{"id":12873,"date":"2025-11-04T10:30:00","date_gmt":"2025-11-04T10:30:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=12873"},"modified":"2026-04-14T11:06:24","modified_gmt":"2026-04-14T11:06:24","slug":"predicted-ltv-for-hybrid-monetization","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/predicted-ltv-for-hybrid-monetization\/","title":{"rendered":"D\u1ef1 \u0111o\u00e1n LTV cho m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p: 4 th\u00e1ch th\u1ee9c \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft"},"content":{"rendered":"<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng ph\u1ea7n l\u1edbn c\u00e1c d\u1ef1 b\u00e1o v\u1ec1 LTV (<a href=\"https:\/\/tenjin.com\/vi\/ltv-prediction\/\">pLTV<\/a>) C\u00e1c m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho c\u00e1c \u1ee9ng d\u1ee5ng c\u00f3 m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p? Khi b\u1ea1n ki\u1ebfm ti\u1ec1n th\u00f4ng qua c\u1ea3 mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng s\u1ebd nhanh ch\u00f3ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p. C\u00e1c m\u00f4 h\u00ecnh LTV ti\u00eau chu\u1ea9n kh\u00f4ng th\u1ec3 x\u1eed l\u00fd \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, v\u00e0 h\u1ea7u h\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 pLTV c\u0169ng v\u1eady. ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 nh\u1eefng ph\u00e2n t\u00edch s\u00e2u s\u1eafc.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p class=\"translation-block\">\u201cHi\u1ec7n nay thi\u1ebfu c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho c\u00e1c \u1ee9ng d\u1ee5ng ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p.\u201d<br><\/p><cite>\u2013 Jaspreet Bassan<br> Qu\u1ea3n l\u00fd S\u1ea3n ph\u1ea9m Cao c\u1ea5p t\u1ea1i Tenjin<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ea5n \u0111\u1ec1 l\u00e0, m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p (hybrid monetization) hi\u1ec7n nay \u0111ang r\u1ea5t ph\u1ed5 bi\u1ebfn, nh\u01b0ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho n\u00f3? Th\u00ec l\u1ea1i kh\u00f4ng nhi\u1ec1u. <a href=\"https:\/\/tenjin.com\/vi\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chi\u1ebfn l\u01b0\u1ee3c IAP + IAA<\/a> \u0110\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n cho nhi\u1ec1u \u1ee9ng d\u1ee5ng, bao g\u1ed3m c\u1ea3 tr\u00f2 ch\u01a1i di \u0111\u1ed9ng, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch v\u1eabn coi vi\u1ec7c ki\u1ebfm ti\u1ec1n nh\u01b0 m\u1ed9t ngu\u1ed3n thu duy nh\u1ea5t. \u0110i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi vi\u1ec7c d\u1ef1 \u0111o\u00e1n LTV (Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng), \u0111i\u1ec1u c\u1ea7n thi\u1ebft khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) cho c\u00e1c tr\u00f2 ch\u01a1i hybrid. B\u1ea1n c\u1ea7n d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c tr\u00ean c\u1ea3 hai k\u00eanh doanh thu \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Kho\u1ea3ng tr\u1ed1ng v\u1ec1 c\u00f4ng c\u1ee5 l\u00e0 r\u00f5 r\u00e0ng, v\u00ec v\u1eady ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng nh\u1eefng g\u00ec c\u00f2n thi\u1ebfu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t pLTV cho m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n, theo gi\u1ea3i th\u00edch c\u1ee7a Jaspreet Bassan, Gi\u00e1m \u0111\u1ed1c S\u1ea3n ph\u1ea9m Cao c\u1ea5p c\u1ee7a Tenjin. C\u00f4 ng\u1ed3i xu\u1ed1ng v\u00e0 chia s\u1ebb v\u1ec1... <strong>b\u1ed1n th\u00e1ch th\u1ee9c ch\u00ednh <\/strong>Tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y, h\u00e3y nh\u1ea5n play v\u00e0 ti\u1ebfp t\u1ee5c cu\u1ed9n \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam\u2026<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"D\u1ef1 \u0111o\u00e1n LTV cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u1edbi m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p: pLTV c\u1ee7a Tenjin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RhB9zOWi_QI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u1eed th\u00e1ch #1: Thi\u1ebfu h\u1ee5t t\u00edn hi\u1ec7u<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=2560%2C1440&#038;ssl=1\" alt=\"Th\u1eed th\u00e1ch pLTV 1\" class=\"wp-image-12921\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n LTV c\u1ea7n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn t\u00edn hi\u1ec7u ban \u0111\u1ea7u \u0111\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea v\u00e0 ch\u00ednh x\u00e1c. V\u1edbi c\u00e1c m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p, nh\u1eefng t\u00edn hi\u1ec7u n\u00e0y th\u01b0\u1eddng hi\u1ebfm hoi trong nh\u1eefng ng\u00e0y \u0111\u1ea7u quan tr\u1ecdng khi b\u1ea1n c\u1ea7n d\u1ef1 \u0111o\u00e1n nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u1ea3i ph\u00e1p c\u1ee7a ch\u00fang t\u00f4i s\u1eed d\u1ee5ng m\u1ea1ng th\u1ea7n kinh, m\u00e0 Jaspreet gi\u1ea3i th\u00edch:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"\u0110\u1ed1i v\u1edbi ch\u00fang t\u00f4i, m\u1ea1ng n\u01a1-ron l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o v\u00ec ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u m\u00e0 th\u00e1ch th\u1ee9c \u0111\u1eb7c bi\u1ec7t n\u00e0y \u0111\u1ec1 xu\u1ea5t.\"&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cV\u00e0, h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra c\u00e1c m\u1eabu. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c xu h\u01b0\u1edbng m\u1ed9t c\u00e1ch r\u1ea5t hi\u1ec7u qu\u1ea3, v\u00ec v\u1eady b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n nhi\u1ec1u b\u01b0\u1edbc x\u1eed l\u00fd \u0111\u1eb7c tr\u01b0ng.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4 ti\u1ebfp t\u1ee5c chia s\u1ebb m\u1ed9t k\u1ebft qu\u1ea3 quan tr\u1ecdng:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>N\u00f3 c\u00f3 th\u1ec3 l\u1ea5y d\u1eef li\u1ec7u ng\u00e0y 0 c\u1ee7a b\u1ea1n, h\u1ecdc c\u00e1c m\u1eabu t\u1eeb n\u00f3,<br>v\u00e0 sau \u0111\u00f3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n cho c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng cho \u0111\u1ebfn ng\u00e0y th\u1ee9 30.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ea1ng n\u01a1-ron c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c m\u1eabu ph\u1ee9c t\u1ea1p t\u1eeb c\u00e1c t\u00edn hi\u1ec7u ban \u0111\u1ea7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7. M\u1ea1ng n\u01a1-ron c\u1ee7a ch\u00fang t\u00f4i t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o l\u00e0m ngu\u1ed3n t\u00edn hi\u1ec7u ban \u0111\u1ea7u phong ph\u00fa \u0111\u1ec3 <strong>V\u01b0\u1ee3t qua t\u00ecnh tr\u1ea1ng thi\u1ebfu t\u00edn hi\u1ec7u.<\/strong> Ch\u00fang t\u00f4i ph\u00e2n t\u00edch c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u, cung c\u1ea5p d\u1eef li\u1ec7u kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn v\u00e0 \u1edf giai \u0111o\u1ea1n s\u1edbm \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u1eed th\u00e1ch #2: C\u00e1 voi v\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7 kh\u00e1c<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2560\" height=\"1440\" data-id=\"12922\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=2560%2C1440&#038;ssl=1\" alt=\"Th\u1eed th\u00e1ch pLTV 2\" class=\"wp-image-12922\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t v\u1ea5n \u0111\u1ec1 kinh \u0111i\u1ec3n khi l\u00e0m vi\u1ec7c v\u1edbi b\u1ea5t k\u1ef3 m\u00f4 h\u00ecnh n\u00e0o l\u00e0 c\u00e1c gi\u00e1 tr\u1ecb ngo\u1ea1i l\u1ec7. \u0110\u00e2y l\u00e0 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t nh\u01b0 \"c\u00e1 voi\" ho\u1eb7c c\u00e1c s\u1ed1 li\u1ec7u b\u1ea5t th\u01b0\u1eddng c\u00f3 th\u1ec3 g\u00e2y m\u00e9o m\u00f3 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng. V\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi d\u00f9ng chi ti\u00eau $1000 cho m\u1ed9t giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP), trong khi \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 chi ti\u00eau $10. C\u00e1c m\u00f4 h\u00ecnh pLTV truy\u1ec1n th\u1ed1ng kh\u00f4ng bi\u1ebft c\u00e1ch x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng n\u00e0y, d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 qu\u00e1 l\u1ea1c quan ho\u1eb7c b\u1ecf l\u1ee1 ti\u1ec1m n\u0103ng doanh thu.