{"id":11825,"date":"2024-09-03T18:50:38","date_gmt":"2024-09-03T18:50:38","guid":{"rendered":"https:\/\/tenjin.com\/?p=11825"},"modified":"2026-04-14T10:48:00","modified_gmt":"2026-04-14T10:48:00","slug":"liveops-campaigns","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/liveops-campaigns\/","title":{"rendered":"Chi\u1ebfn d\u1ecbch LiveOps: T\u0103ng tr\u01b0\u1edfng \u1ee9ng d\u1ee5ng th\u00f4ng qua c\u00e1c th\u00f4ng tin ph\u00e2n t\u00edch quy tr\u00ecnh quy thu\u1ed9c c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng"},"content":{"rendered":"

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u c\u00e1ch Tenjin\u2019s Chi\u1ebfn d\u1ecbch LiveOps<\/a> \u0110\u00e3 gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a 3 \u1ee9ng d\u1ee5ng c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch t\u1eebng tr\u01b0\u1eddng h\u1ee3p, m\u00f4 t\u1ea3 th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i, gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

Ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch chi ti\u1ebft v\u1ec1 c\u00e1ch vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c chi\u1ebfn d\u1ecbch LiveOps c\u1ee7a Tenjin \u0111\u00e3 gi\u00fap c\u00e1c c\u00f4ng ty n\u00e0y:<\/p>\n\n\n\n

    \n
  1. N\u00e2ng cao t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a d\u1eef li\u1ec7u s\u00e1ng t\u1ea1o qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n
  2. T\u0103ng eCPM b\u1eb1ng c\u00e1ch ch\u1ecdn nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p cho ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c.<\/li>\n\n\n\n
  3. T\u0103ng doanh thu qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n cho ng\u01b0\u1eddi d\u00f9ng organic v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed.<\/li>\n<\/ol>\n\n\n\n

    LiveOps Campaigns l\u00e0 g\u00ec?<\/h3>\n\n\n\n

    Ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp<\/strong> C\u00e1c chi\u1ebfn d\u1ecbch t\u1eebng l\u00e0 t\u00ednh n\u0103ng cao c\u1ea5p c\u1ee7a Tenjin, nh\u01b0ng nay \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n trong t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5. Ch\u00fang cung c\u1ea5p d\u1eef li\u1ec7u theo d\u00f5i hi\u1ec7u qu\u1ea3 tr\u1ef1c ti\u1ebfp cho \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. D\u1eef li\u1ec7u n\u00e0y sau \u0111\u00f3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1edfi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch LiveOps \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd. <\/p>\n\n\n\n

    Tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng 1: N\u00e2ng cao t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o.<\/h2>\n\n\n\n
      \n
    1. <\/li>\n<\/ol>\n\n\n\n

      Th\u00e1ch th\u1ee9c:<\/strong><\/h3>\n\n\n\n

      M\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n game casual h\u00e0ng \u0111\u1ea7u \u0111\u00e3 d\u1ef1a v\u00e0o Qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA)<\/a> mu\u1ed1n t\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (LTV) Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV)<\/a> trong \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd. V\u1edbi nhi\u1ec1u tr\u00f2 ch\u01a1i nh\u1ecf, c\u00f4ng ty g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ecd \u0111\u1ebfn c\u00e1c tr\u00f2 ch\u01a1i y\u00eau th\u00edch. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf ng\u01b0\u1eddi d\u00f9ng cao v\u00e0 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o k\u00e9m monetization qu\u1ea3ng c\u00e1o<\/a>.<\/p>\n\n\n\n

      \"Chi\u1ebfn<\/figure>\n\n\n\n

      Gi\u1ea3i ph\u00e1p:<\/strong><\/h3>\n\n\n\n

      C\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch LiveOps c\u1ee7a Tenjin \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ph\u00e2n b\u1ed5. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 x\u00e1c \u0111\u1ecbnh tr\u00f2 ch\u01a1i \u01b0a th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean c\u00e1c qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c. V\u1edbi th\u00f4ng tin n\u00e0y, c\u00f4ng ty c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ch\u01a1i \u0111\u1ebfn c\u00e1c mini-game c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat h\u1ecd cao nh\u1ea5t.<\/p>\n\n\n\n

      K\u1ebft qu\u1ea3:<\/strong><\/h3>\n\n\n\n

      B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch LiveOps c\u1ee7a Tenjin, kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng \u0111\u00e1ng k\u1ec3 3-4 l\u1ea7n v\u1ec1 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (LTV). Vi\u1ec7c gh\u00e9p n\u1ed1i ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i nh\u1ecf ph\u00f9 h\u1ee3p \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ee9c t\u0103ng 3 l\u1ea7n v\u1ec1 th\u1eddi gian ch\u01a1i trung b\u00ecnh m\u1ed7i phi\u00ean, t\u1eeb \u0111\u00f3 t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 doanh thu.<\/p>\n\n\n\n

      Tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng 2: T\u0103ng c\u01b0\u1eddng eCPM b\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p cho ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c.<\/strong><\/h2>\n\n\n\n
        \n
      1. <\/li>\n<\/ol>\n\n\n\n

