{"id":11848,"date":"2024-09-09T19:44:54","date_gmt":"2024-09-09T19:44:54","guid":{"rendered":"https:\/\/tenjin.com\/?p=11848"},"modified":"2026-04-14T10:48:30","modified_gmt":"2026-04-14T10:48:30","slug":"mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","title":{"rendered":"Ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb di \u0111\u1ed9ng 101: C\u00e1ch ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p cho UA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Khi n\u00e0o n\u00ean t\u1eadp trung v\u00e0o LTV tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng thay v\u00ec ROAS?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i sao Th\u1eddi gian \u0111\u1ebfn l\u1ee3i nhu\u1eadn (TTP) l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh v\u00e0 \u0110\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a ch\u00fang t\u00f4i, Christopher Farm, \u0111\u00e3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y v\u00e0 chia s\u1ebb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n trong vai tr\u00f2 kh\u00e1ch m\u1eddi tr\u00ean podcast App Masters, do Steve P. Young ch\u1ee7 tr\u00ec.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ph\u00e2n t\u00edch UA N\u00e2ng cao cho S\u1ef1 T\u0103ng Tr\u01b0\u1edfng \u1ee8ng D\u1ee5ng Theo C\u1ea5p S\u1ed1 Nh\u00e2n\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Oi5yevmbOVk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng m\u1edbi th\u01b0\u1eddng t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng nh\u01b0 ch\u1ec9 s\u1ed1 ch\u00ednh sau khi ra m\u1eaft tr\u00ean App Store. M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 h\u1ea5p d\u1eabn \u0111\u1ec3 theo d\u00f5i, nh\u01b0ng theo th\u1eddi gian, t\u00f4i \u0111\u00e3 nh\u1eadn ra r\u1eb1ng n\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng b\u1ec1n v\u1eefng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u1eadp trung s\u1edbm v\u00e0o vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c c\u00e0i \u0111\u1eb7t l\u00e0 t\u1ed1t, v\u00ec \u0111\u1ebfn m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 ng\u01b0\u1eddi d\u00f9ng. Nh\u01b0ng th\u1ef1c s\u1ef1, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi d\u00f9ng mang l\u1ea1i doanh thu cho b\u1ea1n. T\u00f4i th\u01b0\u1eddng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t ngay t\u1eeb s\u1edbm.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf3u5hXDB-KwoTRgPRfz0KbD76LCApf5SAlNBAWuYdXlT-ksbiV7V9HtQoS4mOdLDdqt-m9OhdYZIMSj5AUYtYr2jVbNVr5obWNEcCeznSS212_JG-2I8DR-g5j04lPhxKFUAZyMbvduuuB397R2csurNU?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean (\u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd UA) l\u00e0 li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed hay kh\u00f4ng, v\u00e0 c\u00e2u h\u1ecfi th\u1ee9 hai l\u00e0 li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hay kh\u00f4ng. <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/lifetime-value-ltv\">Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV)<\/a> c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3. Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) c\u00f3 ngh\u0129a l\u00e0 trong su\u1ed1t th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng, h\u1ecd s\u1ebd t\u1ea1o ra bao nhi\u00eau doanh thu cho b\u1ea1n. B\u1ea1n s\u1ebd th\u1ea5y c\u00e1c th\u1ebb tr\u00ean LTV nh\u01b0 \"Ng\u00e0y 7\", c\u00f3 ngh\u0129a l\u00e0 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 duy tr\u00ec s\u1eed d\u1ee5ng trong 7 ng\u00e0y t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdr7QlA4OzgvKwuqZsDpOyivh3r4AZ3fxr2XemntB06LU2tLiofktN9cQkjFXKBeVwM4Dk8Vr-5-xpsfJnWAOU9Ilp8G5SLRSZSRK21-fwxBg5jwCKiyFyLncjM_rA66fegVmCA0kHEIis6Dgrd9prDIOpT?