{"id":12158,"date":"2025-02-05T07:05:03","date_gmt":"2025-02-05T07:05:03","guid":{"rendered":"https:\/\/tenjin.com\/?p=12158"},"modified":"2026-06-30T15:25:08","modified_gmt":"2026-06-30T15:25:08","slug":"mobile-app-retention-explained-absolute-vs-relative","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/mobile-app-retention-explained-absolute-vs-relative\/","title":{"rendered":"Gi\u1ea3i th\u00edch v\u1ec1 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng: Tuy\u1ec7t \u0111\u1ed1i so v\u1edbi T\u01b0\u01a1ng \u0111\u1ed1i"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng: S\u1ef1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u1eddng b\u1ecf qua\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d85NzGY7wNw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n ho\u1eb7c nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0o ng\u00e0y \u0111\u1ea7u ti\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a \u1ee9ng d\u1ee5ng ho\u1eb7c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa <strong>t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n tuy\u1ec7t \u0111\u1ed1i v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u01b0\u01a1ng \u0111\u1ed1i c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 thay \u0111\u1ed5i c\u1ee5c di\u1ec7n <\/strong>\u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, ph\u00e1t h\u00e0nh v\u00e0 ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, nhi\u1ec1u nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u1eabn ch\u01b0a nh\u1eadn th\u1ee9c \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ed1i v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a h\u1ecd. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng gi\u1eefa t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n tuy\u1ec7t \u0111\u1ed1i v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i, \u0111\u1ed3ng th\u1eddi kh\u00e1m ph\u00e1 c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u1ee9ng d\u1ee5ng \u0111\u1eb7c th\u00f9 v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a t\u1eebng ph\u01b0\u01a1ng ph\u00e1p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tuy\u1ec7t \u0111\u1ed1i v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i \/ T\u1ef7 l\u1ec7 duy tr\u00ec l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n tuy\u1ec7t \u0111\u1ed1i v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u01b0\u01a1ng \u0111\u1ed1i, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta c\u1ea7n n\u1eafm r\u00f5 kh\u00e1i ni\u1ec7m v\u1ec1 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng (cohort). Trong l\u0129nh v\u1ef1c ph\u00e2n t\u00edch \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, \u201cnh\u00f3m ng\u01b0\u1eddi d\u00f9ng\u201d (cohort) l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 chung m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u00e0y h\u1ecd c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">M\u1ed9t <strong>nh\u00f3m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t \u0111\u1ed1i<\/strong>, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c<strong>nh\u00f3m ng\u01b0\u1eddi d\u00f9ng theo ng\u00e0y d\u01b0\u01a1ng l\u1ecbch<\/strong>\u201d, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean ng\u00e0y d\u01b0\u01a1ng l\u1ecbch c\u1ee5 th\u1ec3 m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0o m\u1ed9t ng\u00e0y nh\u1ea5t \u0111\u1ecbnh, b\u1ea5t k\u1ec3 th\u1eddi gian n\u00e0o, \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u1ed9p chung v\u00e0o c\u00f9ng m\u1ed9t nh\u00f3m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5, h\u00e3y xem h\u00ecnh \u1ea3nh d\u01b0\u1edbi \u0111\u00e2y. Gi\u1ea3 s\u1eed m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0o ng\u00e0y 1 th\u00e1ng 1 n\u0103m 2025, l\u00fac 11 gi\u1edd 59 ph\u00fat t\u1ed1i \u2014 \u0111\u00f3 l\u00e0 Ng\u00e0y 0. N\u1ebfu h\u1ecd m\u1edf l\u1ea1i \u1ee9ng d\u1ee5ng v\u00e0o b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o trong ng\u00e0y 2 th\u00e1ng 1 n\u0103m 2025, ngay c\u1ea3 khi m\u1edbi ch\u1ec9 l\u00e0 12 gi\u1edd 01 ph\u00fat s\u00e1ng, h\u1ecd v\u1eabn \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 ng\u01b0\u1eddi d\u00f9ng duy tr\u00ec \u1edf Ng\u00e0y 1. <strong>\u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ecbnh ngh\u0129a m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tuy\u1ec7t \u0111\u1ed1i.