{"id":17692,"date":"2026-05-21T11:24:59","date_gmt":"2026-05-21T11:24:59","guid":{"rendered":"https:\/\/tenjin.com\/?p=17692"},"modified":"2026-05-20T12:30:16","modified_gmt":"2026-05-20T12:30:16","slug":"google-odm-and-icm-explained-2026","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/google-odm-and-icm-explained-2026\/","title":{"rendered":"Gi\u1ea3i th\u00edch v\u1ec1 Google ODM v\u00e0 ICM: Nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng c\u1ea7n bi\u1ebft v\u00e0o n\u0103m 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong t\u1eadp n\u00e0y c\u1ee7a <a href=\"https:\/\/www.youtube.com\/@TenjinMMP\/videos\" type=\"link\" id=\"https:\/\/www.youtube.com\/@TenjinMMP\/videos\" target=\"_blank\" rel=\"noreferrer noopener\">Tenjin ROI 101<\/a>, Ashley Black, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Candid Consulting v\u00e0 c\u1ef1u <a href=\"https:\/\/tenjin.com\/vi\/blog\/google-ads-best-practices-for-mobile-apps-with-a-limited-budget\/\">Qu\u1ea3ng c\u00e1o c\u1ee7a Google <\/a>Ashley, chuy\u00ean vi\u00ean ph\u1ee5 tr\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u1ea3i th\u00edch m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef th\u01b0\u1eddng b\u1ecb hi\u1ec3u l\u1ea7m nh\u1ea5t trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng iOS. V\u1edbi g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 l\u00e0m vi\u1ec7c t\u1ea1i Google v\u00e0 s\u00e1u n\u0103m d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng, Ashley chia s\u1ebb m\u1ed9t g\u00f3c nh\u00ecn hi\u1ebfm c\u00f3: c\u00f4 hi\u1ec3u r\u00f5 c\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, \u0111\u1ed3ng th\u1eddi n\u1eafm r\u00f5 hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a ch\u00fang trong th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cK\u1ec3 t\u1eeb khi r\u1eddi c\u00f4ng ty, t\u00f4i ngh\u0129 m\u00ecnh th\u1ef1c s\u1ef1 \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 ho\u1ea1t \u0111\u1ed9ng so v\u1edbi nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch v\u1ec1 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng b\u00ean trong c\u00f4ng ty,\u201d c\u00f4 n\u00f3i. \u201cT\u00f4i mang \u0111\u1ebfn m\u1ed9t g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o b\u1edfi t\u00f4i c\u00f3 kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1ec1 c\u00e1ch c\u00e1c c\u01a1 ch\u1ebf b\u00ean trong ho\u1ea1t \u0111\u1ed9ng, v\u00e0 gi\u1edd \u0111\u00e2y l\u00e0 c\u00e1ch \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c \u0111\u00f3.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft t\u1eadp trung v\u00e0o ba s\u1ea3n ph\u1ea9m m\u00e0 m\u1ecdi nh\u00e0 qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng iOS \u0111\u1ec1u c\u1ea7n n\u1eafm r\u00f5: ODM, ODM 2.0 v\u00e0 ICM. N\u1ebfu hi\u1ec7n t\u1ea1i nh\u1eefng t\u1eeb vi\u1ebft t\u1eaft n\u00e0y v\u1eabn c\u00f2n xa l\u1ea1 v\u1edbi b\u1ea1n, th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1\u2026&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i trong c\u00e1ch Google \u0111o l\u01b0\u1eddng, x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh v\u00e0 b\u00e1o c\u00e1o c\u00e1c chuy\u1ec3n \u0111\u1ed5i iOS; vi\u1ec7c b\u1ea1n c\u00f3 c\u1ea5u h\u00ecnh ch\u00fang \u0111\u00fang c\u00e1ch hay kh\u00f4ng s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn d\u1eef li\u1ec7u m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. Ashley s\u1ebd ph\u00e2n t\u00edch chi ti\u1ebft ch\u1ee9c n\u0103ng c\u1ee7a t\u1eebng c\u00f4ng c\u1ee5, \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 ch\u00fang th\u1ef1c s\u1ef1 h\u01b0\u1edbng \u0111\u1ebfn, c\u0169ng nh\u01b0 nh\u1eefng vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m ho\u1eb7c kh\u00f4ng n\u00ean l\u00e0m \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a gi\u00e1 tr\u1ecb t\u1eeb ch\u00fang.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Gi\u1ea3i th\u00edch v\u1ec1 Google ODM v\u00e0 ICM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RD5nfBjiyI8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t: l\u00e0m r\u00f5 c\u00e1c thu\u1eadt ng\u1eef. ODM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a On-Device Measurement (\u0110o l\u01b0\u1eddng tr\u00ean thi\u1ebft b\u1ecb). ICM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Integrated Conversion Measurement (\u0110o l\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i t\u00edch h\u1ee3p). C\u1ea3 hai \u0111\u1ec1u l\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p m\u00e0 Google \u0111\u01b0a ra \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 \u0111o l\u01b0\u1eddng ph\u00e1t sinh t\u1eeb c\u00e1c thay \u0111\u1ed5i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 theo nguy\u00ean t\u1eafc iOS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKhi b\u1ea1n nghe th\u1ea5y nh\u1eefng t\u1eeb vi\u1ebft t\u1eaft n\u00e0y, th\u1ef1c ra ch\u00fang ta \u0111ang n\u00f3i \u0111\u1ebfn c\u00e1ch Google \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c trong vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o iOS d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng,\u201d Ashley gi\u1ea3i th\u00edch. \u201cTh\u00e0nh th\u1eadt m\u00e0 n\u00f3i, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t t\u00ean cho nh\u1eefng th\u1ee9 n\u00e0y hay h\u01a1n nhi\u1ec1u.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u1eb7c d\u00f9 v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, c\u1ea3 ODM v\u00e0 ICM c\u0169ng t\u1ed3n t\u1ea1i \u0111\u1ed1i v\u1edbi Android, nh\u01b0ng ch\u00fang ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn iOS. <\/strong>Android c\u00f3 Play Store v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111o l\u01b0\u1eddng m\u1ea1nh m\u1ebd h\u01a1n, n\u00ean t\u00ecnh h\u00ecnh \u1edf \u0111\u00f3 \u00edt bi\u1ebfn \u0111\u1ed9ng h\u01a1n. \u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd th\u1ef1c s\u1ef1 n\u1eb1m \u1edf iOS, n\u01a1i t\u00ecnh tr\u1ea1ng m\u1ea5t t\u00edn hi\u1ec7u \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 \u0111\u1ebfn c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi danh m\u1ee5c n\u00e0y c\u00f3 ba s\u1ea3n ph\u1ea9m ri\u00eang bi\u1ec7t:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ODM (\u0110o l\u01b0\u1eddng tr\u00ean thi\u1ebft b\u1ecb) s\u1eed d\u1ee5ng d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t<\/li>\n\n\n\n<li>ODM 2.0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u s\u1ef1 ki\u1ec7n<\/li>\n\n\n\n<li>ICM (Integrated Conversion Measurement) \u2013 h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c ra m\u1eaft c\u00e1ch \u0111\u00e2y kho\u1ea3ng ch\u00edn \u0111\u1ebfn m\u01b0\u1eddi th\u00e1ng<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch kh\u00e1c nhau, y\u00eau c\u1ea7u c\u00e1ch thi\u1ebft l\u1eadp kh\u00e1c nhau v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 kh\u00e1c nhau. Ti\u1ebfp theo, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u t\u1eebng ph\u01b0\u01a1ng ph\u00e1p m\u1ed9t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ODM: \u0110o l\u01b0\u1eddng tr\u00ean thi\u1ebft b\u1ecb b\u1eb1ng d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ODM 1, nh\u01b0 \u0111\u00f4i khi ng\u01b0\u1eddi ta g\u1ecdi, \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o kho\u1ea3ng n\u0103m 2023. V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 Google s\u1eed d\u1ee5ng \u0111\u1ec3 li\u00ean k\u1ebft m\u1ed9t c\u00e1ch ri\u00eang t\u01b0 c\u00e1c l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng trong \u1ee9ng d\u1ee5ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a ch\u00ednh ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u1eddng l\u00e0 \u0111\u1ecba ch\u1ec9 email ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cH\u1ec7 th\u1ed1ng th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y theo c\u00e1ch \u0111\u1ea3m b\u1ea3o quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh,\u201d Ashley nh\u1ea5n m\u1ea1nh. Tuy nhi\u00ean, c\u00f4 c\u0169ng ch\u1ec9 ra r\u00f5 nh\u1eefng h\u1ea1n ch\u1ebf: \u201cT\u00f4i kh\u00f4ng ngh\u0129 r\u1eb1ng t\u00ednh n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i, v\u00e0 c\u00f3 m\u1ed9t s\u1ed1 l\u00fd do cho \u0111i\u1ec1u \u0111\u00f3. Th\u1ee9 nh\u1ea5t, vi\u1ec7c chia s\u1ebb d\u1eef li\u1ec7u n\u00e0y v\u1edbi Google \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n. Th\u1ee9 hai, t\u00ednh n\u0103ng n\u00e0y th\u1ef1c s\u1ef1 ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c \u1ee9ng d\u1ee5ng thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ecba ch\u1ec9 email v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i, \u0111i\u1ec1u n\u00e0y hi\u1ebfm khi c\u00f3 li\u00ean quan. \u0110\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 li\u00ean quan, v\u00ec vi\u1ec7c thu th\u1eadp \u0111\u1ecba ch\u1ec9 email th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n trong quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng ban \u0111\u1ea7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngay c\u1ea3 khi b\u1ea1n \u0111\u00e1p \u1ee9ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, m\u1ee9c t\u0103ng hi\u1ec7u su\u1ea5t c\u0169ng ch\u1ec9 \u1edf m\u1ee9c khi\u00eam t\u1ed1n:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cB\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t s\u1ef1 c\u1ea3i thi\u1ec7n khi\u00eam t\u1ed1n, c\u00f3 l\u1ebd l\u00e0 m\u1ee9c gi\u1ea3m t\u1eeb 10 \u0111\u1ebfn 15% trong ch\u1ec9 s\u1ed1 CPA, n\u1ebfu th\u1ef1c s\u1ef1 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0o \u0111\u00f3,\u201d Ashley n\u00f3i. V\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0, \u201c\u0111i\u1ec1u n\u00e0y ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00ednh Google. B\u1ea1n s\u1ebd kh\u00f4ng th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong MMP c\u1ee7a m\u00ecnh.