{"id":17603,"date":"2026-05-12T09:18:16","date_gmt":"2026-05-12T09:18:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=17603"},"modified":"2026-05-12T10:03:32","modified_gmt":"2026-05-12T10:03:32","slug":"how-to-do-ad-creative-testing-for-mobile-marketers","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-to-do-ad-creative-testing-for-mobile-marketers\/","title":{"rendered":"C\u00e1ch th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m n\u1ed9i dung qu\u1ea3ng c\u00e1o d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng"},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n \u0111ang tri\u1ec3n khai chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) cho m\u1ed9t tr\u00f2 ch\u01a1i di \u0111\u1ed9ng trong n\u0103m nay, <a href=\"https:\/\/tenjin.com\/vi\/blog\/ad-creatives-in-2026-10-reasons-to-adopt-an-ai-workflow-now\/\">Vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o ch\u01b0a bao gi\u1edd ph\u1ee9c t\u1ea1p v\u00e0 quan tr\u1ecdng \u0111\u1ebfn th\u1ebf<\/a>. Cu\u1ed9c \u0111ua s\u00e1ng t\u1ea1o l\u00e0 c\u00f3 th\u1eadt. C\u00e2u h\u1ecfi m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 li\u1ec7u c\u00f3 s\u1ea3n xu\u1ea5t \u0111\u1ee7 c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o hay kh\u00f4ng, m\u00e0 l\u00e0 li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 ki\u1ec3m tra ch\u00fang m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn v\u00e0 ch\u1ecdn l\u1ecdc ra nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t hay kh\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong m\u1ed9t t\u1eadp g\u1ea7n \u0111\u00e2y c\u1ee7a <a href=\"http:\/\/tenjinmmp\">Kh\u00f3a h\u1ecdc c\u01a1 b\u1ea3n v\u1ec1 ROI c\u1ee7a Tenjin<\/a> Trong t\u1eadp podcast n\u00e0y, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb ki\u00eam ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh Roman \u0111\u00e3 c\u00f3 cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi Matej t\u1eeb <a href=\"https:\/\/www.youtube.com\/channel\/UCpu7cyygnCCCkUEMG2-JiHQ\">Hai ng\u01b0\u1eddi ch\u01a1i r\u01b0\u1ee1i<\/a> \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi m\u00e0 c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi nh\u1ea5t v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng: c\u00f3 qu\u00e1 nhi\u1ec1u b\u1ea3n thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o nh\u01b0ng ng\u00e2n s\u00e1ch l\u1ea1i kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 th\u1eed nghi\u1ec7m t\u1ea5t c\u1ea3 m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matej chia s\u1ebb kinh nghi\u1ec7m 12 n\u0103m c\u1ee7a m\u00ecnh trong ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i, nh\u1eefng b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb m\u1ed9t \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf chuy\u1ec3n \u0111\u1ed9ng g\u1ed3m 10 ng\u01b0\u1eddi, v\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ch\u01a1i game kh\u00f4ng c\u1ea7n l\u1eadp tr\u00ecnh c\u00f3 t\u00ean l\u00e0 <a href=\"https:\/\/playablemaker.com\/\">Playable Maker<\/a> trong cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u00e0y. B\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 m\u1ed9t trong nh\u1eefng ph\u00e2n t\u00edch th\u1ef1c ti\u1ec5n v\u00e0 h\u1eefu \u00edch nh\u1ea5t v\u1ec1 c\u00e1c khung th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o m\u00e0 ch\u00fang t\u00f4i t\u1eebng nghe \u0111\u01b0\u1ee3c trong m\u1ed9t th\u1eddi gian d\u00e0i.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng (Meta, TikTok, Unity, Applovin, Google)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XXsAPaKHUZw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u1ea5n \u0111\u1ec1 v\u1ec1 quy m\u00f4: T\u1ea1i sao vi\u1ec7c th\u1eed nghi\u1ec7m n\u1ed9i dung qu\u1ea3ng c\u00e1o l\u1ea1i tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111ang \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u0111\u00e3 n\u00f3i l\u00ean t\u1ea5t c\u1ea3. C\u00e1c studio game di \u0111\u1ed9ng l\u1edbn nh\u1ea5t hi\u1ec7n nay kh\u00f4ng c\u00f2n ch\u1ec9 s\u1ea3n xu\u1ea5t h\u00e0ng tr\u0103m n\u1ed9i dung qu\u1ea3ng c\u00e1o m\u1ed7i th\u00e1ng n\u1eefa, m\u00e0 con s\u1ed1 \u0111\u00f3 \u0111\u00e3 t\u0103ng l\u00ean g\u1ea5p nhi\u1ec1u l\u1ea7n, l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c ngh\u00ecn. Roman \u0111\u00e3 n\u00f3i r\u1ea5t r\u00f5 \u0111i\u1ec1u n\u00e0y ngay t\u1eeb \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cCh\u00fang t\u00f4i lu\u00f4n th\u1ea3o lu\u1eadn v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1edbi Mayong, Kingshot, Royal Kingdom v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty l\u1edbn. M\u1ed9t s\u1ed1 tr\u00f2 ch\u01a1i c\u00f3 t\u1edbi h\u00e0ng ch\u1ee5c ngh\u00ecn n\u1ed9i dung s\u00e1ng t\u1ea1o m\u1ed7i th\u00e1ng. \u00cdt nh\u1ea5t trong 30 ng\u00e0y qua, ch\u00fang t\u00f4i \u0111\u00e3 ghi nh\u1eadn con s\u1ed1 kho\u1ea3ng 23.000 n\u1ed9i dung s\u00e1ng t\u1ea1o. \u0110\u00f3 l\u00e0 m\u1ed9t con s\u1ed1 r\u1ea5t l\u1edbn.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0 con s\u1ed1 \u0111\u00f3 kh\u00e1 cao. Tuy nhi\u00ean, khi kh\u1ed1i l\u01b0\u1ee3ng t\u0103ng l\u00ean th\u00ec ti\u1ebfng \u1ed3n c\u0169ng t\u0103ng theo, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m g\u00ec v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o nhi\u1ec1u nh\u01b0 v\u1eady. Matej nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch th\u1ef1c t\u1ebf:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cT\u00f4i kh\u00f4ng ngh\u0129 l\u00e0 c\u00f3 th\u1ec3 ki\u1ec3m tra h\u1ebft t\u1ea5t c\u1ea3 m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn. B\u1ea1n s\u1ebd ph\u1ea3i chi m\u1ed9t kho\u1ea3n ti\u1ec1n kh\u1ed5ng l\u1ed3.