{"id":17842,"date":"2026-06-11T13:36:14","date_gmt":"2026-06-11T13:36:14","guid":{"rendered":"https:\/\/tenjin.com\/?p=17842"},"modified":"2026-06-11T13:45:46","modified_gmt":"2026-06-11T13:45:46","slug":"best-appsflyer-alternatives-in-2026-adjust-vs-singular-vs-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/best-appsflyer-alternatives-in-2026-adjust-vs-singular-vs-tenjin\/","title":{"rendered":"C\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf AppsFlyer t\u1ed1t nh\u1ea5t n\u0103m 2026: Adjust so v\u1edbi Singular so v\u1edbi Tenjin"},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n \u0111\u00e3 \u0111\u1ecdc h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 <strong><a href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-choose-an-mmp-9-mistakes\/\" type=\"link\" id=\"https:\/\/www.tenjin.com\/blog\/how-to-choose-an-mmp-9-mistakes\">C\u00e1ch ch\u1ecdn m\u1ed9t MMP<\/a><\/strong>, b\u1ea1n h\u1eb3n \u0111\u00e3 bi\u1ebft nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p nh\u1ea5t khi\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 b\u1ecb \u0111\u00ecnh tr\u1ec7 ngay t\u1eeb khi ch\u01b0a k\u1ecbp b\u1eaft \u0111\u1ea7u. Ch\u00ednh s\u00e1ch gi\u00e1 kh\u00f4ng minh b\u1ea1ch, vi\u1ec7c gi\u1edbi h\u1ea1n truy c\u1eadp t\u00ednh n\u0103ng, c\u00e1c g\u00f3i h\u1ed7 tr\u1ee3 ch\u1ec9 \u0111\u01b0\u1ee3c l\u00e0m r\u00f5 sau khi k\u00fd h\u1ee3p \u0111\u1ed3ng, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng c\u00e1c \u0111\u1ed9i ng\u0169 ph\u1ea3i c\u00f3 ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt nhi\u1ec1u h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i vi\u1ebft n\u00e0y l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo. Trong khi h\u01b0\u1edbng d\u1eabn \u0111\u00e1nh gi\u00e1 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n ch\u00fa \u00fd v\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ea7n tr\u00e1nh, b\u00e0i so s\u00e1nh n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o ch\u00ednh c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00f3. Ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ecdn ra nh\u1eefng ti\u00eau ch\u00ed m\u00e0 ch\u00fang t\u00f4i cho l\u00e0 quan tr\u1ecdng nh\u1ea5t v\u00e0 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o b\u1ed1n n\u1ec1n t\u1ea3ng MMP c\u1ea1nh tranh nh\u1ea5t hi\u1ec7n nay: AppsFlyer, Adjust, Singular v\u00e0 Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng, ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch c\u00e1c t\u00ednh n\u0103ng ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c l\u01b0u l\u01b0\u1ee3ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u00ednh minh b\u1ea1ch v\u1ec1 gi\u00e1 c\u1ea3, m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u, kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p, c\u01a1 c\u1ea5u h\u1ed7 tr\u1ee3, c\u0169ng nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 m\u00e0 m\u1ed7i n\u1ec1n t\u1ea3ng h\u01b0\u1edbng \u0111\u1ebfn. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch ch\u1ecdn ra m\u1ed9t n\u1ec1n t\u1ea3ng MMP \u201ct\u1ed1t nh\u1ea5t\u201d duy nh\u1ea5t. <strong>M\u1ed7i n\u1ec1n t\u1ea3ng trong b\u00e0i so s\u00e1nh n\u00e0y \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00e1c nhau.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 th\u1ef1c ti\u1ec5n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u1ec1n t\u1ea3ng n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau, ngu\u1ed3n l\u1ef1c v\u00e0 giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ed9i ng\u0169 qu\u00fd v\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u1ee5c l\u1ee5c<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#glance\"><strong>T\u1ed5ng quan v\u1ec1 c\u00e1c MMP<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"#apps0\" type=\"internal\" id=\"#apps0\">Appsflyer<\/a>&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#apps1\" type=\"internal\" id=\"#apps1\">\u0110i\u1ec3m m\u1ea1nh<\/a><\/li>\n\n\n\n<li><a href=\"#apps2\" type=\"internal\" id=\"#apps2\">Nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m ti\u1ec1m \u1ea9n<\/a><\/li>\n\n\n\n<li><a href=\"#apps3\" type=\"internal\" id=\"#apps3\">Ph\u00f9 h\u1ee3p nh\u1ea5t cho<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"#ad0\">\u0110i\u1ec1u ch\u1ec9nh<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#ad1\" type=\"internal\" id=\"#ad1\">\u0110i\u1ec3m m\u1ea1nh<\/a><\/li>\n\n\n\n<li><a href=\"#ad2\" type=\"internal\" id=\"#ad2\">Nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m ti\u1ec1m \u1ea9n<\/a><\/li>\n\n\n\n<li><a href=\"#ad3\" type=\"internal\" id=\"#ad3\">Ph\u00f9 h\u1ee3p nh\u1ea5t cho<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"#s0\">S\u1ed1 \u00edt<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#s1\" type=\"internal\" id=\"#s1\">\u0110i\u1ec3m m\u1ea1nh<\/a><\/li>\n\n\n\n<li><a href=\"#s2\" type=\"internal\" id=\"#s2\">Nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m ti\u1ec1m \u1ea9n<\/a><\/li>\n\n\n\n<li><a