{"id":11883,"date":"2024-11-06T10:24:23","date_gmt":"2024-11-06T10:24:23","guid":{"rendered":"https:\/\/tenjin.com\/?p=11883"},"modified":"2026-04-14T10:49:55","modified_gmt":"2026-04-14T10:49:55","slug":"how-to-set-up-and-optimize-roas-campaigns-in-unity-ads","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","title":{"rendered":"C\u00e1ch thi\u1ebft l\u1eadp v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ROAS trong Unity Ads"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"C\u00e1ch thi\u1ebft l\u1eadp v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ROAS trong Unity Ads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1cFdxW1hH04?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Trong b\u00e0i vi\u1ebft n\u00e0y, c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i Unity Ads s\u1ebd h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads, gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin. Ch\u00fang t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch kh\u00e1c nhau, chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft l\u1eadp th\u00e0nh c\u00f4ng v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3. D\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi Unity Ads hay \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch <a href=\"https:\/\/docs.tenjin.com\/docs\/ad-mediation-revenue-metrics-callbacks?_gl=1*1mz75p1*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ..\" target=\"_self\">chi\u1ebfn d\u1ecbch ROAS<\/a> c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Unity ROAS<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=1024%2C579&#038;ssl=1\" alt=\"M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads\" class=\"wp-image-11978\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=1024%2C579&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=1200%2C678&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?w=1440&amp;ssl=1 1440w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch Unity Ads ROAS, vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n ch\u1ecdn lo\u1ea1i chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p m\u00e0 c\u00f2n \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u h\u00f3a c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t bao g\u1ed3m:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfUzIa-Yl41698a72HgeE9mRi0ARZOlNXsLQouTrmSJzEAOlhEyvA5Uxe5MQzX48tjpsDHeHG1ehFh_WW0hSbmdCsynqIN6juSFJ7QJUscbbZxWHJxHOPU1EgSI54BLQi654VBQxUSwjHzTF1KoQb8IagCp?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads - 2\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u1ec3m th\u1eed phi\u00ean b\u1ea3n th\u1eed nghi\u1ec7m: M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t phi\u00ean b\u1ea3n th\u1eed nghi\u1ec7m? C\u00f3 th\u1ec3 b\u1ea1n v\u1eeba ph\u00e1t tri\u1ec3n m\u1ed9t tr\u00f2 ch\u01a1i m\u1edbi v\u00e0 mu\u1ed1n th\u1eed nghi\u1ec7m n\u00f3 \u0111\u1ec3 xem ng\u01b0\u1eddi d\u00f9ng ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t kh\u00e1c nhau trong gameplay.<br><\/li>\n\n\n\n<li>Ki\u1ec3m tra s\u00e1ng t\u1ea1o: Unity Ads cung c\u1ea5p m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 to\u00e0n di\u1ec7n cho b\u01b0\u1edbc n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, video ho\u1eb7c t\u00e0i s\u1ea3n c\u00f3 th\u1ec3 ch\u01a1i n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t nh\u1eb1m c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<br><\/li>\n\n\n\n<li>Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng: Thu h\u00fat m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng c\u1ee5 th\u1ec3 ng\u01b0\u1eddi d\u00f9ng m\u1edbi cho \u1ee9ng d\u1ee5ng ho\u1eb7c tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n.<br><br>Ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 giao h\u00e0ng: Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 giao h\u00e0ng, t\u1ee9c l\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c video hi\u1ec7n t\u1ea1i trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem th\u00e0nh ng\u01b0\u1eddi t\u1ea3i \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<br><br>Chi ti\u00eau trong ph\u1ea1m vi KPI m\u1ee5c ti\u00eau: M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c l\u00e0 chi ti\u00eau nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 trong ph\u1ea1m vi KPI m\u1ee5c ti\u00eau do nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1eb7t ra \u0111\u1ec3 duy tr\u00ec hi\u1ec7u su\u1ea5t \u1edf quy m\u00f4 l\u1edbn.