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">ODM 1 c\u0169ng th\u01b0\u1eddng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng thu\u1ed9c s\u1edf h\u1eefu v\u00e0 do Google v\u1eadn h\u00e0nh, nh\u01b0 YouTube v\u00e0 T\u00ecm ki\u1ebfm. N\u1ebfu chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o M\u1ea1ng hi\u1ec3n th\u1ecb, th\u00ec kh\u1ea3 n\u0103ng cao l\u00e0 n\u00f3 s\u1ebd kh\u00f4ng t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp n\u00e0y y\u00eau c\u1ea7u chia s\u1ebb d\u1eef li\u1ec7u \u0111\u0103ng nh\u1eadp \u0111\u00e3 \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a (d\u01b0\u1edbi d\u1ea1ng b\u0103m), ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ecba ch\u1ec9 email ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, tr\u1edf l\u1ea1i Google.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cR\u1ea5t nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 t\u00f4i \u0111\u00e3 tr\u00f2 chuy\u1ec7n \u0111\u1ec1u t\u1ecf ra e d\u00e8 tr\u01b0\u1edbc \u0111i\u1ec1u n\u00e0y, cho r\u1eb1ng n\u00f3 t\u1ed1n nhi\u1ec1u c\u00f4ng s\u1ee9c m\u00e0 l\u1ea1i kh\u00f4ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch,\u201d Ashley n\u00f3i.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 ODM 1: \u0111\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u00e1ng xem x\u00e9t n\u1ebfu \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n l\u00e0 \u1ee9ng d\u1ee5ng theo h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd, c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email l\u1edbn v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00e1ng k\u1ec3 t\u1eeb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c YouTube. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu kh\u00f4ng \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n n\u00e0y, vi\u1ec7c tri\u1ec3n khai c\u00f3 th\u1ec3 kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi c\u00f4ng s\u1ee9c b\u1ecf ra.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ODM 2.0: D\u1eef li\u1ec7u s\u1ef1 ki\u1ec7n v\u00e0 nh\u1eefng \u0111i\u1ec1u Google ch\u01b0a t\u1eebng ti\u1ebft l\u1ed9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ODM 2.0 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. Thay v\u00ec d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u0103ng nh\u1eadp t\u1eeb ch\u00ednh ng\u01b0\u1eddi d\u00f9ng, n\u00f3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u s\u1ef1 ki\u1ec7n v\u00e0 nh\u1eefng g\u00ec Google m\u00f4 t\u1ea3 l\u00e0 \u201cc\u00e1c t\u00edn hi\u1ec7u \u1ea9n danh t\u1ea1m th\u1eddi t\u1eeb ch\u00ednh thi\u1ebft b\u1ecb\u201d.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ashley gi\u1ea3i th\u00edch:<br><br>\u201cT\u00f4i s\u1ebd n\u00f3i th\u1eb3ng th\u1eafn h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi nh\u1eefng g\u00ec Google \u0111\u00e3 c\u00f4ng khai. M\u1eb7c d\u00f9 Google ch\u01b0a n\u00f3i r\u00f5 \u0111i\u1ec1u n\u00e0y, nh\u01b0ng t\u00f4i ngh\u0129 h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh \u0111\u1ec1u suy lu\u1eadn r\u1eb1ng ODM 2.0 c\u0169ng \u0111ang s\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 IP \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho c\u00e1c m\u00f4 h\u00ecnh c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi k\u1ebft lu\u1eadn r\u1eb1ng n\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ed9t h\u00ecnh th\u1ee9c nh\u1eadn d\u1ea1ng d\u1ea5u v\u00e2n tay. T\u00f4i s\u1ebd kh\u00f4ng \u0111i s\u00e2u v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00e0y, nh\u01b0ng \u0111\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 suy lu\u1eadn \u0111\u01b0\u1ee3c t\u1eeb t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Tin vui l\u00e0 ODM 2.0 kh\u00f4ng y\u00eau c\u1ea7u b\u1ea1n, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o, ph\u1ea3i l\u00e0m g\u00ec c\u1ea3.