href=\"#s3\">Ph\u00f9 h\u1ee3p nh\u1ea5t cho<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"#t0\">Th\u1ea7n Tenjin<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#t1\">\u0110i\u1ec3m m\u1ea1nh<\/a><\/li>\n\n\n\n<li><a href=\"#t2\">Nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m ti\u1ec1m \u1ea9n<\/a><\/li>\n\n\n\n<li><a href=\"#t3\">Ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi Tenjin<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"#full\" type=\"internal\" id=\"#full\">B\u1ea3ng so s\u00e1nh \u0111\u1ea7y \u0111\u1ee7<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#right\">Lo\u1ea1i MMP n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#final\">Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 id=\"glance\" class=\"wp-block-heading\">T\u1ed5ng quan v\u1ec1 c\u00e1c MMP<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><br><strong>N\u1ec1n t\u1ea3ng<\/strong><\/td><td><br><strong>Ph\u00f9 h\u1ee3p nh\u1ea5t cho<\/strong><\/td><\/tr><tr><td><br>AppsFlyer<\/td><td><br>C\u00e1c \u0111\u1ed9i ng\u0169 doanh nghi\u1ec7p c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 t\u00edch h\u1ee3p s\u00e2u r\u1ed9ng<\/td><\/tr><tr><td><br>\u0110i\u1ec1u ch\u1ec9nh<\/td><td><br>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c ph\u00f2ng ch\u1ed1ng gian l\u1eadn<\/td><\/tr><tr><td><br>S\u1ed1 \u00edt<\/td><td><br>C\u00e1c \u0111\u1ed9i ng\u0169 ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u mong mu\u1ed1n t\u00edch h\u1ee3p ph\u00e2n t\u00edch quy thu\u1ed9c v\u00e0 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng<\/td><\/tr><tr><td><br>Th\u1ea7n Tenjin<\/td><td><br>C\u00e1c \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111ang t\u00ecm ki\u1ebfm ch\u00ednh s\u00e1ch gi\u00e1 minh b\u1ea1ch, ph\u00e2n t\u00edch d\u1ef1 b\u00e1o v\u00e0 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 d\u1ec5 ti\u1ebfp c\u1eadn \u1edf m\u1ecdi giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"apps0\" class=\"wp-block-heading\">1. AppsFlyer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AppsFlyer l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng di \u0111\u1ed9ng v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng phong ph\u00fa, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb quy m\u00f4 l\u1edbn v\u00e0 \u0111a k\u00eanh. N\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng \u0111a d\u1ea1ng trong c\u00e1c l\u0129nh v\u1ef1c ph\u00e2n b\u1ed5, ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng v\u00e0o c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng trong doanh nghi\u1ec7p. \u0110\u1ed9 s\u00e2u c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u b\u00e1o c\u00e1o ph\u1ee9c t\u1ea1p, tuy nhi\u00ean n\u00f3 c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 ph\u1ee9c t\u1ea1p trong v\u1eadn h\u00e0nh \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 quy m\u00f4 nh\u1ecf kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c chuy\u00ean tr\u00e1ch v\u1ec1 ph\u00e2n b\u1ed5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi nhi\u1ec1u \u0111\u1ed9i ng\u0169 doanh nghi\u1ec7p, \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn m\u1eb7c \u0111\u1ecbnh. Vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a AppsFlyer c\u0169ng nh\u01b0 l\u00fd do t\u1ea1i sao c\u00e1c \u0111\u1ed9i ng\u0169 l\u1ea1i b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c s\u1ebd l\u00e0 c\u01a1 s\u1edf h\u1eefu \u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 b\u1ea5t k\u1ef3 gi\u1ea3i ph\u00e1p thay th\u1ebf n\u00e0o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ghi c\u00f4ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AppsFlyer h\u1ed7 tr\u1ee3 ph\u00e2n b\u1ed5 theo ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e1c su\u1ea5t, theo d\u00f5i t\u00e1i t\u01b0\u01a1ng t\u00e1c, c\u0169ng nh\u01b0 c\u00e1c khung \u0111o l\u01b0\u1eddng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0. B\u1ed9 gi\u1ea3i ph\u00e1p Protect360 c\u1ee7a c\u00f4ng ty cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng ph\u00e1t hi\u1ec7n v\u00e0 ng\u0103n ch\u1eb7n gian l\u1eadn trong c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 ch\u00e8n nh\u1ea5p chu\u1ed9t gi\u1ea3 m\u1ea1o, gi\u1ea3 m\u1ea1o SDK, chi\u1ebfm \u0111o\u1ea1t c\u00e0i \u0111\u1eb7t v\u00e0 nh\u1ea5p chu\u1ed9t tr\u00e0n ng\u1eadp, th\u01b0\u1eddng \u0111\u01b0\u1ee3c cung c\u1ea5p d\u01b0\u1edbi d\u1ea1ng m\u00f4-\u0111un b\u1ed5 sung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ec1n t\u1ea3ng n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o quy m\u00f4 l\u1edbn \u0111ang qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn, tr\u1ea3i r\u1ed9ng tr\u00ean nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00f2i h\u1ecfi c\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t ph\u00e2n b\u1ed5 chi ti\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AppsFlyer cung c\u1ea5p m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n m\u1ea1nh m\u1ebd, t\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng, h\u1ed7 tr\u1ee3 \u0111a d\u1ea1ng c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng b\u00e1o c\u00e1o. Tuy nhi\u00ean, do ph\u1ea1m vi ch\u1ee9c n\u0103ng qu\u00e1 r\u1ed9ng n\u00ean c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 ph\u1ee9c t\u1ea1p, v\u00e0 c\u00e1c \u0111\u1ed9i ng\u0169 kh\u00f4ng c\u00f3 chuy\u00ean m\u00f4n chuy\u00ean s\u00e2u v\u1ec1 ph\u00e2n b\u1ed5 c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt trong qu\u00e1 tr\u00ecnh l\u00e0m quen v\u00e0 c\u1ea5u h\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c thi\u1ebft l\u1eadp \u0111o l\u01b0\u1eddng n\u00e2ng cao.