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Unity Ads v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>H\u01b0\u1edbng d\u1eabn c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unity Ads cung c\u1ea5p m\u1ed9t danh m\u1ee5c \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch, m\u1ed7i lo\u1ea1i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb kh\u00e1c nhau.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXduBwUGG5By5e8dWck9kG_9h7-HOYb16h703ex0n2HG2zzHeX5jvn6iZKKXBkyI5_9j2eDZkCsRKoG4zYyztVnyWSLKXnypLGls6Ylh6OTPH870p_U3jEXkDniOMtM0srLpazc7xZt75UP6YbUfoe-fl0xR?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"T\u00edn hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i b\u1ed9 c\u00f4ng c\u1ee5 th\u00e0nh hai nh\u00f3m: C\u00f4ng c\u1ee5 m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 C\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">C\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch v\u1edbi \u0111\u1ea5u gi\u00e1 t\u0129nh: C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u1eb7t m\u1ee5c ti\u00eau chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) c\u1ed1 \u0111\u1ecbnh, t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi chi ph\u00ed b\u1eb1ng ho\u1eb7c th\u1ea5p h\u01a1n m\u1ee5c ti\u00eau CPI c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch v\u1edbi \u0111\u1ea5u gi\u00e1 t\u1ef1 \u0111\u1ed9ng: C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y s\u1eed d\u1ee5ng \u0111\u1ea5u gi\u00e1 \u0111\u1ed9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a theo m\u1ee9c \u0111\u1ea5u gi\u00e1 t\u1ed1i \u0111a m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t, nh\u1eb1m thu h\u00fat c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng c\u00e0ng t\u1ed1t trong ph\u1ea1m vi ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng, \u0111i\u1ec1u n\u00e0y r\u1ea5t h\u1eefu \u00edch cho c\u00e1c \u0111\u1ee3t ra m\u1eaft th\u1eed nghi\u1ec7m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o: C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m A\/B v\u1edbi c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 video ho\u1eb7c t\u00e0i s\u1ea3n t\u01b0\u01a1ng t\u00e1c, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u h\u00f3a ROAS: C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a h\u01b0\u1edbng t\u1edbi <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/return-on-ad-spend-roas\">T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS)<\/a>, gi\u00fap b\u1ea1n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra doanh thu ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. B\u1ea1n n\u00ean lu\u00f4n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ki\u1ec3m tra c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y sao cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf c\u1ee7a m\u00ecnh.<br><\/li>\n\n\n\n<li>Chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng: C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng quay l\u1ea1i \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3 theo th\u1eddi gian.<br><\/li>\n\n\n\n<li>Chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u h\u00f3a s\u1ef1 ki\u1ec7n: C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 trong \u1ee9ng d\u1ee5ng, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ef1c hi\u1ec7n mua h\u00e0ng trong \u1ee9ng d\u1ee5ng ho\u1eb7c \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t c\u1ea5p \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f9y thu\u1ed9c v\u00e0o m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n c\u1ee7a \u1ee9ng d\u1ee5ng v\u00e0 c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ra, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn lo\u1ea1i chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed7 l\u1ef1c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u1ea5u hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch cho c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdh2U9Ir5YTg60hAIn93l94GGisDkNDdQN1Q99wNok87HR8EeXxwkjqUVxYiz6e-g7g-tVy-lzFXds5wO2P9VzYrJk_xVk-xgDEZLin2ayc8D37ymh4qCqFvhhZetX4-PkM8vDMUzwhBV-qqHgo7zsjS4l6?