{"id":12743,"date":"2025-09-01T10:39:29","date_gmt":"2025-09-01T10:39:29","guid":{"rendered":"https:\/\/tenjin.com\/?p=12743"},"modified":"2026-04-14T11:05:23","modified_gmt":"2026-04-14T11:05:23","slug":"how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/","title":{"rendered":"C\u00e1ch studio game casual c\u1ee7a \u1ea4n \u0110\u1ed9 n\u00e0y \u0111\u00e3 t\u0103ng ROAS l\u00ean 251% trong 6 th\u00e1ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Tenjin."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u c\u00e1ch Crimson Games LLC, m\u1ed9t studio game casual c\u1ee7a \u1ea4n \u0110\u1ed9, \u0111\u00e3 t\u1eadn d\u1ee5ng Tenjin \u0111\u1ec3 t\u0103ng ROAS l\u00ean 251% trong v\u00f2ng 6 th\u00e1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 T\u0103ng kho\u1ea3ng 251% t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u2248 Gi\u1ea3m \u0111\u00e1ng k\u1ec3 c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Crimson_Games_CaseStudy.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01.png?resize=1024%2C333&#038;ssl=1\" alt=\"\" class=\"wp-image-12750\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=1024%2C333&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=768%2C250&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=1536%2C499&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=2048%2C666&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-scaled.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">V\u1ec1 Crimson Games<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2022, Crimson Games ra \u0111\u1eddi v\u1edbi s\u1ee9 m\u1ec7nh t\u1ea1o ra c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng v\u1eeba c\u00f3 s\u1ee9c lay \u0111\u1ed9ng c\u1ea3m x\u00fac v\u1eeba mang t\u00ednh v\u0103n h\u00f3a s\u00e2u s\u1eafc, t\u1ee9c l\u00e0 nh\u1eefng tr\u00f2 ch\u01a1i th\u1ef1c s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ch\u01a1i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi t\u1ea7m nh\u00ecn h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ti\u1ebfp c\u1eadn h\u01a1n m\u1ed9t t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ecdi l\u0129nh v\u1ef1c, \u0111\u1ed9i ng\u0169 cam k\u1ebft x\u00e2y d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n cao, v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi gi\u1ea3i tr\u00ed, nh\u1eb1m nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u00e2u s\u1eafc v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03.png?resize=1024%2C352&#038;ssl=1\" alt=\"\" class=\"wp-image-12752\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=1024%2C352&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=768%2C264&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=1536%2C528&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=2048%2C704&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_03-scaled.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u00e1ch th\u1ee9c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng Tenjin, Crimson Games \u0111\u00e3 g\u1eb7p ph\u1ea3i nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn trong chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng c\u00f3 <strong>Cung c\u1ea5p c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c v\u1ec1 t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n qu\u1ea3ng c\u00e1o (ROAS) c\u1ee7a h\u1ecd.<\/strong>Vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh UA c\u00f3 c\u0103n c\u1ee9 l\u00e0 \u0111i\u1ec1u kh\u00f3 kh\u0103n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ti\u1ebfp th\u1ecb tr\u00ean nhi\u1ec1u k\u00eanh ch\u1ec9 l\u00e0m t\u0103ng th\u00eam s\u1ef1 ph\u1ee9c t\u1ea1p\u2014h\u1ecd <strong>G\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c ngu\u1ed3n c\u00e0i \u0111\u1eb7t v\u00e0 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 sau c\u00e0i \u0111\u1eb7t.<\/strong>, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 c\u1ea3n tr\u1edf vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c n\u1ed7 l\u1ef1c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng plugin gi\u1edbi thi\u1ec7u c\u00e0i \u0111\u1eb7t t\u00f9y ch\u1ec9nh \u0111\u00e3 ch\u1ee9ng minh l\u00e0 t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 y\u00eau c\u1ea7u b\u1ea3o tr\u00ec li\u00ean t\u1ee5c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02.png?resize=1024%2C246&#038;ssl=1\" alt=\"\" class=\"wp-image-12751\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=1024%2C246&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=768%2C185&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=1536%2C370&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=2048%2C493&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_02-scaled.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tenjin \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c tr\u00ean b\u1eb1ng c\u00e1ch t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u quan tr\u1ecdng v\u00e0o m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n duy nh\u1ea5t, d\u1ec5 s\u1eed d\u1ee5ng, gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng v\u00e0 cho ph\u00e9p Crimson Games t\u1eadp trung v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 ph\u00e1t tri\u1ec3n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi Tenjin, Crimson Games nay c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong v\u00f2ng ch\u01b0a \u0111\u1ea7y 14 ng\u00e0y \u2014 gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ec1 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb th\u1ef1c s\u1ef1 mang l\u1ea1i doanh thu v\u00e0 l\u1ee3i nhu\u1eadn tr\u00ean \u0111\u1ea7u t\u01b0 (ROI).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>V\u00f2ng ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t, cho ph\u00e9p \u0111\u1ed9i ng\u0169 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch g\u1ea7n nh\u01b0 theo th\u1eddi gian th\u1ef1c. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh trong n\u1ed7 l\u1ef1c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd, <strong>Tenjin \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3, g\u00f3p ph\u1ea7n t\u0103ng 25% ch\u1ec9 s\u1ed1 ROAS so v\u1edbi h\u1ec7 th\u1ed1ng tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Crimson_Games_CaseStudy.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this case study, we explore how Crimson Games LLC, an Indian casual gaming studio, leveraged Tenjin to increase their ROAS by 25% in 6 months. Here\u2019s a snapshot of their impressive results: \u2013 \u2248 25% increase in ROAS \u2013 \u2248 Significant reduction in manual work About Crimson Games Founded in 2022, Crimson Games set&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12743","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indian Casual Game Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"See how an Indian casual gaming studio increased ROAS by 25% in six months using Tenjin&#039;s attribution and analytics platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indian Casual Game Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"See how an Indian casual gaming studio increased ROAS by 25% in six months using Tenjin&#039;s attribution and analytics platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T10:39:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T11:05:23+00:00\" \/>\n<meta property=\"og:image\" 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