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y trong slide \u1edf tr\u00ean, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n nh\u00f3m theo th\u1eddi \u0111i\u1ec3m c\u00e0i \u0111\u1eb7t. V\u00ec v\u1eady, v\u00ed d\u1ee5, n\u1ebfu v\u00e0o ng\u00e0y 1 th\u00e1ng 1 b\u1ea1n c\u00f3 100 ng\u01b0\u1eddi d\u00f9ng, th\u00ec 100 ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 s\u1ebd \u1edf trong nh\u00f3m ng\u00e0y 1 th\u00e1ng 1. V\u00ec v\u1eady, LTV ch\u1ec9 l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed7i nh\u00f3m n\u00e0y t\u1ea1o ra trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdnVMw1yPC71CfWM8UVHdbznC0sMC3X5QLIVcGzs1_wgAovX5r2TJQu4gaV1rc1lVnWpXQTkJ0F_h02a3erlpLeERu4Mh9piiFa-ZOkUmdggn8GyebpXDq2VmHGdByyyTijG8-5B2OuI3z-prZ5YJSt-bf3?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t \u0111i\u1ec1u b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y l\u00e0 LTV lu\u00f4n t\u0103ng l\u00ean v\u00ec \u0111\u00e2y l\u00e0 con s\u1ed1 t\u00edch l\u0169y trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. L\u00fd do cho \u0111\u01b0\u1eddng cong n\u00e0y th\u01b0\u1eddng l\u00e0 do ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c l\u00e0 r\u1eddi b\u1ecf \u1ee9ng d\u1ee5ng ho\u1eb7c l\u00e0 chi ti\u00eau \u00edt h\u01a1n theo th\u1eddi gian. V\u00ec v\u1eady, theo t\u1eebng ng\u00e0y tr\u00f4i qua, t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m d\u1ea7n. Ch\u00fang ta c\u0169ng th\u1ec9nh tho\u1ea3ng g\u1eb7p tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1ee3c l\u1ea1i, khi \u0111\u01b0\u1eddng cong l\u00e0 tuy\u1ebfn t\u00ednh ho\u1eb7c theo c\u1ea5p s\u1ed1 nh\u00e2n, ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng chi ti\u00eau nhi\u1ec1u h\u01a1n trong su\u1ed1t th\u1eddi gian s\u1eed d\u1ee5ng. Tuy nhi\u00ean, trong l\u0129nh v\u1ef1c game, t\u00ecnh hu\u1ed1ng ph\u1ed5 bi\u1ebfn l\u00e0 tr\u00f2 ch\u01a1i tr\u1edf n\u00ean \u00edt h\u1ea5p d\u1eabn h\u01a1n theo th\u1eddi gian. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 t\u00ecm c\u00e1ch n\u00e2ng cao \u0111\u01b0\u1eddng cong n\u00e0y, d\u00f9 l\u00e0 th\u00f4ng qua s\u1ea3n ph\u1ea9m hay c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcZ8Z_W5Se1Lm5ncAg7vGTjeEGOV1qQuXNu39N11SrD83a25EUZjfKtHFGfqXcqfDdijrfUw6iKotyfna29_G3MhVi1WUoaKDzEfWDj0pWbz175aNsr1bcvhsUZEF5R7-7w86wQMO2VJQHvSVp2EtishVLq?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Xem x\u00e9t m\u1ed9t t\u00ecnh hu\u1ed1ng m\u00e0 b\u1ea1n \u0111\u00e3 ch\u1ea1y c\u1ea3 Chi\u1ebfn d\u1ecbch A v\u00e0 Chi\u1ebfn d\u1ecbch B tr\u00ean Meta, v\u1edbi Chi\u1ebfn d\u1ecbch B mang l\u1ea1i k\u1ebft qu\u1ea3 th\u1ea5p h\u01a1n. <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/return-on-ad-spend-roas\">T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS)<\/a>T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 suy ra r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat qua Chi\u1ebfn d\u1ecbch A c\u00f3 kh\u1ea3 n\u0103ng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u1eeb Chi\u1ebfn d\u1ecbch B. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec7u Chi\u1ebfn d\u1ecbch A c\u00f3 nh\u1eafm \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 nam gi\u1edbi, trong khi Chi\u1ebfn d\u1ecbch B nh\u1eafm \u0111\u1ebfn n\u1eef gi\u1edbi. \u0110\u1ec3 ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, h\u00e3y thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 th\u1eed nghi\u1ec7m A\/B c\u00e1c gi\u1ea3 thuy\u1ebft n\u00e0y. B\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch \u0111a d\u1ea1ng, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn c\u00e1c t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n \u0111i\u1ec1u g\u00ec thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1i sao h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcEihu6dBBe6sFTbKtRBKYEwGFnpw7eHbZwJd7YobxkvTsJIHwKOBSpP2nWgt9ec6e_cOVigaqlluNC7bwVcD21xbTugjWK6mrYxixyz4EGRPIaDjlLfSpQoLRb9AaKfqJRm6NsIaVMnZf8e0DI1f91gG8?