{"id":17157,"date":"2026-04-07T10:21:16","date_gmt":"2026-04-07T10:21:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=17157"},"modified":"2026-04-14T11:14:29","modified_gmt":"2026-04-14T11:14:29","slug":"games-to-app-investment-mobile-app-portfolio-in-2026","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/","title":{"rendered":"T\u1eeb tr\u00f2 ch\u01a1i \u0111\u1ebfn \u0111\u1ea7u t\u01b0 v\u00e0o \u1ee9ng d\u1ee5ng: T\u1ea1i sao b\u1ea1n n\u00ean \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">C\u00e1c xu h\u01b0\u1edbng m\u00e0 ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn v\u00e0o n\u0103m 2026 cho th\u1ea5y m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c studio game v\u00e0 danh m\u1ee5c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd. Theo Evelin Herrera t\u1eeb EHVM Capital, ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty chuy\u00ean v\u1ec1 s\u00e1p nh\u1eadp v\u00e0 mua l\u1ea1i (M&amp;A) \u1ee9ng d\u1ee5ng, hi\u1ec7n \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ef1 \u0111\u1ecbnh h\u00ecnh l\u1ea1i m\u1ea1nh m\u1ebd \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn <a href=\"https:\/\/tenjin.com\/vi\/blog\/portfolio-ltv-the-key-to-reducing-your-user-acquisition-costs\/\">danh m\u1ee5c \u1ee9ng d\u1ee5ng<\/a> tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cD\u1ef1 \u0111o\u00e1n c\u1ee7a t\u00f4i cho n\u0103m 2026 l\u00e0 v\u1ed1n s\u1ebd chuy\u1ec3n t\u1eeb l\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i sang l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng,\u201d Evelin kh\u1eb3ng \u0111\u1ecbnh. \u201c\u0110\u00f3 l\u00e0 m\u1ed9t d\u1ef1 \u0111o\u00e1n th\u1ef1c s\u1ef1 t\u00e1o b\u1ea1o, nh\u01b0ng n\u00f3 d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u1ee8ng d\u1ee5ng v\u00e0 tr\u00f2 ch\u01a1i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng n\u0103m 2026: L\u0129nh v\u1ef1c n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n nhanh h\u01a1n (v\u00e0 t\u1ea1i sao)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kQ6Qo9QE-zc?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong t\u1eadp n\u00e0y c\u1ee7a Tenjin ROI 101, Evelin chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 M&amp;A v\u00e0 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 <a href=\"https:\/\/tenjin.com\/vi\/blog\/unit-economics-for-f2p-games\/\">Kinh t\u1ebf \u1ee9ng d\u1ee5ng<\/a>. Ph\u1ea7n in \u0111\u1eadm <a href=\"https:\/\/tenjin.com\/vi\/blog\/how-non-gaming-apps-are-improving-retention\/\">chuy\u1ec3n t\u1eeb tr\u00f2 ch\u01a1i tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng sang \u1ee9ng d\u1ee5ng<\/a> s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i nh\u1eefng ai l\u00e0 ng\u01b0\u1eddi x\u00e2y d\u1ef1ng, t\u00e0i tr\u1ee3 v\u00e0 mua l\u1ea1i c\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng n\u00e0y. \u0110i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i nh\u1eefng t\u00e1c \u0111\u1ed9ng \u0111a d\u1ea1ng, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 \u1ee9ng d\u1ee5ng v\u00e0 c\u00e1c th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c, c\u0169ng nh\u01b0 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i cho danh m\u1ee5c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Portfolio \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 g\u00ec?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">B\u1ed9 s\u01b0u t\u1eadp \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c t\u00e0i s\u1ea3n \u1ee9ng d\u1ee5ng kh\u00e1c nhau \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc k\u1ef9 l\u01b0\u1ee1ng. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng \u1ee9ng d\u1ee5ng m\u00e0 b\u1ea1n thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n ho\u1eb7c qu\u1ea3n l\u00fd. Ch\u00fang kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n chuy\u00ean m\u00f4n v\u00e0 k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt c\u1ee7a b\u1ea1n, m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o, \u0111\u1ed9 tin c\u1eady v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n. M\u1ed9t b\u1ed9 s\u01b0u t\u1eadp t\u1ed1t ph\u1ea3i th\u1ec3 hi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n, s\u1ee9c h\u00fat v\u00e0 <a href=\"https:\/\/tenjin.com\/vi\/mobile-attribution\/\" target=\"_self\">t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e2ng cao hi\u1ec7u qu\u1ea3 trong c\u00e1c l\u0129nh v\u1ef1c ngo\u00e0i tr\u00f2 ch\u01a1i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00fd do ch\u00ednh khi\u1ebfn t\u1ed1c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng phi game \u0111ang t\u0103ng nhanh h\u01a1n so v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng game l\u00e0 r\u1ea5t r\u00f5 r\u00e0ng: t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao h\u01a1n \u0111\u00e1ng k\u1ec3. Theo Evelin, \u201cc\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y \u0111ang \u0111\u1ea1t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn t\u1eeb 55% \u0111\u1ebfn 70%.