{"id":11161,"date":"2024-03-04T09:59:17","date_gmt":"2024-03-04T09:59:17","guid":{"rendered":"https:\/\/tenjin.com\/?p=11161"},"modified":"2026-04-14T10:17:10","modified_gmt":"2026-04-14T10:17:10","slug":"google-dma","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/google-dma\/","title":{"rendered":"DMA v\u00e0 Google: Nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng cho ng\u01b0\u1eddi d\u00f9ng Tenjin"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 (DMA) c\u1ee7a Li\u00ean minh Ch\u00e2u \u00c2u (EU) \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ph\u00e1t tri\u1ec3n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung di \u0111\u1ed9ng \u0111ang ki\u1ebfm ti\u1ec1n ho\u1eb7c qu\u1ea3ng c\u00e1o th\u00f4ng qua Google t\u1ea1i Khu v\u1ef1c Kinh t\u1ebf Ch\u00e2u \u00c2u (EEA) v\u00e0 V\u01b0\u01a1ng qu\u1ed1c Anh. Tenjin \u0111\u00e3 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 v\u00e0 s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0y.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 (DMA) l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DMA l\u00e0 m\u1ed9t \u0111\u1ec1 xu\u1ea5t l\u1eadp ph\u00e1p c\u1ee7a \u1ee6y ban Ch\u00e2u \u00c2u nh\u1eb1m t\u1ea1o ra c\u00e1c th\u1ecb tr\u01b0\u1eddng s\u1ed1 c\u00f4ng b\u1eb1ng v\u00e0 c\u1ea1nh tranh trong Li\u00ean minh Ch\u00e2u \u00c2u. \u0110\u1ec1 xu\u1ea5t n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t b\u1ed9 quy t\u1eafc \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn quy m\u00f4 l\u1edbn, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u2018c\u00e1c b\u00ean ki\u1ec3m so\u00e1t\u2019, nh\u1eb1m ng\u0103n ch\u1eb7n c\u00e1c h\u00e0nh vi kh\u00f4ng c\u00f4ng b\u1eb1ng v\u00e0 \u0111\u1ea3m b\u1ea3o m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh b\u00ecnh \u0111\u1eb3ng cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u00eam th\u00f4ng tin v\u1ec1 DMA tr\u1ef1c ti\u1ebfp tr\u00ean trang web ch\u00ednh th\u1ee9c c\u1ee7a \u1ee6y ban Ch\u00e2u \u00c2u: <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\">\u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 \u2013 \u1ee6y ban Ch\u00e2u \u00c2u<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb ki\u1ec3m so\u00e1t n\u00e0y. Do \u0111\u00f3, \u0111\u1ec3 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh m\u1edbi, h\u1ecd y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh thu th\u1eadp v\u00e0 chuy\u1ec3n s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 cho Google. N\u1ebfu kh\u00f4ng, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e1i ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Vi\u1ec7c kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3 vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o l\u1eabn hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gi\u1ea3m thi\u1ec3u s\u1ef1 s\u1ee5t gi\u1ea3m doanh thu qu\u1ea3ng c\u00e1o tr\u00ean AdMob&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m nay, Google \u0111\u00e3 y\u00eau c\u1ea7u c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n thu th\u1eadp s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua m\u1ed9t N\u1ec1n t\u1ea3ng Qu\u1ea3n l\u00fd S\u1ef1 \u0111\u1ed3ng \u00fd (CMP) \u0111\u01b0\u1ee3c Google ch\u1ee9ng nh\u1eadn t\u1ea1i Khu v\u1ef1c Kinh t\u1ebf Ch\u00e2u \u00c2u (EEA). <a href=\"https:\/\/tenjin.com\/vi\/blog\/new-consent-rules-from-google-cmp-tcf\/\">H\u00e3y xem video n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 CMP v\u00e0 c\u00e1c quy \u0111\u1ecbnh m\u1edbi v\u1ec1 s\u1ef1 \u0111\u1ed3ng \u00fd<\/a>. Vi\u1ec7c kh\u00f4ng tu\u00e2n th\u1ee7 y\u00eau c\u1ea7u n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m doanh thu qu\u1ea3ng c\u00e1o t\u1eeb Google AdMob. H\u01a1n n\u1eefa, ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng n\u00ean x\u00e1c nh\u1eadn v\u1edbi c\u00e1c \u0110\u1ed1i t\u00e1c trung gian c\u1ee7a m\u00ecnh r\u1eb1ng h\u1ecd \u0111ang tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh m\u1edbi nh\u1ea5t c\u1ee7a Google v\u1ec1 s\u1ef1 \u0111\u1ed3ng \u00fd \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng doanh thu qu\u1ea3ng c\u00e1o s\u1ee5t gi\u1ea3m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Ng\u01b0\u1eddi d\u00f9ng Tenjin ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111ang s\u1eed d\u1ee5ng <a href=\"https:\/\/github.com\/tenjin\/tenjin-unity-sdk\" target=\"_self\">SDK Tenjin m\u1edbi nh\u1ea5t<\/a> \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng thu th\u1eadp s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng kh\u00f4ng c\u00f3 CMP, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 truy\u1ec1n d\u1eef