{"id":12963,"date":"2025-11-12T09:39:07","date_gmt":"2025-11-12T09:39:07","guid":{"rendered":"https:\/\/tenjin.com\/?p=12963"},"modified":"2026-04-14T11:07:43","modified_gmt":"2026-04-14T11:07:43","slug":"mobile-game-monetization-how-genre-impacts-growth","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/mobile-game-monetization-how-genre-impacts-growth\/","title":{"rendered":"Monetization trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng: C\u00e1ch th\u1ec3 lo\u1ea1i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Doanh thu qu\u1ea3ng c\u00e1o trong ng\u00e0nh ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u00e3 v\u01b0\u1ee3t qua con s\u1ed1 1.410 t\u1ef7 USD v\u00e0 \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 g\u1ea5p \u0111\u00f4i so v\u1edbi doanh thu t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP). M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y, nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n v\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o IAP, b\u1ecf l\u1ee1 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn doanh thu ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cN\u1ebfu ch\u00fang ta xem x\u00e9t d\u1eef li\u1ec7u, th\u1ecb tr\u01b0\u1eddng game: khi c\u1ed9ng doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 doanh thu qu\u1ea3ng c\u00e1o l\u1ea1i v\u1edbi nhau, n\u00f3 th\u1ef1c s\u1ef1 l\u1edbn h\u01a1n t\u1ed5ng doanh thu c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh radio, podcast v\u00e0 r\u1ea1p chi\u1ebfu phim c\u1ed9ng l\u1ea1i.\u201d<\/p><cite>Mariusz G\u0105siewski, Google<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Theo chuy\u00ean gia v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u1eef li\u1ec7u c\u1ee7a Google, Mariusz G\u0105siewski, t\u1ef7 l\u1ec7 doanh thu qu\u1ea3ng c\u00e1o thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 gi\u1eefa c\u00e1c th\u1ec3 lo\u1ea1i game, \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1ch c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u00ean ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n t\u1eeb game di \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1a tr\u00ean kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh game t\u1ea1i Trung v\u00e0 \u0110\u00f4ng \u00c2u, anh \u1ea5y cho r\u1eb1ng tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n<strong> Th\u1ec3 lo\u1ea1i l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 n\u1ed5i b\u1eadt nh\u1ea5t.<\/strong>Hi\u1ec3u r\u00f5 c\u00e1c m\u00f4 h\u00ecnh \u0111\u1eb7c tr\u01b0ng c\u1ee7a t\u1eebng th\u1ec3 lo\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#growfaster\">T\u1ea1i sao doanh thu qu\u1ea3ng c\u00e1o \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP)&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#adformat\">V\u1ec1 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o trong c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c nhau<\/a><\/li>\n\n\n\n<li><a href=\"#genre\">Nh\u1eefng th\u1ec3 lo\u1ea1i game n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1ea5t?<\/a><br><br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"growfaster\">T\u1ea1i sao doanh thu qu\u1ea3ng c\u00e1o l\u1ea1i t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n so v\u1edbi doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP)?&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=1024%2C420&#038;ssl=1\" alt=\"\" class=\"wp-image-12965\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=1024%2C420&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=300%2C123&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=768%2C315&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?w=1469&amp;ssl=1 1469w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i cho th\u1ea5y l\u00fd do t\u1ea1i sao doanh thu qu\u1ea3ng c\u00e1o \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n so v\u1edbi doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP). Trong khi c\u00e1c giao d\u1ecbch trong \u1ee9ng d\u1ee5ng v\u00e0 \u0111\u0103ng k\u00fd t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o c\u00e1c tr\u00f2 ch\u01a1i h\u00e0ng \u0111\u1ea7u, doanh thu qu\u1ea3ng c\u00e1o l\u1ea1i ph\u00e2n b\u1ed5 r\u1ed9ng r\u00e3i tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng. Hi\u1ec7u \u1ee9ng \"longtail\" n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 t\u1ea1o ra doanh thu b\u1ec1n v\u1eefng t\u1eeb qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu qu\u1ea3ng c\u00e1o nhanh h\u01a1n so v\u1edbi doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mariusz gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng v\u1ec1 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cTrong IAP, c\u00e1c tr\u00f2 ch\u01a1i h\u00e0ng \u0111\u1ea7u chi\u1ebfm ph\u1ea7n l\u1edbn doanh thu. Trong qu\u1ea3ng c\u00e1o, m\u1ee9c \u0111\u1ed9 t\u1eadp trung doanh thu th\u1ea5p h\u01a1n nhi\u1ec1u. N\u1ebfu b\u1ea1n l\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n nh\u1ecf, b\u1ea1n th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi qu\u1ea3ng c\u00e1o v\u00ec IAP kh\u00f3 h\u01a1n\u2014n\u00f3 \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean h\u01a1n.