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00ednh \u0111a d\u1ea1ng v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng gia t\u0103ng n\u00e0y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 to\u00e0n b\u1ed9 <a href=\"https:\/\/tenjin.com\/vi\/blog\/comfyui-workflow-free-ai-tools-to-grow-your-mobile-game\/\">\u00c1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u00e1ng t\u1ea1o v\u00e0o tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/a> Hi\u1ec7n t\u1ea1i, v\u1eabn t\u1ed3n t\u1ea1i m\u1ed9t kho\u1ea3ng c\u00e1ch r\u1ea5t l\u1edbn gi\u1eefa nh\u1eefng g\u00ec c\u00e1c studio c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t nh\u1edd s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1ef1 \u0111\u1ed9ng, v\u00e0 nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch th\u1ef1c t\u1ebf. Vi\u1ec7c t\u0103ng s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o kh\u00f4ng nh\u1ea5t thi\u1ebft d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t hay hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 t\u1ed1t h\u01a1n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao <a href=\"https:\/\/tenjin.com\/vi\/blog\/ad-creatives-in-2026-10-reasons-to-adopt-an-ai-workflow-now\/\">C\u00e1c khung th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o<\/a> \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng. Matej s\u1ebd h\u01b0\u1edbng d\u1eabn ch\u00fang ta t\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh c\u1ee7a anh \u1ea5y v\u00e0 chia s\u1ebb nh\u1eefng m\u1eb9o \u0111\u1ec3 b\u1ea1n t\u1ef1 thi\u1ebft k\u1ebf l\u1ed9 tr\u00ecnh cho ri\u00eang m\u00ecnh.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u00e0i ki\u1ec3m tra \u201cNh\u00e0m ch\u00e1n\u201d nh\u01b0 m\u1ed9t b\u1ed9 l\u1ecdc s\u00e1ng t\u1ea1o trong qu\u00e1 tr\u00ecnh ki\u1ec3m th\u1eed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi b\u1ea5t k\u1ef3 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o n\u00e0o \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m, Matej \u0111\u1ec1u \u00e1p d\u1ee5ng cho n\u00f3 c\u00e1i m\u00e0 anh g\u1ecdi l\u00e0 \u201cB\u00e0i ki\u1ec3m tra nh\u00e0m ch\u00e1n\u201d hay \u201cB\u00e0i ki\u1ec3m tra \u201dTh\u00ec sao?\u2019\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t b\u1ed9 l\u1ecdc \u0111\u00e1nh gi\u00e1 s\u01a1 b\u1ed9 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc b\u1ea5t k\u1ef3 quy tr\u00ecnh ch\u00ednh th\u1ee9c n\u00e0o <a href=\"https:\/\/tenjin.com\/vi\/glossary\/ab-testing\/\">Th\u1eed nghi\u1ec7m A\/B<\/a> c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o. Vi\u1ec7c n\u00e0y \u0111\u01a1n gi\u1ea3n \u0111\u00fang nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n nghe th\u1ea5y.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cT\u00f4i xem x\u00e9t c\u00e1c t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o m\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a t\u00f4i th\u1ef1c hi\u1ec7n, v\u00e0 ch\u1ec9 sau v\u00e0i gi\u00e2y, n\u1ebfu t\u00f4i ngh\u0129 \u2018\u00c0, m\u00ecnh th\u1ea5y ch\u00e1n r\u1ed3i\u2019 \u2014 \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o. N\u1ebfu t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o \u0111\u00f3 kh\u00f4ng kh\u01a1i g\u1ee3i b\u1ea5t k\u1ef3 c\u1ea3m x\u00fac n\u00e0o, ho\u1eb7c kh\u00f4ng truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, t\u00f4i t\u1ef1 h\u1ecfi m\u00ecnh: \u2018Th\u1ebf th\u00ec sao? M\u00ecnh n\u00ean l\u00e0m g\u00ec? Th\u00f4ng \u0111i\u1ec7p l\u00e0 g\u00ec?'\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c \u00e1p d\u1ee5ng b\u1ed9 l\u1ecdc n\u00e0y v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian. D\u00e0nh cho Matej:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cCh\u1ec9 ri\u00eang b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 s\u01a1 b\u1ed9 n\u00e0y \u0111\u00e3 lo\u1ea1i b\u1ecf kho\u1ea3ng 50% t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o, v\u00e0 sau \u0111\u00f3 ch\u00fang t\u00f4i s\u1ebd g\u1eedi l\u1ea1i cho c\u00e1c t\u00e1c gi\u1ea3 \u0111\u1ec3 ch\u1ec9nh s\u1eeda.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n kh\u00f4ng n\u00ean qu\u00e1 ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ef1 ho\u00e0n h\u1ea3o. Thay v\u00e0o \u0111\u00f3, ti\u00eau chu\u1ea9n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf m\u1ee9c t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p, ch\u1ec9 c\u1ea7n \u0111\u1ea1t y\u00eau c\u1ea7u l\u00e0 \u0111\u1ee7 r\u1ed3i. Anh \u1ea5y gi\u1ea3i th\u00edch r\u00f5 h\u01a1n \u00fd m\u00ecnh nh\u01b0 sau:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u2018\u0110\u1ee7 t\u1ed1t\u2019 c\u00f3 ngh\u0129a l\u00e0 c\u00f3 l\u1ebd gi\u1ed1ng nh\u01b0 m\u1eabu 70% \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n: \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 m\u1ed9t \u00fd t\u01b0\u1edfng, kh\u00f4ng nh\u00e0m ch\u00e1n, v\u00e0 truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng m\u1ed9t c\u1ea3m x\u00fac ho\u1eb7c h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00f4ng khi\u1ebfn ng\u01b0\u1eddi xem ph\u1ea3i th\u1ed1t l\u00ean \u2018th\u00ec sao?'\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u0110\u1ed1i v\u1edbi c\u00e1c studio s\u1ea3n xu\u1ea5t h\u00e0ng ngh\u00ecn t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o m\u1ed7i th\u00e1ng, vi\u1ec7c s\u00e0ng l\u1ecdc s\u01a1 b\u1ed9 g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n th\u1ee7 c\u00f4ng. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 ch\u1ec9 s\u1ea3n xu\u1ea5t m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng v\u1eeba ph\u1ea3i m\u1ed7i tu\u1ea7n, \u0111\u00e2y l\u00e0 h\u00e0ng ph\u00f2ng th\u1ee7 \u0111\u1ea7u ti\u00ean v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c l\u00e3ng ph\u00ed <a href=\"\/vi\/glossary\/ad-spend\/\" target=\"_self\">chi ph\u00ed qu\u1ea3ng c\u00e1o<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c khung th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o v\u00e0 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi m\u1ed9t lo\u1ea1t c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u00e3 v\u01b0\u1ee3t qua \u201cB\u00e0i ki\u1ec3m tra s\u1ef1 nh\u00e0m ch\u00e1n\u201d, c\u00e2u h\u1ecfi ti\u1ebfp theo s\u1ebd t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o c\u1ea5u tr\u00fac v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. Quy tr\u00ecnh ki\u1ec3m tra c\u1ee7a b\u1ea1n di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o? T\u1ea7n su\u1ea5t ra sao, v\u00e0 b\u1ea1n s\u1eed d\u1ee5ng nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd r\u1ea5t kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o k\u00eanh v\u00e0 danh m\u1ee5c c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ed1n quy tr\u00ecnh v\u00e0 khu\u00f4n kh\u1ed5 kh\u00e1c nhau n\u00e0y l\u00e0m \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Khung 1: Thi\u1ebft l\u1eadp IPM (kh\u1ed1i l\u01b0\u1ee3ng