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00edch h\u1ee3p m\u1ea1ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AppsFlyer cung c\u1ea5p m\u1ed9t trong nh\u1eefng th\u01b0 vi\u1ec7n t\u00edch h\u1ee3p l\u1edbn nh\u1ea5t trong l\u0129nh v\u1ef1c MMP, bao g\u1ed3m h\u00e0ng ngh\u00ecn m\u1ea1ng qu\u1ea3ng c\u00e1o, c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 \u0111i\u1ec3m \u0111\u1ebfn d\u1eef li\u1ec7u. Ph\u1ea1m vi bao qu\u00e1t r\u1ed9ng r\u00e3i n\u00e0y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf r\u00f5 r\u1ec7t cho c\u00e1c \u0111\u1ed9i ng\u0169 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch \u0111a k\u00eanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ed7 tr\u1ee3 di c\u01b0 v\u00e0 t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 di chuy\u1ec3n d\u1eef li\u1ec7u c\u00f3 s\u1eb5n nh\u01b0ng m\u1ee9c \u0111\u1ed9 h\u1ed7 tr\u1ee3 s\u1ebd kh\u00e1c nhau t\u00f9y theo g\u00f3i h\u1ee3p \u0111\u1ed3ng. T\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn r\u1ea5t \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 ho\u00e0n thi\u1ec7n c\u1ee7a n\u1ec1n t\u1ea3ng, tuy nhi\u00ean do quy m\u00f4 l\u1edbn n\u00ean vi\u1ec7c t\u00ecm hi\u1ec3u c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c nh\u00f3m nh\u1ecf kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ed7 tr\u1ee3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ea5t l\u01b0\u1ee3ng h\u1ed7 tr\u1ee3 ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u1ea5p \u0111\u1ed9 h\u1ee3p \u0111\u1ed3ng. C\u00e1c c\u1ea5p \u0111\u1ed9 cao h\u01a1n bao g\u1ed3m d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n chuy\u00ean d\u1ee5ng v\u00e0 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c, trong khi c\u00e1c g\u00f3i ti\u00eau chu\u1ea9n ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o h\u1ec7 th\u1ed1ng phi\u1ebfu y\u00eau c\u1ea7u, t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng. Th\u1eddi gian ph\u1ea3n h\u1ed3i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u1ed7 tr\u1ee3 c\u00f3 th\u1ec3 ch\u00eanh l\u1ec7ch \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u00e1 c\u1ea3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AppsFlyer \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 theo b\u00e1o gi\u00e1 v\u00e0 kh\u00f4ng c\u00f4ng b\u1ed1 c\u00f4ng khai m\u1ee9c gi\u00e1. C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng (MAU), kh\u1ed1i l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c y\u00eau c\u1ea7u v\u1ec1 t\u00ednh n\u0103ng; trong \u0111\u00f3, c\u00e1c t\u00ednh n\u0103ng nh\u01b0 ph\u00f2ng ch\u1ed1ng gian l\u1eadn, li\u00ean k\u1ebft s\u00e2u (deep linking), xu\u1ea5t d\u1eef li\u1ec7u th\u00f4 v\u00e0 quy\u1ec1n truy c\u1eadp API n\u00e2ng cao th\u01b0\u1eddng ch\u1ec9 c\u00f3 s\u1eb5n trong c\u00e1c h\u1ee3p \u0111\u1ed3ng c\u1ea5p cao h\u01a1n ho\u1eb7c d\u01b0\u1edbi d\u1ea1ng c\u00e1c g\u00f3i b\u1ed5 sung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do t\u00ednh n\u0103ng c\u00f3 s\u1eb5n kh\u00e1c nhau t\u00f9y theo g\u00f3i d\u1ecbch v\u1ee5, c\u00e1c \u0111\u1ed9i n\u00ean x\u00e1c nh\u1eadn r\u00f5 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c bao g\u1ed3m trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng. C\u00e1c h\u1ee3p \u0111\u1ed3ng d\u00e0nh cho doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb h\u00e0ng n\u0103m l\u00ean \u0111\u1ebfn n\u0103m ho\u1eb7c s\u00e1u con s\u1ed1, trong khi c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 c\u1ea5p th\u1ea5p h\u01a1n cung c\u1ea5p b\u1ed9 t\u00ednh n\u0103ng v\u00e0 m\u00f4 h\u00ecnh h\u1ed7 tr\u1ee3 h\u1ea1n ch\u1ebf h\u01a1n.