{"id":14395,"date":"2026-01-13T07:59:50","date_gmt":"2026-01-13T07:59:50","guid":{"rendered":"https:\/\/tenjin.com\/?p=14395"},"modified":"2026-04-14T11:10:20","modified_gmt":"2026-04-14T11:10:20","slug":"how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/","title":{"rendered":"C\u00e1ch studio Th\u1ed5 Nh\u0129 K\u1ef3 n\u00e0y t\u0103ng g\u1ea5p ba l\u1ea7n chi ti\u00eau qu\u1ea3ng c\u00e1o sau khi chuy\u1ec3n sang s\u1eed d\u1ee5ng Tenjin \u2013 Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Fusee"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 m\u1ed9t studio k\u1ebft h\u1ee3p gi\u1eefa th\u1ec3 lo\u1ea1i casual v\u00e0 c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c \u0111\u00e3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. Ph\u1ea3i chi tr\u1ea3 chi ph\u00ed x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c ng\u01b0\u1eddi d\u00f9ng cao v\u00e0 ph\u1ea3i g\u00e1nh ch\u1ecbu c\u00e1c kho\u1ea3n ph\u00ed \u1ea9n b\u1ea5t ng\u1edd l\u1ea1i c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec Fusee \u2014 m\u1ed9t studio c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Istanbul, Th\u1ed5 Nh\u0129 K\u1ef3 v\u1edbi h\u01a1n 150 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng \u2014 \u0111\u00e3 g\u1eb7p ph\u1ea3i khi h\u1ecd m\u1edf r\u1ed9ng quy m\u00f4 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ef1 ph\u00e1t h\u00e0nh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng c\u1ee7a h\u1ecd:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"252\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01.png?resize=1024%2C252&#038;ssl=1\" alt=\"\" class=\"wp-image-14401\" style=\"aspect-ratio:4.063654538184726\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=1024%2C252&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=300%2C74&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=768%2C189&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=1536%2C378&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=2048%2C504&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng chi ti\u00eau cho UA l\u00ean g\u1ea5p 3 l\u1ea7n trong khi v\u1eabn duy tr\u00ec t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) cao<\/li>\n\n\n\n<li>2,5 l\u1ea7n doanh thu h\u00e0ng th\u00e1ng<\/li>\n\n\n\n<li>0 Th\u1eddi gian d\u00e0nh cho vi\u1ec7c khai th\u00e1c d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Case%20study_Fusee.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gi\u1edbi thi\u1ec7u v\u1ec1 Fusee<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2009, Fusee \u0111\u00e3 chuy\u1ec3n h\u01b0\u1edbng t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o l\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng v\u00e0o n\u0103m 2015 v\u00e0 k\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u00e3 \u0111\u1ea1t h\u01a1n 150 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nh\u1eefng n\u0103m qua, h\u1ecd \u0111\u00e3 ra m\u1eaft nhi\u1ec1u t\u1ef1a s\u00e1ch \u0103n kh\u00e1ch c\u00f9ng c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n h\u00e0ng \u0111\u1ea7u v\u00e0 b\u1eaft \u0111\u1ea7u t\u1ef1 xu\u1ea5t b\u1ea3n th\u00e0nh c\u00f4ng t\u1eeb n\u0103m 2023.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ee9 m\u1ec7nh c\u1ee7a h\u1ecd l\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n nh\u1eefng tr\u00f2 ch\u01a1i di \u0111\u1ed9ng th\u00fa v\u1ecb, \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, lu\u00f4n n\u1ed7 l\u1ef1c mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb m\u00e0 ng\u01b0\u1eddi ch\u01a1i y\u00eau th\u00edch v\u00e0 mu\u1ed1n quay l\u1ea1i.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04.png?resize=1024%2C306&#038;ssl=1\" alt=\"\" class=\"wp-image-14404\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=1024%2C306&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=768%2C229&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=1536%2C459&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=2048%2C612&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u00e1ch th\u1ee9c<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Tr\u01b0\u1edbc khi h\u1ee3p t\u00e1c v\u1edbi Tenjin, Fusee \u0111\u00e3 ph\u1ea3i d\u1ef1a v\u00e0o m\u1ed9t m\u00f4 h\u00ecnh MMP \u0111i k\u00e8m v\u1edbi <strong>chi ph\u00ed ghi nh\u1eadn ngu\u1ed3n g\u1ed1c cao<\/strong> v\u00e0 <strong>c\u00e1c kho\u1ea3n ph\u00ed \u1ea9n kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc<\/strong>, ngay c\u1ea3 sau khi \u0111\u00e3 t\u00ednh \u0111\u1ebfn c\u00e1c kho\u1ea3n ho\u00e0n tr\u1ea3 t\u1eeb ch\u00ednh ph\u1ee7 Th\u1ed5 Nh\u0129 K\u1ef3.