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jaspreet gi\u1ea3i th\u00edch ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u1ee7a \u0111\u1ed9i ng\u0169 c\u00f4: \u201cCh\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ch\u01b0a tr\u01b0\u1edfng th\u00e0nh l\u00e0m m\u1ed9t trong c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m. Sau \u0111\u00f3, ch\u00fang t\u00f4i th\u00eam d\u1eef li\u1ec7u \u0111\u00f3 v\u00e0o m\u00f4 h\u00ecnh, r\u1ed3i m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00f3. V\u00ec v\u1eady, c\u1ee9 sau hai gi\u1edd, c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n s\u1ebd tr\u01b0\u1edfng th\u00e0nh h\u01a1n v\u00e0 m\u00f4 h\u00ecnh s\u1ebd t\u00ednh \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n m\u1edbi.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 m\u1ed9t lu\u1ed3ng d\u1eef li\u1ec7u li\u00ean t\u1ee5c v\u00e0 qu\u00e1 tr\u00ecnh gi\u00e1m s\u00e1t. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 gi\u00e1 tr\u1ecb ngo\u1ea1i l\u1ec7, c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh chu\u1ea9n h\u00f3a \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-align-center\"><blockquote><p>Ch\u00fang t\u00f4i s\u1eed d\u1ee5ng m\u1ed9t <strong>Ph\u01b0\u01a1ng ph\u00e1p chu\u1ea9n h\u00f3a \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt m\u1ed7i hai gi\u1edd.<\/strong> \u0110\u1ec3 xem x\u00e9t c\u00e1c b\u1ea5t th\u01b0\u1eddng trong d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh cho c\u00e1c gi\u00e1 tr\u1ecb ngo\u1ea1i l\u1ec7 ho\u1eb7c c\u00e1c m\u1eabu chi ti\u00eau b\u1ea5t th\u01b0\u1eddng.\u201d&nbsp; <\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng ng\u01b0\u1eddi chi ti\u00eau b\u00ecnh th\u01b0\u1eddng v\u1eabn \u0111\u01b0\u1ee3c t\u00ednh, nh\u01b0ng h\u1ecd s\u1ebd kh\u00f4ng l\u00e0m gi\u1ea3m m\u1ee9c trung b\u00ecnh c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng \u0111\u00e1nh gi\u00e1 qu\u00e1 cao gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 \u00edt ng\u01b0\u1eddi chi ti\u00eau l\u1edbn. H\u00ecnh \u1ea3nh LTV d\u1ef1 \u0111o\u00e1n c\u1ee7a b\u1ea1n s\u1ebd th\u1ef1c t\u1ebf h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u1eed th\u00e1ch #3: C\u00e1c ch\u1ec9 s\u1ed1 ph\u00e2n t\u00e1ch kh\u00f4ng mang t\u00ednh to\u00e0n di\u1ec7n.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=2560%2C1440&#038;ssl=1\" alt=\"Th\u1eed th\u00e1ch pLTV 3\" class=\"wp-image-12923\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng tin doanh thu ph\u00e2n m\u1ea3nh g\u00e2y ra kho\u1ea3ng tr\u1ed1ng. H\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng bu\u1ed9c b\u1ea1n ph\u1ea3i theo d\u00f5i doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 doanh thu t\u1eeb qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA) ri\u00eang bi\u1ec7t. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra nhi\u1ec1u c\u00f4ng vi\u1ec7c h\u01a1n, v\u00ec b\u1ea1n ph\u1ea3i qu\u1ea3n l\u00fd hai ch\u1ec9 s\u1ed1 pLTV kh\u00e1c nhau, trong khi ch\u00fang th\u1ef1c s\u1ef1 n\u00ean \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p th\u00e0nh m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi d\u1eef li\u1ec7u doanh thu c\u1ee7a b\u1ea1n b\u1ecb chia t\u00e1ch, b\u1ea1n kh\u00f4ng th\u1ec3 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng n\u00e0o th\u1ef1c s\u1ef1 mang l\u1ea1i l\u1ee3i nhu\u1eadn tr\u00ean c\u1ea3 hai ngu\u1ed3n thu, Jaspreet cho bi\u1ebft. H\u01a1n n\u1eefa, b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u h\u00f3a theo t\u1eebng ph\u00e2n \u0111o\u1ea1n ri\u00eang l\u1ebb, \u0111i\u1ec1u n\u00e0y kh\u00f4ng bao gi\u1edd l\u00e0 l\u00fd t\u01b0\u1edfng, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u00f3 m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p ho\u1eb7c lai. &nbsp;<br><br>C\u00f4 gi\u1ea3i th\u00edch r\u1eb1ng: \u201cKh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng ch\u00fang t\u00f4i c\u00f3 ch\u1ec9 s\u1ed1 LTV k\u1ebft h\u1ee3p, t\u1ee9c l\u00e0 LTV th\u1ef1c t\u1ebf c\u00f3 s\u1eb5n sau khi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ea7y \u0111\u1ee7. V\u00e0 ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng c\u00e1c \u1ee9ng d\u1ee5ng lai s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t nhi\u1ec1u. V\u00ec v\u1eady, ch\u00fang t\u00f4i mu\u1ed1n cung c\u1ea5p m\u1ed9t ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u1ef1 k\u1ebft h\u1ee3p c\u1ea3 IAA v\u00e0 IAP.\u201d C\u00f4 nh\u1ea5n m\u1ea1nh r\u1eb1ng:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&nbsp;\u0110i\u1ec1u n\u00e0y s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i. V\u00e0 b\u00e2y gi\u1edd ch\u00fang t\u00f4i c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c ch\u1ec9 s\u1ed1 d\u1ef1 \u0111o\u00e1n ph\u00e1i sinh nh\u01b0 pROAS v\u00e0 pROI. \u0110i\u1ec1u n\u00e0y c\u1ee7ng c\u1ed1 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng t\u1ed5ng th\u1ec3 c\u1ee7a ch\u00fang t\u00f4i \u2013 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng b\u00e1o c\u00e1o v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u \u2013 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo c\u00e1ch cho ph\u00e9p th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u0111o\u00e1n cho<br> \"T\u1ef7 l\u1ec7 LTV th\u1ef1c t\u1ebf c\u0169ng \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00f3 \u00fd ngh\u0129a h\u01a1n nhi\u1ec1u.\"<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t, t\u00edch h\u1ee3p. <a href=\"https:\/\/docs.tenjin.com\/docs\/pltv\" target=\"_blank\" rel=\"noreferrer noopener\">pLTV<\/a> Ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 truy c\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin, nh\u01b0 Jaspreet chia s\u1ebb. B\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ch\u1ec9 s\u1ed1 duy nh\u1ea5t ph\u1ea3n \u00e1nh t\u1ed5ng gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n tr\u00ean c\u1ea3 IAA v\u00e0 IAP, bao g\u1ed3m c\u1ea3 d\u1ef1 b\u00e1o ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n trong c\u00e0i \u0111\u1eb7t m\u1eb7c \u0111\u1ecbnh.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u1ea3i ph\u00e1p c\u1ee7a ch\u00fang t\u00f4i mang l\u1ea1i c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh. Kh\u00f4ng c\u00f2n ph\u1ea3i v\u1ea5t v\u1ea3 v\u1edbi b\u1ea3ng t\u00ednh hay c\u1ed1 g\u1eafng ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng nhanh h\u01a1n v\u00e0 t\u1ef1 tin h\u01a1n v\u1ec1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u1eed th\u00e1ch #4: \u201cG\u1ea7n \u0111\u00fang\u201d kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ee7 t\u1ed1t.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=2560%2C1440&#038;ssl=1\" alt=\"Th\u1eed th\u00e1ch pLTV 4\" class=\"wp-image-12924\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">H\u1ea7u h\u1ebft c\u00e1c m\u00f4 h\u00ecnh pLTV c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c dao \u0111\u1ed9ng trong kho\u1ea3ng 70-80%. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 nghe c\u00f3 v\u1ebb ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c, nh\u01b0ng khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch th\u1eddi gian th\u1ef1c tr\u1ecb gi\u00e1 h\u00e0ng ngh\u00ecn \u0111\u00f4 la, sai s\u1ed1 20-30% l\u00e0 kh\u00f4ng th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Vi\u1ec7c b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t g\u00e2y t\u1ed5n th\u1ea5t cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb quan t\u00e2m \u0111\u1ebfn ng\u00e2n s\u00e1ch, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n. Ch\u00fang ta \u0111\u1ec1u c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh r\u1eb1ng b\u1ea5t k\u1ef3 d\u1ef1 \u0111o\u00e1n kh\u00f4ng ch\u00ednh x\u00e1c n\u00e0o c\u0169ng d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e3ng ph\u00ed chi ti\u00eau ho\u1eb7c b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ed1i \u01b0u h\u00f3a UA \u0111\u00f2i h\u1ecfi s\u1ef1 tin t\u01b0\u1edfng. N\u1ebfu b\u1ea1n kh\u00f4ng tin t\u01b0\u1edfng v\u00e0o ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u1ee7a m\u00ecnh, b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 tin t\u00e1i ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u ho\u1eb7c m\u1edf r\u1ed9ng quy m\u00f4 chi\u1ebfn d\u1ecbch. Trong c\u00e1c th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng, s\u1ef1 do d\u1ef1 s\u1ebd g\u00e2y ra chi ph\u00ed.