{"id":12116,"date":"2025-01-30T09:14:41","date_gmt":"2025-01-30T09:14:41","guid":{"rendered":"https:\/\/tenjin.com\/?p=12116"},"modified":"2026-04-14T10:52:49","modified_gmt":"2026-04-14T10:52:49","slug":"how-a-pakistani-mobile-game-studio-increased-installs-by-2900-in-9-months","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-a-pakistani-mobile-game-studio-increased-installs-by-2900-in-9-months\/","title":{"rendered":"C\u00e1ch m\u1ed9t studio game di \u0111\u1ed9ng Pakistan t\u0103ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t l\u00ean 29.001 TP3T trong 9 th\u00e1ng v\u1edbi Tenjin"},"content":{"rendered":"

Trong nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh n\u00e0y, ch\u00fang t\u00f4i s\u1ebd t\u00ecm hi\u1ec3u c\u00e1ch Gamivision, m\u1ed9t trong nh\u1eefng nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u t\u1ea1i Pakistan<\/strong>, \u0111\u00e3 t\u1eadn d\u1ee5ng Tenjin\u2019s b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n th\u1eddi gian th\u1ef1c<\/strong>, h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c<\/strong>, v\u00e0 ch\u00ednh s\u00e1ch gi\u00e1 h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng <\/strong>\u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng m\u00e0 h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 trong v\u00f2ng 9 th\u00e1ng:<\/p>\n\n\n\n

\u2013 T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI) t\u0103ng kho\u1ea3ng 20%<\/p>\n\n\n\n

\u2013 \u2248 2900%: s\u1ef1 gia t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u1ec1 s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t tr\u1ea3 ph\u00ed<\/p>\n\n\n\n

\n
T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\"Gi\u1edbi<\/figure>\n\n\n\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Gamivision<\/h3>\n\n\n\n

\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2017, Gamivision l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u t\u1ea1i Pakistan. C\u00f4ng ty t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n \u0111a d\u1ea1ng c\u00e1c th\u1ec3 lo\u1ea1i tr\u00f2 ch\u01a1i di \u0111\u1ed9ng, bao g\u1ed3m m\u00f4 ph\u1ecfng, \u0111ua xe, h\u00e0nh \u0111\u1ed9ng, casual v\u00e0 hyper-casual. V\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m phong ph\u00fa, Gamivision \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u1edd mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi ch\u01a1i \u1edf nhi\u1ec1u th\u1ec3 lo\u1ea1i tr\u00f2 ch\u01a1i kh\u00e1c nhau.<\/p>\n\n\n\n

\"\u0110i\u1ec1u<\/figure>\n\n\n\n

Th\u00e1ch th\u1ee9c<\/h3>\n\n\n\n

Gamivision b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Tenjin v\u00e0o \u0111\u1ea7u n\u0103m 2024 khi h\u1ecd b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e1t tri\u1ec3n. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c, bao g\u1ed3m:<\/p>\n\n\n\n

C\u00e1c n\u1ed7 l\u1ef1c UA c\u00f2n h\u1ea1n ch\u1ebf:<\/strong> Tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng Tenjin, Gamivision ch\u1ec9 d\u1ef1a v\u00e0o Google Ads \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, nh\u1eefng thay \u0111\u1ed5i trong thu\u1eadt to\u00e1n c\u1ee7a Google \u0111\u00e3 khi\u1ebfn ngu\u1ed3n thu c\u1ee7a h\u1ecd tr\u1edf n\u00ean b\u1ea5p b\u00eanh v\u00e0 c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n. H\u1ecd c\u1ea7n m\u1edf r\u1ed9ng sang nhi\u1ec1u k\u00eanh kh\u00e1c nhau v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c qu\u1ed1c gia kh\u00e1c nhau \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh.<\/p>\n\n\n\n

D\u1eef li\u1ec7u ph\u00e2n t\u00e1n:<\/strong> Vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh \u0111\u00e3 \u0111\u1eb7t ra m\u1ed9t th\u00e1ch th\u1ee9c \u2014 Gamivision c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1eadp h\u1ee3p to\u00e0n b\u1ed9 d\u1eef li\u1ec7u c\u1ee7a h\u1ecd v\u00e0o m\u1ed9t n\u01a1i duy nh\u1ea5t v\u00e0 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh nh\u01b0 ROI, ROAS v\u00e0 LTV m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Thi\u1ebfu kinh nghi\u1ec7m: <\/strong>\u0110\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean Gamivision s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng MMP v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau. H\u1ecd c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 gi\u00fap h\u1ecd trong c\u1ea3 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p l\u1eabn m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n\n\n

Nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch:<\/strong> L\u00e0 m\u1ed9t c\u00f4ng ty \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n t\u1ea1i Pakistan, Gamivision c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

\"C\u00e1c<\/figure>\n\n\n\n

Gi\u1ea3i ph\u00e1p<\/h3>\n\n\n\n

Tenjin \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Gamivision, cung c\u1ea5p s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, ch\u00ednh s\u00e1ch gi\u00e1 linh ho\u1ea1t v\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00f4ng ty n\u00e0y.<\/p>\n\n\n\n

D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c h\u1ee3p nh\u1ea5t tr\u00ean m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n: <\/strong>Nh\u1edd b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n th\u1eddi gian th\u1ef1c c\u1ee7a Tenjin, Gamivision c\u00f3 th\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng, gi\u00fap h\u1ecd t\u00ednh to\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh quan tr\u1ecdng nh\u01b0 ROI v\u00e0 ROAS, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ngay t\u1ea1i m\u1ed9t n\u01a1i duy nh\u1ea5t.<\/p>\n\n\n\n

H\u1ed7 tr\u1ee3 t\u1eeb chuy\u00ean gia & H\u01b0\u1edbng d\u1eabn v\u1ec1 UA: <\/strong>Tenjin \u0111\u00e3 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng qua Skype, gi\u00fap Gamivision x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1, k\u00eanh v\u00e0 KPI c\u1ea7n t\u1eadp trung v\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n

Gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng: <\/strong>Tenjin \u0111\u00e3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng, ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a Gamivision, gi\u00fap c\u00f4ng ty n\u00e0y t\u1ef1 tin \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn v\u00e0 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n

\n
T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

In this case study, we explore how Gamivision, a top mobile game publisher in Pakistan, leveraged Tenjin\u2019s real-time dashboard, strategic growth support, and growth-friendly pricing to scale their business. Here\u2019s a snapshot of their impressive results in just 9 months: – \u2248 20% increase in ROI – \u2248 2900% surge in paid installs About Gamivision…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-12116","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nPakistani Mobile Game Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how a Pakistani mobile game studio increased installs by 2,900% in nine months using data-driven user acquisition strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-a-pakistani-mobile-game-studio-increased-installs-by-2900-in-9-months\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pakistani Mobile Game Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how a Pakistani mobile game studio increased installs by 2,900% in nine months using data-driven user acquisition strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/how-a-pakistani-mobile-game-studio-increased-installs-by-2900-in-9-months\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-30T09:14:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:52:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/01\/Gamivision_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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