<\/p>\n\n\n\n<h3 id=\"apps1\" class=\"wp-block-heading\">\u0110i\u1ec3m m\u1ea1nh<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>S\u1ee9c m\u1ea1nh<\/strong><\/td><td><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng<\/strong><\/td><\/tr><tr><td>H\u1ec7 sinh th\u00e1i t\u00edch h\u1ee3p r\u1ed9ng l\u1edbn<\/td><td>H\u1ed7 tr\u1ee3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111o l\u01b0\u1eddng \u0111a k\u00eanh ph\u1ee9c t\u1ea1p<\/td><\/tr><tr><td>Kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c th\u00f4ng tin \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 ho\u00e0n thi\u1ec7n<\/td><td>\u00c1p d\u1ee5ng cho m\u1ed9t lo\u1ea1t c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng li\u00ean quan \u0111\u1ebfn x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c v\u00e0 t\u01b0\u01a1ng t\u00e1c<\/td><\/tr><tr><td>S\u1ef1 chu\u1ea9n b\u1ecb v\u1eefng ch\u1eafc v\u1ec1 b\u1ea3o m\u1eadt th\u00f4ng tin c\u00e1 nh\u00e2n<\/td><td>C\u00f3 l\u1ee3i th\u1ebf s\u1eb5n s\u00e0ng cho SKAN, Privacy Sandbox v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng \u00fd<\/td><\/tr><tr><td>Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4 doanh nghi\u1ec7p<\/td><td>Ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 quy m\u00f4 l\u1edbn ho\u1ea1t \u0111\u1ed9ng tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"apps2\" class=\"wp-block-heading\">Nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m ti\u1ec1m \u1ea9n<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/td><td><strong>S\u1ef1 c\u00e2n nh\u1eafc<\/strong><\/td><\/tr><tr><td>Ch\u00ednh s\u00e1ch gi\u00e1 kh\u00f4ng minh b\u1ea1ch<\/td><td>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 chi ph\u00ed, th\u01b0\u1eddng c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng<\/td><\/tr><tr><td>Ki\u1ec3m so\u00e1t t\u00ednh n\u0103ng<\/td><td>M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng quan tr\u1ecdng c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i n\u00e2ng c\u1ea5p ho\u1eb7c c\u00e0i \u0111\u1eb7t c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung<\/td><\/tr><tr><td>\u0110\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a n\u1ec1n t\u1ea3ng<\/td><td>C\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i d\u00e0nh ri\u00eang c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ghi nh\u1eadn ngu\u1ed3n g\u1ed1c<\/td><\/tr><tr><td>M\u00f4 h\u00ecnh h\u1ed7 tr\u1ee3 theo c\u1ea5p \u0111\u1ed9<\/td><td>Ch\u1ea5t l\u01b0\u1ee3ng h\u1ed7 tr\u1ee3 c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch \u0111\u00e1ng k\u1ec3 t\u00f9y theo c\u1ea5p \u0111\u1ed9 h\u1ee3p \u0111\u1ed3ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"apps3\" class=\"wp-block-heading\">Ph\u00f9 h\u1ee3p nh\u1ea5t cho<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c doanh nghi\u1ec7p l\u1edbn, nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 c\u00e1c studio ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng c\u00f3 nhu c\u1ea7u v\u1ec1 c\u00e1c t\u00edch h\u1ee3p ph\u1ee9c t\u1ea1p, kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ti\u00ean ti\u1ebfn v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e2n b\u1ed5 c\u00f3 kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh cao.<\/p>\n\n\n\n<h2 id=\"ad0\" class=\"wp-block-heading\">2. \u0110i\u1ec1u ch\u1ec9nh<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adjust l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb di \u0111\u1ed9ng (MMP) kh\u00e1c v\u00e0 \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng d\u01b0\u1edbi s\u1ef1 qu\u1ea3n l\u00fd c\u1ee7a AppLovin k\u1ec3 t\u1eeb n\u0103m 2021. C\u00f4ng ty n\u00e0y c\u00f3 uy t\u00edn v\u1eefng ch\u1eafc trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng d\u00e0nh cho doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c l\u0129nh v\u1ef1c ph\u00f2ng ch\u1ed1ng gian l\u1eadn v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ghi c\u00f4ng&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adjust h\u1ed7 tr\u1ee3 ph\u00e2n b\u1ed5 theo ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e1c su\u1ea5t, \u0111o l\u01b0\u1eddng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, c\u0169ng nh\u01b0 theo d\u00f5i t\u00e1i t\u01b0\u01a1ng t\u00e1c. M\u1ed9t b\u1ed9 gi\u1ea3i ph\u00e1p ph\u00f2ng ch\u1ed1ng gian l\u1eadn ho\u00e0n thi\u1ec7n, bao g\u1ed3m c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 ch\u00e8n nh\u1ea5p chu\u1ed9t, gi\u1ea3 m\u1ea1o SDK, chi\u1ebfm \u0111o\u1ea1t c\u00e0i \u0111\u1eb7t v\u00e0 t\u1ea5n c\u00f4ng nh\u1ea5p chu\u1ed9t \u1ed3 \u1ea1t, hi\u1ec7n c\u00f3 s\u1eb5n d\u01b0\u1edbi d\u1ea1ng ti\u1ec7n \u00edch b\u1ed5 sung. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o quy m\u00f4 l\u1edbn ho\u1ea1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u00eanh kh\u00e1c nhau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adjust cung c\u1ea5p m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho c\u00e1c \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u v\u1ec1 ph\u00e2n b\u1ed5. M\u1eb7c d\u00f9 m\u1ea1nh m\u1ebd v\u00e0 chi ti\u1ebft, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00f2i h\u1ecfi qu\u00e1 tr\u00ecnh c\u1ea5u h\u00ecnh ban \u0111\u1ea7u kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i tu\u1ea7n \u0111\u1ec3 thi\u1ebft l\u1eadp \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng d\u00e0nh cho doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 quy m\u00f4 nh\u1ecf h\u01a1n, m\u1ee9c \u0111\u1ed9 chi ti\u1ebft n\u00e0y th\u01b0\u1eddng \u0111\u1ed3ng ngh\u0129a v\u1edbi \u0111\u01b0\u1eddng cong h\u1ecdc t\u1eadp d\u1ed1c h\u01a1n v\u00e0 