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cB\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00ecnh \u0111ang s\u1eed d\u1ee5ng \u0111\u00fang phi\u00ean b\u1ea3n SDK c\u1ee7a Firebase,\u201d Ashley gi\u1ea3i th\u00edch. \u201cL\u00fac n\u00e0y, n\u1ebfu b\u1ea1n lu\u00f4n c\u1eadp nh\u1eadt SDK c\u1ee7a m\u00ecnh, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 \u0111ang d\u00f9ng \u0111\u00fang phi\u00ean b\u1ea3n r\u1ed3i.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00f3 c\u0169ng c\u00f3 s\u1eb5n tr\u00ean to\u00e0n c\u1ea7u, kh\u00f4ng gi\u1ed1ng nh\u01b0 ODM 1.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><br>\u201cTin vui v\u1ec1 ODM 2.0 l\u00e0 n\u00f3 mang l\u1ea1i l\u1ee3i \u00edch cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, kh\u00e1c v\u1edbi ODM 1, v\u1ed1n c\u00f3 nh\u1eefng y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 li\u00ean quan \u0111\u1ebfn d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u00e0ng t\u1ed3n kho.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u0111\u00e3 tri\u1ec3n khai ODM 2.0 theo t\u1eebng giai \u0111o\u1ea1n, t\u00f9y theo lo\u1ea1i h\u00e0ng t\u1ed3n kho:\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTheo nh\u1eefng g\u00ec t\u00f4i \u0111\u01b0\u1ee3c bi\u1ebft, \u0111\u1ebfn cu\u1ed1i n\u0103m ngo\u00e1i, ODM 2.0 \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean Search v\u00e0 AdMob. Vi\u1ec7c tri\u1ec3n khai tr\u00ean YouTube d\u1ef1 ki\u1ebfn s\u1ebd di\u1ec5n ra v\u00e0o qu\u00fd 1 n\u0103m nay,\u201d Ashley cho bi\u1ebft. V\u00ec v\u1eady, t\u00f9y thu\u1ed9c v\u00e0o ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp iOS ch\u00ednh c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u, c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3, ho\u1eb7c c\u00f3 th\u1ec3 s\u1ebd s\u1edbm nh\u1eadn th\u1ea5y trong th\u1eddi gian t\u1edbi.\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9 v\u1eady, t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng. \u201cTheo kinh nghi\u1ec7m c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i khi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, t\u00f4i ch\u01b0a th\u1ea5y c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00e1ng k\u1ec3 x\u1ea3y ra do ODM 2.0. C\u00f3 th\u1ec3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 th\u1ea5y, nh\u01b0ng theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i th\u00ec kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng k\u1ec3 c\u1ea3.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u1ed1ng nh\u01b0 ODM 1, ODM 2.0 ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh n\u0103ng b\u00e1o c\u00e1o ph\u00eda ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Google, ch\u1ee9 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n th\u1ea5y trong MMP c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cB\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 trong SKAN. Tuy nhi\u00ean, gi\u00e1n ti\u1ebfp m\u00e0 n\u00f3i, n\u1ebfu Google thu \u0111\u01b0\u1ee3c c\u00e1c t\u00edn hi\u1ec7u ch\u00ednh x\u00e1c h\u01a1n, h\u1ecd c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn hi\u1ec7u su\u1ea5t SKAN \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n; nh\u01b0ng n\u01a1i ch\u00ednh m\u00e0 b\u1ea1n s\u1ebd th\u1ea5y \u0111i\u1ec1u n\u00e0y l\u00e0 trong c\u00e1c b\u00e1o c\u00e1o ph\u00eda ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Google.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110i\u1ec3m ch\u00ednh c\u1ea7n l\u01b0u \u00fd v\u1ec1 ODM 2.0: B\u1ea1n kh\u00f4ng c\u1ea7n th\u1ef1c hi\u1ec7n th\u00eam b\u1ea5t k\u1ef3 thao t\u00e1c n\u00e0o ngo\u00e0i vi\u1ec7c c\u1eadp nh\u1eadt Firebase l\u00ean phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t. V\u1eabn c\u00f3 m\u1ed9t m\u1eb7t t\u00edch c\u1ef1c, d\u00f9 c\u00f3 th\u1ec3 kh\u00f4ng qu\u00e1 \u1ea5n t\u01b0\u1ee3ng.\u00a0\u00a0<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ICM: T\u1ea1i sao t\u00ednh n\u0103ng \u0110o l\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i t\u00edch h\u1ee3p c\u1ee7a Google l\u1ea1i thay \u0111\u1ed5i b\u00e1o c\u00e1o MMP c\u1ee7a b\u1ea1n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh c\u00e1ch b\u1ea1n ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t tr\u00ean to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ICM, hay H\u1ec7 th\u1ed1ng \u0110o l\u01b0\u1eddng Chuy\u1ec3n \u0111\u1ed5i T\u00edch h\u1ee3p, \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o th\u00e1ng 5 n\u0103m 2025. Ashley \u0111\u01b0a ra m\u1ed9t l\u1eddi gi\u1ea3i th\u00edch \u0111\u01a1n gi\u1ea3n nh\u01b0 sau:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cH\u00e3y g\u1ecdi \u0111\u00fang t\u00ean s\u1ef1 vi\u1ec7c: Google \u0111ang chia s\u1ebb d\u1eef li\u1ec7u v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng (MMP). \u0110\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec1u \u0111ang di\u1ec5n ra.