{"id":11918,"date":"2024-11-26T10:08:01","date_gmt":"2024-11-26T10:08:01","guid":{"rendered":"https:\/\/tenjin.com\/?p=11918"},"modified":"2026-05-07T15:54:26","modified_gmt":"2026-05-07T15:54:26","slug":"ad-revenue-in-mobile-games-iap-vs-iaa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/","title":{"rendered":"Doanh thu qu\u1ea3ng c\u00e1o trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u2013 IAA so v\u1edbi IAP"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong th\u1ebf gi\u1edbi game di \u0111\u1ed9ng \u0111ang kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu qu\u1ea3ng c\u00e1o l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi Mariusz G\u0105siewski c\u1ee7a Google \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u m\u1edbi nh\u1ea5t v\u1ec1 doanh thu game. Tin hay kh\u00f4ng, ti\u1ec1m n\u0103ng c\u1ee7a doanh thu qu\u1ea3ng c\u00e1o tr\u00f4ng kh\u00e1 s\u00e1ng s\u1ee7a.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xem video \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 t\u00ecm hi\u1ec3u l\u00fd do.<\/p>\n\n\n\n<div style=\"height: 0px; overflow: hidden; padding-top: 56.25%; position: relative; width: 100%;\">\n        <iframe\n            style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\"\n            src=\"https:\/\/tube.rvere.com\/embed?v=3eVe-57O1Kw\"\n            title=\"Tr\u00ecnh ph\u00e1t video YouTube\"\n            frameborder=\"0\"\n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n            allowfullscreen>\n        <\/iframe>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00f4i<\/strong>T\u1ef7 l\u1ec7 chia s\u1ebb gi\u1eefa AA v\u00e0 IAP theo th\u1ec3 lo\u1ea1i<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t trong nh\u1eefng nh\u1eadn \u0111\u1ecbnh quan tr\u1ecdng m\u00e0 Mariusz chia s\u1ebb l\u00e0 s\u1ef1 ph\u00e2n b\u1ed5 kh\u00e1c nhau c\u1ee7a doanh thu qu\u1ea3ng c\u00e1o gi\u1eefa c\u00e1c th\u1ec3 lo\u1ea1i game kh\u00e1c nhau. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n th\u00f4ng tin trong ng\u00e0nh, anh \u0111\u00e3 v\u1ebd ra m\u1ed9t b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch... <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ad-monetization-ad-revenue\">Doanh thu qu\u1ea3ng c\u00e1o<\/a> \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 trong h\u1ec7 sinh th\u00e1i tr\u00f2 ch\u01a1i di \u0111\u1ed9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfyfDy-mEI72YLj2giE2JOkecnNjpst60WoPe1xNYTs2_ybVLOmnvrdy-hfipM46o_8fNyYnsr6Ip_Fq4K6I5OVWXWN7l7N330SXc0W5sWCPUCC1cc3QGPir8uH-onEoEgbTvtHzA?key=ogA_p7F6NPwSiixacLbqdUwY\" alt=\"T\u1ef7 l\u1ec7 doanh thu qu\u1ea3ng c\u00e1o so v\u1edbi t\u1ed5ng doanh thu theo th\u1ec3 lo\u1ea1i - 1\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeQuze67wXrYv2JpxoprS8kZ8JwOvNXajaUNvXTAF7ZVidzqqrmramBYRNxY6qxmec1sIjJG2VyULgrUQACx5KiTHaBBkHEkfLCj8JaFRYlyUgClC_ELyB7mNIwoMepgO7xdYw1?key=ogA_p7F6NPwSiixacLbqdUwY\" alt=\"T\u1ef7 l\u1ec7 doanh thu qu\u1ea3ng c\u00e1o so v\u1edbi t\u1ed5ng doanh thu theo th\u1ec3 lo\u1ea1i - 2\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mariusz gi\u1ea3i th\u00edch r\u1eb1ng m\u1ed9t s\u1ed1 th\u1ec3 lo\u1ea1i, nh\u01b0 tr\u00f2 ch\u01a1i b\u00e0n, tr\u00f2 ch\u01a1i solitaire v\u00e0 tr\u00f2 ch\u01a1i t\u1eeb v\u1ef1ng, th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 doanh thu qu\u1ea3ng c\u00e1o cao h\u01a1n so v\u1edbi c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c. <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-purchases-iap\">Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP)<\/a> Doanh thu. \u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c th\u1ec3 lo\u1ea1i n\u00e0y th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng r\u1ed9ng l\u1edbn, n\u01a1i ngay c\u1ea3 m\u1ed9t kho\u1ea3n doanh thu nh\u1ecf t\u1eeb m\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 t\u00edch l\u0169y th\u00e0nh m\u1ed9t con s\u1ed1 \u0111\u00e1ng k\u1ec3 nh\u1edd quy m\u00f4 kh\u1ed5ng l\u1ed3 c\u1ee7a c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7t kh\u00e1c, c\u00e1c th\u1ec3 lo\u1ea1i nh\u01b0 game h\u00e0nh \u0111\u1ed9ng RPG, game chi\u1ebfn thu\u1eadt v\u00e0 game gh\u00e9p 3 th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 doanh thu qu\u1ea3ng c\u00e1o th\u1ea5p h\u01a1n, v\u00ec ch\u00fang t\u1eadp trung v\u00e0o vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb ng\u01b0\u1eddi d\u00f9ng ch\u00ednh, c\u00f3 gi\u00e1 tr\u1ecb cao th\u00f4ng qua c\u00e1c giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP). Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u1eddng do d\u1ef1 trong vi\u1ec7c m\u1ea1o hi\u1ec3m m\u1ea5t \u0111i nh\u1eefng ng\u01b0\u1eddi d\u00f9ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-advertising-iaa\">qu\u1ea3ng c\u00e1o<\/a>, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">G\u00ec  <strong>\u0110\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o<\/strong> \u0110\u1ec3 s\u1eed d\u1ee5ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mariusz c\u0169ng \u0111\u00e3 \u0111i s\u00e2u v\u00e0o c\u00e1c chi ti\u1ebft ph\u1ee9c t\u1ea1p c\u1ee7a c\u00e1c \u0111\u1ecbnh d\u1ea1ng doanh thu qu\u1ea3ng c\u00e1o kh\u00e1c nhau v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1ed5ng th\u1ec3. Anh nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/rewarded-ads\">Qu\u1ea3ng c\u00e1o c\u00f3 th\u01b0\u1edfng<\/a>, m\u00e0 anh \u1ea5y so s\u00e1nh v\u1edbi m\u1ed9t \"giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p\" theo ngh\u0129a l\u00e0 ch\u00fang do ng\u01b0\u1eddi d\u00f9ng kh\u1edfi x\u01b0\u1edbng v\u00e0 th\u01b0\u1eddng mang l\u1ea1i tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho ng\u01b0\u1eddi ch\u01a1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trong c\u00e1c th\u1ec3 lo\u1ea1i game m\u00e0 doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) l\u00e0 tr\u1ecdng t\u00e2m ch\u00ednh, qu\u1ea3ng c\u00e1o c\u00f3 th\u01b0\u1edfng th\u01b0\u1eddng chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong t\u1ed5ng doanh thu qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y l\u00e0 do ch\u00fang \u00edt g\u00e2y gi\u00e1n \u0111o\u1ea1n cho v\u00f2ng l\u1eb7p gameplay ch\u00ednh v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u1ea3 ng\u01b0\u1eddi ch\u01a1i v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7t kh\u00e1c, trong c\u00e1c tr\u00f2 ch\u01a1i casual ho\u1eb7c hyper-casual, n\u01a1i th\u1eddi gian gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng ng\u1eafn h\u01a1n, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t h\u1ed7n h\u1ee3p doanh thu qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng h\u01a1n, bao g\u1ed3m <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/interstitial-ads\">Qu\u1ea3ng c\u00e1o xen k\u1ebd<\/a> \u0110i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd ti\u1ebfp c\u1eadn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng l\u1edbn h\u01a1n v\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap h\u1ecd nhanh ch\u00f3ng ki\u1ebfm ti\u1ec1n t\u1eeb m\u1ed9t ph\u1ea7n l\u1edbn h\u01a1n c\u1ee7a c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng, ngay c\u1ea3 khi doanh thu qu\u1ea3ng c\u00e1o trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng th\u1ea5p h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/strong> cho c\u00e1c tr\u00f2 ch\u01a1i IAA v\u00e0 IAP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mariusz c\u0169ng chia s\u1ebb nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 xu h\u01b0\u1edbng thay \u0111\u1ed5i trong chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA), \u0111i\u1ec1u n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c doanh thu qu\u1ea3ng c\u00e1o. <strong>\u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch UA d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb, trong \u0111\u00f3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi chi ti\u00eau c\u00f3 gi\u00e1 tr\u1ecb cao ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfby3iQwpTg6Vllpnz8raZElTb6rpTBh_4Urf0ffowgOrzr5G1Y_hXw_S8b55YFjrdeZjS9P1bKIdjy0Ct9GsXaRHE6UWAsPXBJSe8-hiliK3oXtkRi5mgeCcvF8I3JTVYqUtkr?key=ogA_p7F6NPwSiixacLbqdUwY\" alt=\"Doanh thu qu\u1ea3ng c\u00e1o trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng - Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y kh\u1ecfi vi\u1ec7c t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o... <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/cost-per-install-cpi\">Chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t (CPI)<\/a> C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ed9t b\u1ee9c tranh doanh thu qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng h\u01a1n, khi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c l\u0129nh v\u1ef1c kh\u00f4ng ph\u1ea3i game, nh\u01b0 b\u00e1n l\u1ebb v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i (CPG), \u0111\u00e3 mang l\u1ea1i c\u00e1c ngu\u1ed3n doanh thu m\u1edbi \u00edt b\u1ecb c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp gi\u1eefa c\u00e1c giao d\u1ecbch trong \u1ee9ng d\u1ee5ng v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mariusz gi\u1ea3i th\u00edch r\u1eb1ng s\u1ef1 gia t\u0103ng s\u1ef1 tham gia c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng thu\u1ed9c l\u0129nh v\u1ef1c game \u0111\u00e3 t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i c\u00e2n b\u1eb1ng h\u01a1n, n\u01a1i