th\u1eddi gian \u0111\u1ec3 thu \u0111\u01b0\u1ee3c th\u00f4ng tin ph\u00e2n t\u00edch s\u1ebd l\u00e2u h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00edch h\u1ee3p m\u1ea1ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adjust cung c\u1ea5p m\u1ed9t th\u01b0 vi\u1ec7n t\u00edch h\u1ee3p phong ph\u00fa, bao g\u1ed3m c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o l\u1edbn nh\u01b0 Meta, Google, TikTok, AppLovin, IronSource v\u00e0 Unity. Ph\u1ea1m vi ph\u1ee7 s\u00f3ng r\u1ed9ng r\u00e3i c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 hi\u1ec7n di\u1ec7n l\u00e2u d\u00e0i c\u1ee7a n\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ed7 tr\u1ee3 di c\u01b0 v\u00e0 t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 di chuy\u1ec3n d\u1eef li\u1ec7u c\u00f3 s\u1eb5n nh\u01b0ng t\u00f9y thu\u1ed9c v\u00e0o c\u1ea5p \u0111\u1ed9 h\u1ee3p \u0111\u1ed3ng; c\u00e1c g\u00f3i ti\u00eau chu\u1ea9n th\u01b0\u1eddng y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng t\u1ef1 th\u1ef1c hi\u1ec7n nhi\u1ec1u b\u01b0\u1edbc h\u01a1n trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai. T\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn r\u1ea5t phong ph\u00fa v\u00e0 chi ti\u1ebft, tuy nhi\u00ean do kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn n\u00ean c\u00e1c nh\u00f3m nh\u1ecf c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ed7 tr\u1ee3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 chuy\u00ean bi\u1ec7t \u0111\u01b0\u1ee3c cung c\u1ea5p \u1edf c\u00e1c g\u00f3i h\u1ee3p \u0111\u1ed3ng cao c\u1ea5p h\u01a1n. C\u00e1c nh\u00f3m s\u1eed d\u1ee5ng g\u00f3i ti\u00eau chu\u1ea9n th\u01b0\u1eddng ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 th\u00f4ng qua h\u1ec7 th\u1ed1ng phi\u1ebfu y\u00eau c\u1ea7u v\u00e0 t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn. V\u1edbi c\u01a1 c\u1ea5u h\u1ed7 tr\u1ee3 theo c\u1ea5p \u0111\u1ed9, t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd v\u00e0 th\u1eddi gian ph\u1ea3n h\u1ed3i s\u1ebd t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi nhau.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u00e1 c\u1ea3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adjust kh\u00f4ng c\u00f4ng b\u1ed1 m\u1ee9c gi\u00e1. C\u00e1c h\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang v\u00e0 th\u01b0\u1eddng c\u00f3 th\u1eddi h\u1ea1n d\u00e0i, t\u00f9y thu\u1ed9c v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng, t\u00ednh n\u0103ng v\u00e0 th\u1eddi gian th\u1ef1c hi\u1ec7n. N\u1ec1n t\u1ea3ng n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb (MMP) c\u00f3 chi ph\u00ed cao, v\u1edbi c\u00e1c th\u1ecfa thu\u1eadn d\u00e0nh cho doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb l\u00ean t\u1edbi n\u0103m ho\u1eb7c s\u00e1u con s\u1ed1 m\u1ed7i n\u0103m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quy\u1ec1n truy c\u1eadp v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c ph\u00e2n c\u1ea5p theo t\u1eebng g\u00f3i, v\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng \u2014 ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00f2ng ch\u1ed1ng gian l\u1eadn ho\u1eb7c theo d\u00f5i doanh thu qu\u1ea3ng c\u00e1o \u2014 c\u00f3 th\u1ec3 y\u00eau c\u1ea7u n\u00e2ng c\u1ea5p ho\u1eb7c mua th\u00eam c\u00e1c g\u00f3i m\u1edf r\u1ed9ng c\u00f3 t\u00ednh ph\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a AppLovin, m\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng xem x\u00e9t c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn t\u00ednh \u0111\u1ed9c l\u1eadp v\u1ec1 d\u1eef li\u1ec7u khi \u0111\u00e1nh gi\u00e1 n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n<h3 id=\"ad1\" class=\"wp-block-heading\">\u0110i\u1ec3m m\u1ea1nh<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>S\u1ee9c m\u1ea1nh<\/strong><\/td><td><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng<\/strong><\/td><\/tr><tr><td>Kh\u1ea3 n\u0103ng ph\u00f2ng ch\u1ed1ng gian l\u1eadn m\u1ea1nh m\u1ebd<\/td><td>Gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u00e1t hi\u1ec7n v\u00e0 gi\u1ea3m thi\u1ec3u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng h\u1ee3p l\u1ec7 tr\u00ean quy m\u00f4 l\u1edbn<\/td><\/tr><tr><td>H\u1ea1 t\u1ea7ng to\u00e0n c\u1ea7u<\/td><td>H\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u khu v\u1ef1c v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/td><\/tr><tr><td>C\u00f4ng ngh\u1ec7 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n<\/td><td>Cung c\u1ea5p s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady cho nhi\u1ec1u lo\u1ea1i chi\u1ebfn d\u1ecbch kh\u00e1c nhau<\/td><\/tr><tr><td>B\u1ed9 t\u00ednh n\u0103ng d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p<\/td><td>\u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh mua s\u1eafm ph\u1ee9c t\u1ea1p<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"ad2\" class=\"wp-block-heading\">Nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m ti\u1ec1m \u1ea9n<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/td><td><strong>S\u1ef1 