{"id":11611,"date":"2024-06-05T11:54:16","date_gmt":"2024-06-05T11:54:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=11611"},"modified":"2026-04-14T10:44:51","modified_gmt":"2026-04-14T10:44:51","slug":"ad-monetization-benchmark-report-2025-ecpm-ad-revenue","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/","title":{"rendered":"B\u00e1o c\u00e1o so s\u00e1nh hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o n\u0103m 2025 \u2013 Ph\u00e2n chia doanh thu qu\u1ea3ng c\u00e1o theo n\u1ec1n t\u1ea3ng, qu\u1ed1c gia v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o; eCPM theo \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Clever Ads Solutions (CAS) \u0111\u1ec3 mang \u0111\u1ebfn cho qu\u00fd v\u1ecb m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed9c quy\u1ec1n <a href=\"https:\/\/tenjin.com\/vi\/blog\/ad-mon-gaming-2024\/\">B\u00e1o c\u00e1o so s\u00e1nh v\u1ec1 vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Doanh thu t\u1eeb vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u00e3 t\u1eebng c\u00f3 nh\u1eefng n\u0103m th\u00e1ng t\u01b0\u01a1i \u0111\u1eb9p h\u01a1n, nh\u01b0ng b\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c, c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o v\u1eabn c\u00f2n r\u1ea5t m\u1ea1nh m\u1ebd. Ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i \u0111ang chuy\u1ec3n sang \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u201cki\u1ebfm ti\u1ec1n lai\u201d \u2013 k\u1ebft h\u1ee3p  <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-advertising-iaa?_gl=1*1uup73z*_gcl_au*NDQ1MTkwMjExLjE3MTgwNjM4OTM.\" target=\"_self\">qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA)<\/a>v\u00e0 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-purchases-iap\" target=\"_self\">giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong khi c\u00e1c chuy\u00ean gia v\u1eabn ti\u1ebfp t\u1ee5c tranh lu\u1eadn v\u1ec1 t\u1ef7 l\u1ec7 th\u1ef1c t\u1ebf gi\u1eefa IAA v\u00e0 IAP \u2013 li\u1ec7u n\u00f3 n\u00ean l\u00e0 50\/50, 70\/30 hay 80\/20 \u2013 th\u00ec c\u00f3 m\u1ed9t \u0111i\u1ec1u r\u00f5 r\u00e0ng l\u00e0: <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ad-monetization-ad-revenue\">Doanh thu qu\u1ea3ng c\u00e1o<\/a> chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong doanh thu c\u1ee7a ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u00ednh c\u1ea7n l\u01b0u \u00fd t\u1eeb b\u00e1o c\u00e1o:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/image.png?resize=1024%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-11616\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/image.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/image.png?resize=300%2C176&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/image.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/image.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"297\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/Quote-Roman.png?resize=1024%2C297&#038;ssl=1\" alt=\"\" class=\"wp-image-11625\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/Quote-Roman.png?resize=1024%2C297&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/Quote-Roman.png?resize=300%2C87&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/Quote-Roman.png?resize=768%2C223&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/Quote-Roman.png?resize=1536%2C446&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/Quote-Roman.png?resize=2048%2C594&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/Quote-Roman.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/tenjin.com\/vi\/ad-mon-gaming-2024\/\" style=\"background-color:#6bb4e1\">Nh\u1eadn b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting &#8220;hybrid monetization&#8221; \u2013 a mix of in-app advertising&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,1],"tags":[],"class_list":["post-11611","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Monetization Benchmark Report 2025 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Monetization Benchmark Report 2025 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting &#8220;hybrid monetization&#8221; \u2013 a mix of in-app advertising...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-05T11:54:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:44:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Cas-report_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\\\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"Ad Monetization Benchmark Report 2025 &#8211; 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