&nbsp;<br><br><strong>M\u1ed9t pLTV c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u h\u00f3a h\u00e0ng ng\u00e0y v\u00e0 theo th\u1eddi gian th\u1ef1c:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p class=\"translation-block\">\u201c\u0110\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a 90% th\u1eadt tuy\u1ec7t v\u1eddi v\u00e0 l\u00e0 \u0111i\u1ec1u <em>r\u1ea5t hi\u1ebfm<\/em> trong ng\u00e0nh n\u00e0y.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4 \u1ea5y ch\u1ec9 ra r\u1eb1ng \u201cr\u1ea5t nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng d\u1ef1 ki\u1ebfn (LTV), \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i ngh\u0129 r\u1eb1ng\u2026\u201d <strong>\u0110\u1ed9 ch\u00ednh x\u00e1c 90%<\/strong> T\u1ef7 l\u1ec7 ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 c\u00f3 th\u1ec3. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01b0a v\u00e0o nhi\u1ec1u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1 n\u00e0y t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ec9 s\u1ed1 tham chi\u1ebfu \u1ea5n t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e2n t\u00edch m\u1ea1ng th\u1ea7n kinh nghi\u00eam ng\u1eb7t. H\u01a1n n\u1eefa, ch\u1ec9 s\u1ed1 pLTV c\u1ee7a ch\u00fang t\u00f4i c\u00f3 s\u1eb5n \u1edf c\u1ea5p \u0111\u1ed9 \u1ee9ng d\u1ee5ng, chi\u1ebfn d\u1ecbch v\u00e0 qu\u1ed1c gia. Nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 k\u00eanh c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean c\u00e1c qu\u1ed1c gia kh\u00e1c nhau, m\u1edf ra v\u00f4 s\u1ed1 kh\u1ea3 n\u0103ng. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1ee1ng hi\u1ec7u su\u1ea5t n\u00e0y khi\u1ebfn ch\u1ec9 s\u1ed1 pLTV c\u1ee7a ch\u00fang ta \u0111\u1ee7 tin c\u1eady \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u h\u00f3a h\u00e0ng ng\u00e0y. V\u1eady h\u00e3y t\u1ef1 tin t\u1ed1i \u01b0u h\u00f3a, kh\u00f4ng c\u1ea7n th\u1eadn tr\u1ecdng, v\u00e0 \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch UA c\u1ee7a b\u1ea1n v\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cCh\u00fang t\u00f4i s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 pLTV c\u1ee7a Tenjin \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng m\u1edbi theo th\u1eddi gian th\u1ef1c m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1edd \u0111\u1ee3i d\u1eef li\u1ec7u d\u00e0i h\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap ch\u00fang t\u00f4i \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) nhanh ch\u00f3ng h\u01a1n.\u201d<\/p><cite>\u2013 James McClelland, \u0110\u01b0\u1ee3c ch\u1ecdn<\/cite><\/blockquote><\/figure>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u0110\u1ecdc to\u00e0n v\u0103n b\u1ea3n ghi ch\u00e9p<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> T\u00f4i mu\u1ed1n n\u00f3i r\u1eb1ng \u0111\u1ed9 ch\u00ednh x\u00e1c trung b\u00ecnh c\u1ee7a ch\u00fang ta l\u00e0, v\u00e0 Roman, anh nh\u1ea5n m\u1ea1nh t\u1eeb \"trung b\u00ecnh\", \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 l\u00e0 c\u00e1ch \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 n\u00f3i v\u1ec1 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a m\u00f4 h\u00ecnh. \u1eeam, \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 r\u1ea5t t\u1ed1t. \u0110\u1ed9 ch\u00ednh x\u00e1c 90% l\u00e0 tuy\u1ec7t v\u1eddi v\u00e0 \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 hi\u1ebfm g\u1eb7p trong ng\u00e0nh n\u00e0y.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3:<\/strong> Ch\u00e0o m\u1ecdi ng\u01b0\u1eddi, ch\u00e0o m\u1eebng \u0111\u1ebfn v\u1edbi video ti\u1ebfp theo v\u1ec1 b\u1ea3n c\u1eadp nh\u1eadt Tenjin. H\u00f4m nay ch\u00fang ta s\u1ebd tr\u00f2 chuy\u1ec7n v\u1edbi Jaspret t\u1eeb \u0111\u1ed9i ng\u0169 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i. Ch\u00e0o Jas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> Xin ch\u00e0o Roman.<br><br><strong>La M\u00e3: <\/strong>V\u00e0 ch\u00fang ta \u0111ang n\u00f3i v\u1ec1 d\u1ef1 \u0111o\u00e1n LTV\u2014\u0111\u00f3 l\u00e0 g\u00ec, t\u1ea1i sao n\u00f3 quan tr\u1ecdng v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp n\u00f3 trong Tenjin. V\u1eady th\u00ec, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t v\u00e0i l\u1eddi gi\u1edbi thi\u1ec7u v\u1ec1 b\u1ea3n th\u00e2n, Jas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> C\u1ea3m \u01a1n, Roman. Ch\u00e0o m\u1ecdi ng\u01b0\u1eddi, t\u00f4i l\u00e0 Jas ho\u1eb7c Jaspreet, v\u00e0 t\u00f4i l\u00e0 Qu\u1ea3n l\u00fd S\u1ea3n ph\u1ea9m t\u1ea1i Tenjin. T\u00f4i th\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u1edbi d\u1eef li\u1ec7u v\u00e0 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n, v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n LTV (pLTV), \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3: <\/strong>\u0110\u00fang v\u1eady. \u00c0, ch\u00fang t\u00f4i \u0111\u00e3 chu\u1ea9n b\u1ecb m\u1ed9t v\u00e0i slide cho video n\u00e0y. T\u00f4i s\u1ebd chia s\u1ebb m\u00e0n h\u00ecnh c\u1ee7a m\u00ecnh v\u00e0 ch\u00fang ta s\u1ebd xem qua ch\u00fang, sau \u0111\u00f3 ch\u00fang ta s\u1ebd c\u00f3 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e2ng, d\u1ef1 \u0111o\u00e1n LTV \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh cho c\u00e1c \u1ee9ng d\u1ee5ng c\u00f3 m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p. M\u00f4 h\u00ecnh k\u1ebft h\u1ee3p hi\u1ec7n \u0111ang l\u00e0 xu h\u01b0\u1edbng m\u1edbi. C\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m, nh\u01b0ng ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y ch\u01b0a c\u00f3 \u0111\u1ee7 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n cho ph\u00e2n kh\u00fac \u1ee9ng d\u1ee5ng n\u00e0y. \u00c0, v\u00e0 d\u1ef1 \u0111o\u00e1n LTV l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu khi b\u1ea1n th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng cho m\u1ed9t tr\u00f2 ch\u01a1i k\u1ebft h\u1ee3p.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y xem t\u1ea1i sao b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng n\u00f3. B\u1ea1n c\u00f3 mu\u1ed1n b\u00ecnh lu\u1eadn v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng, Jas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas: <\/strong>\u0110\u00fang v\u1eady, t\u00f4i ngh\u0129 r\u1eb1ng Roman, b\u1ea1n \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t \u0111i\u1ec3m r\u1ea5t hay. Ch\u00fang ta th\u1ef1c s\u1ef1 c\u1ea7n nhi\u1ec1u c\u00f4ng c\u1ee5 h\u01a1n cho m\u00f4 h\u00ecnh hybrid, v\u00ec hi\u1ec7n t\u1ea1i ch\u00fang c\u00f2n kh\u00e1 thi\u1ebfu th\u1ed1n. Nh\u01b0ng t\u1ea1i Tenjiin, ch\u00fang t\u00f4i \u0111ang t\u1eadp trung m\u1ea1nh m\u1ebd v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00e0y.