c\u00e2n nh\u1eafc<\/strong><\/td><\/tr><tr><td>Ch\u00ednh s\u00e1ch gi\u00e1 kh\u00f4ng minh b\u1ea1ch<\/td><td>C\u1ea7n ph\u1ea3i trao \u0111\u1ed5i v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng tr\u01b0\u1edbc khi chi ph\u00ed \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng<\/td><\/tr><tr><td>C\u00e1ch ti\u1ebfp c\u1eadn h\u01b0\u1edbng \u0111\u1ebfn doanh nghi\u1ec7p<\/td><td>C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u00e1 l\u1edbn so v\u1edbi nhu c\u1ea7u c\u1ee7a c\u00e1c \u0111\u1ed9i nh\u1ecf h\u01a1n<\/td><\/tr><tr><td>Ch\u1ee9c n\u0103ng ph\u1ee5 thu\u1ed9c v\u00e0o ti\u1ec7n \u00edch m\u1edf r\u1ed9ng<\/td><td>M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng y\u00eau c\u1ea7u ph\u1ea3i mua th\u00eam<\/td><\/tr><tr><td>C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t v\u1ec1 t\u00ednh \u0111\u1ed9c l\u1eadp c\u1ee7a d\u1eef li\u1ec7u<\/td><td>M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o xem x\u00e9t vi\u1ec7c AppLovin thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a ai nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 trong qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"ad3\" class=\"wp-block-heading\">Ph\u00f9 h\u1ee3p nh\u1ea5t cho<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng, nh\u1eefng ng\u01b0\u1eddi \u01b0u ti\u00ean vi\u1ec7c ph\u00f2ng ch\u1ed1ng gian l\u1eadn, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng to\u00e0n c\u1ea7u v\u00e0 c\u00e1c quy tr\u00ecnh \u0111o l\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh cao.<\/p>\n\n\n\n<h2 id=\"s0\" class=\"wp-block-heading\">3. S\u1ed1 \u00edt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Singular chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng MMP nh\u1edd k\u1ebft h\u1ee3p kh\u1ea3 n\u0103ng ph\u00e2n b\u1ed5 ngu\u1ed3n g\u1ed1c t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1edbi ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho c\u00e1c \u0111\u1ed9i ng\u0169 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t tr\u00ean c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u00f9ng v\u1edbi th\u00f4ng tin ph\u00e2n b\u1ed5 ngu\u1ed3n g\u1ed1c. \u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u mong mu\u1ed1n h\u1ee3p nh\u1ea5t h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf thi\u1ebft th\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ghi c\u00f4ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Singular h\u1ed7 tr\u1ee3 ph\u00e2n b\u1ed5 theo ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e1c su\u1ea5t, theo d\u00f5i t\u00e1i t\u01b0\u01a1ng t\u00e1c, li\u00ean k\u1ebft s\u00e2u, ph\u00f2ng ch\u1ed1ng gian l\u1eadn v\u00e0 \u0111o l\u01b0\u1eddng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0. C\u00e1c l\u1edbp ph\u00e2n b\u1ed5 v\u00e0 ph\u00e2n t\u00edch c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, gi\u00fap gi\u1ea3m b\u1edbt nhu c\u1ea7u \u0111\u1ed1i chi\u1ebfu d\u1eef li\u1ec7u gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Singular k\u1ebft h\u1ee3p ph\u00e2n t\u00edch ngu\u1ed3n g\u1ed1c v\u00e0 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng, gi\u00fap gi\u1ea3m b\u1edbt nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o ri\u00eang bi\u1ec7t. Tuy nhi\u00ean, giao di\u1ec7n t\u1eadp trung nhi\u1ec1u v\u00e0o ph\u00e2n t\u00edch c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tr\u1ea3i qua qu\u00e1 tr\u00ecnh l\u00e0m quen, v\u00e0 vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng quy m\u00f4 l\u1edbn c\u00f3 th\u1ec3 di\u1ec5n ra ch\u1eadm h\u01a1n. Vi\u1ec7c n\u1ec1n t\u1ea3ng n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c b\u1ea3n ch\u1ee5p d\u1eef li\u1ec7u h\u00e0ng ng\u00e0y c\u0169ng c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00edch h\u1ee3p m\u1ea1ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Singular cung c\u1ea5p m\u1ed9t th\u01b0 vi\u1ec7n t\u00edch h\u1ee3p phong ph\u00fa, bao g\u1ed3m c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o l\u1edbn nh\u01b0 Meta, Google, TikTok, AppLovin, IronSource v\u00e0 Unity. \u01afu \u0111i\u1ec3m ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ph\u00e2n b\u1ed5 ngu\u1ed3n g\u1ed1c (attribution) v\u1edbi t\u1ed5ng h\u1ee3p chi ph\u00ed v\u00e0 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb, gi\u00fap t\u1eadp h\u1ee3p d\u1eef li\u1ec7u chi ti\u00eau v\u00e0 hi\u1ec7u su\u1ea5t v\u00e0o m\u1ed9t giao di\u1ec7n t\u1ed5ng h\u1ee3p duy nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ed7 tr\u1ee3 di c\u01b0 v\u00e0 t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 c\u00f3 s\u1eb5n h\u1ed7 tr\u1ee3 di chuy\u1ec3n ch\u1ee7 \u0111\u1ed9ng, m\u1ee9c \u0111\u1ed9 chi ti\u1ebft c\u1ee7a d\u1ecbch v\u1ee5 n\u00e0y th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o g\u00f3i h\u1ee3p \u0111\u1ed3ng c\u1ee7a b\u1ea1n; c\u00e1c th\u1ecfa thu\u1eadn doanh nghi\u1ec7p th\u01b0\u1eddng bao g\u1ed3m h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp, trong