nh\u1ecf \u0111\u1ebfn trung b\u00ecnh)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c thi\u1ebft l\u1eadp IPM l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u d\u1ec5 ti\u1ebfp c\u1eadn nh\u1ea5t \u0111\u1ec3 ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f3 c\u1ea5u tr\u00fac. H\u00e3y tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch chuy\u00ean bi\u1ec7t t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n \u2014 \u1ea4n \u0110\u1ed9, Philippines, Brazil \u2014 v\u00e0 s\u1eed d\u1ee5ng <strong>IPM (S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t tr\u00ean m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb) l\u00e0 ch\u1ec9 s\u1ed1 then ch\u1ed1t c\u1ee7a b\u1ea1n,<\/strong> v\u00e0 \u0111\u01b0a nh\u1eefng t\u00e1c ph\u1ea9m xu\u1ea5t s\u1eafc nh\u1ea5t v\u00e0o chi\u1ebfn d\u1ecbch th\u01b0\u1eddng xuy\u00ean c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9i s\u1ea3n xu\u1ea5t kho\u1ea3ng 10 t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o m\u1ed7i tu\u1ea7n, \u0111\u00e2y l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng g\u1ecdn g\u00e0ng v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cB\u1ea1n tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o \u2014 gi\u1ea3 s\u1eed l\u00e0 \u1edf \u1ea4n \u0110\u1ed9, Philippines ho\u1eb7c Brazil \u2014 v\u00e0 ch\u1ecdn ra c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t d\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1 IPM. Sau \u0111\u00f3, b\u1ea1n \u0111\u01b0a nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o n\u00e0y v\u00e0o chi\u1ebfn d\u1ecbch th\u01b0\u1eddng xuy\u00ean c\u1ee7a m\u00ecnh. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t khi b\u1ea1n s\u1ea3n xu\u1ea5t kho\u1ea3ng 10 m\u1eabu qu\u1ea3ng c\u00e1o m\u1ed7i tu\u1ea7n.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, \u0111\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u00e0 nhi\u1ec1u \u0111\u1ed9i g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n. Ch\u1ec9 s\u1ed1 IPM \u0111o l\u01b0\u1eddng <a href=\"\/vi\/glossary\/install\/\">c\u00e0i \u0111\u1eb7t<\/a> kh\u1ed1i l\u01b0\u1ee3ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u00fd \u0111\u1ecbnh mua h\u00e0ng \u2013 v\u00e0 \u0111\u00f3 l\u00e0 hai kh\u00e1i ni\u1ec7m ho\u00e0n to\u00e0n kh\u00e1c nhau. M\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o th\u1ec3 hi\u1ec7n hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i trong m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m C\u1ea5p 3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng cho k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 khi chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a thay \u0111\u1ed5i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cV\u1ea5n \u0111\u1ec1 l\u00e0 nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t t\u1eeb chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trong chi\u1ebfn d\u1ecbch th\u00f4ng th\u01b0\u1eddng, b\u1edfi v\u00ec c\u00e1ch t\u1ed1i \u01b0u h\u00f3a l\u00e0 kh\u00e1c nhau.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c nh\u1eadn ra kho\u1ea3ng c\u00e1ch \u0111\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec1u ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c \u0111\u1ed9i ch\u1ec9 th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c \u0111\u1ed9i th\u1ef1c s\u1ef1 r\u00fat ra b\u00e0i h\u1ecdc t\u1eeb ch\u00fang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Khung 2: Khung nhi\u1ec1u b\u01b0\u1edbc (kh\u1ed1i l\u01b0\u1ee3ng trung b\u00ecnh)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khung l\u00e0m vi\u1ec7c nhi\u1ec1u b\u01b0\u1edbc \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u1edf giai \u0111o\u1ea1n trung gian. V\u00ec v\u1eady, thay v\u00ec chuy\u1ec3n ngay c\u00e1c chi\u1ebfn d\u1ecbch IPM th\u00e0nh c\u00f4ng sang chi\u1ebfn d\u1ecbch ho\u1ea1t \u0111\u1ed9ng th\u00f4ng th\u01b0\u1eddng, b\u1ea1n n\u00ean th\u00eam m\u1ed9t l\u1edbp x\u00e1c th\u1ef1c trung gian, ch\u1eb3ng h\u1ea1n nh\u01b0 chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u h\u00f3a s\u1ef1 ki\u1ec7n \u1ee9ng d\u1ee5ng, gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cB\u1ea1n h\u00e3y ch\u1ecdn nh\u1eefng qu\u1ea3ng c\u00e1o IPM \u0111\u1ea1t gi\u1ea3i v\u00e0 th\u1eed nghi\u1ec7m ch\u00fang trong m\u1ed9t chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u h\u00f3a s\u1ef1 ki\u1ec7n tr\u00ean \u1ee9ng d\u1ee5ng \u2014 v\u00ed d\u1ee5 nh\u01b0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 th\u00fac \u0111\u1ea9y mua h\u00e0ng. C\u00e1ch l\u00e0m n\u00e0y g\u1ea7n g\u0169i h\u01a1n v\u1edbi c\u00e1ch v\u1eadn h\u00e0nh th\u00f4ng th\u01b0\u1eddng c\u1ee7a b\u1ea1n, v\u00ec b\u1ea1n \u0111ang t\u1ed1i \u01b0u h\u00f3a cho ng\u01b0\u1eddi chi tr\u1ea3. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao khi b\u1ea1n s\u1ea3n xu\u1ea5t h\u01a1n 30 n\u1ed9i dung qu\u1ea3ng c\u00e1o m\u1ed7i tu\u1ea7n.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y coi \u0111\u00e2y nh\u01b0 m\u1ed9t cu\u1ed9c thi lo\u1ea1i tr\u1ef1c ti\u1ebfp g\u1ed3m hai v\u00f2ng. V\u00f2ng m\u1ed9t: chi\u1ebfn d\u1ecbch IPM, gi\u00fap lo\u1ea1i b\u1ecf nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m nh\u1eefng qu\u1ea3ng c\u00e1o r\u00f5 r\u00e0ng l\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3. V\u00f2ng hai: chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u h\u00f3a s\u1ef1 ki\u1ec7n \u1ee9ng d\u1ee5ng, nh\u1eb1m ki\u1ec3m tra kh\u1ea3 n\u0103ng ch\u1ecbu \u00e1p l\u1ef1c c\u1ee7a nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f2n l\u1ea1i d\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1 th\u1ef1c s\u1ef1 quan tr\u1ecdng: h\u00e0nh vi mua h\u00e0ng. Ch\u1ec9 nh\u1eefng qu\u1ea3ng c\u00e1o th\u1ec3 hi\u1ec7n t\u1ed1t \u1edf c\u1ea3 hai v\u00f2ng m\u1edbi gi\u00e0nh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed trong chi\u1ebfn d\u1ecbch ch\u00ednh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 m\u1ed9t quy tr\u00ecnh t\u1ed1n k\u00e9m v\u00e0 m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n so v\u1edbi vi\u1ec7c ch\u1ec9 thi\u1ebft l\u1eadp IPM, nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9i s\u1ea3n xu\u1ea5t 30 qu\u1ea3ng c\u00e1o tr\u1edf l\u00ean m\u1ed7i tu\u1ea7n, \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n x\u1ee9ng \u0111\u00e1ng. B\u01b0\u1edbc