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf47uUBIBSC4_Elp6vPWZ54SExbVMouxubI9r0Cb3r8-xe63xaC2auVga6cDk9K1TvKc4chig5P4qQ4r38L-myZh1m72lXvYE5h4Ly4lUeM8lGbbvI3epS4rDXU5A3K7hxQwXPJjA?key=Z9kfw8Ai1G-C7w_8Gz9m2LHh\" alt=\"\u201cT\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n tuy\u1ec7t \u0111\u1ed1i\u201d \u0111\u1ed1i v\u1edbi \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7t kh\u00e1c, m\u1ed9t <strong>nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed1i<\/strong> d\u1ef1a tr\u00ean kho\u1ea3ng th\u1eddi gian t\u01b0\u01a1ng \u0111\u1ed1i k\u1ec3 t\u1eeb khi ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean kho\u1ea3ng th\u1eddi gian 24 gi\u1edd sau khi ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng, thay v\u00ec d\u1ef1a tr\u00ean m\u1ed9t ng\u00e0y c\u1ee5 th\u1ec3 trong l\u1ecbch.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXczdyfvZZDw2tTiNO25T5LfRBMMC8DnsrsiFxScjmRGKkxq1lnxagzfya-8gX19ocKof5bpOWW_9xhiiyuOrG-OP_GKJEmkEreNz5d8XMck8HFQQYIJ-CSoLDOORNm6igFCzQYqkg?key=Z9kfw8Ai1G-C7w_8Gz9m2LHh\" alt=\"T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u01b0u tr\u1eef tuy\u1ec7t \u0111\u1ed1i: \u01afu \u0111i\u1ec3m v\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u1ee9ng d\u1ee5ng<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdHq0PdtOAX3u-rcQgCjcXplJj6KH6GNHcsewwY36iFZQVYmXbK0rgHaoJjeS926zsiEFPzrJrq52ktfpbdxAXRqwasIcARoL8iywoCdKsOecC7eNSbZ6z7gDIPu2DG9CXb-1IkGw?key=Z9kfw8Ai1G-C7w_8Gz9m2LHh\" alt=\"C\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng c\u1ee7a c\u01a1 ch\u1ebf l\u01b0u tr\u1eef tuy\u1ec7t \u0111\u1ed1i so v\u1edbi c\u01a1 ch\u1ebf l\u01b0u tr\u1eef t\u01b0\u01a1ng \u0111\u1ed1i trong \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>So s\u00e1nh gi\u1eefa c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m ch\u00ednh c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p l\u01b0u gi\u1eef tuy\u1ec7t \u0111\u1ed1i l\u00e0 kh\u1ea3 n\u0103ng d\u1ec5 d\u00e0ng so s\u00e1nh d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch kh\u00e1c nhau. Nhi\u1ec1u c\u00f4ng c\u1ee5, ch\u1eb3ng h\u1ea1n nh\u01b0 <a href=\"https:\/\/gameanalytics.com\/\">Ph\u00e2n t\u00edch tr\u00f2 ch\u01a1i<\/a> v\u00e0 <a href=\"https:\/\/firebase.google.com\/\">Firebase<\/a>, h\u00e3y \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n nh\u00f3m tuy\u1ec7t \u0111\u1ed1i (absolute cohort), t\u1ee9c l\u00e0 ph\u00e2n nh\u00f3m ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean ng\u00e0y c\u00e0i \u0111\u1eb7t c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch n\u1eafm r\u00f5 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n nh\u00f3m m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n, tr\u00e1nh hi\u1ec3u sai c\u00e1c ch\u1ec9 s\u1ed1 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea3m b\u1ea3o so s\u00e1nh \u201ct\u01b0\u01a1ng \u0111\u01b0\u01a1ng\u201d v\u00e0 lo\u1ea1i b\u1ecf m\u1ecdi s\u1ef1 ch\u00eanh l\u1ec7ch c\u00f3 th\u1ec3 ph\u00e1t sinh do c\u00e1c \u0111\u1ecbnh ngh\u0129a v\u1ec1 nh\u00f3m kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau ho\u1eb7c khi so s\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a \u1ee9ng d\u1ee5ng v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a ng\u00e0nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110o l\u01b0\u1eddng xu h\u01b0\u1edbng v\u00e0 t\u00ednh m\u00f9a v\u1ee5 d\u1ef1a tr\u00ean ng\u00e0y trong l\u1ecbch<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i vi\u1ec7c h\u1ed7 tr\u1ee3 so s\u00e1nh gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n tuy\u1ec7t \u0111\u1ed1i c\u00f2n c\u00f3 gi\u00e1 tr\u1ecb trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng d\u1ef1a tr\u00ean ng\u00e0y th\u00e1ng v\u00e0 c\u00e1c m\u00f4 h\u00ecnh theo m\u00f9a trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch ph\u00e2n nh\u00f3m ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean ng\u00e0y c\u00e0i \u0111\u1eb7t c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra nh\u1eefng bi\u1ebfn \u0111\u1ed9ng trong t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e0y l\u1ec5, s\u1ef1 ki\u1ec7n l\u1edbn ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong su\u1ed1t c\u1ea3 n\u0103m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 vi\u1ec7c ra m\u1eaft c\u00e1c t\u00ednh n\u0103ng m\u1edbi, nh\u1eb1m ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi s\u1edf th\u00edch v\u00e0 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c ng\u00e0y c\u00e0ng thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng gi\u1ea3m nh\u1eb9 v\u00e0o d\u1ecbp l\u1ec5 t\u1ebft, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong \u1ee9ng d\u1ee5ng ho\u1eb7c gi\u1edbi thi\u1ec7u n\u1ed9i dung m\u1edbi theo m\u00f9a \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong giai \u0111o\u1ea1n \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u01b0\u01a1ng \u0111\u1ed1i: \u01afu \u0111i\u1ec3m v\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u1ee9ng d\u1ee5ng<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00fai gi\u1edd<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 vi\u1ec7c l\u01b0u gi\u1eef tuy\u1ec7t \u0111\u1ed1i c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, nh\u01b0ng vi\u1ec7c l\u01b0u gi\u1eef t\u01b0\u01a1ng \u0111\u1ed1i c\u0169ng c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m ri\u00eang bi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u1ea7n gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00fai gi\u1edd \u0111\u1ed1i v\u1edbi d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. <strong>V\u00ec c\u00e1c nh\u00f3m t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean kho\u1ea3ng th\u1eddi gian 24 gi\u1edd sau khi ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng, thay v\u00ec d\u1ef1a tr\u00ean m\u1ed9t ng\u00e0y c\u1ee5 th\u1ec3 trong l\u1ecbch, n\u00ean ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o vi\u1ec7c ph\u1ea3n \u00e1nh h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n, b\u1ea5t k\u1ec3 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a h\u1ecd.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u00f3 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ph\u00e2n b\u1ed1 tr\u00ean nhi\u1ec1u m\u00fai gi\u1edd kh\u00e1c nhau. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u1ef7 l\u1ec7 duy tr\u00ec t\u01b0\u01a1ng \u0111\u1ed1i, b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ec7ch ho\u1eb7c thi\u1ebfu ch\u00ednh x\u00e1c ti\u1ec1m \u1ea9n c\u00f3 th\u1ec3 ph\u00e1t sinh do ng\u01b0\u1eddi d\u00f9ng b\u1ecb t\u00ednh v\u00e0o nh\u00f3m \u201csai\u201d v\u00ec s\u1ef1 ch\u00eanh l\u1ec7ch m\u00fai gi\u1edd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ed1i \u01b0u h\u00f3a vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t \u01b0u \u0111i\u1ec3m quan tr\u1ecdng kh\u00e1c c\u1ee7a t\u1ef7 l\u1ec7 duy tr\u00ec t\u01b0\u01a1ng \u0111\u1ed1i l\u00e0 t\u00ednh h\u1eefu \u00edch c\u1ee7a n\u00f3 trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA). <strong>V\u00ec c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean kho\u1ea3ng th\u1eddi gian 24 gi\u1edd sau khi ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng, ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t t\u00edn hi\u1ec7u t\u1ee9c th\u1eddi v\u00e0 c\u00f3 t\u00ednh th\u1ef1c ti\u1ec5n cao h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) c\u1ee7a b\u1ea1n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u01b0\u01a1ng \u0111\u1ed1i trong ng\u00e0y \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 ban \u0111\u1ea7u quan tr\u1ecdng nh\u1ea5t \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA). B\u1eb1ng c\u00e1ch