khi c\u00e1c g\u00f3i ti\u00eau chu\u1ea9n ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u00e1c t\u00e0i nguy\u00ean t\u1ef1 ph\u1ee5c v\u1ee5. T\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn r\u1ea5t \u0111\u1ea7y \u0111\u1ee7, tuy nhi\u00ean, do b\u1ea3n ch\u1ea5t ph\u1ee9c t\u1ea1p c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i MMP, c\u00e1c nh\u00f3m v\u1eabn c\u1ea7n d\u1ef1 tr\u00f9 m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c k\u1ef9 thu\u1eadt n\u1ed9i b\u1ed9 \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 qu\u1ea3n l\u00fd vi\u1ec7c t\u00e1i c\u1ea5u h\u00ecnh \u0111\u1ed1i t\u00e1c v\u00e0 duy tr\u00ec lu\u1ed3ng d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ed7 tr\u1ee3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lo\u1ea1i h\u00ecnh h\u1ed7 tr\u1ee3 c\u00f3 s\u1eb5n kh\u00e1c nhau t\u00f9y theo g\u00f3i d\u1ecbch v\u1ee5, trong \u0111\u00f3 d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n chuy\u00ean d\u1ee5ng ch\u1ec9 d\u00e0nh cho kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p. C\u00e1c g\u00f3i cao c\u1ea5p c\u00f2n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 tri\u1ec3n khai tr\u1ef1c ti\u1ebfp \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 t\u00edch h\u1ee3p, di chuy\u1ec3n v\u00e0 thi\u1ebft l\u1eadp x\u00e1c th\u1ef1c, nh\u01b0ng c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ed9p v\u00e0o h\u1ee3p \u0111\u1ed3ng ho\u1eb7c \u0111\u01b0\u1ee3c b\u00e1o gi\u00e1 nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a ph\u00ed thi\u1ebft l\u1eadp. C\u00e1c nh\u00f3m s\u1eed d\u1ee5ng g\u00f3i tr\u1ea3 ph\u00ed ti\u00eau chu\u1ea9n th\u01b0\u1eddng ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 th\u00f4ng qua t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn v\u00e0 c\u00e1c k\u00eanh h\u1ed7 tr\u1ee3 ti\u00eau chu\u1ea9n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u00e1 c\u1ea3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Singular cung c\u1ea5p g\u00f3i mi\u1ec5n ph\u00ed d\u00e0nh cho c\u00e1c \u0111\u1ed9i ng\u0169 \u1edf giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u v\u1edbi t\u1ed1i \u0111a 15.000 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i tr\u1ea3 ph\u00ed, gi\u00fap c\u00e1c \u1ee9ng d\u1ee5ng quy m\u00f4 nh\u1ecf c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5 n\u00e0y m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 d\u00e0ng. C\u00e1c g\u00f3i tr\u1ea3 ph\u00ed \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng (s\u1ef1 ki\u1ec7n ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng \u2013 MAU), trong khi m\u1ee9c gi\u00e1 d\u00e0nh cho doanh nghi\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang. Nh\u00ecn chung, m\u1ee9c gi\u00e1 \u1edf c\u1ea5p \u0111\u1ed9 c\u01a1 b\u1ea3n c\u1ee7a Singular minh b\u1ea1ch h\u01a1n so v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 id=\"s1\" class=\"wp-block-heading\">\u0110i\u1ec3m m\u1ea1nh<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>S\u1ee9c m\u1ea1nh<\/strong><\/td><td><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng<\/strong><\/td><\/tr><tr><td>T\u00ednh n\u0103ng theo d\u00f5i ngu\u1ed3n g\u1ed1c v\u00e0 ph\u00e2n t\u00edch tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng<\/td><td>Gi\u1ea3m b\u1edbt nhu c\u1ea7u ph\u1ea3i qu\u1ea3n l\u00fd nhi\u1ec1u c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o<\/td><\/tr><tr><td>Kh\u1ea3 n\u0103ng t\u1ed5ng h\u1ee3p chi ph\u00ed<\/td><td>T\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u chi ti\u00eau v\u00e0 hi\u1ec7u su\u1ea5t th\u00e0nh m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan th\u1ed1ng nh\u1ea5t<\/td><\/tr><tr><td>Ch\u00ednh s\u00e1ch gi\u00e1 minh b\u1ea1ch d\u00e0nh cho ph\u00e2n kh\u00fac c\u01a1 b\u1ea3n<\/td><td>D\u1ec5 \u0111\u00e1nh gi\u00e1 h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 quy m\u00f4 nh\u1ecf so v\u1edbi nhi\u1ec1u n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd \u0111a n\u1ec1n t\u1ea3ng (MMP) d\u00e0nh cho doanh nghi\u1ec7p<\/td><\/tr><tr><td>H\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/td><td>Lu\u00f4n b\u1eaft k\u1ecbp v\u1edbi c\u00e1c khung quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 c\u00e1c y\u00eau c\u1ea7u c\u1ee7a n\u1ec1n t\u1ea3ng \u0111ang kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"s2\" class=\"wp-block-heading\">Nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m ti\u1ec1m \u1ea9n<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/td><td><strong>S\u1ef1 c\u00e2n nh\u1eafc<\/strong><\/td><\/tr><tr><td>Giao di\u1ec7n t\u1eadp trung v\u00e0o ph\u00e2n t\u00edch<\/td><td>C\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp kh\u00f3 kh\u0103n h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9i \u00edt kinh nghi\u1ec7m<\/td><\/tr><tr><td>Ch\u00ednh s\u00e1ch gi\u00e1 d\u00e0nh cho ph\u00e2n kh\u00fac cao c\u1ea5p \u0111\u00f2i h\u1ecfi s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1eeb