x\u00e1c th\u1ef1c b\u1ed5 sung n\u00e0y gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 r\u1ee7i ro khi qu\u1ea3ng b\u00e1 m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00f4ng c\u00f3 v\u1ebb \u1ea5n t\u01b0\u1ee3ng tr\u00ean gi\u1ea5y t\u1edd nh\u01b0ng l\u1ea1i kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i <a href=\"https:\/\/tenjin.com\/vi\/glossary\/return-on-ad-spend-roas\/\">T\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS)<\/a> \u1edf nh\u1eefng n\u01a1i quan tr\u1ecdng nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Khung 3: Chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb (quy m\u00f4 l\u1edbn)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi b\u1ea1n s\u1ea3n xu\u1ea5t h\u00e0ng tr\u0103m ho\u1eb7c h\u00e0ng ngh\u00ecn n\u1ed9i dung qu\u1ea3ng c\u00e1o m\u1ed7i th\u00e1ng, m\u00f4 h\u00ecnh quy tr\u00ecnh nhi\u1ec1u b\u01b0\u1edbc b\u1eaft \u0111\u1ea7u b\u1ed9c l\u1ed9 h\u1ea1n ch\u1ebf. V\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn nh\u01b0 v\u1eady, vi\u1ec7c \u0111\u01b0a t\u1eebng n\u1ed9i dung qu\u1ea3ng c\u00e1o qua quy tr\u00ecnh x\u00e1c th\u1ef1c hai giai \u0111o\u1ea1n \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u00e1 ch\u1eadm v\u00e0 t\u1ed1n k\u00e9m. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac Matej chuy\u1ec3n h\u01b0\u1edbng sang m\u1ed9t c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u1ec1 gi\u00e1 tr\u1ecb:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cT\u00f4i \u0111ang quay tr\u1edf l\u1ea1i v\u1edbi c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a theo gi\u00e1 tr\u1ecb. Tr\u00ean Facebook, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 t\u1ed1i \u0111a 50 m\u1eabu qu\u1ea3ng c\u00e1o cho m\u1ed7i b\u1ed9 qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t ph\u1ea1m vi \u0111a d\u1ea1ng v\u00e0 v\u1eefng ch\u1eafc v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u ho\u1eb7c c\u00e1c qu\u1ed1c gia thu\u1ed9c nh\u00f3m Tier 3\/Tier 4 l\u00e0m nh\u00f3m th\u1eed nghi\u1ec7m.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1ch ti\u1ebfp c\u1eadn \u1edf \u0111\u00e2y kh\u00e1c v\u1edbi c\u00e1c khung l\u00e0m vi\u1ec7c tr\u01b0\u1edbc \u0111\u00e2y. Thay v\u00ec \u0111\u01b0a c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o qua c\u00e1c giai \u0111o\u1ea1n tu\u1ea7n t\u1ef1, b\u1ea1n s\u1ebd \u0111\u1ec3 thu\u1eadt to\u00e1n \u0111\u1ea3m nh\u1eadn ph\u1ea7n vi\u1ec7c n\u1eb7ng nh\u1ecdc. T\u00ednh n\u0103ng t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a Facebook \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u00ecm ra nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch mua h\u00e0ng gi\u00e1 tr\u1ecb cao nh\u1ea5t, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m s\u1ebd ph\u00f9 h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng th\u1eed nghi\u1ec7m \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t v\u00e0 hy v\u1ecdng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3. B\u1ea1n \u0111ang th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb ngay t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean to\u00e0n c\u1ea7u c\u0169ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn c\u00f3 ch\u1ee7 \u0111\u00edch. C\u00e0ng nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n, thu th\u1eadp nhanh h\u01a1n, v\u00e0 \u0111\u00e2y ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n khi \u0111\u00e1nh gi\u00e1 c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u00ean quy m\u00f4 l\u1edbn:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cC\u00e1ch th\u1ee9c tri\u1ec3n khai tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u1ec1 gi\u00e1 tr\u1ecb n\u00e0y \u0111\u00e3 mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng sang chi\u1ebfn d\u1ecbch th\u01b0\u1eddng xuy\u00ean c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c m\u1edf r\u1ed9ng quy m\u00f4 chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m ngay l\u1eadp t\u1ee9c n\u1ebfu n\u00f3 \u0111\u00e3 mang l\u1ea1i hi\u1ec7u qu\u1ea3.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m cu\u1ed1i c\u00f9ng n\u00e0y th\u1ef1c s\u1ef1 \u0111\u00e1ng \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh. N\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t trong chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb, th\u00ec c\u00f3 l\u00fd do \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 tr\u1ef1c ti\u1ebfp cho qu\u1ea3ng c\u00e1o \u0111\u00f3 thay v\u00ec chuy\u1ec3n n\u00f3 qua m\u1ed9t giai \u0111o\u1ea1n kh\u00e1c. V\u00ec chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean t\u00edn hi\u1ec7u \u0111\u00fang \u0111\u1eafn, n\u00ean b\u01b0\u1edbc \u0111i kh\u00f4n ngoan nh\u1ea5t l\u00e0 \u0111\u1ea7u t\u01b0 th\u00eam v\u00e0o n\u00f3 v\u00e0 \u0111\u1ec3 chi\u1ebfn d\u1ecbch ti\u1ebfp t\u1ee5c ch\u1ea1y.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Khung 4: Chuy\u1ec3n th\u1eb3ng sang ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng (quy m\u00f4 r\u1ea5t nh\u1ecf)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede ph\u00eda \u0111\u1ed1i l\u1eadp, c\u00f3 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p m\u00e0 vi\u1ec7c tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m chuy\u00ean bi\u1ec7t ho\u00e0n to\u00e0n kh\u00f4ng h\u1ee3p l\u00fd. \u0110\u1ed1i v\u1edbi c\u00e1c studio ho\u1eb7c t\u00e0i kho\u1ea3n quy m\u00f4 nh\u1ecf ch\u1ec9 s\u1ea3n xu\u1ea5t t\u1eeb m\u1ed9t \u0111\u1ebfn ba n\u1ed9i dung s\u00e1ng t\u1ea1o m\u1ed7i tu\u1ea7n, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ea7n thi\u1ebft cho m\u1ed9t h\u1ec7 th\u1ed1ng th\u1eed nghi\u1ec7m ri\u00eang bi\u1ec7t \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng \u0111\u00e1ng:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng nh\u1ecf ho\u1eb7c c\u00e1c t\u00e0i kho\u1ea3n quy m\u00f4 nh\u1ecf, ch\u1ec9 s\u1ea3n xu\u1ea5t t\u1eeb m\u1ed9t \u0111\u1ebfn ba m\u1eabu qu\u1ea3ng c\u00e1o m\u1ed7i tu\u1ea7n, t\u00f4i b\u1ecf qua ho\u00e0n to\u00e0n chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m. M\u1ed7i m\u1eabu qu\u1ea3ng c\u00e1o m\u1edbi \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u01b0a th\u1eb3ng v\u00e0o chi\u1ebfn d\u1ecbch ch\u00ednh di\u1ec5n ra nh\u01b0 th\u01b0\u1eddng l\u1ec7, v\u00ec kh\u00f4ng c\u00f3 \u0111\u1ee7 kh\u1ed1i l\u01b0\u1ee3ng ho\u1eb7c ng\u00e2n s\u00e1ch \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m ri\u00eang bi\u1ec7t.