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t ch\u00fat v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, t\u1eadp trung c\u1ee5 th\u1ec3 v\u00e0o m\u00f4 h\u00ecnh hybrid. \u0110\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng ch\u1ec9 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA), doanh thu c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n nhi\u1ec1u, \u0111\u00fang kh\u00f4ng? V\u00ed d\u1ee5 nh\u01b0 v\u00e0o ng\u00e0y th\u1ee9 3 ho\u1eb7c ng\u00e0y th\u1ee9 7. Trong khi \u0111\u00f3, \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng hybrid ho\u1eb7c \u1ee9ng d\u1ee5ng s\u1eed d\u1ee5ng nhi\u1ec1u giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP), doanh thu t\u1eeb IAA c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n, nh\u01b0ng doanh thu t\u1eeb IAP c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i tu\u1ea7n ho\u1eb7c v\u00e0i th\u00e1ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i c\u00f3 pLTV cho \u1ee9ng d\u1ee5ng hybrid! V\u1edbi pLTV, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1edd \u0111\u1ee3i cho \u0111\u1ebfn khi c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tr\u01b0\u1edfng th\u00e0nh. Ho\u1eb7c, nh\u01b0 ph\u1ea3i ch\u1edd \u0111\u1ebfn ng\u00e0y 30, ng\u00e0y 60 ho\u1eb7c l\u00e2u h\u01a1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch s\u1edbm h\u01a1n nhi\u1ec1u, \u0111\u00fang kh\u00f4ng? Thay v\u00ec ph\u1ea3i ch\u1edd \u0111\u1ee3i l\u00e2u nh\u01b0 v\u1eady, ch\u1edd cho \u0111\u1ebfn khi c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tr\u01b0\u1edfng th\u00e0nh, b\u1ea1n c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng ngay t\u1eeb ng\u00e0y th\u1ee9 hai, v\u00ed d\u1ee5.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3: <\/strong>V\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 gi\u1ea3 \u0111\u1ecbnh v\u1ec1 Chi\u1ebfn d\u1ecbch A v\u00e0 Chi\u1ebfn d\u1ecbch B. Nh\u01b0 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y \u1edf ng\u00e0y 0, Chi\u1ebfn d\u1ecbch B d\u01b0\u1eddng nh\u01b0 l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng r\u00f5 r\u00e0ng. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00fang v\u1edbi \u1ee9ng d\u1ee5ng hybrid v\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp, th\u1ef1c hi\u1ec7n giao d\u1ecbch mua h\u00e0ng v\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd l\u1ea5n \u00e1t to\u00e0n b\u1ed9 doanh thu thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. V\u00e0 \u0111\u00e2y l\u00e0 c\u00e1ch n\u00f3 s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o n\u1ebfu c\u00f3 d\u1ef1 \u0111o\u00e1n cho ng\u00e0y 14.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ty v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y. Jas \u0111\u00e3 l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi James v\u00e0 \u0111\u1ed9i ng\u0169 \u0111\u1ec3 tri\u1ec3n khai d\u1ef1 \u00e1n d\u1ef1 \u0111o\u00e1n LTV. V\u00e0 \u1eebm, h\u00e3y \u0111\u1ecdc tr\u00edch d\u1eabn sau:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 pLTV c\u1ee7a Tenjin \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng m\u1edbi theo th\u1eddi gian th\u1ef1c m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1edd \u0111\u1ee3i d\u1eef li\u1ec7u d\u00e0i h\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap ch\u00fang t\u00f4i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb ng\u01b0\u1eddi d\u00f9ng (UA) nhanh h\u01a1n nhi\u1ec1u.\u201d \u2013 James McClelland, Tapped<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u Jas v\u1eeba n\u00f3i, \u0111\u00fang kh\u00f4ng?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas: <\/strong>\u0110\u00fang v\u1eady. \u0110\u00fang v\u1eady. \u00c0, anh bi\u1ebft Roman m\u00e0, n\u00ean khi ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m d\u1ef1 \u0111o\u00e1n LTV, ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c r\u1ea5t ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0 Tapped l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1ch h\u00e0ng ngay t\u1eeb giai \u0111o\u1ea1n Alpha. H\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ef1 \u0111o\u00e1n c\u1ee7a ch\u00fang t\u00f4i t\u1eeb r\u1ea5t s\u1edbm v\u00e0 b\u00e2y gi\u1edd s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi v\u00e0 c\u00f3 s\u1eb5n cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u01b0\u01a1ng t\u1ef1 t\u1eeb h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. B\u1ea1n s\u1ebd hi\u1ec3u c\u00e1ch h\u1ecd...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nhanh h\u01a1n r\u1ea5t nhi\u1ec1u, \u0111\u00fang kh\u00f4ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roman: V\u00e0 \u0111\u00e2y l\u1ea1i l\u00e0 \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1, t\u1ee9c l\u00e0 nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ed1c \u0111\u1ed9. V\u00ec v\u1eady, n\u1ebfu t\u00f4i ph\u1ea3i ch\u1edd 14 ng\u00e0y, th\u00ec t\u00f4i c\u1ea7n xem chi\u1ebfn d\u1ecbch n\u00e0o th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 h\u01a1n. N\u1ebfu t\u00f4i s\u1eed d\u1ee5ng d\u1ef1 \u0111o\u00e1n LTV tr\u01b0\u1edbc ng\u00e0y 14 ho\u1eb7c b\u1ea5t k\u1ef3 ng\u00e0y n\u00e0o kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 ti\u1ec1n nhanh h\u01a1n, nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u1edf \u0111\u00e2y\u2026 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00e0o cu\u1ed1i c\u00f9ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roman: \u00c0, c\u00f3 l\u1ebd \u0111\u1ed1i v\u1edbi nh\u1eefng ai ch\u01b0a bi\u1ebft \u1ee9ng d\u1ee5ng lai l\u00e0 g\u00ec, ch\u00fang ta h\u00e3y n\u00f3i v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. Jas, \u1ee9ng d\u1ee5ng lai l\u00e0 g\u00ec?<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jas: Hay \u0111\u1ea5y. \u0110\u00fang v\u1eady. V\u1eady, khi ch\u00fang ta n\u00f3i v\u1ec1 \u1ee9ng d\u1ee5ng hybrid, ch\u00fang ta \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t \u1ee9ng d\u1ee5ng s\u1eed d\u1ee5ng hai m\u00f4 h\u00ecnh doanh thu m\u00e0 t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u s\u01a1 qua cho c\u00e1c b\u1ea1n \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a video n\u00e0y, \u0111\u00fang kh\u00f4ng? M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng, t\u1ee9c l\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n ki\u1ebfm ti\u1ec1n b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho ng\u01b0\u1eddi d\u00f9ng. M\u00f4 h\u00ecnh kinh doanh c\u00f2n l\u1ea1i l\u00e0 IAP (mua h\u00e0ng trong \u1ee9ng d\u1ee5ng). Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m m\u1ed9t l\u1ea7n, c\u00f3 th\u1ec3 l\u00e0 \u0111\u0103ng k\u00fd, ho\u1eb7c c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c, nh\u01b0ng b\u1ea1n c\u0169ng ki\u1ebfm ti\u1ec1n b\u1eb1ng c\u00e1ch b\u00e1n s\u1ea3n ph\u1ea9m b\u00ean trong \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady \u1ee9ng d\u1ee5ng lai (hybrid apps) c\u00f3 th\u1ec3 l\u00e0m c\u1ea3 hai \u0111i\u1ec1u n\u00e0y \u0111\u00fang kh\u00f4ng? Ch\u00fang ki\u1ebfm ti\u1ec1n b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay trong \u1ee9ng d\u1ee5ng. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n c\u1ea3 t\u1eeb qu\u1ea3ng c\u00e1o l\u1eabn giao d\u1ecbch mua h\u00e0ng.<br><br>V\u00e0 khi m\u1ed9t \u1ee9ng d\u1ee5ng s\u1eed d\u1ee5ng c\u1ea3 hai m\u00f4 h\u00ecnh n\u00e0y c\u00f9ng l\u00fac, ch\u00fang ta g\u1ecdi \u0111\u00f3 l\u00e0 \u1ee9ng d\u1ee5ng lai (hybrid app). B\u00e2y gi\u1edd b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ph\u00e2n ph\u1ed1i gi\u1eefa qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (in-app ads) v\u00e0 mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (in-app purchases). T\u1ef7 l\u1ec7 n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i. V\u00ed d\u1ee5, c\u00f3 th\u1ec3 l\u00e0 20% IAA v\u00e0 80% IAP. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch m\u1ed9t \u1ee9ng d\u1ee5ng lai tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3:<\/strong> \u0110\u00fang v\u1eady V\u00e0 c\u00f3 v\u1ebb nh\u01b0 t\u01b0\u01a1ng lai thu\u1ed9c v\u1ec1 c\u00e1c \u1ee9ng d\u1ee5ng lai\u2026&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> 100%<br><br><strong>La M\u00e3:<\/strong> \u0110\u00fang v\u1eady, m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u00e0, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c, v\u00ec n\u00f3 c\u00f2n qu\u00e1 m\u1edbi. V\u00ec v\u1eady, vi\u1ec7c d\u1ef1 \u0111o\u00e1n LTV cho \u1ee9ng d\u1ee5ng hybrid l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. Trong qu\u00e1 kh\u1ee9, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c d\u1ef1 \u0111o\u00e1n LTV cho vi\u1ec7c mua \u1ee9ng d\u1ee5ng trong c\u00e1c \u1ee9ng d\u1ee5ng IAA. \u0110\u1ebfn nay, ch\u01b0a ai th\u1ef1c hi\u1ec7n d\u1ef1 \u0111o\u00e1n cho \u1ee9ng d\u1ee5ng hybrid. \u1ede \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 nh\u1ea5n m\u1ea1nh t\u1eeb \"neuronet network\". C\u00f3 l\u1ebd t\u00f4i s\u1ebd y\u00eau c\u1ea7u b\u1ea1n b\u00ecnh lu\u1eadn v\u1ec1 \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0 h\u00e3y n\u00f3i th\u00eam m\u1ed9t ch\u00fat v\u1ec1 c\u00e1ch b\u1ea1n \u0111\u00e3 ti\u1ebfp c\u1eadn th\u00e1ch th\u1ee9c n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> Hay \u0111\u1ea5y. \u0110\u00fang v\u1eady. Roman ho\u00e0n to\u00e0n \u0111\u00fang khi cho r\u1eb1ng Tenjin \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y theo m\u1ed9t c\u00e1ch r\u1ea5t \u0111\u1ed9c \u0111\u00e1o, b\u1edfi v\u00ec hi\u1ec7n nay thi\u1ebfu c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u1ee9ng d\u1ee5ng hybrid. Ch\u00fang t\u00f4i \u0111ang t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 hi\u1ec7n nay v\u00e0 b\u1ea1n bi\u1ebft \u0111\u1ea5y, Roman, b\u1ea1n ho\u00e0n to\u00e0n \u0111\u00fang khi cho r\u1eb1ng \u0111\u00f3 l\u00e0 t\u01b0\u01a1ng lai. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i \u0111ang ch\u1ee9ng ki\u1ebfn t\u1eeb g\u00f3c \u0111\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0, t\u1ea5t nhi\u00ean, khi n\u00f3i \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch, d\u00f9 b\u1ea1n g\u1ecdi n\u00f3 l\u00e0 g\u00ec \u0111i ch\u0103ng n\u1eefa, ch\u00fang t\u00f4i \u0111ang s\u1eed d\u1ee5ng d\u1eef li\u1ec7u trung gian qu\u1ea3ng c\u00e1o. Ch\u00fang t\u00f4i s\u1ebd th\u1ea3o lu\u1eadn chi ti\u1ebft h\u01a1n v\u1ec1 \u0111i\u1ec1u n\u00e0y sau.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111ang s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u chi ti\u1ebft \u1edf c\u1ea5p \u0111\u1ed9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng. \u00c0, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng \u00e1p d\u1ee5ng cho d\u1eef li\u1ec7u mua h\u00e0ng trong \u1ee9ng d\u1ee5ng. Khi b\u1ea1n s\u1eed d\u1ee5ng nhi\u1ec1u d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n c\u1ea7n m\u1ed9t thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y c\u00f3 th\u1ec3 x\u1eed l\u00fd ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi th\u00e1ch th\u1ee9c \u0111\u1eb7c bi\u1ec7t n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u b\u1ea1n \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u2013 \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c \u1ee9ng d\u1ee5ng lai. \u00c0, v\u00e0 m\u1ea1ng n\u01a1-ron l\u00e0 l\u1ef1a ch\u1ecdn t\u1ef1 nhi\u00ean cho \u0111i\u1ec1u \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f4i kh\u00f4ng mu\u1ed1n \u0111i s\u00e2u v\u00e0o kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt c\u1ee7a m\u1ea1ng th\u1ea7n kinh l\u00e0 g\u00ec, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung m\u1ea1ng th\u1ea7n kinh l\u00e0, \u1eebm, th\u1ef1c ra ch\u00fang \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ea1ng th\u1ea7n kinh nh\u00e2n t\u1ea1o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u1ecd l\u00e0 c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y, m\u1ed9t trong nh\u1eefng c\u00f4ng ngh\u1ec7 h\u1ecdc m\u00e1y cho ph\u00e9p b\u1ea1n \u0111\u00e0o t\u1ea1o m\u00f4 h\u00ecnh c\u1ee7a m\u00ecnh v\u00e0 sau \u0111\u00f3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 \u0111\u00e0o t\u1ea1o m\u00f4 h\u00ecnh \u0111\u00f3. M\u00f4 h\u00ecnh n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c m\u1eabu v\u00e0 xu h\u01b0\u1edbng l\u1ecbch s\u1eed, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0, t\u00f4i kh\u00f4ng bi\u1ebft Roman, n\u1ebfu anh c\u00f3 th\u00eam c\u00e2u h\u1ecfi n\u00e0o, t\u00f4i c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c n\u00f3i v\u1ec1 \u0111i\u1ec1u n\u00e0y. \u00c0, m\u1ed9t \u0111i\u1ec1u n\u1eefa l\u00e0 t\u1ea1i sao ch\u00fang ta l\u1ea1i s\u1eed d\u1ee5ng m\u1ea1ng th\u1ea7n kinh thay v\u00ec c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c. Trong chu k\u1ef3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta, ch\u00fang ta \u0111\u00e3 xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh \u0111\u01a1n gi\u1ea3n h\u01a1n. Ch\u00fang ta \u0111\u00e3, anh bi\u1ebft \u0111\u1ea5y, s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 kh\u00e1c nhau, r\u1ea5t nhi\u1ec1u ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n nhi\u1ec1u b\u00e0i ki\u1ec3m tra hi\u1ec7u n\u0103ng, v\u00e0 \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i, m\u1ea1ng n\u01a1-ron l\u00e0 l\u1ef1a ch\u1ecdn tuy\u1ec7t \u0111\u1ed1i \u0111\u00fang \u0111\u1eafn v\u00ec:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A) H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn m\u1ed9t c\u00e1ch r\u1ea5t hi\u1ec7u qu\u1ea3, ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u m\u00e0 th\u00e1ch th\u1ee9c \u0111\u1eb7c bi\u1ec7t n\u00e0y \u0111\u1ec1 xu\u1ea5t v\u00e0<br><br>B) H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n c\u00e1c m\u1eabu, h\u1ecd c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c xu h\u01b0\u1edbng m\u1ed9t c\u00e1ch r\u1ea5t hi\u1ec7u qu\u1ea3, v\u00ec v\u1eady b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n nhi\u1ec1u b\u01b0\u1edbc x\u1eed l\u00fd \u0111\u1eb7c tr\u01b0ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i sao ai l\u1ea1i s\u1eed d\u1ee5ng d\u1ef1 \u0111o\u00e1n c\u1ee7a Tenjin thay v\u00ec t\u1ef1 l\u00e0m theo c\u00e1ch c\u1ee7a m\u00ecnh? Ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn k\u1ef9 h\u01a1n v\u1ec1 \u0111i\u1ec1u n\u00e0y, nh\u01b0ng t\u1eeb g\u00f3c \u0111\u1ed9 m\u1ea1ng th\u1ea7n kinh, ch\u00fang ta mu\u1ed1n m\u00f4 h\u00ecnh n\u00e0y h\u1ecdc h\u1ecfi t\u1eeb d\u1eef li\u1ec7u tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 t\u1ed5 ch\u1ee9c, t\u1eeb \u0111\u00f3 ph\u00e1t hi\u1ec7n ra c\u00e1c m\u1eabu. V\u00ec v\u1eady, ngay c\u1ea3 khi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n l\u00e0 m\u1edbi, v\u00ed d\u1ee5 nh\u01b0 kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u trong qu\u00e1 kh\u1ee9, m\u00f4 h\u00ecnh c\u1ee7a ch\u00fang t\u00f4i s\u1ebd h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 t\u1ed5 ch\u1ee9c t\u01b0\u01a1ng t\u1ef1, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3: <\/strong>\u0110\u00fang r\u1ed3i, \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e2u h\u1ecfi c\u1ee7a t\u00f4i. H\u00e3y c\u00f9ng xem qua m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi \u1ee9ng d\u1ee5ng hybrid. B\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y r\u1ed3i, \u0111\u00fang kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> V\u00e2ng, t\u00f4i \u0111\u00e3 l\u00e0m. V\u00e2ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3: <\/strong>\u00c0, c\u00f3 r\u1ea5t nhi\u1ec1u t\u00edn hi\u1ec7u v\u00e0 ch\u00fang t\u00f4i s\u1eed d\u1ee5ng s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. \u00c0, v\u00e0 ch\u00fang t\u00f4i cung c\u1ea5p\u2026 c\u00f3 l\u1ebd ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. C\u00e1c d\u1ef1 \u0111o\u00e1n c\u00f3 s\u1eb5n v\u00e0o ng\u00e0y 0, \u0111\u00fang kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas: <\/strong>V\u00e2ng. \u0110\u1ec3 t\u00f4i di\u1ec5n \u0111\u1ea1t l\u1ea1i cho r\u00f5 h\u01a1n. V\u1eady m\u00f4 h\u00ecnh c\u1ee7a ch\u00fang t\u00f4i h\u1ecdc t\u1eeb nh\u00f3m ng\u00e0y 0, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n v\u00e0 d\u1ef1a tr\u00ean nh\u00f3m ng\u00e0y 0, n\u00f3 s\u1ebd \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m trong t\u01b0\u01a1ng lai cho \u0111\u1ebfn ng\u00e0y 30. Hi\u1ec7n t\u1ea1i, ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o ng\u00e0y 30. Ch\u00fang t\u00f4i \u0111ang trong qu\u00e1 tr\u00ecnh b\u1ed5 sung h\u1ed7 tr\u1ee3 cho c\u00e1c nh\u00f3m d\u00e0i h\u01a1n cho \u0111\u1ebfn ng\u00e0y 365.