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 thay \u0111\u1ed5i n\u00e0y ho\u00e0n to\u00e0n l\u00e0m thay \u0111\u1ed5i b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. Trong c\u00e1c tr\u00f2 ch\u01a1i d\u1ef1a tr\u00ean IAP, m\u1ed9t khi m\u1ed9t s\u1ed1 t\u1ef1a game ch\u1ee7 \u0111\u1ea1o ki\u1ec3m so\u00e1t m\u1ed9t th\u1ec3 lo\u1ea1i, vi\u1ec7c c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n m\u1edbi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. Tuy nhi\u00ean, m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n cho c\u00e1c studio nh\u1ecf. \u0110i\u1ec1u n\u00e0y \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec doanh thu kh\u00f4ng b\u1ecb t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 \u00edt t\u1ef1a game th\u00e0nh c\u00f4ng. \u0110\u00e2y l\u00e0 con \u0111\u01b0\u1eddng c\u00f4ng b\u1eb1ng h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ee9ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.&nbsp;<br><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01.png?resize=1024%2C499&#038;ssl=1\" alt=\"\" class=\"wp-image-12976\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=1024%2C499&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=768%2C374&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=1536%2C748&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=2048%2C998&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd \u1edf \u0111\u00e2y. S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng c\u1ee7a doanh thu qu\u1ea3ng c\u00e1o kh\u00f4ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c eCPMs v\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng. Nh\u01b0 Mariusz \u0111\u00e3 ch\u1ec9 ra, ngu\u1ed3n cung qu\u1ea3ng c\u00e1o m\u1edbi c\u0169ng \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 AI, t\u1ef1 \u0111\u1ed9ng h\u00f3a AI, v\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tham gia v\u00e0o l\u0129nh v\u1ef1c n\u00e0y. V\u00ec v\u1eady, trong khi th\u1ecb tr\u01b0\u1eddng \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng, s\u1ef1 c\u1ea1nh tranh v\u1ec1 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u0169ng \u0111ang gia t\u0103ng \u0111\u1ed3ng th\u1eddi. S\u1ef1 c\u1ea1nh tranh cao n\u00e0y n\u00ean gi\u00fap duy tr\u00ec s\u1ef1 c\u00e2n b\u1eb1ng v\u1ec1 chi ph\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adformat\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ec3 lo\u1ea1i.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi n\u00f3i \u0111\u1ebfn doanh thu qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u01b0u \u00fd \u0111\u1ebfn c\u00e1c lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau, v\u00ec ch\u00fang c\u0169ng thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o th\u1ec3 lo\u1ea1i tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, c\u00e1c tr\u00f2 ch\u01a1i hyper-casual c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i r\u1ed9ng h\u01a1n th\u01b0\u1eddng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1edd v\u00e0o <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/interstitial-ads\">kho\u1ea3ng tr\u1ed1ng<\/a> v\u00e0 <a href=\"https:\/\/docs.tenjin.com\/docs\/rewarded-ads\">Qu\u1ea3ng c\u00e1o c\u00f3 th\u01b0\u1edfng<\/a>Trong khi c\u00e1c th\u1ec3 lo\u1ea1i game ch\u00ednh th\u01b0\u1eddng t\u1ed1i \u01b0u h\u00f3a cho giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c \u0111\u1eb7t qu\u1ea3ng c\u00e1o chi\u1ebfn l\u01b0\u1ee3c.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n \"xem x\u00e9t c\u00e1c th\u1ec3 lo\u1ea1i nh\u01b0 tr\u00f2 ch\u01a1i b\u00e0n, solitaire, t\u1eeb v\u1ef1ng, trivia v\u00e0 c\u00e1c th\u1ec3 lo\u1ea1i r\u1ea5t casual, t\u1ef7 l\u1ec7 doanh thu qu\u1ea3ng c\u00e1o l\u00e0 r\u1ea5t cao\", Mariusz cho bi\u1ebft. Anh ti\u1ebfp t\u1ee5c gi\u1ea3i th\u00edch r\u1eb1ng, \"c\u00e1c th\u1ec3 lo\u1ea1i n\u00e0y nh\u1eafm \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng r\u1ea5t r\u1ed9ng - m\u1ed9t \u1ee9ng d\u1ee5ng c\u1edd vua ho\u1eb7c c\u1edd caro c\u00f3 th\u1ec3 c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. Ngay c\u1ea3 khi doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng th\u1ea5p, quy m\u00f4 s\u1ebd b\u00f9 \u0111\u1eafp cho \u0111i\u1ec1u \u0111\u00f3.