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh th\u1ef1c ti\u1ec5n. Vi\u1ec7c tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m ri\u00eang bi\u1ec7t \u0111\u00f2i h\u1ecfi ng\u00e2n s\u00e1ch, th\u1eddi gian v\u00e0 s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u0111\u1ee7 l\u1edbn \u0111\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea. N\u1ebfu b\u1ea1n ch\u1ec9 s\u1ea3n xu\u1ea5t ba qu\u1ea3ng c\u00e1o m\u1ed7i tu\u1ea7n, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 \u0111\u1ee7 b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o trong s\u1ed1 \u0111\u00f3. Vi\u1ec7c chia nh\u1ecf ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p c\u1ee7a b\u1ea1n cho c\u1ea3 chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m v\u00e0 chi\u1ebfn d\u1ecbch kinh doanh th\u00f4ng th\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1ebd l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a c\u1ea3 hai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chi\u1ebfn d\u1ecbch \u201ckinh doanh nh\u01b0 th\u01b0\u1eddng l\u1ec7\u201d, v\u1ed1n th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ea5p 1 nh\u01b0 M\u1ef9, t\u1ef1 nhi\u00ean tr\u1edf th\u00e0nh \u201cs\u00e2n th\u1eed nghi\u1ec7m\u201d. C\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o, thu\u1eadt to\u00e1n s\u1ebd \u0111\u00e1nh gi\u00e1 ch\u00fang so v\u1edbi c\u00e1c t\u00e0i s\u1ea3n hi\u1ec7n c\u00f3, v\u00e0 qu\u00e1 tr\u00ecnh ch\u1ecdn l\u1ecdc t\u1ef1 nhi\u00ean s\u1ebd di\u1ec5n ra. \u0110\u00e2y l\u00e0 m\u1ed9t chu tr\u00ecnh ph\u1ea3n h\u1ed3i ch\u1eadm h\u01a1n, nh\u01b0ng \u0111\u1ed1i v\u1edbi quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 v\u1eady, \u0111\u00e2y ch\u00ednh l\u00e0 ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 ngay c\u1ea3 trong khu\u00f4n kh\u1ed5 chi\u1ebfn d\u1ecbch \u201ckinh doanh nh\u01b0 th\u01b0\u1eddng l\u1ec7\u201d, Matej v\u1eabn d\u00e1m \u0111i ng\u01b0\u1ee3c l\u1ea1i c\u00e1c h\u01b0\u1edbng d\u1eabn th\u00f4ng th\u01b0\u1eddng c\u1ee7a n\u1ec1n t\u1ea3ng khi d\u1eef li\u1ec7u \u1ee7ng h\u1ed9 quan \u0111i\u1ec3m c\u1ee7a anh:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cT\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c c\u1eadp nh\u1eadt n\u1ed9i dung s\u00e1ng t\u1ea1o hai ho\u1eb7c ba l\u1ea7n m\u1ed9t tu\u1ea7n \u2014 d\u00f9 \u0111i\u1ec1u n\u00e0y \u0111i ng\u01b0\u1ee3c l\u1ea1i c\u00e1c nguy\u00ean t\u1eafc t\u1ed1t nh\u1ea5t c\u1ee7a Facebook \u2014 th\u1ef1c ra l\u1ea1i c\u00f3 l\u1ee3i cho hi\u1ec7u su\u1ea5t.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01b0\u1edbng d\u1eabn ch\u00ednh th\u1ee9c c\u1ee7a Facebook th\u01b0\u1eddng khuy\u1ebfn ngh\u1ecb n\u00ean d\u00e0nh th\u1eddi gian \u0111\u1ec3 c\u00e1c chi\u1ebfn d\u1ecbch \u1ed5n \u0111\u1ecbnh tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i. Tuy nhi\u00ean, hi\u1ec7n t\u01b0\u1ee3ng \u201cm\u1ec7t m\u1ecfi v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o\u201d l\u00e0 c\u00f3 th\u1eadt, v\u00e0 \u0111\u1ebfn m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh, vi\u1ec7c \u0111\u1ec3 m\u1ed9t n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u00e3 \u201cm\u1ec7t m\u1ecfi\u201d ti\u1ebfp t\u1ee5c ch\u1ea1y s\u1ebd g\u00e2y h\u1ea1i nhi\u1ec1u h\u01a1n so v\u1edbi s\u1ef1 gi\u00e1n \u0111o\u1ea1n khi l\u00e0m m\u1edbi n\u00f3. Kinh nghi\u1ec7m c\u1ee7a Matej cho th\u1ea5y r\u1eb1ng, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng ng\u0103n ch\u1eb7n hi\u1ec7n t\u01b0\u1ee3ng \u201cm\u1ec7t m\u1ecfi v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o\u201d l\u00e0 m\u1ed9t s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i \u0111\u00e1ng gi\u00e1. \u0110i\u1ec1u n\u00e0y nh\u1eafc nh\u1edf ch\u00fang ta r\u1eb1ng <a href=\"https:\/\/tenjin.com\/vi\/blog\/category\/best-practices\/\">c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t<\/a> ch\u1ec9 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ed9 quy t\u1eafc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1eed nghi\u1ec7m n\u1ed9i dung s\u00e1ng t\u1ea1o tr\u00ean Facebook v\u00e0 h\u01a1n th\u1ebf n\u1eefa: T\u1ea1i sao m\u1ed7i k\u00eanh l\u1ea1i c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ri\u00eang<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t trong to\u00e0n b\u1ed9 cu\u1ed9c tr\u00f2 chuy\u1ec7n l\u00e0 vi\u1ec7c Matej ki\u00ean quy\u1ebft cho r\u1eb1ng <a href=\"https:\/\/tenjin.com\/vi\/docs\/creatives\/\">Vi\u1ec7c th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng<\/a>. Th\u00e0nh c\u00f4ng tr\u00ean Facebook kh\u00f4ng \u0111\u1ea3m b\u1ea3o s\u1ebd th\u00e0nh c\u00f4ng \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c \u2014 v\u00e0 <strong>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 th\u1eed nghi\u1ec7m A\/B \u0111\u1ed1i v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 t\u00f9y theo t\u1eebng k\u00eanh.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cM\u1ed7i k\u00eanh th\u1ef1c s\u1ef1 c\u1ea7n \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m ri\u00eang. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o th\u1ef1c s\u1ef1 xu\u1ea5t s\u1eafc, n\u00f3 c\u00f3 th\u1ec3 s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ecdi k\u00eanh \u2014 nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o \u0111i\u1ec1u \u0111\u00f3 n\u1eefa. C\u00e1c k\u00eanh ho\u1ea1t \u0111\u1ed9ng r\u1ea5t kh\u00e1c nhau.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1eed nghi\u1ec7m n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong> c\u1ea7n c\u00f3 m\u1ed9t ph\u1ea7n m\u1edf \u0111\u1ea7u th\u1eadt \u1ea5n t\u01b0\u1ee3ng v\u00e0 n\u1ed9i dung s\u00e1ng t\u1ea1o \u1edf ph\u1ea7n gi\u1eefa th\u1eadt m\u1ea1nh m\u1ebd. Ph\u1ea7n k\u1ebft kh\u00f4ng quan tr\u1ecdng nh\u01b0 b\u1ea1n ngh\u0129:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cB\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u1edf ph\u1ea7n cu\u1ed1i, b\u1edfi v\u00ec 80% ng\u01b0\u1eddi xem s\u1ebd kh\u00f4ng xem h\u1ebft ngay c\u1ea3 m\u1ed9t video d\u00e0i m\u1ed9t ph\u00fat \u2014 trong tr\u01b0\u1eddng h\u1ee3p t\u1ed1t nh\u1ea5t, h\u1ecd ch\u1ec9 xem \u0111\u01b0\u1ee3c m\u1ed9t n\u1eeda.