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Ngo\u00e0i ra, <strong>c\u00e1c v\u1ea5n \u0111\u1ec1 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i trong vi\u1ec7c ph\u00e1t hi\u1ec7n doanh thu qu\u1ea3ng c\u00e1o gian l\u1eadn<\/strong> \u0111\u00e3 bu\u1ed9c h\u1ecd ph\u1ea3i t\u1ef1 tay r\u00e0 so\u00e1t d\u1eef li\u1ec7u th\u00f4, <strong>l\u00e0m m\u1ea5t h\u00e0ng gi\u1edd m\u1ed7i tu\u1ea7n<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p ban \u0111\u1ea7u kh\u00e1 ph\u1ee9c t\u1ea1p, vi\u1ec7c thi\u1ebft l\u1eadp <strong>ch\u1ec9<\/strong> d\u1ef1a v\u00e0o d\u1eef li\u1ec7u SDK, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 h\u1ea1n ch\u1ebf \u0111\u1ed9 ch\u00ednh x\u00e1c, v\u00e0 <strong>b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ho\u1ea1t \u0111\u1ed9ng ch\u1eadm<\/strong> v\u00e0 hay b\u1ecb gi\u1eadt.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">H\u01a1n n\u1eefa, <strong>c\u00e1c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 th\u01b0\u1eddng b\u1ecb tr\u00ec ho\u00e3n ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin \u0111\u00e3 gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 Fusee g\u1eb7p ph\u1ea3i v\u1edbi m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd d\u1ef1 \u00e1n (MMP) tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Ch\u00ednh s\u00e1ch gi\u00e1: <\/strong>Tenjin \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 r\u00f5 r\u00e0ng, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 ho\u00e0n to\u00e0n minh b\u1ea1ch. M\u00f4 h\u00ecnh tr\u1ecdn g\u00f3i c\u1ee7a h\u1ecd \u0111\u00e3 gi\u00fap Fusee t\u1ef1 tin m\u1edf r\u1ed9ng quy m\u00f4, v\u00ec bi\u1ebft r\u1eb1ng b\u1ea5t k\u1ef3 t\u00ednh n\u0103ng n\u00e0o trong t\u01b0\u01a1ng lai c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c bao g\u1ed3m m\u00e0 <strong>kh\u00f4ng ph\u00e1t sinh chi ph\u00ed th\u00eam<\/strong>. Ngay c\u1ea3 khi kh\u00f4ng c\u00f3 kho\u1ea3n ho\u00e0n tr\u1ea3 60% t\u1eeb ch\u00ednh ph\u1ee7 Th\u1ed5 Nh\u0129 K\u1ef3, Tenjin v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n cho Fusee v\u1ec1 m\u1eb7t gi\u00e1 c\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ed1c \u0111\u1ed9 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n: <\/strong>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a Tenjin lu\u00f4n ho\u1ea1t \u0111\u1ed9ng nhanh ch\u00f3ng v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00edch h\u1ee3p v\u00e0 h\u1ed7 tr\u1ee3: <\/strong>Ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean, Tenjin \u0111\u00e3 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng v\u00e0 t\u1eadn t\u00ecnh th\u00f4ng qua m\u1ed9t <strong>k\u00eanh Slack d\u00e0nh ri\u00eang.<\/strong> Quy tr\u00ecnh ti\u1ebfp nh\u1eadn nh\u00e2n vi\u00ean m\u1edbi di\u1ec5n ra \u0111\u01a1n gi\u1ea3n, d\u1ec5 d\u00e0ng v\u00e0 linh ho\u1ea1t.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f4ng ngh\u1ec7 ph\u00e1t hi\u1ec7n gian l\u1eadn doanh thu qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o:<\/strong> Tenjin n\u1ed5i b\u1eadt nh\u1edd vi\u1ec7c cung c\u1ea5p <a href=\"https:\/\/www.youtube.com\/watch?v=hy8ksi6R__k\"><strong>hai ngu\u1ed3n d\u1eef li\u1ec7u v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o<\/strong><\/a> tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n: doanh thu qu\u1ea3ng c\u00e1o t\u1eeb vi\u1ec7c trung gian qua SDK v\u00e0 doanh thu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c l\u1ea5y tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c API c\u1ee7a m\u1ea1ng qu\u1ea3ng c\u00e1o. Vi\u1ec7c so s\u00e1nh c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0y gi\u00fap Fusee nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m kh\u00f4ng kh\u1edbp v\u00e0 ph\u00e1t hi\u1ec7n c\u00e1c b\u1ea5t th\u01b0\u1eddng trong doanh thu qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f4ng c\u1ee5<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02.png?resize=1024%2C295&#038;ssl=1\" alt=\"\" class=\"wp-image-14402\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=1024%2C295&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=300%2C86&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=768%2C221&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=1536%2C443&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=2048%2C590&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n