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec ch\u00fang ta \u0111ang l\u00e0m hi\u1ec7n nay: h\u1ec7 th\u1ed1ng s\u1ebd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u00e0y 0 c\u1ee7a b\u1ea1n, ph\u00e2n t\u00edch c\u00e1c m\u1eabu t\u1eeb d\u1eef li\u1ec7u \u0111\u00f3 v\u00e0 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n cho c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng cho \u0111\u1ebfn ng\u00e0y 30.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3:<\/strong> V\u00e0 t\u00f4i ngh\u0129 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t m\u00e0 ch\u00fang ta \u0111ang tr\u00ecnh b\u00e0y, n\u1ebfu n\u00f3i v\u1ec1 c\u00e1c \u1ee9ng d\u1ee5ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, ch\u00ednh l\u00e0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, \u0111\u00fang kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> \u0110\u00fang v\u1eady. V\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch, tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng ch\u00ednh l\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch. Ch\u00fang t\u00f4i \u0111ang s\u1eed d\u1ee5ng s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o chi ti\u1ebft nh\u01b0 m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng. Ch\u00fang t\u00f4i c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ednh n\u0103ng \u0111ang s\u1eed d\u1ee5ng, kho\u1ea3ng m\u1ed9t tr\u0103m t\u00ednh n\u0103ng, v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3:<\/strong> V\u00e2ng. V\u00e2ng. V\u00e2ng. \u0110i\u1ec1u n\u00e0y ch\u1ec9 \u0111\u1ec3 tr\u1ea3 l\u1eddi m\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 t\u00f4i \u0111\u00e3 c\u00f3, c\u1ea3 v\u1ec1 m\u1eb7t n\u1ed9i b\u1ed9. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang ta \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c d\u1ef1 \u0111o\u00e1n ban \u0111\u1ea7u (b\u1edfi v\u00ec t\u1eeb th\u1eddi k\u1ef3 hyper casual, t\u00f4i bi\u1ebft \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng c\u1ea7n hi\u1ec3u) v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch trong giai \u0111o\u1ea1n \u0111\u1ea7u. B\u1ea1n c\u1ea7n c\u1ea3 giai \u0111o\u1ea1n \u0111\u1ea7u v\u00e0 giai \u0111o\u1ea1n sau, v\u00e0 \u0111\u00e2y l\u00e0 l\u00fd do v\u00e0 c\u00e1ch ch\u00fang ta th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00e1ch th\u1ee9c ti\u1ebfp theo (\u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong v\u00ed d\u1ee5 t\u1eeb m\u1ed9t trong nh\u1eefng slide \u0111\u1ea7u ti\u00ean). Ch\u00fang ta c\u00f3 hai chi\u1ebfn d\u1ecbch v\u00e0 t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3, Chi\u1ebfn d\u1ecbch A th\u1ef1c s\u1ef1 tr\u1edf n\u00ean t\u1ed1t h\u01a1n Chi\u1ebfn d\u1ecbch B, c\u00f3 l\u1ebd nh\u1edd v\u00e0o vi\u1ec7c mua h\u00e0ng. \u0110\u00fang v\u1eady. V\u00e0, v\u00ec v\u1eady ch\u00fang ta c\u1eadp nh\u1eadt d\u1ef1 \u0111o\u00e1n m\u1ed7i hai gi\u1edd. B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 g\u00ec kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> \u0110\u00fang v\u1eady. Ch\u00fang t\u00f4i \u0111ang s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n, nh\u01b0 h\u00e0ng tr\u0103m ch\u1ec9 s\u1ed1: ph\u00e2n ph\u1ed1i l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean c\u00e1c thay \u0111\u1ed5i b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u, v.v. V\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u1ef1c t\u1ebf kh\u00e1c \u0111ang di\u1ec5n ra ngay b\u00ean ngo\u00e0i chi\u1ebfn l\u01b0\u1ee3c UA t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o m\u00f4 h\u00ecnh v\u00e0 sau \u0111\u00f3 m\u00f4 h\u00ecnh s\u1ebd \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n m\u1edbi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n ch\u01b0a ph\u00e1t tri\u1ec3n \u0111\u1ea7y \u0111\u1ee7, \u0111\u00fang kh\u00f4ng? Khi c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh, m\u00f4 h\u00ecnh \u0111\u00e3 c\u00f3 s\u1eb5n nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u00f3 v\u00e0 \u0111\u00e3 \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n r\u1ea5t ch\u00ednh x\u00e1c. Tuy nhi\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o, v\u00ed d\u1ee5 nh\u01b0 thay \u0111\u1ed5i trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n nhanh ch\u00f3ng, \u0111\u1ec3 t\u00ednh to\u00e1n t\u1ea5t c\u1ea3 c\u00e1c thay \u0111\u1ed5i th\u1ef1c t\u1ebf \u0111ang di\u1ec5n ra ho\u1eb7c c\u00e1c thay \u0111\u1ed5i trong ph\u00e2n ph\u1ed1i, v\u00e0 sau \u0111\u00f3 cung c\u1ea5p cho b\u1ea1n c\u00e1c d\u1ef1 \u0111o\u00e1n m\u1edbi ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf c\u1ee7a th\u1ebf gi\u1edbi \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3:<\/strong> Trong hai gi\u1edd \u0111\u1ea7u ti\u00ean c\u00f3 gi\u1ed1ng nhau kh\u00f4ng, n\u00ean t\u00f4i \u0111\u00e3 b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch. T\u00f4i b\u1eaft \u0111\u1ea7u th\u1ea5y d\u1eef li\u1ec7u c\u1ee7a chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 sau khi t\u00f4i th\u1ea5y d\u1eef li\u1ec7u, trong hai gi\u1edd ti\u1ebfp theo t\u00f4i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n LTV hay t\u00f4i c\u1ea7n ph\u1ea3i ch\u1edd l\u00e2u h\u01a1n?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas: <\/strong>V\u1eady Roman, theo hi\u1ec3u bi\u1ebft c\u1ee7a t\u00f4i, ch\u00fang ta c\u1ea7n d\u1eef li\u1ec7u \u1edf giai \u0111o\u1ea1n ban \u0111\u1ea7u (ng\u00e0y 0), sau \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n cho kho\u1ea3ng th\u1eddi gian t\u1eeb 1 \u0111\u1ebfn 30 ng\u00e0y. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n quay l\u1ea1i v\u00e0o ng\u00e0y 1, \u0111\u00fang kh\u00f4ng? V\u1eady t\u1eeb ng\u00e0y 1 \u0111\u1ebfn ng\u00e0y 30, r\u00f5 r\u00e0ng c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n ch\u01b0a ph\u00e1t tri\u1ec3n \u0111\u1ea7y \u0111\u1ee7.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i c\u0169ng s\u1eed d\u1ee5ng c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ch\u01b0a tr\u01b0\u1edfng th\u00e0nh nh\u01b0 m\u1ed9t trong c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 th\u00eam d\u1eef li\u1ec7u \u0111\u00f3 v\u00e0o m\u00f4 h\u00ecnh, sau \u0111\u00f3 m\u00f4 h\u00ecnh s\u1ebd d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00f3. \u0110\u00fang kh\u00f4ng? V\u00ec v\u1eady, c\u1ee9 sau hai gi\u1edd, c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd tr\u01b0\u1edfng th\u00e0nh v\u00e0 m\u00f4 h\u00ecnh s\u1ebd t\u00ednh \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3, t\u1eeb \u0111\u00f3 cung c\u1ea5p cho b\u1ea1n c\u00e1c d\u1ef1 \u0111o\u00e1n m\u1edbi, v\u00ed d\u1ee5 t\u1eeb ng\u00e0y 1 \u0111\u1ebfn ng\u00e0y 30. \u00c0, \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111ang l\u00e0m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3:<\/strong> Si\u00eau hay. \u00c0, th\u00e1ch th\u1ee9c th\u1ee9 ba nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp, \u0111\u00e3 c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n d\u1ef1 \u0111o\u00e1n cho IIA ho\u1eb7c IIP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> \u1eeam. Ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean m\u1ed9t ch\u1ec9 s\u1ed1 duy nh\u1ea5t cho c\u1ea3 hai v\u00e0 \u0111\u00e3 \u0111\u01b0a n\u00f3 v\u00e0o b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3:<\/strong> C\u00f3 l\u1ebd Jas, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch cho ch\u00fang t\u00f4i v\u1ec1 qu\u00e1 tr\u00ecnh suy ngh\u0129 khi quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a ra\u2026 T\u1ea1i sao ch\u00fang ta l\u1ea1i l\u00e0m nh\u01b0 v\u1eady?