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AppLovin<\/strong> ho\u00e0n to\u00e0n l\u1eadt ng\u01b0\u1ee3c t\u00ecnh th\u1ebf:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cM\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u xem h\u1ebft video, sau \u0111\u00f3 m\u1edbi chuy\u1ec3n sang ph\u1ea7n t\u01b0\u01a1ng t\u00e1c. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng th\u1eadt m\u1ea1nh m\u1ebd \u1edf ph\u1ea7n k\u1ebft. B\u1ea3n th\u00e2n ph\u1ea7n t\u01b0\u01a1ng t\u00e1c c\u0169ng c\u00f3 nh\u1eefng nguy\u00ean t\u1eafc t\u1ed1t nh\u1ea5t c\u1ea7n tu\u00e2n th\u1ee7. V\u00ed d\u1ee5, tr\u00ean AppLovin, ng\u01b0\u1eddi ch\u01a1i c\u1ea7n nh\u1ea5p chu\u1ed9t \u00edt nh\u1ea5t 10 l\u1ea7n v\u00e0 d\u00e0nh \u00edt nh\u1ea5t 60 gi\u00e2y trong ph\u1ea7n t\u01b0\u01a1ng t\u00e1c. Nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t ph\u00fat video c\u1ed9ng th\u00eam m\u1ed9t ph\u00fat ph\u1ea7n t\u01b0\u01a1ng t\u00e1c.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/tiktok-ads-for-mobile-apps-spark-ads-and-best-practices-for-creatives\/\" target=\"_self\"><strong>TikTok<\/strong> l\u00e0 k\u00eanh \u0111\u00f2i h\u1ecfi kh\u1eaft khe nh\u1ea5t<\/a> khi n\u00f3i \u0111\u1ebfn vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cS\u1ef1 c\u1ea1n ki\u1ec7t \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 \u1eadp \u0111\u1ebfn ch\u1ec9 trong v\u00e0i ng\u00e0y, \u0111\u00f4i khi \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi c\u1ee9 c\u00e1ch m\u1ed9t ng\u00e0y. TikTok th\u1eadm ch\u00ed c\u00f2n c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh cho ph\u00e9p c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o s\u1ea3n xu\u1ea5t n\u1ed9i dung thay cho b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 t\u1edbi 40 video m\u1edbi m\u1ed7i tu\u1ea7n.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cC\u00e1ch t\u00f4i thi\u1ebft l\u1eadp \u1edf \u0111\u00e2y l\u00e0 t\u1ea1o m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o m\u1edbi cho m\u1ed7i chi\u1ebfn d\u1ecbch, m\u1ed7i nh\u00f3m ch\u1ee9a kho\u1ea3ng t\u00e1m video m\u1edbi v\u00e0 lu\u00e2n phi\u00ean hi\u1ec3n th\u1ecb li\u00ean t\u1ee5c. T\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u1edf \u0111\u00e2y. N\u1ebfu b\u1ea1n l\u00e0m th\u1ee7 c\u00f4ng, b\u1ea1n s\u1ebd ph\u1ea3i d\u00e0nh c\u1ea3 ng\u00e0y ch\u1ec9 \u0111\u1ec3 t\u1ea3i l\u00ean c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 t\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o \u2014 v\u00e0 th\u1ebf l\u00e0 h\u1ebft.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/google-ads-best-practices-for-mobile-apps-with-a-limited-budget\/\"><strong>Google<\/strong> gi\u1eef cho m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n<\/a> \u2014 kh\u00f4ng c\u00f3 chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m ri\u00eang bi\u1ec7t, ch\u1ec9 l\u00e0 c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng nh\u01b0 b\u00ecnh th\u01b0\u1eddng, \u0111\u01b0\u1ee3c ph\u00e2n nh\u00f3m theo ch\u1ee7 \u0111\u1ec1, v\u1edbi t\u1ed1i \u0111a 20 video cho m\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tuy nhi\u00ean, c\u00e1c b\u1ed9 qu\u1ea3ng c\u00e1o c\u1ee7a AppLovin<\/strong> \u0111\u1ea1i di\u1ec7n cho m\u1ed9t di\u1ec5n bi\u1ebfn \u0111\u00e1ng ch\u00fa \u00fd g\u1ea7n \u0111\u00e2y c\u1ea7n \u0111\u01b0\u1ee3c n\u00eau ra:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cC\u00e1c b\u1ed9 qu\u1ea3ng c\u00e1o c\u1ee7a AppLovin \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, nh\u1edd \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t video v\u1edbi nhi\u1ec1u phi\u00ean b\u1ea3n c\u00f3 th\u1ec3 ph\u00e1t trong c\u00f9ng m\u1ed9t b\u1ed9 qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ec3 thu\u1eadt to\u00e1n t\u1ef1 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n vi\u1ec7c th\u1eed nghi\u1ec7m. T\u00ednh n\u0103ng n\u00e0y ch\u01b0a t\u1ed3n t\u1ea1i c\u00e1ch \u0111\u00e2y s\u00e1u th\u00e1ng, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t c\u1ea3i ti\u1ebfn \u0111\u00e1ng k\u1ec3.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea1t ROAS cao h\u01a1n: L\u1edbp t\u01b0\u01a1ng t\u00e1c<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0m t\u0103ng th\u00eam m\u1ed9t m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p n\u1eefa cho vi\u1ec7c th\u1eed nghi\u1ec7m n\u1ed9i dung qu\u1ea3ng c\u00e1o. Ch\u00fang kh\u00f3 s\u1ea3n xu\u1ea5t, kh\u00f3 th\u1eed nghi\u1ec7m v\u00e0 kh\u00f3 c\u1ea3i ti\u1ebfn h\u01a1n. Tuy nhi\u00ean, c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Matej \u0111\u00e3 l\u00e0m s\u00e1ng t\u1ecf quy tr\u00ecnh n\u00e0y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cB\u1ea1n ch\u1ecdn m\u1ed9t video \u0111\u00e3 th\u00e0nh c\u00f4ng, k\u1ebft h\u1ee3p n\u00f3 v\u1edbi c\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau, r\u1ed3i so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang v\u1edbi nhau \u2014 nguy\u00ean t\u1eafc t\u01b0\u01a1ng t\u1ef1 nh\u01b0 th\u1eed nghi\u1ec7m ch\u1ec9 v\u1edbi video, nh\u01b0ng l\u1ea7n n\u00e0y c\u00f3 th\u00eam ph\u1ea7n k\u1ebft th\u00fac t\u01b0\u01a1ng t\u00e1c. N\u1ed9i dung n\u00e0o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o v\u00f2ng ti\u1ebfp theo. B\u1ea1n lu\u00f4n gi\u1eef l\u1ea1i n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111\u00e3 th\u1eafng l\u00e0m m\u1eabu \u0111\u1ed1i ch\u1ee9ng v\u00e0 ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m c\u00e1c k\u1ebft h\u1ee3p m\u1edbi so v\u1edbi m\u1eabu \u0111\u00f3.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa video v\u00e0 th\u1ebb k\u1ebft th\u00fac t\u01b0\u01a1ng t\u00e1c lu\u00f4n l\u00e0 \u0111\u1ecbnh d\u1ea1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. Tuy nhi\u00ean, th\u00e1ch th\u1ee9c trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t l\u00e0 c\u00f3 th\u1eadt, v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 l\u00fd do Matej \u0111\u00e3 ph\u00e1t tri\u1ec3n Playable Maker:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cC\u00e1c b\u1ea3n demo ch\u01a1i th\u1eed r\u1ea5t kh\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 vi\u1ec7c ki\u1ec3m th\u1eed ch\u00fang m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn c\u00f2n kh\u00f3 h\u01a1n n\u1eefa. Nh\u01b0ng v\u1edbi c\u00e1c m\u1eabu c\u00f3 s\u1eb5n, b\u1ea1n c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh vi\u1ec7c n\u00e0y m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. T\u00f4i \u0111\u00e3 ph\u00e1t hi\u1ec7n ra c\u00f9ng v\u1edbi Andr\u00e9 r\u1eb1ng c\u00e1c t\u1ef1a game midcore, hardcore v\u00e0 4X \u0111\u1ec1u s\u1eed d\u1ee5ng m\u1eabu gh\u00e9p h\u00ecnh 3\u00d73 \u2014 nghe c\u00f3 v\u1ebb ng\u1eabu nhi\u00ean, nh\u01b0ng n\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra n\u00f3 ch\u1ec9 trong 20 ph\u00fat: t\u1ea3i l\u00ean m\u1ed9t h\u00ecnh \u1ea3nh t\u0129nh, t\u1ea1o b\u1ea3n demo ch\u01a1i th\u1eed, v\u00e0 th\u1ebf l\u00e0 xong.