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ed7i \u0111\u00e1nh m\u00e1y. \u0110\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t so s\u00e1nh th\u1ef1c t\u1ebf so v\u1edbi nh\u1eefng g\u00ec ph\u1ea7n l\u1edbn c\u00e1c \u1ee9ng d\u1ee5ng game di \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u00e0 hi\u1ec7n nay, \u201cb\u1ea1n c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng c\u00f3 doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng (MRR) l\u00ean \u0111\u1ebfn s\u00e1u con s\u1ed1 ch\u1ec9 v\u1edbi n\u0103m nh\u00e2n vi\u00ean trong danh s\u00e1ch tr\u1ea3 l\u01b0\u01a1ng,\u201d c\u00f4 nh\u1ea5n m\u1ea1nh.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00ecn chung, c\u00e1c \u1ee9ng d\u1ee5ng ti\u1ec7n \u00edch, \u1ee9ng d\u1ee5ng phong c\u00e1ch s\u1ed1ng ho\u1eb7c \u1ee9ng d\u1ee5ng chuy\u00ean d\u1ee5ng c\u00f3 chi ph\u00ed b\u1ea3o tr\u00ec th\u1ea5p h\u01a1n so v\u1edbi tr\u00f2 ch\u01a1i di \u0111\u1ed9ng. V\u00ed d\u1ee5, ch\u1ec9 ri\u00eang vi\u1ec7c b\u1ea3o tr\u00ec m\u1ed9t t\u1ef1a game \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi c\u00e1c \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o ph\u1ee5 tr\u00e1ch n\u1ed9i dung v\u00e0 <a href=\"https:\/\/tenjin.com\/vi\/blog\/ad-creatives-in-2026-10-reasons-to-adopt-an-ai-workflow-now\/\">Qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o<\/a>, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c \u0111\u1ec3 n\u1ed9i dung lu\u00f4n m\u1edbi m\u1ebb v\u00e0 thu h\u00fat ng\u01b0\u1eddi ch\u01a1i.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u1ee9ng d\u1ee5ng, hay nh\u1eefng ai mu\u1ed1n m\u1edf r\u1ed9ng danh m\u1ee5c \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh, t\u1ea1i sao l\u1ea1i ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u1ed1n v\u00e0o m\u1ed9t \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i \u0111\u00f2i h\u1ecfi \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n l\u1edbn h\u01a1n, trong khi c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn thay th\u1ebf mang l\u1ea1i doanh thu t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c th\u1eadm ch\u00ed cao h\u01a1n? Chi ph\u00ed s\u1ea3n xu\u1ea5t \u1ee9ng d\u1ee5ng th\u1ea5p h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f3 nhi\u1ec1u d\u01b0 \u0111\u1ecba h\u01a1n \u0111\u1ec3 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn t\u0103ng tr\u01b0\u1edfng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u0110\u1ed1i v\u1edbi m\u1ed9t \u1ee9ng d\u1ee5ng nh\u1ecf, vi\u1ec7c n\u1eafm b\u1eaft c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng, ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi ph\u00ed s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u,\u201d Evelin nh\u1eadn x\u00e9t. S\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 minh b\u1ea1ch trong v\u1eadn h\u00e0nh n\u00e0y c\u00f3 m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c c\u01a1 h\u1ed9i v\u00e0 hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a danh m\u1ee5c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t \u1ee9ng d\u1ee5ng, t\u0103ng s\u1ea3n l\u01b0\u1ee3ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y ngh\u0129 v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t \u1ee9ng d\u1ee5ng c\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m. C\u00f2n c\u00e1ch \u0111\u00e2y m\u1ed9t th\u1eadp k\u1ef7 th\u00ec sao? Nh\u1eefng thay \u0111\u1ed5i trong r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111ang t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 ngu\u1ed3n v\u1ed1n ch\u01b0a t\u1eebng c\u00f3 cho nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua l\u1ea1i \u1ee9ng d\u1ee5ng. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cB\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 ra m\u1eaft m\u1ed9t \u1ee9ng d\u1ee5ng v\u1edbi g\u00f3i \u0111\u0103ng k\u00fd c\u00f4ng c\u1ee5 AI $10\/th\u00e1ng. Tuy nhi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o ch\u1ec9 v\u00ec vi\u1ec7c b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. D\u00f9 v\u1eady, r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u1eabn th\u1ea5p h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y,\u201d Evelin chia s\u1ebb.