li\u1ec7u \u0111\u1ed3ng \u00fd theo c\u00e1ch th\u1ee7 c\u00f4ng \u2013  <a href=\"\/\/github.com\/tenjin\/tenjin-unity-sdk?tab=readme-ov-file#google-dma-parameters&quot;\" target=\"_self\">chi ti\u1ebft tri\u1ec3n khai<\/a>. Ngo\u00e0i ra, c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n hi\u1ec7n c\u00f3 t\u00f9y ch\u1ecdn v\u00f4 hi\u1ec7u h\u00f3a <a href=\"https:\/\/github.com\/tenjin\/tenjin-unity-sdk\" target=\"_self\">Tenjin SDK<\/a> ngay khi ng\u01b0\u1eddi d\u00f9ng t\u1eeb ch\u1ed1i \"L\u01b0u tr\u1eef v\u00e0\/ho\u1eb7c truy c\u1eadp th\u00f4ng tin tr\u00ean thi\u1ebft b\u1ecb (<a href=\"\/\/support.google.com\/adsense\/answer\/9804260?hl=en&quot;\" target=\"_self\">M\u1ee5c \u0111\u00edch 1<\/a>) th\u00f4ng qua CMP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n ch\u1ea1y qu\u1ea3ng c\u00e1o qua Google t\u1ea1i Khu v\u1ef1c Kinh t\u1ebf Ch\u00e2u \u00c2u (EEA) c\u1ea7n ph\u1ea3i truy\u1ec1n c\u00e1c tham s\u1ed1 \u0111\u1ed3ng \u00fd tr\u1edf l\u1ea1i cho Google.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c kh\u00f4ng \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u n\u00e0y s\u1ebd h\u1ea1n ch\u1ebf c\u00e1c qu\u1ea3ng c\u00e1o m\u00e0 Google hi\u1ec3n th\u1ecb, v\u00f4 hi\u1ec7u h\u00f3a kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o k\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi d\u00f9ng Tenjin kh\u00f4ng c\u1ea7n th\u1ef1c hi\u1ec7n th\u00eam b\u1ea5t k\u1ef3 b\u01b0\u1edbc n\u00e0o \u0111\u1ec3 chuy\u1ec3n th\u00f4ng tin \u0111\u1ed3ng \u00fd sang Google. Mi\u1ec5n l\u00e0 SDK Tenjin \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt l\u00ean phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t v\u00e0 th\u00f4ng tin \u0111\u1ed3ng \u00fd \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua CMP, Tenjin s\u1ebd t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n th\u00f4ng tin \u0111\u00f3 v\u1ec1 Google m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a DMA&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f3m l\u1ea1i, DMA mang l\u1ea1i nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung di \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Khu v\u1ef1c Kinh t\u1ebf Ch\u00e2u \u00c2u (EEA) v\u00e0 V\u01b0\u01a1ng qu\u1ed1c Anh. Vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh m\u1edbi \u0111\u00f2i h\u1ecfi ph\u1ea3i thu th\u1eadp s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 g\u1eedi l\u1ea1i th\u00f4ng tin n\u00e0y cho Google, \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec hi\u1ec7u qu\u1ea3 khai th\u00e1c doanh thu t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin \u0111\u00e3 \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 v\u00e0 s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0y, t\u00edch h\u1ee3p m\u01b0\u1ee3t m\u00e0 v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd \u0111\u1ed3ng \u00fd (CMP) h\u00e0ng \u0111\u1ea7u v\u00e0 \u0111\u1ea3m b\u1ea3o vi\u1ec7c thu th\u1eadp s\u1ef1 \u0111\u1ed3ng \u00fd di\u1ec5n ra thu\u1eadn l\u1ee3i th\u00f4ng qua phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a Tenjin SDK.<\/p>","protected":false},"excerpt":{"rendered":"<p>The EU&#8217;s Digital Markets Act (DMA) marks a significant development for mobile publishers who monetize or advertise through Google in the European Economic Area (EEA) and the UK. Tenjin has been fully equipped and ready to help publishers with this transition.&nbsp; What is the Digital Markets Act (DMA)? The DMA is a legislative proposal by&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11161","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google DMA | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Google&#039;s Digital Markets Act changes impact mobile app attribution, advertising, and measurement for developers and marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/new-consent-rules-from-google-cmp-tcf\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google DMA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how Google&#039;s Digital Markets Act changes impact mobile app attribution, advertising, and measurement for developers and marketers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/new-consent-rules-from-google-cmp-tcf\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-04T09:59:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:17:10+00:00\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/new-consent-rules-from-google-cmp-tcf\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-dma\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"DMA and Google: Key Essentials for Tenjin 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