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d4ng c\u0169ng ch\u1ec9 ra m\u1ed9t xu h\u01b0\u1edbng m\u1edbi n\u1ed5i \u0111ang th\u00e1ch th\u1ee9c gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng c\u00e1c tr\u00f2 ch\u01a1i t\u01b0\u01a1ng t\u00e1c ph\u1ea3i ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c l\u1ed1i ch\u01a1i th\u1ef1c t\u1ebf:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cN\u1ebfu c\u00f3 m\u1ed9t tr\u00f2 ch\u01a1i c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng cao \u2014 nh\u01b0 tr\u00f2 ch\u01a1i solitaire hay tr\u00f2 ch\u01a1i gh\u00e9p 3 \u2014 thay v\u00ec sao ch\u00e9p y nguy\u00ean, b\u1ea1n h\u00e3y l\u1ea5y \u00fd t\u01b0\u1edfng tr\u00f2 ch\u01a1i \u0111\u00f3 v\u00e0 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m c\u01a1 s\u1edf cho tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh. Nh\u01b0 v\u1eady, b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng m\u1ed9t c\u01a1 ch\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 trong s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t tr\u00f2 ch\u01a1i ho\u00e0n to\u00e0n m\u1edbi. V\u00e0 c\u00e1ch n\u00e0y th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00f2ng l\u1eb7p l\u1eb7p l\u1ea1i: Qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t, c\u00f4ng vi\u1ec7c v\u1eabn ch\u01b0a k\u1ebft th\u00fac. \u0110\u1ec3 bi\u1ebft c\u00e1ch th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung qu\u1ea3ng c\u00e1o nh\u1eb1m n\u00e2ng cao ROAS, b\u1ea1n c\u1ea7n ch\u1ea5p nh\u1eadn r\u1eb1ng qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a l\u00e0 li\u00ean t\u1ee5c v\u00e0 th\u1ef1c s\u1ef1 kh\u00f4ng bao gi\u1edd d\u1eebng l\u1ea1i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cSau khi \u0111\u00e3 th\u1eed nghi\u1ec7m h\u1ebft c\u00e1c ph\u01b0\u01a1ng \u00e1n v\u00e0 t\u00ecm ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n hi\u1ec7u qu\u1ea3 nh\u1ea5t, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i, v\u00e0 c\u00f3 v\u00f4 s\u1ed1 y\u1ebfu t\u1ed1 \u0111\u1ec3 th\u1eed nghi\u1ec7m: n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC), tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), \u00e2m thanh, l\u1ed3ng ti\u1ebfng, c\u00e1c \u0111i\u1ec3m nh\u1ea5n thu h\u00fat, c\u00e1c y\u1ebfu t\u1ed1 k\u00edch th\u00edch lo \u00e2u, c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch. V\u00e0 sau \u0111\u00f3, b\u1ea1n l\u1ea1i b\u1eaft \u0111\u1ea7u l\u1ea1i to\u00e0n b\u1ed9 chu tr\u00ecnh t\u1eeb \u0111\u1ea7u. \u0110\u00f3 l\u00e0 m\u1ed9t v\u00f2ng l\u1eb7p kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng tr\u1ef1c gi\u00e1c gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng v\u00f2ng l\u1eb7p \u0111\u00f3, c\u1ea7n ph\u1ea3i ti\u1ebfp x\u00fac li\u00ean t\u1ee5c v\u1edbi nhi\u1ec1u t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o \u0111a d\u1ea1ng. Matej \u0111\u00e3 minh h\u1ecda quan \u0111i\u1ec3m n\u00e0y b\u1eb1ng m\u1ed9t v\u00ed d\u1ee5 r\u1ea5t s\u1eafc s\u1ea3o:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cC\u00f3 m\u1ed9t l\u1ea7n, ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n hai video cho m\u1ed9t t\u1ef1a game \u2014 m\u1ed9t video mang ch\u1ee7 \u0111\u1ec1 \u2018ng\u01b0\u1eddi m\u1edbi vs. cao th\u1ee7\u2019 \u2014 v\u00e0 c\u00f4ng ty mu\u1ed1n logo c\u00f9ng ti\u00eau \u0111\u1ec1 c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n trong ba gi\u00e2y \u0111\u1ea7u ti\u00ean. T\u00f4i \u0111\u00e3 n\u00f3i v\u1edbi h\u1ecd: ch\u1eb3ng ai quan t\u00e2m \u0111\u1ebfn nh\u1eefng th\u1ee9 \u0111\u00f3 trong ba gi\u00e2y \u0111\u1ea7u ti\u00ean c\u1ea3. C\u00e1c b\u1ea1n c\u1ea7n ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd. Ch\u00fang t\u00f4i \u0111\u00e3 m\u1ea5t 70% ng\u01b0\u1eddi xem ngay t\u1ea1i \u0111\u00f3. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 th\u1eed nghi\u1ec7m, c\u1eaft b\u1edbt ba gi\u00e2y \u0111\u1ea7u ti\u00ean tr\u00ean Facebook, v\u00e0 phi\u00ean b\u1ea3n kh\u00f4ng c\u00f3 logo \u0111\u00e3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n. Tr\u1eeb khi \u0111\u00f3 l\u00e0 logo c\u1ee7a Supercell, kh\u00f4ng ai quan t\u00e2m c\u1ea3.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ng\u01b0\u1eddi chi\u1ebfn th\u1eafng b\u1ea5t ng\u1edd: Qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Matej k\u1ebft th\u00fac b\u1eb1ng \u0111i\u1ec1u m\u00e0 anh m\u00f4 t\u1ea3 l\u00e0 s\u1ef1 ng\u1ea1c nhi\u00ean ch\u00e2n th\u1ef1c nh\u1ea5t c\u1ee7a m\u00ecnh trong c\u00e1c th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o g\u1ea7n \u0111\u00e2y \u2014 v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf h\u1eefu \u00edch r\u1eb1ng nh\u1eefng gi\u1ea3 \u0111\u1ecbnh trong ng\u00e0nh n\u00e0y th\u01b0\u1eddng ch\u1ec9 t\u1ed3n t\u1ea1i trong th\u1eddi gian ng\u1eafn:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cT\u00f4i lu\u00f4n n\u00f3i r\u1eb1ng nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u00f4 s\u01a1 \u2014 nh\u1eefng qu\u1ea3ng c\u00e1o tr\u00f4ng nh\u01b0 th\u1ec3 ai \u0111\u00f3 t\u1ef1 quay t\u1ea1i nh\u00e0 khi \u0111ang n\u00f3i v\u1ec1 m\u1ed9t tr\u00f2 ch\u01a1i \u2014 th\u01b0\u1eddng mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u00e1ng ng\u1ea1c nhi\u00ean. Ban \u0111\u1ea7u t\u00f4i th\u1ef1c s\u1ef1 kh\u00f4ng hi\u1ec3u t\u1ea1i sao. T\u00f4i quen v\u1edbi vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u01b0\u1ee3c trau chu\u1ed1t k\u1ef9 l\u01b0\u1ee1ng. Nh\u01b0ng khi b\u1eaft \u0111\u1ea7u th\u1eed l\u00e0m theo c\u00e1ch \u0111\u00f3, t\u00f4i th\u1ea5y n\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3. N\u00f3 kh\u00f4ng tr\u00f4ng gi\u1ed1ng m\u1ed9t qu\u1ea3ng c\u00e1o. N\u00f3 mang c\u1ea3m gi\u00e1c nh\u01b0 m\u1ed9t b\u00e0i \u0111\u0103ng c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng ho\u1eb7c n\u1ed9i dung t\u1ef1 nhi\u00ean. R\u1ea5t mang phong c\u00e1ch TikTok, r\u1ea5t ch\u00e2n th\u1ef1c. \u0110i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 khi\u1ebfn t\u00f4i ng\u1ea1c nhi\u00ean, v\u00e0 gi\u1edd \u0111\u00e2y n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong nh\u1eefng g\u00ec t\u00f4i s\u1ea3n xu\u1ea5t.