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, ng\u01b0\u1eddi ta c\u1ea7n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt chuy\u00ean s\u00e2u, ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch kha kh\u00e1 \u0111\u1ec3 thu\u00ea c\u00e1c k\u1ef9 s\u01b0 b\u00ean ngo\u00e0i. Ng\u00e0y nay, ch\u00fang ta ch\u1ec9 c\u1ea7n c\u00f3 \u0111\u1ed9ng l\u1ef1c, s\u1ef1 n\u1ed7 l\u1ef1c, r\u1ea5t nhi\u1ec1u ki\u00ean nh\u1eabn v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00e1c c\u00f4ng c\u1ee5 AI m\u00e3 ngu\u1ed3n m\u1edf.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 vi\u1ec7c d\u00e2n ch\u1ee7 h\u00f3a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng khi\u1ebfn m\u1ed9t s\u1ed1 nh\u00e0 ph\u00e1t tri\u1ec3n ho\u1eb7c nh\u00e0 \u0111\u1ea7u t\u01b0 lo ng\u1ea1i do s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c \u1ee9ng d\u1ee5ng c\u1ea5p c\u01a1 b\u1ea3n, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf v\u1ec1 danh m\u1ee5c \u0111\u1ea7u t\u01b0. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTrong s\u1ed1 100 nh\u00e0 kh\u1edfi nghi\u1ec7p m\u1edbi, c\u00f3 th\u1ec3 ch\u1ec9 c\u00f3 2-3 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 gi\u1ecfi. So s\u00e1nh con s\u1ed1 n\u00e0y v\u1edbi t\u1ef7 l\u1ec7 c\u00f3 l\u1ebd ch\u1ec9 1 tr\u00ean 10 nh\u00e0 kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c game, n\u01a1i m\u00e0 c\u00f3 th\u1ec3 ch\u1eb3ng ai th\u00e0nh c\u00f4ng c\u1ea3.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o \u1ee9ng d\u1ee5ng t\u1eadp trung v\u00e0o vi\u1ec7c mua l\u1ea1i \u1ee9ng d\u1ee5ng, kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch l\u1edbn n\u00e0y ngay l\u1eadp t\u1ee9c mang l\u1ea1i nhi\u1ec1u con s\u1ed1 v\u00e0 c\u01a1 h\u1ed9i h\u01a1n. Vi\u1ec7c ra m\u1eaft nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n ch\u1eafc ch\u1eafn \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f3 th\u00eam nhi\u1ec1u m\u1ee5c ti\u00eau mua l\u1ea1i ti\u1ec1m n\u0103ng. S\u1ed1 l\u01b0\u1ee3ng th\u01b0\u01a1ng v\u1ee5 tho\u00e1i v\u1ed1n t\u0103ng l\u00ean c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u00ednh thanh kho\u1ea3n c\u1ee7a danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ea1i sao \u0111\u1ea7u t\u01b0 l\u1ea1i gi\u00fap thay \u0111\u1ed5i danh m\u1ee5c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c \u1ee9ng d\u1ee5ng c\u00f3 th\u1eddi gian chu\u1ea9n b\u1ecb ng\u1eafn h\u01a1n&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn \u0111i\u1ec1u n\u00e0y di\u1ec5n ra theo th\u1eddi gian th\u1ef1c \u1edf m\u1ea3ng UA. \u201cT\u00f4i th\u1ea5y c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u1edd n\u1ed9i dung qu\u1ea3ng c\u00e1o AI nhanh h\u01a1n so v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i,\u201d Roman, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb c\u1ee7a Tenjin, nh\u1eadn x\u00e9t. C\u00e1c chu k\u1ef3 l\u1eb7p l\u1ea1i di\u1ec5n ra nhanh h\u01a1n, th\u1eddi gian l\u00e0m quen c\u0169ng ng\u1eafn h\u01a1n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u1ee3i th\u1ebf v\u1ec1 th\u1eddi gian n\u00e0y s\u1ebd thay \u0111\u1ed5i c\u0103n b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. \u201cVi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 ra m\u1eaft m\u1ed9t tr\u00f2 ch\u01a1i t\u1eeb \u0111\u1ea7u m\u1ea5t \u00edt nh\u1ea5t 9 th\u00e1ng, ngay c\u1ea3 khi b\u1ea1n c\u1ef1c k\u1ef3 gi\u1ecfi,\u201d Evelin gi\u1ea3i th\u00edch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1ee3c l\u1ea1i, \u201cc\u1ea7n t\u1eeb 4 \u0111\u1ebfn 5 tu\u1ea7n \u0111\u1ec3 ho\u00e0n t\u1ea5t quy tr\u00ecnh mua l\u1ea1i m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3, c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1, doanh thu v\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1eb5n c\u00f3.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 ch\u00eanh l\u1ec7ch r\u00f5 r\u1ec7t v\u1ec1 t\u1ed1c \u0111\u1ed9 gi\u00fap c\u00e1c danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i quy tr\u00ecnh ng\u00e0y c\u00e0ng nhanh h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau v\u00e0 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng \u0111i khi t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i. Trong kho\u1ea3ng th\u1eddi gian m\u1ed9t studio game ra m\u1eaft m\u1ed9t t\u1ef1a game, m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u01a1n 20 th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u1ee3i nhu\u1eadn \u0111i\u1ec1u ch\u1ec9nh theo r\u1ee7i ro: Ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0o n\u0103m 2026, m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 th\u00e0nh c\u00f4ng s\u1ebd ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c t\u00e0i s\u1ea3n \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat t\u1ef1 nhi\u00ean tr\u01b0\u1edbc khi chuy\u1ec3n sang c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed <a href=\"https:\/\/tenjin.com\/vi\/blog\/app-growth-in-india-verve-case-study\/\">Chi ti\u00eau c\u1ee7a UA<\/a>. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u00f3 l\u1ee3i nhu\u1eadn ngay c\u1ea3 tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u ch\u1ea1y qu\u1ea3ng c\u00e1o.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t xu h\u01b0\u1edbng r\u00f5 r\u1ec7t l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ea1t m\u1ee9c MRR t\u1eeb $100K \u0111\u1ebfn $150K ch\u1ec9 nh\u1edd v\u00e0o n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC) t\u1ef1 nhi\u00ean (TikTok, Instagram), sau \u0111\u00f3 m\u1edbi b\u1eaft \u0111\u1ea7u chi ti\u00eau cho vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed (UA),\u201d Evelin gi\u1ea3i th\u00edch. \u201c\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ef1c k\u1ef3 th\u00f4ng minh v\u00ec c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u00e3 c\u00f3 l\u1ee3i nhu\u1eadn v\u00e0 d\u1ef1 tr\u1eef ti\u1ec1n m\u1eb7t tr\u01b0\u1edbc khi chi ti\u00eau cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ed1i c\u1ea3nh, h\u1ea7u h\u1ebft c\u00e1c studio game \u0111\u1ec1u ti\u00eau t\u1ed1n ngu\u1ed3n v\u1ed1n t\u1eeb c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m (VC) trong giai \u0111o\u1ea1n ra m\u1eaft th\u1eed nghi\u1ec7m, v\u1edbi hy v\u1ecdng t\u00ecm \u0111\u01b0\u1ee3c s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi ngu\u1ed3n v\u1ed1n c\u1ea1n ki\u1ec7t. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u00f3 \u0111ang \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng? H\u1ecd \u0111ang <a href=\"https:\/\/tenjin.com\/vi\/blog\/what-is-the-creator-economy\/\">ph\u00e1t tri\u1ec3n \u0111\u1ed1i t\u01b0\u1ee3ng theo c\u00e1ch t\u1ef1 nhi\u00ean<\/a>, x\u00e1c \u0111\u1ecbnh nh\u1eefng n\u1ed9i dung n\u00e0o thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m, sau \u0111\u00f3 t\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 c\u00e1c n\u1ed9i dung th\u00e0nh c\u00f4ng th\u00f4ng qua ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u0110\u1ed1i v\u1edbi tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, ngay c\u1ea3 trong giai \u0111o\u1ea1n ra m\u1eaft th\u1eed nghi\u1ec7m, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA). C\u00f2n \u0111\u1ed1i v\u1edbi \u1ee9ng d\u1ee5ng, th\u00ec ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i: \u0111\u0103ng t\u1ea3i video gi\u1edbi thi\u1ec7u mi\u1ec5n ph\u00ed, xem ph\u01b0\u01a1ng \u00e1n n\u00e0o hi\u1ec7u qu\u1ea3, r\u1ed3i m\u1edbi \u0111\u1ea7u t\u01b0.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee9c \u0111\u1ed9 r\u1ee7i ro ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. B\u1ea1n kh\u00f4ng ph\u1ea3i \u0111\u1eb7t c\u01b0\u1ee3c t\u1ea5t c\u1ea3 v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. Thay v\u00e0o \u0111\u00f3, b\u1ea1n \u0111ang m\u1edf r\u1ed9ng quy m\u00f4 nh\u1eefng g\u00ec \u0111\u00e3 v\u00e0 \u0111ang mang l\u1ea1i k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cB\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00e0i nguy\u00ean v\u00e0 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh r\u1ed3i,\u201d Roman kh\u1eb3ng \u0111\u1ecbnh. \u201cCh\u00ednh x\u00e1c,\u201d Evelin \u0111\u00e1p l\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Xu h\u01b0\u1edbng mua l\u1ea1i \u1ee9ng d\u1ee5ng: \u0110i\u1ec1u m\u00e0 ng\u01b0\u1eddi mua th\u1ef1c s\u1ef1 mong mu\u1ed1n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi ch\u00fang t\u00f4i \u0111i s\u00e2u v\u00e0o c\u00e1c xu h\u01b0\u1edbng v\u00e0 ti\u00eau ch\u00ed mua l\u1ea1i \u1ee9ng d\u1ee5ng, nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u00e0ng tr\u1edf n\u00ean r\u00f5 r\u1ec7t h\u01a1n. \u0110\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng, qu\u00e1 tr\u00ecnh th\u1ea9m \u0111\u1ecbnh r\u1ea5t \u0111\u01a1n gi\u1ea3n. \u201c\u0110\u1ed1i v\u1edbi m\u1ed9t \u1ee9ng d\u1ee5ng nh\u1ecf, vi\u1ec7c n\u1eafm b\u1eaft c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng, ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi ph\u00ed s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u,\u201d Evelin nh\u1eadn x\u00e9t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00f2 ch\u01a1i \u01b0? \u0110\u00f3 l\u1ea1i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n ho\u00e0n to\u00e0n kh\u00e1c. \u201c\u0110\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb m\u1ed9t tr\u00f2 ch\u01a1i, b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t th\u1eddi l\u01b0\u1ee3ng m\u1ed7i phi\u00ean ch\u01a1i, s\u1ed1 phi\u00ean ch\u01a1i m\u1ed7i th\u00e1ng, DAU, MAU, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng trong 7 ng\u00e0y v\u00e0 30 ng\u00e0y, c\u00f9ng nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c n\u1eefa.