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong m\u1ed9t th\u1eddi gian d\u00e0i, d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i theo m\u00f4 h\u00ecnh iOS c\u1ee7a Google ho\u00e0n to\u00e0n ch\u1ec9 xu\u1ea5t hi\u1ec7n trong c\u00e1c b\u00e1o c\u00e1o n\u1ed9i b\u1ed9 c\u1ee7a ch\u00ednh Google. C\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o (MMP) kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u n\u00e0y. \u201cC\u00e1c MMP v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 n\u00f3i r\u1eb1ng: \u2018Ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng b\u00e1o c\u00e1o v\u1ec1 c\u00e1c con s\u1ed1 c\u1ee7a c\u00e1c b\u1ea1n n\u1ebfu c\u00e1c b\u1ea1n kh\u00f4ng cho ch\u00fang t\u00f4i bi\u1ebft c\u00e1ch c\u00e1c b\u1ea1n t\u00ednh to\u00e1n ra ch\u00fang,'\u201d Ashley gi\u1ea3i th\u00edch. \u201cCu\u1ed1i c\u00f9ng, Google \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn v\u1edbi h\u1ea7u h\u1ebft c\u00e1c MMP l\u1edbn v\u00e0 b\u1eaft \u0111\u1ea7u chia s\u1ebb th\u00f4ng tin \u0111\u00f3. Gi\u1edd \u0111\u00e2y, c\u00e1c MMP \u0111ang n\u00f3i r\u1eb1ng: \u2018\u0110\u01b0\u1ee3c r\u1ed3i, ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n khi \u0111\u01b0a d\u1eef li\u1ec7u c\u1ee7a c\u00e1c b\u1ea1n v\u00e0o m\u00f4 h\u00ecnh c\u1ee7a ch\u00fang t\u00f4i.'\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t <a href=\"https:\/\/tenjin.com\/vi\/mmp\/\">MMP gi\u1ed1ng nh\u01b0 Tenjin<\/a>, gi\u1edd \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ea5y d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c m\u00f4 ph\u1ecfng c\u1ee7a Google \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong b\u00e1o c\u00e1o \u201cngu\u1ed3n th\u00f4ng tin duy nh\u1ea5t\u201d c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c m\u00f4 ph\u1ecfng c\u1ee7a Google \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean ngo\u00e0i n\u1ec1n t\u1ea3ng c\u1ee7a ch\u00ednh Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ICM ph\u00e1t huy gi\u00e1 tr\u1ecb cao nh\u1ea5t trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3. \u201cN\u00f3 s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng b\u00e1o c\u00e1o x\u00e1c su\u1ea5t t\u1eeb MMP c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n ch\u1ec9 t\u1eadp trung v\u00e0o SKAN, \u0111i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn b\u1ea1n,\u201d Ashley l\u01b0u \u00fd. N\u00f3 c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn tr\u00ean T\u00ecm ki\u1ebfm ho\u1eb7c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean web, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng n\u01a1i kh\u00f4ng hi\u1ec3n th\u1ecb th\u00f4ng b\u00e1o ATT ho\u1eb7c t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng \u00fd tham gia th\u1ea5p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng: ICM kh\u00f4ng gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch Google c\u1ee7a b\u1ea1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n tr\u00ean B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Google.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cC\u00e1c chi\u1ebfn d\u1ecbch Google c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. Ch\u1ec9 l\u00e0 MMP hi\u1ec7n \u0111ang b\u00e1o c\u00e1o nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i t\u1eeb Google h\u01a1n v\u00ec h\u1ec7 th\u1ed1ng n\u00e0y tin t\u01b0\u1edfng h\u01a1n v\u00e0o c\u00e1ch Google x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 l\u00e0 g\u00ec?&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTh\u1ef1c ra th\u00ec ch\u1ec9 l\u00e0 \u0111\u1ec3\u2026\u201d <a href=\"https:\/\/tenjin.com\/vi\/mobile-attribution\/\">ngu\u1ed3n g\u1ed1c<\/a>,\u201d Ashley kh\u1eb3ng \u0111\u1ecbnh. \u201cN\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng d\u1eef li\u1ec7u MMP \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin t\u1ed1i \u01b0u h\u00f3a cho Google, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t. Tuy nhi\u00ean, v\u1ec1 b\u1ea3n ch\u1ea5t, \u0111\u00e2y ch\u1ee7 y\u1ebfu l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 ph\u00e2n b\u1ed5.