c\u1ee7a Fusee cho th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (UA) v\u00e0 \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4 h\u00ecnh t\u1ef1 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 b\u1ecb k\u00ecm h\u00e3m nhanh ch\u00f3ng nh\u01b0 th\u1ebf n\u00e0o b\u1edfi nh\u1eefng c\u00f4ng c\u1ee5 kh\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 c\u00f9ng v\u1edbi doanh nghi\u1ec7p. Chi ph\u00ed x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c cao, c\u00e1c kho\u1ea3n ph\u00ed b\u1ea5t ng\u1edd, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ho\u1ea1t \u0111\u1ed9ng ch\u1eadm ch\u1ea1p v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e1t hi\u1ec7n gian l\u1eadn thi\u1ebfu tin c\u1eady kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 chi ti\u00eau \u2014 ch\u00fang c\u00f2n t\u1ea1o ra nh\u1eefng tr\u1edf ng\u1ea1i trong ho\u1ea1t \u0111\u1ed9ng, bu\u1ed9c \u0111\u1ed9i ng\u0169 ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng v\u00e0 l\u00e0m ch\u1eadm qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eb1ng c\u00e1ch chuy\u1ec3n sang s\u1eed d\u1ee5ng Tenjin, Fusee \u0111\u00e3 lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n \u0111\u00f3 nh\u1edd ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 minh b\u1ea1ch v\u00e0 tr\u1ecdn g\u00f3i, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n nhanh ch\u00f3ng v\u00e0 \u0111\u00e1ng tin c\u1eady, c\u00f9ng v\u1edbi quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng v\u00e0 h\u1ed7 tr\u1ee3 t\u1eadn t\u00ecnh. Quan tr\u1ecdng nh\u1ea5t, kh\u1ea3 n\u0103ng theo d\u00f5i doanh thu qu\u1ea3ng c\u00e1o t\u1eeb hai ngu\u1ed3n (SDK + API m\u1ea1ng tr\u1ef1c ti\u1ebfp) c\u1ee7a Tenjin \u0111\u00e3 mang l\u1ea1i cho Fusee m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft th\u1ef1c \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c sai l\u1ec7ch v\u00e0 gi\u1ea3m thi\u1ec3u th\u1eddi gian l\u00e3ng ph\u00ed v\u00e0o vi\u1ec7c \u0111i\u1ec1u tra gian l\u1eadn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03.png?resize=1024%2C374&#038;ssl=1\" alt=\"\" class=\"wp-image-14403\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=1024%2C374&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=300%2C110&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=768%2C281&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=1536%2C562&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=2048%2C749&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft qu\u1ea3: Fusee \u0111\u00e3 m\u1edf r\u1ed9ng quy m\u00f4 m\u1ed9t c\u00e1ch t\u1ef1 tin \u2014 t\u0103ng g\u1ea5p ba l\u1ea7n chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) m\u00e0 v\u1eabn duy tr\u00ec t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI), t\u0103ng doanh thu h\u00e0ng th\u00e1ng l\u00ean 2,5 l\u1ea7n v\u00e0 lo\u1ea1i b\u1ecf vi\u1ec7c khai th\u00e1c d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng \u2014 nh\u1edd \u0111\u00f3, \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t: ph\u00e1t tri\u1ec3n c\u00e1c t\u1ef1a game k\u1ebft h\u1ee3p gi\u1eefa th\u1ec3 lo\u1ea1i casual v\u00e0 th\u1ec3 lo\u1ea1i kh\u00e1c, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c t\u1ef1 ph\u00e1t h\u00e0nh.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Case%20study_Fusee.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Scaling a hybrid-casual studio is hard enough. Paying high attribution costs and getting hit with unexpected hidden fees is even harder. That\u2019s exactly what Fusee \u2014 an Istanbul, T\u00fcrkiye-based studio with 150M+ downloads \u2014 ran into as they scaled UA and continued growing their self-publishing efforts. Here&#8217;s a snapshot of their impressive results: About Fusee&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-14395","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fusee Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Fusee tripled its ad spend after switching to Tenjin, improving attribution accuracy and campaign performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How this Turkish Studio Tripled its Ad SpendAfter Switching to Tenjin\" \/>\n<meta property=\"og:description\" content=\"Scaling a hybrid-casual studio is hard enough. 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