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec3u r\u00f5 th\u1eddi \u0111i\u1ec3m v\u00e0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. Tuy nhi\u00ean, \u0111\u00f4i khi vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n. Unity khuy\u1ebfn ngh\u1ecb b\u1ea1n n\u00ean s\u1eed d\u1ee5ng b\u1ed9 ch\u1ec9 s\u1ed1 (nh\u01b0 trong h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdVJqG7EFAemTvQ92vTe1q_RsSBRRZwudBD84oBlNl8ttdecp2Yu5-dxXxx7Hc3X5xfcTtQeXfv34qcMF7BB11DUuGmzkqpp_SZLLEJx2is28rthBt8kbUUI3hMcs7jEOvEnuP1Ps4bDhOec8ppODE6This?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"T\u00edn hi\u1ec7u v\u00e0 ch\u1ec9 s\u1ed1 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00f4ng c\u1ee5 v\u00e0 B\u00e1o c\u00e1o trong Unity Ads \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS) c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch.<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcjUpuWtNnOuML8kfPNou5nCgweMSb0cpt9W0PCVhD6Q1rp4U-RrZKTlyu7Jk5zxLFXugPj8Edtnh1xeEmiu11qRBDB5xN2jSACcWnM5m-bgKBCfsE8LR0XIzRC7TAJMgVTTiC7sjbTFo_9z6_IzKZSoBw?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"C\u00f4ng c\u1ee5 v\u00e0 b\u00e1o c\u00e1o chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong ph\u1ea7n n\u1ed9i dung tr\u00ean, ch\u00fang ta \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c t\u00edn hi\u1ec7u v\u00e0 ch\u1ec9 s\u1ed1 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch kh\u00e1c nhau. Tuy nhi\u00ean, ngo\u00e0i c\u00e1c th\u1ebb th\u00f4ng tin v\u00e0 c\u1ea3nh b\u00e1o ng\u00e2n s\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y trong c\u00e1c c\u00f4ng c\u1ee5 sau:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfg9NHEihT0mXI9Ed5gwwwdKNR1NFtVWnbcn6b0REVvBOxRC5IfCPOBA4nj6Y0_DK3-nBruNkBj2cgOWJKzi6YbEpjwxDrreqC9qc0gQKmAcpndJMY5XHmkVSsXouKz0RpBTISB4ofJmABPkOOn4TEAALfX?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Trong video t\u1ea1i \u0111\u1ea7u b\u00e0i vi\u1ebft n\u00e0y, chuy\u00ean gia Unity Egor Ershov s\u1ebd h\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u1eebng c\u00f4ng c\u1ee5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcYb1MqauqPV9FA-wHob2eh5OB8Kc3ppybAVADK6oUL437YxyRO33Sz4vlIZDowDyE3N91o2R9dK8JBEoHouVR_Ug2qk3Atfb8oqqE6m3fL2gWR-4dxxbZA4QhdvKWMsmDhz2Mtv9EXjHk0LzW85q6RnCw?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"C\u00e1ch b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads \"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, \u0111\u00e3 \u0111\u1ebfn l\u00fac thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng c\u1ea7n th\u1ef1c hi\u1ec7n:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u1ef1a ch\u1ecdn lo\u1ea1i chi\u1ebfn d\u1ecbch ROAS ph\u00f9 h\u1ee3p<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c chi\u1ebfn d\u1ecbch ROAS t\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 thay v\u00ec x\u00e1c su\u1ea5t ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch, nh\u01b0 trong c\u00e1c chi\u1ebfn d\u1ecbch c\u00e0i \u0111\u1eb7t. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh bi\u1ebfn th\u1ec3 chi\u1ebfn d\u1ecbch ROAS n\u00e0o n\u00ean ch\u1ea1y c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p. B\u1ea1n n\u00ean lu\u00f4n ki\u1ec3m tra m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n v\u00e0 th\u1ec3 lo\u1ea1i tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo nguy\u00ean t\u1eafc chung, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o danh s\u00e1ch d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh lo\u1ea1i chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXehtOhBr8SNYe_ROrgWn-ZQOItLHCAlemIlk5Nt3vHhD2oAkGIgzAP2ayAADl28Uw2Ua9a7K5f6BEK6s2_PLtr-iX0sAYwg8bKqrxazeD_mh1BhgQ6qqfs_ExFMsIuRww8UKAtV7SDfkm0Y546oKIX7ILs?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads - C\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng v\u00e0 c\u00e1ch ch\u1ecdn lo\u1ea1i chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ra, b\u1ea1n n\u00ean tham kh\u1ea3o Trung t\u00e2m Ki\u1ebfn th\u1ee9c Unity Ads \u0111\u1ec3 ki\u1ec3m tra th\u1eddi \u0111i\u1ec3m chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u c\u00e1c chi\u1ebfn d\u1ecbch ROAS kh\u00e1c nhau cho c\u00f9ng m\u1ed9t tr\u00f2 ch\u01a1i. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n lu\u00f4n xem x\u00e9t c\u00f9ng m\u1ed9t ng\u00e0y nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 kh\u00f4ng xem x\u00e9t d\u1eef li\u1ec7u l\u1ecbch s\u1eed t\u01b0\u01a1ng \u0111\u1ed1i.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcSeGEvdSFZf-2iCt9tP-n3C-vehVBF9HiCaDH4REDs8tTV9R-UZNhTRXhlqUef7j94rYwEICKJ1v606AynhbnDmW6Vd5aa4JIn0YWRIzyDYq_qG0kzO3INwrN-RcCkxA_UWZUx3Rvq1TRufNrLzIqtg2_7?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"\u0110i\u1ec1u ki\u1ec7n tham gia v\u00e0 y\u00eau c\u1ea7u d\u1eef li\u1ec7u cho c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t c\u1ea3 th\u00f4ng tin tr\u00ean th\u1ef1c t\u1ebf \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb MMP c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e0i \u0111\u1eb7t theo d\u00f5i s\u1ef1 ki\u1ec7n sau khi c\u00e0i \u0111\u1eb7t trong MMP c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads d\u1ef1a v\u00e0o d\u1eef li\u1ec7u t\u1eeb \u0111\u1ed1i t\u00e1c \u0111o l\u01b0\u1eddng di \u0111\u1ed9ng (MMP) c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 Tenjin, \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a theo c\u00e1c ch\u1ec9 s\u1ed1 doanh thu v\u00e0 t\u01b0\u01a1ng t\u00e1c. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa Unity Ads v\u00e0 MMP c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, tu\u00e2n theo h\u01b0\u1edbng d\u1eabn do MMP c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh chi ti\u1ebft t\u1eebng b\u01b0\u1edbc cho Tenjin \u0111\u1ed1i v\u1edbi c\u1ea3 d\u1eef li\u1ec7u IAP v\u00e0 doanh thu qu\u1ea3ng c\u00e1o:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe65a1Kncp51Vci__PieZ-7arZIYT7igLlxkSjFUIvG_kbojiEqlFvdQikep3q_Q92cRr1koGPX2hYUQYTdA7c5FGQZtAnlpU582-mKNvHEQYJo4bO-yHKlYxvET-dFrBDVNFuHmPv-hV0AmPyBdGhuIqo?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Theo d\u00f5i s\u1ef1 ki\u1ec7n sau khi c\u00e0i \u0111\u1eb7t cho d\u1eef li\u1ec7u IAP trong c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads v\u1edbi MMP c\u1ee7a b\u1ea1n.\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ea1o chi\u1ebfn d\u1ecbch ROAS<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ef1c t\u1ebf, vi\u1ec7c t\u1ea1o chi\u1ebfn d\u1ecbch ROAS r\u1ea5t \u0111\u01a1n gi\u1ea3n. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m theo c\u00e1c b\u01b0\u1edbc trong h\u00ecnh \u1ea3nh b\u00ean d\u01b0\u1edbi.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcWQiPCOlGgUwn4aIkWQN9mza0ppbAyw9JV8_J_qFTnq-pGH7qHUM86fVPESbvdEeQDD4KPOaUZArcGGU8XmF9WonWUNLYmxpmf_4uVN0Xe50Ef985K_bvU0QIz6yRnyexeOpAXd5cTD1OaT12rimz5XCE?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Theo d\u00f5i s\u1ef1 ki\u1ec7n sau khi c\u00e0i \u0111\u1eb7t cho c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u doanh thu qu\u1ea3ng c\u00e1o v\u1edbi MMP c\u1ee7a b\u1ea1n.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong><em>Chuy\u00ean gia Unity Egor Ershov \u0111i s\u00e2u h\u01a1n v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0y trong video<\/em><\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=1cFdxW1hH04\" target=\"_self\"><strong><em>tr\u00ean \u0111\u00e2y<\/em><\/strong><\/a><strong><em>. Xem to\u00e0n b\u1ed9 bu\u1ed5i tr\u00ecnh b\u00e0y \u0111\u1ec3 c\u00f3 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>In this post, our partners at Unity Ads guide us through the ins and outs of Unity Ads ROAS campaigns, addressing key questions from Tenjin clients. We cover the various campaign types, strategies for successful setup, and proven optimization techniques to boost performance. Whether you\u2019re new to Unity Ads or a seasoned user, this article&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11883","post","type-post","status-publish","format-standard","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unity Ads Setup &amp; Optimization | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unity Ads Setup &amp; Optimization | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T10:24:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:49:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/09\/Unity-ROAS_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"How to Set up and Optimize ROAS Campaigns in Unity Ads\",\"datePublished\":\"2024-11-06T10:24:23+00:00\",\"dateModified\":\"2026-04-14T10:49:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/\"},\"wordCount\":969,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png\",\"articleSection\":[\"Best practices\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/\",\"name\":\"Unity Ads Setup & Optimization | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png\",\"datePublished\":\"2024-11-06T10:24:23+00:00\",\"dateModified\":\"2026-04-14T10:49:55+00:00\",\"description\":\"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Set up and Optimize ROAS Campaigns in Unity Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\",\"name\":\"Tabarak Paracha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"caption\":\"Tabarak Paracha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/vi\\\/blog\\\/author\\\/tabarak-paracha\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e0i \u0111\u1eb7t v\u00e0 t\u1ed1i \u01b0u h\u00f3a Unity Ads | Tenjin","description":"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads, chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft l\u1eadp th\u00e0nh c\u00f4ng v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/vi\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","og_locale":"vi_VN","og_type":"article","og_title":"Unity Ads Setup & Optimization | Tenjin","og_description":"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.","og_url":"https:\/\/tenjin.com\/vi\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","og_site_name":"Tenjin","article_published_time":"2024-11-06T10:24:23+00:00","article_modified_time":"2026-04-14T10:49:55+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/09\/Unity-ROAS_social.png","type":"image\/png"}],"author":"Tabarak Paracha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Tabarak Paracha","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"7 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/"},"author":{"name":"Tabarak Paracha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"headline":"How to Set up and Optimize ROAS Campaigns in Unity Ads","datePublished":"2024-11-06T10:24:23+00:00","dateModified":"2026-04-14T10:49:55+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/"},"wordCount":969,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png","articleSection":["Best practices"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","url":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","name":"C\u00e0i \u0111\u1eb7t v\u00e0 t\u1ed1i \u01b0u h\u00f3a Unity Ads | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png","datePublished":"2024-11-06T10:24:23+00:00","dateModified":"2026-04-14T10:49:55+00:00","description":"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity Ads, chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft l\u1eadp th\u00e0nh c\u00f4ng v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1-1024x579.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How to Set up and Optimize ROAS Campaigns in Unity Ads"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Th\u1ea7n Tenjin","description":"Ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Th\u1ea7n Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2","name":"Tabarak Paracha","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","caption":"Tabarak Paracha"},"url":"https:\/\/tenjin.com\/vi\/blog\/author\/tabarak-paracha\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/11883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/comments?post=11883"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/11883\/revisions"}],"predecessor-version":[{"id":17402,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/11883\/revisions\/17402"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media?parent=11883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/categories?post=11883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/tags?post=11883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}