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ICM th\u1ef1c s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho b\u1ea1n, <a href=\"https:\/\/tenjin.com\/vi\/docs\/google-ads-setup\/\">Ki\u1ec3m tra c\u00e0i \u0111\u1eb7t c\u1ee7a b\u1ea1n<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTrong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, trong ph\u1ea7n c\u00e0i \u0111\u1eb7t ghi nh\u1eadn ngu\u1ed3n g\u1ed1c c\u1ee7a Google \u0111\u1ec1u c\u00f3 m\u1ed9t t\u00f9y ch\u1ecdn n\u00e0o \u0111\u00f3 m\u00e0 b\u1ea1n c\u1ea7n b\u1eadt t\u00ednh n\u0103ng m\u00f4 h\u00ecnh h\u00f3a x\u00e1c su\u1ea5t ho\u1eb7c b\u00e1o c\u00e1o. V\u00ec v\u1eady, h\u00e3y ki\u1ec3m tra c\u00e0i \u0111\u1eb7t c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u00ednh n\u0103ng \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1eadt; n\u1ebfu kh\u00f4ng, ICM s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong MMP c\u1ee7a b\u1ea1n.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Khi n\u00f3i \u0111\u1ebfn ICM, \u0111\u00e2y l\u00e0 nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng b\u00e1o c\u00e1o x\u00e1c su\u1ea5t c\u1ee7a MMP. V\u00ec v\u1eady, h\u00e3y ki\u1ec3m tra c\u00e0i \u0111\u1eb7t ph\u00e2n b\u1ed5 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng t\u1eafc \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1eadt.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i t\u1eeb web sang \u1ee9ng d\u1ee5ng tr\u00ean Google v\u00e0o n\u0103m 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ODM v\u00e0 ICM, Ashley \u0111\u00e3 ch\u1ec9 ra m\u1ed9t xu h\u01b0\u1edbng \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t trong l\u0129nh v\u1ef1c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng: <a href=\"https:\/\/tenjin.com\/vi\/docs\/web-to-app-overview\/\">web sang \u1ee9ng d\u1ee5ng<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cXu h\u01b0\u1edbng l\u1edbn m\u00e0 t\u00f4i th\u1ea5y \u0111ang \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m r\u1ed9ng r\u00e3i, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd, ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u201dweb-to-app\u2019. Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y tr\u00ean Meta t\u1eeb l\u00e2u, v\u00e0 gi\u1edd \u0111\u00e2y h\u1ecd \u0111ang b\u1eaft \u0111\u1ea7u xem x\u00e9t li\u1ec7u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 tr\u00ean Google hay kh\u00f4ng.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, kh\u00e1i ni\u1ec7m \u201cweb-to-app\u201d l\u1ea1i mang nh\u1eefng \u00fd ngh\u0129a kh\u00e1c nhau \u0111\u1ed1i v\u1edbi t\u1eebng ng\u01b0\u1eddi. Ashley \u0111\u00e3 ph\u00e2n t\u00edch kh\u00e1i ni\u1ec7m n\u00e0y th\u00e0nh ba ph\u01b0\u01a1ng ph\u00e1p ri\u00eang bi\u1ec7t:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.<a href=\"https:\/\/tenjin.com\/vi\/docs\/web-to-app-google-ads-setup\/\"> S\u1ea3n ph\u1ea9m chuy\u1ec3n \u0111\u1ed5i t\u1eeb web sang \u1ee9ng d\u1ee5ng ch\u00ednh th\u1ee9c c\u1ee7a Google&nbsp;<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 li\u00ean k\u1ebft s\u00e2u, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng, nh\u1eb1m d\u1eabn h\u1ecd t\u1eeb trang T\u00ecm ki\u1ebfm tr\u1edf l\u1ea1i \u1ee9ng d\u1ee5ng. \u201cTheo t\u00f4i, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u00e0 ph\u1ea7n l\u1edbn ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y mu\u1ed1n n\u00f3i \u0111\u1ebfn khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u00e1i ni\u1ec7m \u201dweb-to-app\u2019.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. S\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o tr\u00ean web d\u1eabn tr\u1ef1c ti\u1ebfp \u0111\u1ebfn App Store&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1ch n\u00e0y s\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean web, kh\u00f4ng ph\u1ea3i UAC, d\u1eabn ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn App Store th\u00f4ng qua c\u00e1c URL theo d\u00f5i c\u1ee7a MMP. Kh\u00f4ng c\u00f3 trang \u0111\u00edch n\u00e0o xen gi\u1eefa. \u201c\u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 t\u00f4i th\u1ea5y r\u1ea5t nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang th\u1eed nghi\u1ec7m hi\u1ec7n nay.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Trang \u0111\u00edch tr\u00ean web d\u1eabn \u0111\u1ebfn \u1ee9ng d\u1ee5ng&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y s\u1ebd d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t trang \u0111\u00edch tr\u00ean web \u2014 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u00e0i tr\u1eafc nghi\u1ec7m, m\u1ed9t quy tr\u00ecnh t\u01b0\u01a1ng t\u00e1c d\u00e0i ho\u1eb7c trang thanh to\u00e1n \u2014 tr\u01b0\u1edbc khi chuy\u1ec3n h\u1ecd sang App Store. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u00e1nh c\u00e1c kho\u1ea3n ph\u00ed c\u1ee7a c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phi\u00ean b\u1ea3n th\u1ee9 hai ch\u00ednh l\u00e0 n\u01a1i \u0111ang t\u1eadp trung nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng nh\u1ea5t hi\u1ec7n nay. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cB\u1ea1n s\u1ebd l\u1ea5y l\u1ea1i \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t. V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n \u0111ang tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch T\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a, v\u00e0 vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n r\u1ea5t nhi\u1ec1u, th\u1eadm ch\u00ed g\u1ea7n nh\u01b0 mang t\u00ednh x\u00e1c \u0111\u1ecbnh v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3. V\u00ec v\u1eady, b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n r\u1ea5t nhi\u1ec1u v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9 v\u1eady, qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. \u201c\u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp ph\u1ee9c t\u1ea1p,\u201d Ashley th\u1eeba nh\u1eadn. \u201cC\u00f3 r\u1ea5t nhi\u1ec1u b\u01b0\u1edbc v\u00e0 c\u00f3 th\u1ec3 kh\u00e1 r\u01b0\u1eddm r\u00e0. Nh\u01b0ng m\u1ed9t khi \u0111\u00e3 v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c, th\u00e0nh qu\u1ea3 thu \u0111\u01b0\u1ee3c l\u00e0 r\u1ea5t \u0111\u00e1ng gi\u00e1.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 c\u00e1ch Google c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng, Ashley t\u1ecf ra suy ngh\u0129 k\u1ef9 l\u01b0\u1ee1ng. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cT\u00f4i ngh\u0129 h\u1ecd s\u1ebd mu\u1ed1n c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng UAC, v\u00ec \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd. Nh\u01b0ng t\u00f4i cho r\u1eb1ng c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang r\u1ea5t khao kh\u00e1t m\u1ed9t gi\u1ea3i ph\u00e1p k\u1ebft h\u1ee3p gi\u1eefa hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh minh b\u1ea1ch. S\u1ea3n ph\u1ea9m iOS tr\u00ean UAC th\u1ef1c s\u1ef1 \u0111\u00e3 g\u00e2y nhi\u1ec1u kh\u00f3 kh\u0103n. M\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1eed nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb Google T\u00ecm ki\u1ebfm v\u00e0 YouTube cho iOS, v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1eeb web sang \u1ee9ng d\u1ee5ng l\u00e0 m\u1ed9t trong nh\u1eefng h\u01b0\u1edbng \u0111i m\u00e0 h\u1ecd \u0111ang kh\u00e1m ph\u00e1.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Tham kh\u1ea3o nhanh: ODM so v\u1edbi ICM<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>S\u1ea3n ph\u1ea9m<\/strong><\/td><td><strong>Ch\u1ee9c n\u0103ng c\u1ee7a n\u00f3 l\u00e0 g\u00ec?<\/strong><\/td><td><strong>C\u1ea7n c\u00e0i \u0111\u1eb7t kh\u00f4ng?<\/strong><\/td><td><strong>N\u01a1i b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng<\/strong><\/td><\/tr><tr><td>ODM (\u0110o l\u01b0\u1eddng tr\u00ean thi\u1ebft b\u1ecb)<\/td><td>K\u1ebft n\u1ed1i c\u00e1c li\u00ean k\u1ebft v\u00e0 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng trong \u1ee9ng d\u1ee5ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t nh\u01b0 email ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i<\/td><td>\u0110\u00fang v\u1eady, c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n<\/td><td>Ch\u1ec9 d\u1ef1a tr\u00ean b\u00e1o c\u00e1o c\u1ee7a ch\u00ednh Google<\/td><\/tr><tr><td>ODM 2.0<\/td><td>S\u1eed d\u1ee5ng c\u00e1c t\u00edn hi\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u00f4 h\u00ecnh c\u1ee7a Google<\/td><td>Kh\u00f4ng, ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o Firebase lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt l\u00e0 \u0111\u01b0\u1ee3c<\/td><td>B\u00e1o c\u00e1o t\u1eeb ch\u00ednh Google; c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i l\u1ee3i \u00edch gi\u00e1n ti\u1ebfp t\u1eeb SKAN&nbsp;<\/td><\/tr><tr><td>ICM (H\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i t\u00edch h\u1ee3p c\u1ee7a Google)&nbsp;<\/td><td>Chia s\u1ebb d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i iOS \u0111\u01b0\u1ee3c Google m\u00f4 ph\u1ecfng v\u1edbi MMP c\u1ee7a b\u1ea1n<\/td><td>B\u1eadt c\u00f4ng t\u1eafc x\u00e1c su\u1ea5t trong c\u00e0i \u0111\u1eb7t MMP<\/td><td>B\u00e1o c\u00e1o x\u00e1c su\u1ea5t theo ph\u01b0\u01a1ng ph\u00e1p MMP<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ODM, ODM 2.0 v\u00e0 ICM kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng t\u00ednh n\u0103ng qu\u00e1 