<br><br><strong>Jas: <\/strong>\u0110\u00fang v\u1eady. \u0110\u1ed1i v\u1edbi ph\u00e1t tri\u1ec3n qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, c\u00e1ch ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1 m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n th\u1ef1c hi\u1ec7n l\u00e0 h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t phi\u00ean b\u1ea3n Alpha th\u1eadt nhanh ch\u00f3ng. Sau \u0111\u00f3, h\u00e3y \u0111\u1ec3 m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u00f3ng g\u00f3p ph\u1ea3n h\u1ed3i v\u00e0 t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ph\u1ea3n h\u1ed3i ban \u0111\u1ea7u. Ph\u1ea3n h\u1ed3i ban \u0111\u1ea7u n\u00e0y v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t cho d\u1ef1 \u0111o\u00e1n LTV c\u1ee5 th\u1ec3. Ch\u00fang t\u00f4i mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t gi\u1ea3i ph\u00e1p nhanh ch\u00f3ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng cho m\u00f4 h\u00ecnh hybrid, v\u00ec v\u1eady ch\u00fang t\u00f4i \u0111\u00e3 t\u1eadp trung v\u00e0o ch\u1ec9 s\u1ed1 n\u00e0y.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec v\u1eady, c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng ch\u00fang t\u00f4i c\u00f3 LTV, m\u1ed9t ch\u1ec9 s\u1ed1 LTV k\u1ebft h\u1ee3p, \u0111\u00e2y l\u00e0 gi\u00e1 tr\u1ecb LTV th\u1ef1c t\u1ebf c\u00f3 s\u1eb5n sau khi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ea7y \u0111\u1ee7. Ch\u1ec9 s\u1ed1 n\u00e0y c\u0169ng c\u00f3 s\u1eb5n cho d\u1eef li\u1ec7u c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ch\u01b0a ph\u00e1t tri\u1ec3n \u0111\u1ea7y \u0111\u1ee7.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0 ch\u00fang ta bi\u1ebft r\u1eb1ng c\u00e1c \u1ee9ng d\u1ee5ng lai (hybrid apps) s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 \u0111\u00f3 r\u1ea5t nhi\u1ec1u. V\u00ec v\u1eady, ch\u00fang t\u00f4i mu\u1ed1n cung c\u1ea5p m\u1ed9t ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u1ef1 k\u1ebft h\u1ee3p c\u1ea3 qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (in-app ads) v\u00e0 giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi Tenjin c\u1ee5 th\u1ec3, d\u1eef li\u1ec7u b\u00e1o c\u00e1o v\u00e0 h\u1ea1 t\u1ea7ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo c\u00e1ch m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 s\u1eb5n gi\u00e1 tr\u1ecb LTV l\u1ecbch s\u1eed ho\u1eb7c th\u1ef1c t\u1ebf. Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n d\u1ef1 \u0111o\u00e1n cho ch\u1ec9 s\u1ed1 \u0111\u00f3. H\u00e3y xem ch\u1ec9 s\u1ed1 \u0111\u00f3 nh\u01b0 tr\u1ee5c Y trong thu\u1eadt ng\u1eef h\u1ecdc m\u00e1y, sau \u0111\u00f3 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c xu h\u01b0\u1edbng l\u1ecbch s\u1eed v\u00e0 sau \u0111\u00f3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n cho ch\u1ec9 s\u1ed1 \u0111\u00f3, v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111ang l\u00e0m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady A) \u0111\u00e2y l\u00e0 quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean g\u00f3c \u0111\u1ed9 s\u1ea3n ph\u1ea9m v\u00ec ch\u00fang t\u00f4i bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y v\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi h\u1ecd. V\u00e0 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 n\u00e0y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c ch\u1ec9 s\u1ed1 d\u1ef1 \u0111o\u00e1n ph\u00e1i sinh nh\u01b0 pROAS v\u00e0 pROI. Tuy nhi\u00ean, r\u00f5 r\u00e0ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a ch\u00fang t\u00f4i, bao g\u1ed3m c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng b\u00e1o c\u00e1o v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo c\u00e1ch khi\u1ebfn vi\u1ec7c d\u1ef1 \u0111o\u00e1n gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) th\u1ef1c t\u1ebf tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3: <\/strong>\u0110\u01b0\u1ee3c r\u1ed3i. B\u00e2y gi\u1edd \u0111\u1ebfn th\u00e1ch th\u1ee9c cu\u1ed1i c\u00f9ng cho \u1ee9ng d\u1ee5ng lai, \u0111\u00f3 l\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c. Ch\u00fang ta c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c \u1ea5n t\u01b0\u1ee3ng, v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c trung b\u00ecnh l\u00e0 90%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas: <\/strong>\u0110\u00fang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3: <\/strong>\u00c0, li\u1ec7u n\u00f3 lu\u00f4n nh\u01b0 v\u1eady sao? Ch\u00fang ta c\u00f3 ph\u1ea3i l\u00e0m vi\u1ec7c tr\u00ean \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng? C\u00f3 th\u1ec3 b\u1ea1n c\u00f3 m\u1ed9t s\u1ed1 ti\u00eau chu\u1ea9n tham chi\u1ebfu trong ng\u00e0nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas: <\/strong>V\u00e2ng. \u00c0, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi hay v\u00e0 t\u00f4i mu\u1ed1n n\u00f3i r\u1eb1ng t\u1ef7 l\u1ec7 ch\u00ednh x\u00e1c trung b\u00ecnh c\u1ee7a ch\u00fang ta l\u00e0, v\u00e0 Roman, anh nh\u1ea5n m\u1ea1nh t\u1eeb \"trung b\u00ecnh\", \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 l\u00e0 c\u00e1ch \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 n\u00f3i v\u1ec1 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a m\u00f4 h\u00ecnh. \u00c0, \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 r\u1ea5t t\u1ed1t. \u0110\u1ed9 ch\u00ednh x\u00e1c 90% l\u00e0 tuy\u1ec7t v\u1eddi v\u00e0 \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 hi\u1ebfm g\u1eb7p trong ng\u00e0nh n\u00e0y.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng nh\u01b0 v\u1eady. Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp ng\u1eafn g\u1ecdn \u1edf \u0111\u1ea7u video n\u00e0y v\u1ec1 c\u00e1ch ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi giai \u0111o\u1ea1n Alpha v\u00e0 Beta. R\u00f5 r\u00e0ng, \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a giai \u0111o\u1ea1n Alpha kh\u00f4ng t\u1ed1t b\u1eb1ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi Alpha th\u1eadm ch\u00ed c\u00f2n ch\u01b0a \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9. H\u1ec7 th\u1ed1ng GFS c\u1ee7a ch\u00fang t\u00f4i c\u00f3 c\u00e1c d\u1ef1 \u0111o\u00e1n v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u00e1nh gi\u00e1 ch\u00fang, sau \u0111\u00f3 ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9 c\u1ee7a ri\u00eang m\u00ecnh v\u1edbi c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y kh\u00e1c. V\u00e0 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n h\u1ecdc m\u00e1y di\u1ec5n ra nh\u01b0 sau: b\u1ea1n c\u1ea7n xem x\u00e9t c\u00e1c \u0111\u1eb7c tr\u01b0ng kh\u00e1c nhau: xem \u0111\u1eb7c tr\u01b0ng n\u00e0o mang l\u1ea1i \u0111\u1ed9 ch\u00ednh x\u00e1c t\u1ed1t, \u0111\u1eb7c tr\u01b0ng n\u00e0o l\u00e0m gi\u1ea3m \u0111\u1ed9 ch\u00ednh x\u00e1c, th\u1ef1c hi\u1ec7n c\u00f4ng tr\u00ecnh \u0111\u1eb7c tr\u01b0ng, hi\u1ec3u r\u00f5 d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, hi\u1ec3u r\u00f5 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn r\u1ea5t t\u1ef1 nhi\u00ean trong c\u00e1ch ch\u00fang ta th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c, \u0111\u00fang kh\u00f4ng? V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd c\u00f3 th\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a c\u00e1c chuy\u00ean gia. V\u00ec v\u1eady, nhi\u1ec1u y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n LTV, v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i cho r\u1eb1ng \u0111\u1ed9 ch\u00ednh x\u00e1c 90% m\u00e0 ch\u00fang ta \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 ho\u00e0n to\u00e0n kh\u1ea3 thi. \u0110i\u1ec1u n\u00e0y l\u00e0 do ch\u00fang ta \u0111\u00e3 t\u00edch h\u1ee3p nhi\u1ec1u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0o m\u00f4 h\u00ecnh v\u00e0 ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1 t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o? Ch\u00fang t\u00f4i \u0111\u00e3 tham gia t\u1eeb s\u1edbm, n\u00ean qu\u00e1 tr\u00ecnh n\u00e0y k\u00e9o d\u00e0i. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u1ec5 d\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c r\u1ea5t ch\u0103m ch\u1ec9 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 ch\u00ednh x\u00e1c 90%. Tuy nhi\u00ean, t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh r\u1eb1ng m\u1eb7c d\u00f9 hi\u1ec7u su\u1ea5t trung b\u00ecnh c\u1ee7a m\u00f4 h\u00ecnh l\u00e0 90%, \u0111\u1ed9 ch\u00ednh x\u00e1c c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo chi\u1ebfn d\u1ecbch, \u1ee9ng d\u1ee5ng v\u00e0 qu\u1ed1c gia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f4i ngh\u0129 m\u00ecnh \u0111\u00e3 qu\u00ean \u0111\u1ec1 c\u1eadp \u0111i\u1ec1u n\u00e0y, nh\u01b0ng c\u00e1c d\u1ef1 \u0111o\u00e1n c\u1ee7a ch\u00fang t\u00f4i c\u00f3 s\u1eb5n \u1edf c\u1ea5p \u0111\u1ed9 \u1ee9ng d\u1ee5ng, chi\u1ebfn d\u1ecbch v\u00e0 qu\u1ed1c gia. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean c\u00e1c qu\u1ed1c gia kh\u00e1c nhau cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c nhau, c\u00e1c k\u00eanh kh\u00e1c nhau, \u0111\u00fang kh\u00f4ng? V\u00ed d\u1ee5, n\u1ebfu k\u00eanh A c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec7u qu\u1ea3 \u1edf qu\u1ed1c gia n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c nhau cho c\u00e1c qu\u1ed1c gia, k\u00eanh v\u00e0 chi\u1ebfn d\u1ecbch kh\u00e1c nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0, khi n\u00f3i \u0111\u1ebfn \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y, n\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo t\u1eebng chi\u1ebfn d\u1ecbch v\u00e0 t\u1eebng qu\u1ed1c gia, \u0111\u00fang kh\u00f4ng? 90% l\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh. Cho \u0111\u1ebfn nay, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 ch\u00ednh x\u00e1c 90%, \u0111i\u1ec1u n\u00e0y r\u1ea5t t\u1ed1t. Tuy nhi\u00ean, t\u00f4i mu\u1ed1n l\u01b0u \u00fd r\u1eb1ng \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ed1c gia, chi\u1ebfn d\u1ecbch v\u00e0 k\u00eanh c\u1ee7a b\u1ea1n, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i \u0111ang xem x\u00e9t vi\u1ec7c th\u00eam kho\u1ea3ng tin c\u1eady trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch t\u1ef1 tin h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3: <\/strong>\u0110\u00fang. \u0110\u00fang. \u1eea, t\u00f4i ngh\u0129 \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n nh\u1ea5n m\u1ea1nh. M\u1ed9t l\u1ea7n n\u1eefa, m\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi, nh\u01b0ng n\u00f3 v\u1eabn ch\u1ec9 l\u00e0 m\u1ed9t con s\u1ed1 trung b\u00ecnh. \u1eeam, nh\u01b0ng th\u1ef1c s\u1ef1 n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1. \u0110\u00e2y v\u1eabn ch\u1ec9 l\u00e0 m\u1ed9t d\u1ef1 \u0111o\u00e1n. Hay \u0111\u1ea5y. \u1eeam, t\u00f4i ngh\u0129 \u0111\u00f3 l\u00e0 th\u00e1ch th\u1ee9c cu\u1ed1i c\u00f9ng, b\u00e2y gi\u1edd c\u00e2u h\u1ecfi ch\u00ednh l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00ednh n\u0103ng n\u00e0y c\u00f3 s\u1eb5n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 tr\u1ea3 ph\u00ed. Hi\u1ec7n t\u1ea1i, ch\u00fang t\u00f4i \u0111\u00e3 b\u1eaft \u0111\u1ea7u cung c\u1ea5p t\u00ednh n\u0103ng h\u1ee7y \u0111\u0103ng k\u00fd b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i, thanh to\u00e1n 200 \u0111\u00f4 la v\u00e0 truy c\u1eadp v\u00e0o t\u00ednh n\u0103ng d\u1ef1 \u0111o\u00e1n LTV. N\u1ebfu b\u1ea1n \u0111\u00e3 l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin, b\u1ea1n \u0111\u00e3 c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o t\u00ednh n\u0103ng n\u00e0y.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ec9 c\u1ea7n nh\u1ea5p v\u00e0o t\u00f9y ch\u1ecdn \"Ch\u1ec9nh s\u1eeda ch\u1ec9 s\u1ed1\" tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n, sau \u0111\u00f3 t\u00ecm c\u00e1c ch\u1ec9 s\u1ed1 LTV d\u1ef1 \u0111o\u00e1n (pLTV), ROAS d\u1ef1 \u0111o\u00e1n (pROAS) v\u00e0 ROI d\u1ef1 \u0111o\u00e1n (pROI). Kh\u00f4ng c\u00f3 r\u00e0o c\u1ea3n t\u00ednh n\u0103ng n\u00e0o, h\u00e3y th\u1eed ngay v\u00e0 xem n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu b\u1ea1n \u0111\u00e3 th\u1eed, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn cho ch\u00fang t\u00f4i. N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, c\u0169ng h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn cho ch\u00fang t\u00f4i.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f2n \u0111i\u1ec1u g\u00ec mu\u1ed1n n\u00f3i n\u1eefa kh\u00f4ng, Jas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> V\u00e2ng, t\u00f4i ch\u1ec9 mu\u1ed1n n\u00f3i v\u1edbi Roman, c\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 nh\u1ea5n m\u1ea1nh \u0111i\u1ec1u \u0111\u00f3. S\u1eed d\u1ee5ng Tenjin gi\u1edd \u0111\u00e2y d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. B\u1ea1n ch\u1ec9 c\u1ea7n truy c\u1eadp v\u00e0o b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a ch\u00fang t\u00f4i. B\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u0103ng k\u00fd g\u00f3i $200 c\u1ee7a ch\u00fang t\u00f4i v\u00e0 c\u00f3 th\u1ec3 h\u1ee7y b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. Um, n\u1ebfu b\u1ea1n quan t\u00e2m, h\u00e3y th\u1eed ngay nh\u00e9. Um, \u0111\u00fang v\u1eady. V\u00e0 ch\u00fang t\u00f4i r\u1ea5t mong nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i c\u1ee7a b\u1ea1n v\u1ec1 \u0111i\u1ec1u n\u00e0y, ho\u1eb7c b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec kh\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3: <\/strong>Tuy\u1ec7t v\u1eddi. C\u1ea3m \u01a1n r\u1ea5t nhi\u1ec1u, Jess. H\u00e3y nh\u1ea5n like n\u1ebfu b\u1ea1n th\u00edch video n\u00e0y. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u00e0m th\u00eam nhi\u1ec1u video n\u1eefa. \u0110\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng c\u1ee7a LTV d\u1ef1 \u0111o\u00e1n. C\u00f2n nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p kh\u00e1c. Ch\u00fang t\u00f4i c\u0169ng c\u00f3 th\u1ec3 tr\u00ecnh di\u1ec5n demo. C\u00f3 r\u1ea5t nhi\u1ec1u n\u1ed9i dung \u0111\u1ec3 kh\u00e1m ph\u00e1 \u1edf \u0111\u00e2y. V\u1eady n\u00ean\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas: <\/strong>\u0110\u00fang v\u1eady, c\u00f3 \u0111\u1ea5y. T\u00f4i c\u00f3 th\u1ec3 n\u00f3i v\u1ec1 \u0111i\u1ec1u n\u00e0y li\u00ean t\u1ee5c trong ba, b\u1ed1n gi\u1edd li\u1ec1n. Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt. Ch\u00fang ta c\u00f3 th\u1ec3 n\u00f3i v\u1ec1 tr\u01b0\u1eddng h\u1ee3p l\u1ea1m d\u1ee5ng gian l\u1eadn m\u00e0 t\u00f4i ch\u01b0a \u0111\u1ec1 c\u1eadp. C\u00e1ch thi\u1ebft l\u1eadp n\u00f3. V\u1eady n\u00ean, h\u00e3y theo d\u00f5i \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00eam n\u1ed9i dung.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La M\u00e3:<\/strong> \u0110\u00fang v\u1eady. \u0110\u01b0\u1ee3c r\u1ed3i, c\u1ea3m \u01a1n r\u1ea5t nhi\u1ec1u Jas v\u00e0 c\u1ea3m \u01a1n v\u00ec\u2026&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jas:<\/strong> C\u1ea3m \u01a1n Roman r\u1ea5t nhi\u1ec1u, \u0111\u00fang v\u1eady! Ch\u00fac m\u1eebng, t\u1ea1m bi\u1ec7t.&nbsp;<\/p>\n<\/details>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c m\u00f4 h\u00ecnh LTV d\u1ef1 \u0111o\u00e1n (pLTV) kh\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c \u1ee9ng d\u1ee5ng ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p? Khi b\u1ea1n ki\u1ebfm ti\u1ec1n th\u00f4ng qua c\u1ea3 mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 mua h\u00e0ng trong \u1ee9ng d\u1ee5ng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p r\u1ea5t nhanh. C\u00e1c m\u00f4 h\u00ecnh LTV ti\u00eau chu\u1ea9n kh\u00f4ng th\u1ec3 x\u1eed l\u00fd \u0111i\u1ec1u n\u00e0y, v\u00e0 h\u1ea7u h\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 pLTV c\u0169ng kh\u00f4ng th\u1ec3. Ti\u1ebft ki\u1ec7m v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc. \u201cHi\u1ec7n t\u1ea1i thi\u1ebfu c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3\u2026\u201d<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,8,90],"tags":[],"class_list":["post-12873","post","type-post","status-publish","format-standard","hentry","category-metrics","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Predicted LTV for Hybrid Monetization | Tenjin<\/title>\n<meta name=\"description\" content=\"Most predicted LTV models fail at hybrid monetization. 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