e0 t\u00ednh to\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 LTV v\u00e0 ROAS d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t trong m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1ch thi\u1ebft l\u1eadp c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o nh\u00e0 xu\u1ea5t b\u1ea3n. M\u1ed9t s\u1ed1 nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c qu\u1ed1c gia trong b\u1ea3n \u0111\u1ed3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00e1 ph\u1ee9c t\u1ea1p, v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c con s\u1ed1 \u01b0\u1edbc t\u00ednh c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m d\u1ea7n theo th\u1eddi gian, khi\u1ebfn \u0111\u00e2y tr\u1edf th\u00e0nh lo\u1ea1i ph\u00e2n b\u1ed5 kh\u00f3 duy tr\u00ec nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u1eabn c\u00f3 th\u1ec3 kh\u1ea3 thi \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n quy m\u00f4 l\u1edbn c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c nh\u01b0ng ch\u01b0a s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o h\u1ed7 tr\u1ee3 vi\u1ec7c truy\u1ec1n d\u1eef li\u1ec7u doanh thu qu\u1ea3ng c\u00e1o \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c c\u1ea5p \u0111\u1ed9 hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">T\u00ednh n\u0103ng ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh hi\u1ec7n \u0111\u00e3 c\u00f3 s\u1eb5n th\u00f4ng qua s\u1ea3n ph\u1ea9m <a href=\"https:\/\/growthfullstack.com\/\" target=\"_self\"><em>GrowthFullstack<\/em><\/a><em> c\u1ee7a Tenjin.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Doanh thu t\u1eeb trung gian qu\u1ea3ng c\u00e1o \/ D\u1eef li\u1ec7u doanh thu theo ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=1024%2C536&#038;ssl=1\" alt=\"Doanh thu t\u1eeb trung gian qu\u1ea3ng c\u00e1o \/ D\u1eef li\u1ec7u doanh thu theo ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb\u00a0\" class=\"wp-image-11132\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=1536%2C804&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=2048%2C1072&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o n\u00e0y nh\u1edd t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a n\u00f3 c\u0169ng nh\u01b0 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u1ee9ng d\u1ee5ng b\u1ed5 sung m\u00e0 n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u1eef li\u1ec7u doanh thu t\u1eeb d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o (Ad Mediation) \u2014 \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c c\u1ea5p \u0111\u1ed9 hi\u1ec3n th\u1ecb \u2014 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Trong ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, d\u1eef li\u1ec7u doanh thu c\u1ea5p ng\u01b0\u1eddi d\u00f9ng (ULRD) ho\u1eb7c d\u1eef li\u1ec7u doanh thu c\u1ea5p hi\u1ec3n th\u1ecb (ILRD) \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb h\u1ec7 th\u1ed1ng trung gian qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi d\u1eef li\u1ec7u ph\u00e2n b\u1ed5 c\u1ee7a Tenjin \u0111\u1ec3 t\u00ednh to\u00e1n <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/return-on-ad-spend-roas\" target=\"_self\">ROAS<\/a> v\u00e0 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/lifetime-value-ltv\" target=\"_self\">LTV<\/a> cho c\u00e1c ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin. M\u1ee9c \u0111\u1ed9 chi ti\u1ebft cao c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c t\u1ed1i \u0111a trong c\u00e1c ch\u1ec9 s\u1ed1 doanh thu qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng b\u1ed5 sung ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh thu t\u1eeb d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o l\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ROAS: doanh thu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1eeb nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trung gian sang m\u1ea1ng qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 cho ph\u00e9p t\u1ed1i \u01b0u h\u00f3a t\u1ef1 \u0111\u1ed9ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Danh s\u00e1ch c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u1ed7 tr\u1ee3 t\u00ednh n\u0103ng n\u00e0y c\u00f3 t\u1ea1i <a href=\"https:\/\/docs.tenjin.com\/docs\/ad-mediation-revenue-metrics-callbacks?_gl=1*n0aggx*_gcl_au*MTc0MTE4OTM0OC4xNzAyMjcyMTA2Ljc1ODQ0OTEzOS4xNzA1OTgxNzgwLjE3MDU5ODE3OTA.