\" V\u1ec1 c\u01a1 b\u1ea3n, chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i casual l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng cao nh\u1ea5t c\u00f3 th\u1ec3 tr\u01b0\u1edbc khi t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng gi\u1ea3m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o interstitial v\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1edfng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 t\u0103ng c\u01b0\u1eddng ho\u1eb7c h\u1ed7 tr\u1ee3 ti\u1ebfn tr\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cTrong c\u00e1c tr\u00f2 ch\u01a1i casual, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i r\u1ea5t cao \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u nh\u01b0ng gi\u1ea3m nhanh ch\u00f3ng. B\u1ea1n c\u1ed1 g\u1eafng ki\u1ebfm ti\u1ec1n t\u1eeb ng\u01b0\u1eddi d\u00f9ng c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t, v\u00ec v\u1eady c\u00e1c qu\u1ea3ng c\u00e1o pop-up v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn nh\u1ea5t \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7t kh\u00e1c, c\u00f3 nh\u1eefng th\u1ec3 lo\u1ea1i game c\u1ed1t l\u00f5i nh\u01b0 game Match 3 v\u1edbi tr\u1ecdng t\u00e2m m\u1ea1nh v\u00e0o giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP), game h\u00e0nh \u0111\u1ed9ng RPG v\u00e0 th\u1ec3 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c 4X.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201c\u0110\u1ed1i v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i ch\u00ednh, ph\u1ea7n l\u1edbn doanh thu c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat nh\u01b0 nh\u1eefng \"con c\u00e1 m\u1eadp\" th\u00f4ng qua qu\u1ea3ng c\u00e1o Google Ads ho\u1eb7c Meta. Vi\u1ec7c \u0111\u1ea9y qu\u1ea3ng c\u00e1o x\u00e2m ph\u1ea1m ho\u1eb7c \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng ra kh\u1ecfi tr\u00f2 ch\u01a1i kh\u00f4ng \u0111\u00e1ng \u0111\u1ec3 m\u1ea1o hi\u1ec3m m\u1ea5t h\u1ecd. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u1ef7 l\u1ec7 doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd th\u01b0\u1eddng th\u1ea5p.\u201d&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"genre\">Doanh thu t\u1eeb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng theo th\u1ec3 lo\u1ea1i<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c tr\u00f2 ch\u01a1i \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 nhau, c\u0169ng nh\u01b0 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 \u0111\u1ec1u ki\u1ebfm ti\u1ec1n theo c\u00f9ng m\u1ed9t c\u00e1ch. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang khi n\u00f3i \u0111\u1ebfn doanh thu qu\u1ea3ng c\u00e1o t\u1eeb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng. \u201cNh\u01b0 bi\u1ec3u \u0111\u1ed3 minh h\u1ecda, c\u00e1c th\u1ec3 lo\u1ea1i ch\u00ednh nh\u01b0 4X strategy v\u00e0 MOBA chi\u1ebfm ph\u1ea7n l\u1edbn doanh thu tr\u00ean iOS, trong khi c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c v\u1eabn c\u00f2n l\u1edbn v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n. M\u1ed9t s\u1ed1 th\u1ec3 lo\u1ea1i nh\u1ecf h\u01a1n, nh\u01b0 t\u00f9y ch\u1ec9nh v\u00e0 runner, th\u01b0\u1eddng ph\u00e1t tri\u1ec3n ch\u1eadm h\u01a1n so v\u1edbi c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c. Merge \u0111ang ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh, c\u0169ng nh\u01b0 c\u00e1c tr\u00f2 ch\u01a1i RPG t\u01b0\u01a1ng t\u00e1c v\u00e0 idle RPG. \u0110\u1ed1i v\u1edbi Android, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1ed5ng th\u1ec3 ch\u1eadm h\u01a1n so v\u1edbi iOS, nh\u01b0ng c\u1ea5u tr\u00fac t\u0103ng tr\u01b0\u1edfng v\u00e0 s\u1ef1 suy gi\u1ea3m c\u1ee7a c\u00e1c th\u1ec3 lo\u1ea1i t\u01b0\u01a1ng t\u1ef1,\u201d Mariusz gi\u1ea3i th\u00edch. Hi\u1ec3u r\u00f5 nh\u1eefng kh\u00e1c bi\u1ec7t trong t\u0103ng tr\u01b0\u1edfng n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n hybrid b\u1ec1n v\u1eefng cho \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=1024%2C573&#038;ssl=1\" alt=\"\" class=\"wp-image-12966\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=1024%2C573&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=1536%2C859&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"Nh\u00ecn chung, c\u00e1c th\u1ec3 lo\u1ea1i game k\u1ebft h\u1ee3p gi\u1eefa kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n m\u1ea1nh m\u1ebd v\u1edbi m\u1ed9t \u0111i\u1ec3m v\u00e0o d\u1ec5 d\u00e0ng cho ng\u01b0\u1eddi ch\u01a1i casual \u0111ang ph\u00e1t tri\u1ec3n t\u1ed1t. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u nh\u1eafc \u0111\u1ebfn c\u00e1c t\u1ef1a game nh\u01b0...\" <em>Sinh t\u1ed3n trong \u0111i\u1ec1u ki\u1ec7n tuy\u1ebft m\u00f9<\/em> v\u00e0 c\u00e1c t\u1ef1a game kh\u00e1c k\u1ebft h\u1ee3p l\u1ed1i ch\u01a1i s\u00e2u s\u1eafc v\u1edbi m\u1ed9t m\u00e0n m\u1edf \u0111\u1ea7u h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i r\u1ed9ng h\u01a1n.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, \u00f4ng c\u0169ng l\u01b0u \u00fd r\u1eb1ng c\u00e1c tr\u00f2 ch\u01a1i b\u1ea1o l\u1ef1c th\u01b0\u1eddng m\u1ea5t nhi\u1ec1u th\u1eddi gian ph\u00e1t tri\u1ec3n h\u01a1n, do \u0111\u00f3 th\u01b0\u1eddng ch\u1ec9 \u0111\u01b0\u1ee3c c\u00e1c studio game l\u1edbn th\u1ef1c hi\u1ec7n. V\u00ed d\u1ee5, \u201c<em>Monopoly GO!<\/em> \u0110\u01b0\u1ee3c cho l\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong v\u00f2ng b\u1ea3y n\u0103m.\u201d So v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i \u0111\u01a1n gi\u1ea3n, casual d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o, qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 ch\u1ec9 m\u1ea5t v\u00e0i tu\u1ea7n.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02.png?resize=1024%2C558&#038;ssl=1\" alt=\"\" class=\"wp-image-12977\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=1024%2C558&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=768%2C419&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=1536%2C837&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=2048%2C1116&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, \u0111\u00e2y tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c \u0111\u1ed9i ng\u0169 nh\u1ecf v\u00e0 studio game s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c tr\u00f2 ch\u01a1i ng\u00e1ch ho\u1eb7c casual d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o, c\u00f3 th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng nhanh h\u01a1n. C\u00e1c studio l\u1edbn c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c tr\u00f2 ch\u01a1i c\u1ed1t l\u00f5i, bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao c\u00f3 th\u1ec3 mang l\u1ea1i $50-60 USD cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Nh\u1eefng \u0111i\u1ec3m ch\u00ednh&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1eef li\u1ec7u cho th\u1ea5y vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng b\u1ecb ph\u00e2n m\u1ea3nh theo th\u1ec3 lo\u1ea1i. Chi\u1ebfn l\u01b0\u1ee3c c\u0169 \u01b0u ti\u00ean t\u1ed1i \u01b0u h\u00f3a cho giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 coi qu\u1ea3ng c\u00e1o l\u00e0 y\u1ebfu t\u1ed1 ph\u1ee5 kh\u00f4ng c\u00f2n \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c tr\u01b0\u1eddng h\u1ee3p.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doanh thu qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 \u0111\u00e3 b\u1eaft k\u1ecbp v\u1edbi doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP); n\u00f3 c\u00f2n \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec1u h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1 cho c\u00e1c studio kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c t\u1ef1a game l\u1edbn nh\u01b0 <em>MONOPOLY GO! <\/em>ho\u1eb7c <em>K\u1eb9o Crush<\/em> Ch\u1ec9 d\u1ef1a v\u00e0o IAP. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i cho nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i h\u01a1n, ch\u1ee9ng minh r\u1eb1ng nh\u1eefng \u0111i\u1ec3m tinh t\u1ebf trong kho\u1ea3ng c\u00e1ch th\u1ec3 lo\u1ea1i c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n \u0111\u1ec3 n\u1eafm b\u1eaft.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00f2 ch\u01a1i casual ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd quy m\u00f4 v\u00e0 s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. Tr\u00f2 ch\u01a1i core ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i v\u00e0 c\u00e1c giao d\u1ecbch c\u00f3 gi\u00e1 tr\u1ecb cao do ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n. Th\u1ec3 lo\u1ea1i tr\u00f2 ch\u01a1i b\u1ea1n ch\u1ecdn kh\u00f4ng ch\u1ec9 quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n, m\u00e0 c\u00f2n c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0 Mariusz \u0111\u00e3 n\u00f3i:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cNg\u00e0nh c\u00f4ng nghi\u1ec7p game l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u00f3 r\u1ee7i ro cao nh\u01b0ng c\u0169ng mang l\u1ea1i l\u1ee3i nhu\u1eadn l\u1edbn.