{"id":12400,"date":"2025-04-02T08:28:07","date_gmt":"2025-04-02T08:28:07","guid":{"rendered":"https:\/\/tenjin.com\/?p=12400"},"modified":"2026-04-14T11:01:47","modified_gmt":"2026-04-14T11:01:47","slug":"zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/","title":{"rendered":"C\u00e1ch m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u Trung Qu\u1ed1c chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng game hybrid-casual \u2013 Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p ZPLAY"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">Trong nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch <a href=\"https:\/\/www.zplay.com\/en\" target=\"_self\">ZPLAY<\/a>, m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u1ee7a Trung Qu\u1ed1c, \u0111\u00e3 s\u1eed d\u1ee5ng Tenjin \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u1ea3m kho\u1ea3ng 50% chi ph\u00ed ph\u00e2n b\u1ed5.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u1ec1 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/ZPLAY%20x%20Tenjin%20Case%20Study.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">V\u1ec1 ZPLAY<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1ea1i B\u1eafc Kinh, ZPLAY l\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1edbi h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng tr\u00ean to\u00e0n c\u1ea7u. C\u00f4ng ty \u0111\u00e3 m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh sang nhi\u1ec1u khu v\u1ef1c, v\u1edbi danh m\u1ee5c c\u00e1c t\u1ef1a game hybrid-casual \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean to\u00e0n c\u1ea7u, ti\u1ebfp t\u1ee5c thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1edbi m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=1024%2C333&#038;ssl=1\" alt=\"\" class=\"wp-image-12402\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=1024%2C333&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=768%2C250&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=1536%2C499&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=2048%2C666&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebft qu\u1ea3<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=1024%2C246&#038;ssl=1\" alt=\"\" class=\"wp-image-12403\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=1024%2C246&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=768%2C185&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=1536%2C370&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=2048%2C493&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f4ng c\u1ee5<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1024%2C499&#038;ssl=1\" alt=\"\" class=\"wp-image-12414\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1024%2C499&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=768%2C374&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1536%2C748&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=2048%2C997&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1200%2C584&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u1eed th\u00e1ch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi ZPLAY h\u1ee3p t\u00e1c v\u1edbi Tenjin, h\u1ecd \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c. Chi ph\u00ed ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">\u0110\u1ed1i t\u00e1c \u0111o l\u01b0\u1eddng di \u0111\u1ed9ng (MMPs)<\/a> \u0110i\u1ec1u n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u00e1ng lo ng\u1ea1i khi c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd m\u1edf r\u1ed9ng nhanh ch\u00f3ng. H\u1ecd c\u0169ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c c\u00e1c n\u1ed7 l\u1ef1c ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p. H\u01a1n n\u1eefa, s\u1ef1 h\u1ed7 tr\u1ee3 h\u1ea1n ch\u1ebf trong vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng khu v\u1ef1c ng\u00e1ch - \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng nh\u01b0 Trung Qu\u1ed1c - \u0111\u00e3 c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd. Cu\u1ed1i c\u00f9ng, vi\u1ec7c ch\u1eadm tr\u1ec5 trong vi\u1ec7c truy c\u1eadp d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch \u0111\u00e3 l\u00e0m ch\u1eadm kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd trong vi\u1ec7c l\u1eb7p l\u1ea1i v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1024%2C336&#038;ssl=1\" alt=\"\" class=\"wp-image-12416\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1024%2C336&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=768%2C252&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1536%2C504&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=2048%2C672&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1200%2C394&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gi\u1ea3m chi ph\u00ed v\u00e0 n\u00e2ng cao t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn (ROI):<\/strong> Chuy\u1ec3n sang Tenjin \u0111\u00e3 gi\u1ea3m chi ph\u00ed quy thu\u1ed9c kho\u1ea3ng \u224850%, gi\u00fap ZPLAY m\u1edf r\u1ed9ng c\u00e1c chi\u1ebfn d\u1ecbch to\u00e0n c\u1ea7u. C\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 LTV \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3 ROI, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i hybrid-casual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u1ed1i \u01b0u h\u00f3a m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p:<\/strong> Ph\u00e2n t\u00edch LTV c\u1ee7a Tenjin \u0111\u00e3 gi\u00fap ZPLAY c\u00e2n b\u1eb1ng hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c ngu\u1ed3n thu t\u1eeb IAP v\u00e0 IAA. Th\u00e0nh c\u00f4ng c\u1ee7a <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.together.CrazyBus&amp;hl=en\">Bus Mania \u2013 T\u1eafc \u0111\u01b0\u1eddng \u0111\u1ed7 xe<\/a> N\u1ed5i b\u1eadt s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a Tenjin \u0111\u1ed1i v\u1edbi c\u00e1c m\u00f4 h\u00ecnh lai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u1eefng th\u00f4ng tin th\u1eddi gian th\u1ef1c:<\/strong> C\u00e1c b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n th\u1eddi gian th\u1ef1c c\u1ee7a Tenjin \u0111\u00e3 lo\u1ea1i b\u1ecf s\u1ef1 ch\u1eadm tr\u1ec5 trong vi\u1ec7c truy c\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t, gi\u00fap th\u1ef1c hi\u1ec7n c\u00e1c v\u00f2ng l\u1eb7p chi\u1ebfn d\u1ecbch nhanh h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 ROI.<br><strong>T\u00edch h\u1ee3p khu v\u1ef1c v\u00e0 to\u00e0n c\u1ea7u: <\/strong>Tenjin \u0111\u00e3 h\u1ed7 tr\u1ee3 t\u00edch h\u1ee3p m\u01b0\u1ee3t m\u00e0 v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u v\u00e0 c\u00e1c k\u00eanh Trung Qu\u1ed1c m\u1edbi n\u1ed5i, gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n 10 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t h\u00e0ng th\u00e1ng. ZPLAY \u0111\u00e3 m\u1edf r\u1ed9ng hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng, t\u0103ng th\u1ecb ph\u1ea7n t\u1ea1i B\u1eafc M\u1ef9, Ch\u00e2u \u00c2u v\u00e0 \u0110\u00f4ng Nam \u00c1.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/ZPLAY%20x%20Tenjin%20Case%20Study.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">\n      T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p\n    <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this case study, we take you through how ZPLAY, a leading Chinese mobile game publisher, used Tenjin to achieve:&nbsp; About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. The company has expanded its presence across multiple regions, with a portfolio of globally recognized&#8230;<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-12400","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZPlays Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover ZPLAY&#039;s growth blueprint for hybrid casual games, with insights into user acquisition, monetization, and global scaling strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZPlays Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Discover ZPLAY&#039;s growth blueprint for hybrid casual games, with insights into user acquisition, monetization, and global scaling strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T08:28:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T11:01:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Henry Li\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Li\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\\\/\"},\"author\":{\"name\":\"Henry Li\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/8002dabdfdd03f39d691d68d749548a3\"},\"headline\":\"How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market &#8211; 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