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">ROAS \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ef7 l\u1ec7 gi\u1eefa LTV v\u00e0 chi ph\u00ed, cho th\u1ea5y doanh thu b\u1ea1n t\u1ea1o ra so v\u1edbi chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Nh\u01b0 \u0111\u00e3 tr\u00ecnh b\u00e0y trong slide tr\u00ean, LTV c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng trong \u1ee9ng d\u1ee5ng, \u0111\u0103ng k\u00fd v\u00e0 doanh thu qu\u1ea3ng c\u00e1o, trong khi chi ph\u00ed th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t, vi\u1ec7c so s\u00e1nh d\u1eef li\u1ec7u LTV gi\u1eefa c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau m\u00e0 b\u1ea1n \u0111ang ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfPI2gA0wDh-Q5qCyrmouCYbIHhRS_rerOM_stBvBMYyAgU4pomm_EnKuvXfLF781eD6Xar8Fhi6uxqj5zXp22EHywCm3k5pMcmZHqz5B7pa52iKm0mIeJcRx4ciYXJohciO-tYLvs707JbgSBD3GRf1Ic?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong c\u00e1c slide tr\u01b0\u1edbc, ch\u00fang ta \u0111\u00e3 tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u theo t\u1ed5ng h\u1ee3p. Tuy nhi\u00ean, vi\u1ec7c xem x\u00e9t c\u00e1c ch\u1ec9 s\u1ed1 theo t\u1eebng ng\u01b0\u1eddi d\u00f9ng c\u0169ng r\u1ea5t quan tr\u1ecdng. V\u00ed d\u1ee5, trong Chi\u1ebfn d\u1ecbch B \u1edf tr\u00ean, b\u1ea1n \u0111\u1ea1t \u0111i\u1ec3m h\u00f2a v\u1ed1n v\u00e0o Ng\u00e0y 30, khi doanh thu c\u1ee7a b\u1ea1n <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/cost-per-install-cpi\">Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) <\/a>B\u1eb1ng v\u1edbi t\u1ef7 l\u1ec7 LTV ng\u00e0y 30 tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng. Ng\u01b0\u1ee3c l\u1ea1i, Chi\u1ebfn d\u1ecbch A \u0111\u1ea1t \u0111i\u1ec3m h\u00f2a v\u1ed1n gi\u1eefa ng\u00e0y 7 v\u00e0 ng\u00e0y 30, gi\u00fap b\u1ea1n thu h\u1ed3i v\u1ed1n \u0111\u1ea7u t\u01b0 nhanh h\u01a1n. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec m\u1ed9t khi b\u1ea1n \u0111\u1ea1t \u0111i\u1ec3m h\u00f2a v\u1ed1n v\u00e0 thu h\u1ed3i chi ph\u00ed, b\u1ea1n c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 s\u1ed1 ti\u1ec1n \u0111\u00f3 v\u00e0o chi\u1ebfn d\u1ecbch, \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t xa so v\u1edbi nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng c\u00f3 \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Xem video \u1edf tr\u00ean \u0111\u1ec3 bi\u1ebft chi ti\u1ebft \u0111\u1ea7y \u0111\u1ee7.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When does it make sense to focus on LTV per user rather than ROAS? Why is time to profitability (TTP) one of the most crucial metrics for your business? Our CEO and Co-founder, Christopher Farm, addresses these questions and shares effective strategies for optimizing your advertising campaigns as a guest on the App Masters podcast,&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-11848","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing the Right Metrics for UA | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn which mobile marketing analytics metrics matter most for user acquisition and how to measure campaign success effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing the Right Metrics for UA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn which mobile marketing analytics metrics matter most for user acquisition and how to measure campaign success effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-09T19:44:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:48:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/09\/Mobile-Marketing-Analytics-101_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"Mobile Marketing Analytics 101: How to choose the right metrics for UA\",\"datePublished\":\"2024-09-09T19:44:54+00:00\",\"dateModified\":\"2026-04-14T10:48:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/\"},\"wordCount\":713,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lh7-rt.googleusercontent.com\\\/docsz\\\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/\",\"name\":\"Choosing the Right Metrics for UA | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lh7-rt.googleusercontent.com\\\/docsz\\\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\",\"datePublished\":\"2024-09-09T19:44:54+00:00\",\"dateModified\":\"2026-04-14T10:48:30+00:00\",\"description\":\"Learn which mobile marketing analytics metrics matter most for user acquisition and how to measure campaign success effectively.