theo d\u00f5i ch\u1eb7t ch\u1ebd ch\u1ec9 s\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng ngu\u1ed3n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c chi\u1ebfn d\u1ecbch n\u00e0o \u0111ang mang l\u1ea1i nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c v\u00e0 trung th\u00e0nh nh\u1ea5t, t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n tuy\u1ec7t \u0111\u1ed1i so v\u1edbi t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u01b0\u01a1ng \u0111\u1ed1i<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi \u0111\u00e3 t\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh v\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u1ee9ng d\u1ee5ng c\u1ee7a vi\u1ec7c l\u01b0u gi\u1eef tuy\u1ec7t \u0111\u1ed1i v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i, gi\u1edd ch\u00fang ta h\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc v\u1ec1 th\u1eddi \u0111i\u1ec3m n\u00ean \u00e1p d\u1ee5ng t\u1eebng ph\u01b0\u01a1ng ph\u00e1p:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N\u00ean s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p \u201cGi\u1eef nguy\u00ean tuy\u1ec7t \u0111\u1ed1i\u201d trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p sau:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n c\u1ea7n so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng tr\u00ean c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch ho\u1eb7c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau, nh\u1eefng \u0111\u01a1n v\u1ecb n\u00e0y c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh ngh\u0129a v\u1ec1 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>B\u1ea1n mu\u1ed1n x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng d\u1ef1a tr\u00ean l\u1ecbch v\u00e0 c\u00e1c m\u00f4 h\u00ecnh theo m\u00f9a trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c ng\u00e0y l\u1ec5 ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>B\u1ea1n \u0111ang h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n ho\u1eb7c \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 b\u00e1o c\u00e1o v\u1ec1 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tuy\u1ec7t \u0111\u1ed1i.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N\u00ean s\u1eed d\u1ee5ng t\u1ef7 l\u1ec7 gi\u1eef l\u1ea1i t\u01b0\u01a1ng \u0111\u1ed1i trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p sau:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u1ee8ng d\u1ee5ng c\u1ee7a b\u1ea1n c\u00f3 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u tr\u1ea3i r\u1ed9ng tr\u00ean nhi\u1ec1u m\u00fai gi\u1edd, v\u00e0 b\u1ea1n mu\u1ed1n gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 ch\u00eanh l\u1ec7ch m\u00fai gi\u1edd \u0111\u1ed1i v\u1edbi d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>B\u1ea1n \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, v\u00e0 c\u1ea7n m\u1ed9t ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch t\u1ee9c th\u00ec h\u01a1n.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>B\u1ea1n mu\u1ed1n th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch s\u00e2u v\u1ec1 c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng v\u00e0 l\u1eadp b\u00e1o c\u00e1o theo nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, trong \u0111\u00f3 kho\u1ea3ng th\u1eddi gian t\u01b0\u01a1ng \u0111\u1ed1i k\u1ec3 t\u1eeb khi c\u00e0i \u0111\u1eb7t c\u00f3 \u00fd ngh\u0129a h\u01a1n so v\u1edbi ng\u00e0y c\u1ee5 th\u1ec3 tr\u00ean l\u1ecbch.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u1ea7n l\u01b0u \u00fd r\u1eb1ng trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u1ea3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n tuy\u1ec7t \u0111\u1ed1i l\u1eabn t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ec1u c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, v\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 c\u0169ng nh\u01b0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng c\u1ee7a b\u1ea1n.