{"id":12287,"date":"2025-03-11T07:26:51","date_gmt":"2025-03-11T07:26:51","guid":{"rendered":"https:\/\/tenjin.com\/?p=12287"},"modified":"2026-04-14T11:18:09","modified_gmt":"2026-04-14T11:18:09","slug":"how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps\/","title":{"rendered":"100 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng! C\u00e1ch XGame Studio \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng to\u00e0n c\u1ea7u v\u1edbi Tenjin v\u00e0 GetApps c\u1ee7a Xiaomi"},"content":{"rendered":"

Trong nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch XGame Studio<\/a>, m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i H\u1ed3ng K\u00f4ng, \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng to\u00e0n c\u1ea7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Tenjin v\u00e0 Xiaomi<\/a>\u2019s GetApps<\/a> c\u1ee7a Xiaomi.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1edd s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Tenjin v\u00e0 GetApps, c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng c\u1ee7a Xiaomi:<\/p>\n\n\n\n

\u2013 T\u0103ng kho\u1ea3ng 20% doanh thu qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n

\u2013 \u2248 40% T\u0103ng tr\u01b0\u1edfng ROI t\u1ea1i c\u00e1c khu v\u1ef1c tr\u1ecdng \u0111i\u1ec3m<\/p>\n\n\n\n

\u2013 H\u01a1n 10 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t h\u00e0ng th\u00e1ng<\/p>\n\n\n\n

\n
T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n

V\u1ec1 XGame Studio<\/h3>\n\n\n\n
\"Nghi\u00ean<\/figure>\n\n\n\n

\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2018, XGame l\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean to\u00e0n c\u1ea7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i H\u1ed3ng K\u00f4ng. Chuy\u00ean v\u1ec1 c\u00e1c th\u1ec3 lo\u1ea1i game casual v\u00e0 game \u00e2m nh\u1ea1c, XGame ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ch\u01a1i t\u1ea1i B\u1eafc M\u1ef9, Ch\u00e2u \u00c2u v\u00e0 \u0110\u00f4ng Nam \u00c1, x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng \u0111a d\u1ea1ng v\u00e0 t\u00edch c\u1ef1c.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Th\u00e1ch th\u1ee9c<\/h3>\n\n\n\n

N\u0103m 2022, khi XGame h\u1ee3p t\u00e1c v\u1edbi Tenjin, c\u00f4ng ty m\u1edbi b\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

C\u00e1c th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t bao g\u1ed3m:<\/p>\n\n\n\n

Thi\u1ebfu kinh nghi\u1ec7m v\u1edbi Global UA:<\/strong> XGame thi\u1ebfu chuy\u00ean m\u00f4n v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. H\u1ecd c\u1ea7n s\u1ef1 h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 c\u1ea1nh tranh tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

D\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o b\u1ecb ph\u00e2n m\u1ea3nh:<\/strong> H\u1ecd kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n th\u1ed1ng nh\u1ea5t, khi\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng ROI v\u00e0 ROAS c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/p>\n\n\n\n

H\u1ea1n ch\u1ebf v\u1ec1 quy m\u00f4:<\/strong> Kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady, XGame g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 m\u1edf r\u1ed9ng c\u00e1c n\u1ed7 l\u1ef1c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gi\u1ea3i ph\u00e1p<\/h3>\n\n\n\n

Tenjin \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a XGame, cung c\u1ea5p s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd v\u00e0 t\u01b0 v\u1ea5n t\u00f9y ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u00edch h\u1ee3p n\u1ec1n t\u1ea3ng n\u00e2ng cao<\/strong>S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa Tenjin v\u00e0 GetApps, c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng qu\u1ed1c t\u1ebf c\u1ee7a Xiaomi, \u0111\u00e3 gi\u00fap XGame c\u00f3 \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch to\u00e0n di\u1ec7n cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd tr\u00ean GetApps. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p \u0111o l\u01b0\u1eddng ROI ch\u00ednh x\u00e1c v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed7 l\u1ef1c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

H\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c:<\/strong> Tenjin \u0111\u00e3 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi XGame \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn k\u1ebft qu\u1ea3 cho c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

\u0110o l\u01b0\u1eddng chi\u1ebfn d\u1ecbch to\u00e0n di\u1ec7n:<\/strong> B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a Tenjin cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, cho ph\u00e9p t\u00ednh to\u00e1n ROI ch\u00ednh x\u00e1c v\u00e0 t\u1ed1i \u01b0u h\u00f3a. <\/p>\n\n\n\n

T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) c\u1ee7a qu\u1ea3ng c\u00e1o trung gian:<\/strong> B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin hi\u1ec3n th\u1ecb Ch\u1ec9 s\u1ed1 doanh thu t\u1eeb qu\u1ea3ng c\u00e1o trung gian<\/a> B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ea5p \u0111\u1ed9 hi\u1ec3n th\u1ecb t\u1eeb nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trung gian qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n th\u00f4ng qua SDK Tenjin. T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p XGame \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ki\u1ebfm ti\u1ec1n t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat qua c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c nhau, gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n
T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n
\n\n<ul class=\"wp-block-social-links\"><!-- wp:social-link {\"url\":\"https:\/\/gravatar.com\/optimistic0796d04735\",\"service\":\"gravatar\",\"rel\":\"me\"} \/--><\/ul><\/code><\/pre>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
Trong nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch XGame Studio, m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i H\u1ed3ng K\u00f4ng, \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng to\u00e0n c\u1ea7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Tenjin v\u00e0 GetApps c\u1ee7a Xiaomi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Tenjin v\u00e0 GetApps, c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng c\u1ee7a Xiaomi: \u2013 T\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 20% trong\u2026<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12287","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"\nXGame Studio Global Success Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how XGame Studio scaled globally with Tenjin and Xiaomi GetApps, driving 100M+ downloads, stronger ROI, and higher ad revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XGame Studio Global Success Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Discover how XGame Studio scaled globally with Tenjin and Xiaomi GetApps, driving 100M+ downloads, stronger ROI, and higher ad revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T07:26:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T11:18:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/03\/XGame_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Henry Li\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Li\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-xgame-studio-achieved-global-success-with-tenjin-and-xiaomi-getapps\\\/\"},\"author\":{\"name\":\"Henry Li\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/8002dabdfdd03f39d691d68d749548a3\"},\"headline\":\"100 Million Downloads! 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