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 l\u00e0 m\u1ed9t l\u1eddi k\u1ebft r\u1ea5t ph\u00f9 h\u1ee3p. Trong b\u1ed1i c\u1ea3nh c\u00e1c studio \u0111ang s\u1ea3n xu\u1ea5t 23.000 t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o m\u1ed7i th\u00e1ng v\u00e0 c\u00e1c khung th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n c\u1ee9 sau s\u00e1u th\u00e1ng, nh\u1eefng t\u00e1c ph\u1ea9m th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt th\u01b0\u1eddng l\u1ea1i l\u00e0 nh\u1eefng t\u00e1c ph\u1ea9m \u00edt mang d\u00e1ng d\u1ea5p c\u1ee7a \u201ct\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o\u201d nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110i\u1ec3m ch\u00ednh<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, vi\u1ec7c th\u1eed nghi\u1ec7m n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c ch\u1ec9 \u0111\u01a1n thu\u1ea7n theo \u0111u\u1ed5i s\u1ed1 l\u01b0\u1ee3ng v\u00ec m\u1ee5c \u0111\u00edch s\u1ed1 l\u01b0\u1ee3ng. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng c\u00f3 kh\u1ea3 n\u0103ng s\u00e0ng l\u1ecdc, x\u00e1c th\u1ef1c v\u00e0 c\u1ea3i ti\u1ebfn m\u1ed9t c\u00e1ch c\u00f3 m\u1ee5c \u0111\u00edch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9 b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t nh\u00f3m nh\u1ecf c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o hay h\u00e0ng ch\u1ee5c ngh\u00ecn ng\u01b0\u1eddi, nh\u1eefng \u0111\u1ed9i ng\u0169 v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n tu\u00e2n th\u1ee7 k\u1ef7 lu\u1eadt: lo\u1ea1i b\u1ecf nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 c\u1ed9ng h\u01b0\u1edfng, th\u1eed nghi\u1ec7m d\u1ef1a tr\u00ean c\u00e1c t\u00edn hi\u1ec7u c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Khi b\u1ed1i c\u1ea3nh ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i v\u1edbi <a href=\"https:\/\/tenjin.com\/vi\/automation\/\" target=\"_self\">t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/a>, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng m\u1edbi nh\u01b0 playables, c\u00f3 m\u1ed9t nguy\u00ean t\u1eafc v\u1eabn kh\u00f4ng thay \u0111\u1ed5i: th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh di\u1ec5n ra m\u1ed9t l\u1ea7n, m\u00e0 l\u00e0 m\u1ed9t chu tr\u00ecnh li\u00ean t\u1ee5c c\u1ee7a vi\u1ec7c h\u1ecdc h\u1ecfi, ho\u00e0n thi\u1ec7n v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>B\u00e0i vi\u1ebft n\u00e0y d\u1ef1a tr\u00ean <\/em><strong><em><a href=\"http:\/\/youtube.com\/@TenjinMMP\">Podcast \u201cROI 101\u201d c\u1ee7a Tenjin<\/a> <\/em><\/strong><em>T\u1eadp c\u00f3 s\u1ef1 tham gia c\u1ee7a Matej t\u1eeb Two and a Half Gamers. H\u00e3y xem <\/em><strong><em>t\u1eadp \u0111\u1ea7y \u0111\u1ee7<\/em><\/strong><em> v\u00e0 kh\u00e1m ph\u00e1 \u201cCreative Bible\u201d v\u00e0 \u201cPlayable Maker\u201d c\u1ee7a Matej qua c\u00e1c li\u00ean k\u1ebft trong ph\u1ea7n m\u00f4 t\u1ea3 t\u1eadp ph\u00e1t s\u00f3ng.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Qu\u1ea3n l\u00fd N\u1ed9i dung Ti\u1ebfp th\u1ecb<\/p><p class=\"wp-block-post-author__name\">Tara Meyer<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">T\u00f4i mang \u0111\u1ebfn c\u00e1i nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 ph\u00e2n t\u00edch ngu\u1ed3n g\u1ed1c l\u01b0u l\u01b0\u1ee3ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 ph\u00e2n t\u00edch \u1ee9ng d\u1ee5ng, bi\u1ebfn nh\u1eefng ph\u00e1t hi\u1ec7n th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00fap k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re running user acquisition (UA) for a mobile game this year, ad creative testing has never been more complex, or more critical. The creative arms race is real. The new question isn\u2019t about producing enough creatives, but rather if you can actually test them properly and funnel out the best ones. In a recent&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,90],"tags":[],"class_list":["post-17603","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Creative Testing for Mobile Marketers | Tenjin<\/title>\n<meta name=\"description\" content=\"Struggling with ad creative testing? Discover frameworks, channel strategies, and expert advice on how to make winning creatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-do-ad-creative-testing-for-mobile-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do Ad Creative Testing for Mobile Marketers\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re running user acquisition (UA) for a mobile game this year, ad creative testing has never been more complex, or more critical.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/how-to-do-ad-creative-testing-for-mobile-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T09:18:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T10:03:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/05\/Ad-Creative-Testing_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-do-ad-creative-testing-for-mobile-marketers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-do-ad-creative-testing-for-mobile-marketers\\\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"How to Do Ad Creative Testing for Mobile Marketers\",\"datePublished\":\"2026-05-12T09:18:16+00:00\",\"dateModified\":\"2026-05-12T10:03:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-do-ad-creative-testing-for-mobile-marketers\\\/\"},\"wordCount\":2840,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\",\"Podcast\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-do-ad-creative-testing-for-mobile-marketers\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-do-ad-creative-testing-for-mobile-marketers\\\/\",\"name\":\"Ad Creative Testing for Mobile Marketers | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"datePublished\":\"2026-05-12T09:18:16+00:00\",\"dateModified\":\"2026-05-12T10:03:32+00:00\",\"description\":\"Struggling with ad creative testing? 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