c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 ti\u1ec1m n\u0103ng ki\u1ebfm ti\u1ec1n t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u1ea3 giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp cho c\u00f9ng m\u1ed9t ngu\u1ed3n thu nh\u1eadp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u1ef1 \u0111o\u00e1n cho IAA v\u00e0 IAP<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai \u0111\u1ebfn n\u0103m 2025, Mariusz \u0111\u00e3 chia s\u1ebb ba d\u1ef1 \u0111o\u00e1n quan tr\u1ecdng gi\u00fap l\u00e0m s\u00e1ng t\u1ecf t\u01b0\u01a1ng lai c\u1ee7a doanh thu qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c game di \u0111\u1ed9ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c: Mariusz tin r\u1eb1ng doanh thu qu\u1ea3ng c\u00e1o t\u1ed5ng th\u1ec3 trong ng\u00e0nh game di \u0111\u1ed9ng s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng, c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh thu t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ph\u1ee9c t\u1ea1p ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 s\u1ef1 m\u1edf r\u1ed9ng li\u00ean t\u1ee5c c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i game v\u00e0o h\u1ec7 sinh th\u00e1i game di \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf3VUf0UK8USLct48YQAdMY2RniRlh4VEOvLxAxjo9z9xmuWGIFOjK4A-tc0BkGTYECBbwEbaXlDAP5Ls8mI15sYYW42FTb3kxmxmGrP9cykHaCdMAsfQTX88m-2AvYZZSqCeKJ?key=ogA_p7F6NPwSiixacLbqdUwY\" alt=\"Doanh thu qu\u1ea3ng c\u00e1o trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng - t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng c\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c ki\u1ebfm ti\u1ec1n: Khi c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng ng\u00e0y c\u00e0ng gay g\u1eaft, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n s\u1ebd ch\u00fa tr\u1ecdng h\u01a1n v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n, kh\u00e1m ph\u00e1 c\u00e1c m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p gi\u1eefa giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 n\u00e2ng cao ngu\u1ed3n thu t\u1eeb qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcBOHLjQ8sTPHaEX-I-KHWGuzdT9eEz93xcvAyexn-Zj3Fv50o88x0EXN87dBUu5HRCoVN9bDzxH8G1vxjZpYVtqdrCNxZqLpv8VlpHQ3LMc9-h5g0X3hLHrDUw8XNSe_dBIGUH0w?key=ogA_p7F6NPwSiixacLbqdUwY\" alt=\"Doanh thu qu\u1ea3ng c\u00e1o trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u00edt t\u1eadp trung h\u01a1n so v\u1edbi doanh thu trong \u1ee9ng d\u1ee5ng.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u01a1 h\u1ed9i t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i: Mariusz d\u1ef1 \u0111o\u00e1n r\u1eb1ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o s\u1ebd r\u00f5 r\u1ec7t h\u01a1n t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i, do c\u00e1c khu v\u1ef1c n\u00e0y th\u01b0\u1eddng c\u00f3 tri\u1ec3n v\u1ecdng kinh t\u1ebf thu\u1eadn l\u1ee3i h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ph\u01b0\u01a1ng T\u00e2y. S\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n xem x\u00e9t l\u1ea1i tr\u1ecdng t\u00e2m \u0111\u1ecba l\u00fd c\u1ee7a m\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i m\u1edbi n\u1ed5i n\u00e0y.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>In the ever-evolving world of mobile gaming, understanding the dynamics of ad revenue is crucial for developers and publishers looking to maximize their monetization strategies. We sat down with Google\u2019s Mariusz G\u0105siewski to discuss some of the latest data points on gaming revenue. Believe it or not, the potential for ad revenue looks pretty bright.&nbsp;&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,90],"tags":[],"class_list":["post-11918","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Revenue IAP vs IAA | Tenjin<\/title>\n<meta name=\"description\" content=\"Google\u2019s Mariusz G\u0105siewski shares insights on mobile gaming revenue trends, revealing a promising future for ad revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Revenue IAP vs IAA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s Mariusz G\u0105siewski shares insights on mobile gaming revenue trends, revealing a promising future for ad revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-26T10:08:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T15:54:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/10\/IAA-vs-IAP_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-revenue-in-mobile-games-iap-vs-iaa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-revenue-in-mobile-games-iap-vs-iaa\\\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"Ad Revenue in Mobile Games &#8211; 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