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hi\u1ec3u v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c h\u1ec7 s\u1ed1 \u0111\u1ecbnh gi\u00e1 \u1ee9ng d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi c\u00e1c danh m\u1ee5c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, c\u1ea3 trong ph\u1ea1m vi t\u1eebng danh m\u1ee5c l\u1eabn gi\u1eefa c\u00e1c danh m\u1ee5c v\u1edbi nhau. \u0110\u1ec3 tham kh\u1ea3o v\u1ec1 c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0, m\u1ed9t \u1ee9ng d\u1ee5ng c\u00f3 l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 \u0111\u1ea1t h\u1ec7 s\u1ed1 \u0111\u1ecbnh gi\u00e1 t\u1eeb 3 \u0111\u1ebfn 5 l\u1ea7n so v\u1edbi l\u1ee3i nhu\u1eadn h\u00e0ng n\u0103m, trong \u0111\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t c\u00f3 th\u1ec3 l\u00ean t\u1edbi 7-8 l\u1ea7n.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn c\u00e1c m\u1ee9c \u0111\u1ecbnh gi\u00e1 t\u0103ng l\u00ean t\u1edbi 7-8 l\u1ea7n, nh\u01b0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 th\u1ef1c s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1eadp trung m\u1ea1nh m\u1ebd trong v\u00f2ng 5-10 n\u0103m.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee9c \u0111\u1ecbnh gi\u00e1 ti\u00eau chu\u1ea9n cho c\u00e1c \u1ee9ng d\u1ee5ng th\u01b0\u1eddng dao \u0111\u1ed9ng trong kho\u1ea3ng 3-5 l\u1ea7n l\u1ee3i nhu\u1eadn h\u00e0ng n\u0103m. V\u00ed d\u1ee5: \u201cV\u1edbi doanh thu $100K, gi\u1ea3 s\u1eed b\u1ea1n thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn h\u00e0ng n\u0103m l\u00e0 $50K. B\u1ea1n c\u00f3 th\u1ec3 b\u00e1n \u1ee9ng d\u1ee5ng \u0111\u00f3 v\u1edbi m\u1ee9c \u0111\u1ecbnh gi\u00e1 g\u1ea5p 3-5 l\u1ea7n l\u1ee3i nhu\u1eadn h\u00e0ng n\u0103m.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con s\u1ed1 n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi $150K-$250K \u0111\u1ed1i v\u1edbi m\u1ed9t t\u00e0i s\u1ea3n \u0111\u01b0\u1ee3c huy \u0111\u1ed9ng v\u1ed1n t\u1ef1 th\u00e2n, t\u1eeb \u0111\u00f3 t\u1ea1o ra thanh kho\u1ea3n cho vi\u1ec7c t\u00e1i c\u00e2n b\u1eb1ng danh m\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0 t\u00e1i \u0111\u1ea7u t\u01b0. N\u1ebfu b\u1ea1n \u0111ang th\u1eafc m\u1eafc \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y c\u00e1c h\u1ec7 s\u1ed1 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n trong \u0111\u1ea7u t\u01b0 v\u00e0o \u1ee9ng d\u1ee5ng, Evelin \u0111\u00e3 chia s\u1ebb m\u1ed9t s\u1ed1 g\u1ee3i \u00fd:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n m\u1ee9c trung b\u00ecnh c\u1ee7a ng\u00e0nh<\/li>\n\n\n\n<li>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng th\u1ea5p<\/li>\n\n\n\n<li>M\u1ea1nh m\u1ebd <a href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-use-python-for-mobile-marketing-101\/\">x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean<\/a><\/li>\n\n\n\n<li>Qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh<\/li>\n\n\n\n<li>C\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c c\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">C\u1ea5u tr\u00fac danh m\u1ee5c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n: Tr\u00f2 ch\u01a1i hay \u1ee9ng d\u1ee5ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng v\u1ee5 s\u00e1p nh\u1eadp v\u00e0 mua l\u1ea1i (M&amp;A) kh\u00e1c nhau, d\u1eef li\u1ec7u cho th\u1ea5y d\u00f2ng v\u1ed1n v\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 nh\u01b0 th\u1ebf n\u00e0o. \u201cCh\u00fang t\u00f4i nh\u1eadn th\u1ea5y c\u00e1c studio game \u0111ang b\u00e1n b\u1edbt m\u1ed9t ph\u1ea7n danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd trong m\u1ed9t th\u1ec3 lo\u1ea1i c\u1ee5 th\u1ec3,\u201d Evelin gi\u1ea3i th\u00edch. \u201c\u0110\u00f4i khi ch\u1ec9 l\u00e0 m\u1ed9t ho\u1eb7c hai t\u1ef1a game v\u00ec h\u1ecd bi\u1ebft r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng ph\u00e1t tri\u1ec3n c\u00e1c t\u1ef1a game \u0111\u00f3 trong 2-3 n\u0103m t\u1edbi.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xu h\u01b0\u1edbng qu\u1ea3n l\u00fd danh m\u1ee5c \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y ng\u00e0y c\u00e0ng c\u00f3 \u00edt tr\u00f2 ch\u01a1i xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cVi\u1ec7c ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n cho c\u00f4ng ty b\u1eb1ng c\u00e1ch b\u00e1n c\u00e1c t\u1ef1a game khi ch\u00fang v\u1eabn c\u00f2n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 s\u1ed1 t\u1ed1t, thay v\u00ec \u0111\u1ec3 ch\u00fang ch\u00ecm v\u00e0o qu\u00ean l\u00e3ng, l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh t\u00e0i ch\u00ednh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c h\u01a1n.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c t\u00e0i s\u1ea3n tr\u00f2 ch\u01a1i \u0111\u00e3 \u0111\u01b0\u1ee3c tho\u00e1i v\u1ed1n n\u00e0y? Ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o \u1ee9ng d\u1ee5ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n, v\u00e0 ph\u1ea7n l\u1edbn c\u00e1c tr\u01b0\u1eddng h\u1ee3p, \u0111i\u1ec1u n\u00e0y b\u00e1o hi\u1ec7u m\u1ed9t s\u1ef1 chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c l\u0129nh v\u1ef1c ngo\u00e0i tr\u00f2 ch\u01a1i.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c \u0111\u1ed9ng th\u00e1i chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 danh m\u1ee5c \u1ee9ng d\u1ee5ng cho n\u0103m 2026&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Tr\u00f2 ch\u01a1i giao thoa<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cT\u00f4i kh\u00f4ng th\u1ea5y c\u00e1c studio ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng l\u1ea5n s\u00e2n sang l\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i. T\u00f4i ch\u1ec9 th\u1ea5y c\u00e1c studio ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i l\u1ea5n s\u00e2n sang l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng,\u201d Evelin kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f2ng ch\u1ea3y m\u1ed9t chi\u1ec1u n\u00e0y cho b\u1ea1n bi\u1ebft t\u1ea5t c\u1ea3 v\u1ec1 n\u01a1i m\u00e0 c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 v\u00e0o \u1ee9ng d\u1ee5ng \u0111ang n\u1eb1m. C\u00e1c studio game mang \u0111\u1ebfn chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng trong c\u00e1c l\u0129nh v\u1ef1c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u h\u00f3a vi\u1ec7c t\u1ea1o doanh thu<\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/vi\/glossary\/retention-rate-rr\/\">C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a> v\u00e0 <a href=\"https:\/\/tenjin.com\/vi\/glossary\/cohort-analysis\/\">ph\u00e2n t\u00edch nh\u00f3m<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/vi\/glossary\/ab-testing\/\">Th\u1eed nghi\u1ec7m A\/B<\/a> v\u00e0 qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">H\u1ecd \u0111ang nh\u1eadn ra r\u1eb1ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0o c\u00e1c m\u00f4 h\u00ecnh kinh doanh c\u00f3 hi\u1ec7u qu\u1ea3 kinh t\u1ebf tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb cao h\u01a1n, m\u1ee9c \u0111\u1ed9 r\u1ee7i ro th\u1ea5p h\u01a1n v\u00e0 th\u1eddi gian thu h\u1ed3i gi\u00e1 tr\u1ecb nhanh h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng danh m\u1ee5c \u0111\u1ea7u t\u01b0, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng: \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 xu\u1ea5t s\u1eafc trong v\u1eadn h\u00e0nh \u1edf m\u1ee9c \u0111\u1ed9 c\u1ee7a c\u00e1c studio game v\u00e0 \u00e1p d\u1ee5ng n\u00f3 v\u00e0o c\u00e1c m\u00f4 h\u00ecnh kinh doanh \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u1ee3i th\u1ebf c\u1ea1nh tranh do ng\u01b0\u1eddi s\u00e1ng l\u1eadp d\u1eabn d\u1eaft<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t xu h\u01b0\u1edbng b\u1ea5t ng\u1edd \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i cu\u1ed9c c\u1ea1nh tranh trong l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i nh\u1eadn th\u1ea5y xu h\u01b0\u1edbng r\u1eb1ng nh\u1eefng n\u1ed9i dung s\u00e1ng t\u1ea1o hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u01b0\u1eddng do ch\u00ednh c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp th\u1ef1c hi\u1ec7n,\u201d Evelin nh\u1eadn x\u00e9t. \u201cKh\u00f4ng ai mu\u1ed1n th\u1ea5y nh\u1eefng nh\u00e2n v\u1eadt do AI t\u1ea1o ra hay nh\u1eefng n\u1ed9i dung s\u00e1ng t\u1ea1o gi\u1ea3 t\u1ea1o. Vi\u1ec7c \u0111\u1ec3 khu\u00f4n m\u1eb7t c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng h\u01a1n.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4 \u1ea5y \u0111\u01b0a ra m\u1ed9t v\u00ed d\u1ee5 r\u1ea5t thuy\u1ebft ph\u1ee5c: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cM\u1ed9t \u1ee9ng d\u1ee5ng gi\u00fap kh\u1eafc ph\u1ee5c ch\u1ee9ng l\u1ec7ch m\u00fai gi\u1edd, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi m\u1ed9t c\u1ef1u phi h\u00e0nh gia t\u1eebng nhi\u1ec1u l\u1ea7n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng n\u00e0y. R\u1ea5t th\u00fa v\u1ecb v\u00e0 hi\u1ec7u qu\u1ea3.