n\u1ed5i b\u1eadt, nh\u01b0ng ch\u00fang l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 r\u1ea5t h\u1eefu \u00edch cho b\u1ea5t k\u1ef3 ai \u0111ang tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o theo m\u00f4 h\u00ecnh iOS tr\u00ean Google. Nh\u00ecn chung, nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y th\u1ec3 hi\u1ec7n n\u1ed7 l\u1ef1c c\u1ee7a Google trong vi\u1ec7c kh\u00f4i ph\u1ee5c ni\u1ec1m tin v\u00e0o kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o trong b\u1ed1i c\u1ea3nh h\u1eadu ATT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0 Ashley \u0111\u00e3 n\u00f3i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cODM 1 y\u00eau c\u1ea7u \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n, n\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. ODM 2.0, b\u1ea1n kh\u00f4ng c\u1ea7n l\u00e0m g\u00ec c\u1ea3 ngo\u1ea1i tr\u1eeb vi\u1ec7c \u0111\u1ea3m b\u1ea3o \u0111ang s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n Firebase ph\u00f9 h\u1ee3p; t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 kh\u00e1c nhau. ICM, b\u00e1o c\u00e1o chi ti\u1ebft h\u01a1n v\u1ec1 c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh h\u00f3a c\u1ee7a Google trong MMP c\u1ee7a b\u1ea1n; h\u00e3y ki\u1ec3m tra c\u00e0i \u0111\u1eb7t MMP \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh n\u0103ng n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1eadt.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m ngay l\u1eadp t\u1ee9c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ODM 1: <\/strong>N\u1ebfu b\u1ea1n \u0111ang v\u1eadn h\u00e0nh m\u1ed9t \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd, thu th\u1eadp \u0111\u1ecba ch\u1ec9 email ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 ch\u1ea1y tr\u00ean Search ho\u1eb7c YouTube, h\u00e3y \u0111\u00e1nh gi\u00e1 xem c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ODM 2.0:<\/strong> H\u00e3y lu\u00f4n c\u1eadp nh\u1eadt SDK Firebase c\u1ee7a b\u1ea1n. Ch\u1ec9 v\u1eady th\u00f4i.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ICM:<\/strong> H\u00e3y ki\u1ec3m tra c\u00e0i \u0111\u1eb7t ph\u00e2n b\u1ed5 MMP cho Google v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u00ednh n\u0103ng m\u00f4 h\u00ecnh h\u00f3a x\u00e1c su\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1eadt. N\u1ebfu ch\u01b0a b\u1eadt, b\u1ea1n \u0111ang b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i n\u00e2ng cao \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a b\u00e1o c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1eeb web sang \u1ee9ng d\u1ee5ng:<\/strong> N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng theo m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd v\u00e0 \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 minh b\u1ea1ch h\u01a1n tr\u00ean Google, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng \u0111\u1ec3 t\u00ecm hi\u1ec3u, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00ean web d\u1eabn tr\u1ef1c ti\u1ebfp \u0111\u1ebfn App Store.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n ch\u01b0a ki\u1ec3m tra c\u00e0i \u0111\u1eb7t ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac b\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t v\u00e0i b\u01b0\u1edbc ki\u1ec3m tra \u0111\u01a1n gi\u1ea3n, b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u v\u1ec1 hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Qu\u1ea3n l\u00fd N\u1ed9i dung Ti\u1ebfp th\u1ecb<\/p><p class=\"wp-block-post-author__name\">Tara Meyer<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">T\u00f4i mang \u0111\u1ebfn c\u00e1i nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 ph\u00e2n t\u00edch ngu\u1ed3n g\u1ed1c l\u01b0u l\u01b0\u1ee3ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 ph\u00e2n t\u00edch \u1ee9ng d\u1ee5ng, bi\u1ebfn nh\u1eefng ph\u00e1t hi\u1ec7n th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00fap k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this episode of Tenjin ROI 101, Ashley Black, founder of Candid Consulting and former Google ad sales lead, explains some of the most misunderstood terminology in iOS app advertising. With nearly a decade inside Google and six years leading the app ad sales team, Ashley shares a perspective that is hard to find: she&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-17692","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google ODM and ICM Explained | Tenjin<\/title>\n<meta name=\"description\" content=\"What does ODM &amp; ICM mean for Google Ads? 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