        Th\u00e1ch th\u1ee9c:<\/strong><\/h3>\n\n\n\n

        M\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i m\u00f4 ph\u1ecfng s\u1eed d\u1ee5ng IAA \u0111\u00e3 \u0111\u1eb7t m\u1ee5c ti\u00eau t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n qua qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng trung gian qu\u1ea3ng c\u00e1o kh\u00e1c nhau. H\u1ecd gi\u1ea3 thuy\u1ebft r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t nh\u00e0 cung c\u1ea5p cho c\u1ea3 vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) v\u00e0 ki\u1ebfm ti\u1ec1n qua qu\u1ea3ng c\u00e1o, v\u00ed d\u1ee5 nh\u01b0 Applovin cho UA v\u00e0 Applovin MAX cho ki\u1ebfm ti\u1ec1n, s\u1ebd c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. Tuy nhi\u00ean, h\u1ecd mu\u1ed1n ki\u1ec3m tra gi\u1ea3 thuy\u1ebft n\u00e0y tr\u01b0\u1edbc ti\u00ean.<\/p>\n\n\n\n

        \"Chi\u1ebfn<\/figure>\n\n\n\n

        Gi\u1ea3i ph\u00e1p:<\/strong><\/h3>\n\n\n\n

        H\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch LiveOps c\u1ee7a Tenjin \u0111\u1ec3 truy\u1ec1n d\u1eef li\u1ec7u ph\u00e2n b\u1ed5 v\u00e0 thi\u1ebft l\u1eadp \u1ee9ng d\u1ee5ng sao cho c\u00e1c k\u00eanh thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u1edbp v\u1edbi c\u00e1c k\u00eanh ki\u1ebfm ti\u1ec1n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap c\u00f4ng ty t\u1ed1i \u01b0u h\u00f3a doanh thu b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb c\u00f9ng m\u1ed9t nh\u00e0 cung c\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 Google Ads v\u1edbi AdMob, TikTok v\u1edbi Pangle, AppLovin v\u1edbi MAX, v\u00e0 c\u00e1c c\u1eb7p t\u01b0\u01a1ng t\u1ef1 kh\u00e1c.<\/p>\n\n\n\n

        K\u1ebft qu\u1ea3:<\/strong><\/h3>\n\n\n\n

        B\u1eb1ng c\u00e1ch tri\u1ec3n khai gi\u1ea3i ph\u00e1p n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ki\u1ec3m ch\u1ee9ng gi\u1ea3 thuy\u1ebft c\u1ee7a m\u00ecnh v\u00e0 ph\u00e1t hi\u1ec7n th\u00eam c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng eCPM.<\/p>\n\n\n\n

        Tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng 3: T\u0103ng doanh thu qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n cho ng\u01b0\u1eddi d\u00f9ng organic v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed<\/strong><\/h2>\n\n\n\n
          \n
        1. <\/li>\n<\/ol>\n\n\n\n

          Th\u00e1ch th\u1ee9c:<\/strong><\/h3>\n\n\n\n

          M\u1ed9t trong s\u1ed1 c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn ra r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng organic v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed c\u00f3 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 m\u1ee9c \u0111\u1ed9 ch\u1ecbu \u0111\u1ef1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau. Tuy nhi\u00ean, \u0111\u1ed9i ng\u0169 c\u1ee7a ch\u00fang t\u00f4i thi\u1ebfu c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng n\u00e0y.<\/p>\n\n\n\n

          \"Chi\u1ebfn<\/figure>\n\n\n\n

          Gi\u1ea3i ph\u00e1p:<\/strong><\/h3>\n\n\n\n

          C\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch LiveOps c\u1ee7a Tenjin \u0111\u1ec3 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n ri\u00eang bi\u1ec7t cho ng\u01b0\u1eddi d\u00f9ng t\u1ef1 nhi\u00ean v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat. <\/p>\n\n\n\n

          K\u1ebft qu\u1ea3:<\/strong><\/h3>\n\n\n\n

          V\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch LiveOps, kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u00e3 n\u00e2ng cao c\u1ea3 doanh thu qu\u1ea3ng c\u00e1o v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh t\u1ea7n su\u1ea5t v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o cho ng\u01b0\u1eddi d\u00f9ng organic so v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed, c\u00f4ng ty \u0111\u00e3 t\u0103ng doanh thu qu\u1ea3ng c\u00e1o \u0111\u1ed3ng th\u1eddi duy tr\u00ec t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng cao.<\/p>","protected":false},"excerpt":{"rendered":"

          In this post, we explore how Tenjin\u2019s LiveOps Campaigns have helped boost the performance of 3 different clients\u2019 apps. We\u2019ll dive into each case, detailing the challenge they faced, the solution provided, and the results achieved. We\u2019ll elaborate on how adding Tenjin\u2019s LiveOps Campaigns enabled these companies to: What are LiveOps Campaigns? LiveOps Campaigns used…<\/p>","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-11825","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"\nLiveOps Campaigns for App Growth | Tenjin<\/title>\n<meta name=\"description\" content=\"In this post, we explore how Tenjin\u2019s LiveOps Campaigns have helped boost the performance of 3 different clients\u2019 apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/liveops-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveOps 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