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi ch\u00ednh kh\u00f4ng ph\u1ea3i l\u00e0 li\u1ec7u n\u00ean ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o hay giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP). \u0110\u00f3 l\u00e0 li\u1ec7u v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng, b\u1ea1n c\u00f3 \u0111ang t\u1ed1i \u01b0u h\u00f3a s\u1ef1 k\u1ebft h\u1ee3p v\u00e0 ph\u01b0\u01a1ng th\u1ee9c ph\u00f9 h\u1ee3p cho th\u1ec3 lo\u1ea1i \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh hay kh\u00f4ng, v\u00e0 li\u1ec7u b\u1ea1n c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00f4ng tin chi ti\u1ebft v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean \u0111\u00f3 hay kh\u00f4ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, Tenjin gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng theo d\u00f5i doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP), doanh thu qu\u1ea3ng c\u00e1o v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (LTV) tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Xem video:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Doanh thu qu\u1ea3ng c\u00e1o trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng: Nh\u1eefng th\u00f4ng tin quan tr\u1ecdng v\u00e0 xu h\u01b0\u1edbng\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3eVe-57O1Kw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">N\u1ed9i dung li\u00ean quan:<br><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tenjin wp-block-embed-tenjin\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ul27SqaNIu\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-advertise-hybrid-casual-games-in-2024\/\">C\u00e1ch qu\u1ea3ng c\u00e1o c\u00e1c tr\u00f2 ch\u01a1i hybrid-casual v\u00e0o n\u0103m 2024<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cC\u00e1ch qu\u1ea3ng c\u00e1o c\u00e1c tr\u00f2 ch\u01a1i hybrid-casual v\u00e0o n\u0103m 2024\u201d \u2014 Tenjin\" src=\"https:\/\/tenjin.com\/blog\/how-to-advertise-hybrid-casual-games-in-2024\/embed\/#?secret=cQrmw4nU65#?secret=ul27SqaNIu\" data-secret=\"ul27SqaNIu\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tenjin wp-block-embed-tenjin\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"YxZanKl76i\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/\">C\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c tr\u00f2 ch\u01a1i hybrid v\u00e0 hyper casual v\u00e0o n\u0103m 2024 \u2013 D\u1ef1a tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o &amp; CPI<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cC\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c tr\u00f2 ch\u01a1i hybrid v\u00e0 hyper casual v\u00e0o n\u0103m 2024 \u2013 D\u1ef1a tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o &amp; CPI\u201d \u2014 Tenjin\" src=\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/embed\/#?secret=wTajGNtVKK#?secret=YxZanKl76i\" data-secret=\"YxZanKl76i\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tenjin wp-block-embed-tenjin\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"oq13ny5c7N\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\">Doanh thu qu\u1ea3ng c\u00e1o trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u2013 IAA so v\u1edbi IAP<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cDoanh thu qu\u1ea3ng c\u00e1o trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u2013 IAA so v\u1edbi IAP\u201d \u2014 Tenjin\" src=\"https:\/\/tenjin.com\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/embed\/#?secret=C5uwwhVUvF#?secret=oq13ny5c7N\" data-secret=\"oq13ny5c7N\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Doanh thu qu\u1ea3ng c\u00e1o trong ng\u00e0nh ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u00e3 v\u01b0\u1ee3t qua con s\u1ed1 1.041.000 t\u1ef7 v\u00e0 \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh g\u1ea5p \u0111\u00f4i so v\u1edbi mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP). M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y, nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n v\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o IAP, b\u1ecf l\u1ee1 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn doanh thu ti\u1ec1m n\u0103ng. \u201cN\u1ebfu ch\u00fang ta nh\u00ecn v\u00e0o d\u1eef li\u1ec7u, th\u1ecb tr\u01b0\u1eddng tr\u00f2 ch\u01a1i: khi b\u1ea1n c\u1ed9ng IAP v\u00e0\u2026\u201d<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,90],"tags":[],"class_list":["post-12963","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Game Monetization: How Genre Impact Growth | Tenjin<\/title>\n<meta name=\"description\" content=\"Mobile game monetization by genre: casual games favor ads, but core games favor rewards. 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