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lh7-rt.googleusercontent.com\\\/docsz\\\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\",\"contentUrl\":\"https:\\\/\\\/lh7-rt.googleusercontent.com\\\/docsz\\\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Marketing Analytics 101: How to choose the right metrics for UA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\",\"name\":\"Tabarak Paracha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"caption\":\"Tabarak Paracha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/vi\\\/blog\\\/author\\\/tabarak-paracha\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u1ef1a ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p cho UA | Tenjin","description":"T\u00ecm hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb di \u0111\u1ed9ng n\u00e0o quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/vi\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","og_locale":"vi_VN","og_type":"article","og_title":"Choosing the Right Metrics for UA | Tenjin","og_description":"Learn which mobile marketing analytics metrics matter most for user acquisition and how to measure campaign success effectively.","og_url":"https:\/\/tenjin.com\/vi\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","og_site_name":"Tenjin","article_published_time":"2024-09-09T19:44:54+00:00","article_modified_time":"2026-04-14T10:48:30+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/09\/Mobile-Marketing-Analytics-101_social.png","type":"image\/png"}],"author":"Tabarak Paracha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Tabarak Paracha","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"5 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/"},"author":{"name":"Tabarak Paracha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"headline":"Mobile Marketing Analytics 101: How to choose the right metrics for UA","datePublished":"2024-09-09T19:44:54+00:00","dateModified":"2026-04-14T10:48:30+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/"},"wordCount":713,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage"},"thumbnailUrl":"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ","articleSection":["Best practices","Mobile Marketing Trends"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","url":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","name":"L\u1ef1a ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p cho UA | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage"},"thumbnailUrl":"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ","datePublished":"2024-09-09T19:44:54+00:00","dateModified":"2026-04-14T10:48:30+00:00","description":"T\u00ecm hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb di \u0111\u1ed9ng n\u00e0o quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage","url":"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ","contentUrl":"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Mobile Marketing Analytics 101: How to choose the right metrics for UA"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Th\u1ea7n Tenjin","description":"Ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Th\u1ea7n Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2","name":"Tabarak Paracha","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","caption":"Tabarak Paracha"},"url":"https:\/\/tenjin.com\/vi\/blog\/author\/tabarak-paracha\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/11848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/comments?post=11848"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/11848\/revisions"}],"predecessor-version":[{"id":17398,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/11848\/revisions\/17398"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media?parent=11848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/categories?post=11848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/tags?post=11848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}