{"id":14534,"date":"2026-02-03T11:15:00","date_gmt":"2026-02-03T11:15:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=14534"},"modified":"2026-04-14T11:10:38","modified_gmt":"2026-04-14T11:10:38","slug":"supergaming-increase-app-installs","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/supergaming-increase-app-installs\/","title":{"rendered":"60 ng\u00e0y \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4: C\u00e1ch SuperGaming t\u0103ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng l\u00ean 25%"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><em>T\u00ecm hi\u1ec3u c\u00e1ch SuperGaming \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Tenjin \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) nhanh h\u01a1n v\u00e0 th\u00f4ng minh h\u01a1n cho nhi\u1ec1u th\u1ec3 lo\u1ea1i game kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi t\u0103ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng l\u00ean 25%<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh n\u00e0y, ch\u00fang t\u00f4i s\u1ebd t\u00ecm hi\u1ec3u c\u00e1ch SuperGaming, m\u1ed9t trong nh\u1eefng c\u00f4ng ty game h\u00e0ng \u0111\u1ea7u c\u1ee7a \u1ea4n \u0110\u1ed9, \u0111\u00e3 t\u1eadn d\u1ee5ng Tenjin \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng c\u1ee7a h\u1ecd:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>25% \u0111\u00e3 gi\u00fap t\u0103ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng trong v\u00f2ng 60 ng\u00e0y \u0111\u1ea7u ti\u00ean<\/li>\n\n\n\n<li>Gi\u1ea3m ch\u1ec9 s\u1ed1 gi\u00e1 ti\u00eau d\u00f9ng (CPI) theo c\u00f4ng th\u1ee9c 15%&nbsp;<\/li>\n\n\n\n<li>T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS) t\u0103ng \u0111\u00e1ng k\u1ec3<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng theo d\u00f5i ch\u00ednh x\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gi\u1edbi thi\u1ec7u v\u1ec1 SuperGaming<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">SuperGaming l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty game di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u1ee7a \u1ea4n \u0110\u1ed9, chuy\u00ean ph\u00e1t tri\u1ec3n c\u00e1c IP \u0111\u1ecbnh h\u00ecnh th\u1ec3 lo\u1ea1i d\u00e0nh cho kh\u00e1n gi\u1ea3 to\u00e0n c\u1ea7u. V\u1edbi h\u01a1n 200 tri\u1ec7u ng\u01b0\u1eddi ch\u01a1i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, studio n\u00e0y v\u1eadn h\u00e0nh m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng bao g\u1ed3m <strong>battle royale<\/strong>, <strong>tr\u00f2 ch\u01a1i nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i x\u00e3 h\u1ed9i<\/strong>, <strong>h\u00e0nh \u0111\u1ed9ng mid-core<\/strong> v\u00e0 <strong>chi\u1ebfn thu\u1eadt gi\u1ea3i tr\u00ed<\/strong>, tr\u00ean c\u1ea3 hai n\u1ec1n t\u1ea3ng iOS v\u00e0 Android. N\u1ed5i ti\u1ebfng v\u1edbi v\u0103n h\u00f3a c\u1ed9ng \u0111\u1ed3ng l\u1ea5y ng\u01b0\u1eddi ch\u01a1i l\u00e0m trung t\u00e2m v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn hi\u1ec7u su\u1ea5t cao, SuperGaming tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh tr\u1ef1c tuy\u1ebfn v\u1edbi t\u1ed1c \u0111\u1ed9 cao v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng quy m\u00f4 l\u1edbn tr\u00ean nhi\u1ec1u t\u1ef1a game v\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u1eed th\u00e1ch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi c\u00f3 Tenjin, th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd l\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u k\u00eanh thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) th\u00e0nh m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 \u0111\u00e1ng tin c\u1eady. Vi\u1ec7c tri\u1ec3n khai c\u00e1c th\u1eed nghi\u1ec7m nhanh ch\u00f3ng tr\u00ean nhi\u1ec1u khu v\u1ef1c \u0111\u1ecba l\u00fd \u0111\u00f2i h\u1ecfi c\u00e1c chu tr\u00ecnh ph\u1ea3n h\u1ed3i nhanh h\u01a1n.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03.png?resize=1024%2C402&#038;ssl=1\" alt=\"\" class=\"wp-image-14543\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=1024%2C402&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=1536%2C603&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=2048%2C804&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin \u0111\u00e3 gi\u00fap SuperGaming t\u1ed1i \u01b0u h\u00f3a c\u00e1c ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t, th\u1ed1ng nh\u1ea5t h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng \u0111\u00f3ng g\u00f3p (attribution) v\u00e0 cho ph\u00e9p h\u1ecd m\u1edf r\u1ed9ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 nhanh ch\u00f3ng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap gi\u1ea3m th\u1eddi gian ph\u00e2n t\u00edch t\u1ed5ng th\u1ec3, \u0111\u1ed3ng th\u1eddi d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c \u0111\u00e3 h\u1ed7 tr\u1ee3 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u h\u00f3a.