\" target=\"_self\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y qua nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh sau \u0111\u00e2y:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <a href=\"https:\/\/tenjin.com\/vi\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\">Yomi Studio<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch n\u00eau tr\u00ean t\u1eeb:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <a href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns\/\">Qu\u1ea3ng c\u00e1o Unity<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <a href=\"https:\/\/tenjin.com\/vi\/blog\/mintegral-roas-bidding-heres-everything-you-need-to-know\/\">Mintegral<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">N\u1ebfu c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u chi ti\u1ebft \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c c\u1ea5p \u0111\u1ed9 hi\u1ec3n th\u1ecb, d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c ngo\u00e0i vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/ab-testing?highlight=undefined&amp;_gl=1*1ahvg2j*_gcl_au*MTc0MTE4OTM0OC4xNzAyMjcyMTA2Ljc1ODQ0OTEzOS4xNzA1OTgxNzgwLjE3MDU5ODE3OTA.\" target=\"_self\">Th\u1eed nghi\u1ec7m A\/B<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Doanh thu t\u1eeb d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a Tenjin\u2019s <\/em><a href=\"https:\/\/tenjin.com\/vi\/pricing\/\"><em>c\u00e1c g\u00f3i tr\u1ecdn g\u00f3i<\/em><\/a><em>, ho\u1eb7c d\u01b0\u1edbi d\u1ea1ng m\u1ed9t ti\u1ec7n \u00edch b\u1ed5 sung ri\u00eang bi\u1ec7t.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft n\u00ean ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o n\u00e0o, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3. Ch\u1ec9 c\u1ea7n g\u1eedi email cho ch\u00fang t\u00f4i theo \u0111\u1ecba ch\u1ec9 support@tenjin.com.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea3n c\u1eadp nh\u1eadt n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c m\u00e0 c\u00f2n mang l\u1ea1i cho h\u1ecd s\u1ef1 linh ho\u1ea1t trong vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n b\u1ed5 doanh thu qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd, d\u00f9 l\u00e0 d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u t\u1ed5ng h\u1ee3p, d\u1ef1a tr\u00ean c\u00e1c s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh, hay s\u1eed d\u1ee5ng d\u1eef li\u1ec7u doanh thu \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c c\u1ea5p \u0111\u1ed9 hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong qu\u00e1 tr\u00ecnh kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 ho\u00e0n thi\u1ec7n b\u1ed9 c\u00f4ng c\u1ee5 c\u1ee7a m\u00ecnh, m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i v\u1eabn r\u1ea5t r\u00f5 r\u00e0ng: mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u00e0 s\u1ef1 linh ho\u1ea1t c\u1ea7n thi\u1ebft \u0111\u1ec3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay. D\u00f9 b\u1ea1n l\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n gi\u00e0u kinh nghi\u1ec7m hay m\u1edbi b\u1eaft \u0111\u1ea7u, Tenjin lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>We&#8217;re thrilled to announce an update to Tenjin\u2019s Ad Monetization Suite designed specifically for advertisers promoting apps with ad monetization.\u00a0 The latest update enhances ad revenue attribution in the Tenjin dashboard, offering user-level or impression-level data fetched from ad mediation providers via the Tenjin SDK in the User Acquisition Reports. This new set of ad&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11106","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Revenue Attribution in Dashboard | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how ad revenue attribution connects monetization data with user acquisition to optimize ROI and maximize lifetime value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/ad-revenue-attribution\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Revenue Attribution in Dashboard | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how ad revenue attribution connects monetization data with user acquisition to optimize ROI and maximize lifetime value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/ad-revenue-attribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T11:31:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T10:48:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps-1024x637.png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-revenue-attribution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-revenue-attribution\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"New type of Ad Revenue Attribution in the Tenjin Dashboard &#8211; 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