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 ch\u00e2n th\u1ef1c c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00e0y \u2014 \u201dN\u1ebfu b\u1ea1n kh\u00f4ng th\u00edch c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c mu\u1ed1n \u0111\u01b0\u1ee3c ho\u00e0n ti\u1ec1n, \u0111\u00e2y l\u00e0 khu\u00f4n m\u1eb7t v\u00e0 t\u00ean c\u1ee7a t\u00f4i\u201d \u2014 \u0111\u00e3 t\u1ea1o n\u00ean ni\u1ec1m tin r\u1eb1ng <a href=\"https:\/\/tenjin.com\/vi\/blog\/retention-for-mobile-games-101\/\">c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a> v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi tr\u00ean to\u00e0n b\u1ed9 danh m\u1ee5c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c danh m\u1ee5c tr\u00f2 ch\u01a1i kh\u00f4ng th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf n\u00e0y. B\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u01b0a khu\u00f4n m\u1eb7t c\u1ee7a m\u00ecnh l\u00ean m\u1ed9t tr\u00f2 ch\u01a1i x\u1ebfp h\u00ecnh r\u1ed3i b\u1ed7ng d\u01b0ng c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1. Nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng phong c\u00e1ch s\u1ed1ng hay \u1ee9ng d\u1ee5ng ti\u1ec7n \u00edch gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf th\u00ec sao? S\u1ef1 ch\u00e2n th\u1ef1c c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp ch\u00ednh l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>C\u00e1c \u1ee9ng d\u1ee5ng b\u1ed5 sung<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i nh\u1eadn th\u1ea5y c\u00e1c studio game \u0111ang lo\u1ea1i b\u1ecf m\u1ed9t ph\u1ea7n danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh trong m\u1ed9t th\u1ec3 lo\u1ea1i c\u1ee5 th\u1ec3,\u201d Evelin gi\u1ea3i th\u00edch, nh\u01b0ng \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i c\u0169ng \u0111\u00fang: c\u00e1c danh m\u1ee5c \u1ee9ng d\u1ee5ng \u0111ang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xoay quanh nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ed5 sung cho nhau, gi\u00fap c\u1ee7ng c\u1ed1 l\u1eabn nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y ngh\u0129 \u0111\u1ebfn c\u00e1c b\u1ed9 \u1ee9ng d\u1ee5ng n\u00e2ng cao n\u0103ng su\u1ea5t, n\u01a1i ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c nhau. C\u00e1c h\u1ec7 sinh th\u00e1i v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n, n\u01a1i vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t \u1ee9ng d\u1ee5ng s\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c kh\u00e1m ph\u00e1 c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c. C\u00e1c danh m\u1ee5c \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh, n\u01a1i m\u1ed9t \u1ee9ng d\u1ee5ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, sau \u0111\u00f3 gi\u1edbi thi\u1ec7u th\u00eam ba \u1ee9ng d\u1ee5ng kh\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Ki\u1ebfn tr\u00fac danh m\u1ee5c \u0111\u1ea7u t\u01b0 n\u00e0y t\u1eadn d\u1ee5ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng chung, gi\u00fap gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trung b\u00ecnh (CAC) v\u00e0 <a href=\"https:\/\/tenjin.com\/vi\/blog\/how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study\/\" target=\"_self\">n\u00e2ng cao LTV t\u1ed5ng th\u1ec3 c\u1ee7a danh m\u1ee5c \u0111\u1ea7u t\u01b0<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd: Danh m\u1ee5c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u1ee7a c\u00f4 v\u1edbi h\u01a1n 320 t\u00e0i s\u1ea3n, \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n xem x\u00e9t khi \u0111\u1ea7u t\u01b0 v\u00e0o danh m\u1ee5c \u1ee9ng d\u1ee5ng:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u00e8n \u0111\u1ecf<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 ph\u1ee5 thu\u1ed9c n\u1eb7ng n\u1ec1 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) tr\u1ea3 ph\u00ed ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean<\/li>\n\n\n\n<li>Bi\u00ean \u0111\u1ed9 n\u00e9n d\u01b0\u1edbi m\u1ee9c 40%<\/li>\n\n\n\n<li>Ch\u1ee9c n\u0103ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i h\u00f3a m\u00e0 kh\u00f4ng c\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf cao d\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u h\u00f3a<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi s\u00e1ng l\u1eadp r\u00fat lui m\u00e0 kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch chuy\u1ec3n giao<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u00e8n xanh<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean hi\u1ec7n \u0111\u00e3 mang l\u1ea1i h\u01a1n $100K+ MRR<\/li>\n\n\n\n<li>55-70%: T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 nh\u1ecf<\/li>\n\n\n\n<li>C\u00e2u chuy\u1ec7n v\u1ec1 ng\u01b0\u1eddi s\u00e1ng l\u1eadp r\u00f5 r\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u00e2n th\u1ef1c<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/app-retention-strategies\/\" target=\"_self\">T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh<\/a> tr\u01b0\u1edbc khi chi ti\u00eau cho ho\u1ea1t \u0111\u1ed9ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA)<\/li>\n\n\n\n<li>Ph\u00f9 h\u1ee3p b\u1ed5 sung v\u1edbi c\u00e1c t\u00e0i s\u1ea3n hi\u1ec7n c\u00f3 trong danh m\u1ee5c \u0111\u1ea7u t\u01b0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi nh\u1eefng ph\u00e2n t\u00edch chuy\u00ean s\u00e2u n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 lu\u00f4n \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng v\u00e0 \u0111\u1ecbnh h\u00ecnh l\u1ea1i danh m\u1ee5c \u1ee9ng d\u1ee5ng c\u1ee7a ri\u00eang m\u00ecnh. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t m\u00e0 chuy\u00ean gia v\u1ec1 M&amp;A Evelin Herrera nh\u1ea5n m\u1ea1nh l\u00e0 xu h\u01b0\u1edbng v\u1ed1n \u0111\u1ea7u t\u01b0 \u0111ang chuy\u1ec3n h\u01b0\u1edbng nhi\u1ec1u h\u01a1n sang c\u00e1c \u1ee9ng d\u1ee5ng th\u00f4ng d\u1ee5ng thay v\u00ec \u0111\u1ea7u t\u01b0 v\u00e0o tr\u00f2 ch\u01a1i di \u0111\u1ed9ng. <br><br>\u0110i\u1ec1u n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb xu h\u01b0\u1edbng chung l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng kh\u00f4ng thu\u1ed9c l\u0129nh v\u1ef1c game \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3, chi ph\u00ed s\u1ea3n xu\u1ea5t \u1ee9ng d\u1ee5ng ng\u00e0y c\u00e0ng gi\u1ea3m c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u00e3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 v\u00e0 gia t\u0103ng s\u1ef1 c\u1ea1nh tranh. Do \u0111\u00f3, d\u00f9 b\u1ea1n \u0111ang qu\u1ea3n l\u00fd danh m\u1ee5c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng hi\u1ec7n c\u00f3 hay \u0111ang xem x\u00e9t vi\u1ec7c mua l\u1ea1i c\u00e1c \u1ee9ng d\u1ee5ng, vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng t\u00e1c \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i n\u00e0y l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n v\u00e0o n\u0103m 2026.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><\/summary>\n<p class=\"wp-block-paragraph\"><\/p>\n<\/details>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Qu\u1ea3n l\u00fd N\u1ed9i dung Ti\u1ebfp th\u1ecb<\/p><p class=\"wp-block-post-author__name\">Tara Meyer<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">T\u00f4i mang \u0111\u1ebfn c\u00e1i nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 ph\u00e2n t\u00edch ngu\u1ed3n g\u1ed1c l\u01b0u l\u01b0\u1ee3ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 ph\u00e2n t\u00edch \u1ee9ng d\u1ee5ng, bi\u1ebfn nh\u1eefng ph\u00e1t hi\u1ec7n th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00fap k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>The trends we&#8217;re seeing in 2026 suggest a massive shift for gaming studios and their mobile app portfolio. According to Evelin Herrera from EHVM Capital, founder of the app mergers and acquisitions (M&amp;A) firm, there&#8217;s already a strong redefinition that\u2019s affecting app portfolios around the world.&nbsp; \u201cMy prediction for 2026 is that capital is going&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,90],"tags":[],"class_list":["post-17157","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diversify Mobile App Portfolio 2026 | Tenjin<\/title>\n<meta name=\"description\" content=\"What will redefine your mobile app portfolio in 2026? Tenjin discusses mobile app strategy, app production costs, app valuation, and app portfolio tactics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Games to App Investment: Why You Should Diversify Your Mobile App Portfolio in 2026\" \/>\n<meta property=\"og:description\" content=\"The trends we&#039;re seeing in 2026 suggest a massive shift for gaming studios and their mobile app portfolio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T10:21:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T11:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/From-Games-to-App-Investment_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/games-to-app-investment-mobile-app-portfolio-in-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/games-to-app-investment-mobile-app-portfolio-in-2026\\\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"From Games to App Investment: Why You Should Diversify Your Mobile App Portfolio in 2026\",\"datePublished\":\"2026-04-07T10:21:16+00:00\",\"dateModified\":\"2026-04-14T11:14:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/games-to-app-investment-mobile-app-portfolio-in-2026\\\/\"},\"wordCount\":1912,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"articleSection\":[\"Mobile Marketing Trends\",\"Podcast\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/games-to-app-investment-mobile-app-portfolio-in-2026\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/games-to-app-investment-mobile-app-portfolio-in-2026\\\/\",\"name\":\"Diversify Mobile App Portfolio 2026 | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"datePublished\":\"2026-04-07T10:21:16+00:00\",\"dateModified\":\"2026-04-14T11:14:29+00:00\",\"description\":\"What will redefine your mobile app portfolio in 2026? 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