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"284\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02.png?resize=1024%2C284&#038;ssl=1\" alt=\"\" class=\"wp-image-14542\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=1024%2C284&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=300%2C83&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=768%2C213&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=1536%2C425&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=2048%2C567&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebft qu\u1ea3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n g\u1ed1c ng\u01b0\u1eddi d\u00f9ng r\u1eddi r\u1ea1c \u0111\u00e3 t\u1ea1o ra nh\u1eefng \u201c\u0111i\u1ec3m m\u00f9\u201d trong c\u01a1 ch\u1ebf m\u1edf r\u1ed9ng quy m\u00f4 c\u1ee7a SuperGaming, Tenjin \u0111\u00e3 m\u1edf ra m\u1ed9t h\u01b0\u1edbng \u0111i r\u00f5 r\u00e0ng. V\u1edbi h\u01a1n 200 tri\u1ec7u ng\u01b0\u1eddi ch\u01a1i tr\u00ean nhi\u1ec1u t\u1ef1a game v\u00e0 khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c nhau, h\u1ecd \u0111\u00e3 chuy\u1ec3n t\u1eeb vi\u1ec7c gh\u00e9p n\u1ed1i c\u00e1c d\u1eef li\u1ec7u thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) r\u1eddi r\u1ea1c sang m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 duy nh\u1ea5t v\u00e0 \u0111\u00e1ng tin c\u1eady. H\u1ec7 th\u1ed1ng n\u00e0y \u0111\u01b0\u1ee3c n\u00e2ng cao nh\u1edd c\u01a1 ch\u1ebf ph\u00e2n b\u1ed5 ch\u00ednh x\u00e1c, theo d\u00f5i nh\u00f3m ng\u01b0\u1eddi d\u00f9ng (cohort) \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng theo d\u00f5i r\u00f5 r\u00e0ng m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa chi ti\u00eau v\u00e0 k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"252\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01.png?resize=1024%2C252&#038;ssl=1\" alt=\"\" class=\"wp-image-14541\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=1024%2C252&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=300%2C74&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=768%2C189&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=1536%2C378&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=2048%2C504&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong v\u00f2ng 60 ng\u00e0y k\u1ec3 t\u1eeb khi chuy\u1ec3n c\u00e1c t\u1ef1a game ch\u1ee7 l\u1ef1c sang Tenjin, SuperGaming \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t <strong>Gi\u1ea3m ch\u1ec9 s\u1ed1 CPI theo t\u1ef7 l\u1ec7 15% v\u00e0 t\u0103ng l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng theo t\u1ef7 l\u1ec7 25%<\/strong>, \u0111\u1ed3ng th\u1eddi c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i ng\u00e2n s\u00e1ch chi ti\u00eau sang c\u00e1c k\u00eanh c\u00f3 ROAS d\u01b0\u01a1ng, t\u1eeb \u0111\u00f3 mang l\u1ea1i s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04.png?resize=1024%2C306&#038;ssl=1\" alt=\"\" class=\"wp-image-14544\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=1024%2C306&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=768%2C229&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=1536%2C459&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=2048%2C612&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng quy m\u00f4 l\u1edbn nh\u01b0 \u1edf \u1ea4n \u0110\u1ed9, ch\u1ec9 c\u00f3 m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u0111\u1eb9p m\u1eaft th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. S\u1ef1 h\u1ed7 tr\u1ee3 nhanh nh\u1ea1y v\u00e0 thi\u1ebft th\u1ef1c t\u1eeb Tenjin \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t. Vi\u1ec7c \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0o c\u00e1c k\u00eanh Slack chuy\u00ean d\u1ee5ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nhanh ch\u00f3ng, giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c quan gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian ph\u00e2n t\u00edch, c\u00f9ng v\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn t\u1eadn t\u00ecnh \u0111\u00e3 g\u00f3p ph\u1ea7n r\u00fat ng\u1eafn chu k\u1ef3 m\u1edf r\u1ed9ng quy m\u00f4. <br><br><strong>K\u1ebft qu\u1ea3 l\u00e0 g\u00ec? <\/strong>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng h\u01a1n, chu tr\u00ecnh ph\u1ea3n h\u1ed3i nhanh h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t m\u00e0 SuperGaming c\u1ea7n \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng game c\u1ea1nh tranh nh\u1ea5t th\u1ebf gi\u1edbi.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/rebrand.ly\/cs-supergaming\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Learn how SuperGaming built a faster, smarter UA engine across genres with Tenjin, and increased app installs by 25% In this case study, we explore how SuperGaming, one of India\u2019s leading gaming companies leveraged Tenjin to overcome challenges and scale user acquisition (UA). Here\u2019s a snapshot of their impressive results: About SuperGaming SuperGaming is one&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-14534","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SuperGaming Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"SuperGaming Case Study: how to increase app installs by 25% in 60 days using Tenjin&#039;s attribution platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/supergaming-increase-app-installs\/\" 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