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng tuy\u1ec7t \u0111\u1ed1i v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a Tenjin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trong b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1ch t\u00ednh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tuy\u1ec7t \u0111\u1ed1i v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ec3 ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 b\u1eb1ng m\u1ed9t n\u00fat chuy\u1ec3n \u0111\u1ed5i.<\/strong> S\u1ef1 linh ho\u1ea1t n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1c b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<br><br>N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, \u0111\u1eebng qu\u00ean xem video c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 <a href=\"https:\/\/www.youtube.com\/watch?v=pIl1m_HDTb4\">Gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng 101<\/a>, trong \u0111\u00f3 ch\u00fang t\u00f4i tr\u00ecnh b\u00e0y c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m c\u1ea3i thi\u1ec7n v\u00e0 \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 quan tr\u1ecdng n\u00e0y.<\/p>","protected":false},"excerpt":{"rendered":"<p>As a mobile app developer or marketer, Day 1 retention is one of the most crucial metrics to understand the success of your mobile app or game. Understanding the difference between absolute vs. relative retention can be a game-changer for your user acquisition, publishing, and analytics strategies. Yet, many mobile publishers aren\u2019t fully aware of&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-12158","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile App Retention Explained | Tenjin<\/title>\n<meta name=\"description\" content=\"Understand app retention and its impact on mobile app success. 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Learn about absolute vs. relative retention metrics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/mobile-app-retention-explained-absolute-vs-relative\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-05T07:05:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T15:25:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/02\/Absolute-vs-Relative-Retention_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-app-retention-explained-absolute-vs-relative\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-app-retention-explained-absolute-vs-relative\\\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"Mobile App Retention Explained: Absolute vs. Relative\",\"datePublished\":\"2025-02-05T07:05:03+00:00\",\"dateModified\":\"2026-06-30T15:25:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-app-retention-explained-absolute-vs-relative\\\/\"},\"wordCount\":1082,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-app-retention-explained-absolute-vs-relative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lh7-rt.googleusercontent.com\\\/docsz\\\/AD_4nXf47uUBIBSC4_Elp6vPWZ54SExbVMouxubI9r0Cb3r8-xe63xaC2auVga6cDk9K1TvKc4chig5P4qQ4r38L-myZh1m72lXvYE5h4Ly4lUeM8lGbbvI3epS4rDXU5A3K7hxQwXPJjA?key=Z9kfw8Ai1G-C7w_8Gz9m2LHh\",\"articleSection\":[\"Best practices\",\"Product Updates\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-app-retention-explained-absolute-vs-relative\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-app-retention-explained-absolute-vs-relative\\\/\",\"name\":\"Mobile App Retention Explained | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-app-retention-explained-absolute-vs-relative\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-app-retention-explained-absolute-vs-relative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lh7-rt.googleusercontent.com\\\/docsz\\\/AD_4nXf47uUBIBSC4_Elp6vPWZ54SExbVMouxubI9r0Cb3r8-xe63xaC2auVga6cDk9K1TvKc4chig5P4qQ4r38L-myZh1m72lXvYE5h4Ly4lUeM8lGbbvI3epS4rDXU5A3K7hxQwXPJjA?key=Z9kfw8Ai1G-C7w_8Gz9m2LHh\",\"datePublished\":\"2025-02-05T07:05:03+00:00\",\"dateModified\":\"2026-06-30T15:25:08+00:00\",\"description\":\"Understand app retention and its impact on mobile app success. 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