ph\u00eda b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng<\/td><td>Chi ph\u00ed to\u00e0n b\u1ed9 n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m r\u00f5 ngay l\u1eadp t\u1ee9c<\/td><\/tr><tr><td>Hi\u1ec7u su\u1ea5t ch\u1eadm h\u01a1n khi x\u1eed l\u00fd c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn<\/td><td>C\u00e1c ph\u00e2n t\u00edch tr\u00ean nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng quy m\u00f4 l\u1edbn c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 b\u00e1o c\u00e1o<\/td><\/tr><tr><td>Vi\u1ec7c l\u01b0u tr\u1eef d\u1eef li\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng b\u1ecb h\u1ea1n ch\u1ebf tr\u00ean c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 c\u1ea5p th\u1ea5p h\u01a1n<\/td><td>C\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c y\u00eau c\u1ea7u ph\u00e2n t\u00edch nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng theo d\u00f5i d\u00e0i h\u1ea1n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"s3\" class=\"wp-block-heading\">Ph\u00f9 h\u1ee3p nh\u1ea5t cho<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c t\u1ed5 ch\u1ee9c l\u1ea5y d\u1eef li\u1ec7u l\u00e0m n\u1ec1n t\u1ea3ng, mong mu\u1ed1n t\u00edch h\u1ee3p c\u00e1c ch\u1ee9c n\u0103ng x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c, t\u1ed5ng h\u1ee3p chi ti\u00eau v\u00e0 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, \u0111\u1ed3ng th\u1eddi s\u1edf h\u1eefu chuy\u00ean m\u00f4n n\u1ed9i b\u1ed9 \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng b\u00e1o c\u00e1o n\u00e2ng cao v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n<h2 id=\"t0\" class=\"wp-block-heading\">4. Tenjin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o lo\u1ea1i MMP t\u1eadp trung v\u00e0o tr\u00f2 ch\u01a1i, nh\u01b0ng c\u00e1ch g\u1ecdi n\u00e0y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 Tenjin \u0111\u00e3 d\u00e0nh h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng cho c\u00e1c studio game, nh\u01b0ng hi\u1ec7n nay m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty l\u1ea1i l\u00e0 c\u00e1c nh\u00f3m ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng kh\u00f4ng thu\u1ed9c l\u0129nh v\u1ef1c game.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng to\u00e0n di\u1ec7n, xoay quanh nh\u1eefng nhu c\u1ea7u c\u1ed1t l\u00f5i c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng n\u00e0o: x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c ng\u01b0\u1eddi d\u00f9ng ch\u00ednh x\u00e1c, d\u1eef li\u1ec7u s\u1ea1ch, ch\u00ednh s\u00e1ch gi\u00e1 minh b\u1ea1ch v\u00e0 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thay v\u00ec d\u1ef1a v\u00e0o c\u00e1c c\u01a1 c\u1ea5u \u0111\u1ecbnh gi\u00e1 ph\u1ee9c t\u1ea1p hay vi\u1ec7c gi\u1edbi h\u1ea1n t\u00ednh n\u0103ng, <a href=\"https:\/\/tenjin.com\/vi\/blog\/tenjins-all-inclusive-plans-free-vs-paid-plans\/\">Tenjin t\u1ef1 \u0111\u1ecbnh v\u1ecb l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng MMP \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng<\/a> \u0111i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh t\u00ednh \u0111\u01a1n gi\u1ea3n v\u00e0 minh b\u1ea1ch trong to\u00e0n b\u1ed9 quy tr\u00ecnh ph\u00e2n b\u1ed5 v\u00e0 t\u1ed1i \u01b0u h\u00f3a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ghi c\u00f4ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin h\u1ed7 tr\u1ee3 ph\u00e2n b\u1ed5 d\u1ef1a tr\u00ean l\u01b0\u1ee3t nh\u1ea5p v\u00e0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, theo d\u00f5i gi\u1eefa c\u00e1c m\u00e1y ch\u1ee7, c\u00e1c h\u00e0m g\u1ecdi l\u1ea1i t\u00f9y ch\u1ec9nh, li\u00ean k\u1ebft s\u00e2u ho\u00e3n l\u1ea1i, \u0111o l\u01b0\u1eddng l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u1ef1 nhi\u00ean v\u00e0 c\u00e1c khung c\u00f4ng ngh\u1ec7 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0. N\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng cung c\u1ea5p b\u00e1o c\u00e1o chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean h\u01a1n 1.000 m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p, bao g\u1ed3m Meta, Google, TikTok, AppLovin, ironSource v\u00e0 Unity, v\u1edbi c\u00e1c t\u00edch h\u1ee3p m\u1edbi li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c b\u1ed5 sung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ee9c n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u00e1i t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00e1i nh\u1eafm m\u1ee5c ti\u00eau hi\u1ec7n \u0111ang trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m (beta). C\u00e1c nh\u00f3m c\u00f3 nhu c\u1ea7u cao v\u1ec1 t\u00e1i nh\u1eafm m\u1ee5c ti\u00eau n\u00ean c\u00e2n nh\u1eafc y\u1ebfu t\u1ed1 n\u00e0y khi \u0111\u00e1nh gi\u00e1 n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MMP kh\u00f4ng c\u00f3 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng v\u00e0 ki\u1ebfn tr\u00fac \u01b0u ti\u00ean API<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ki\u1ebfn tr\u00fac MMP kh\u00f4ng \u0111\u1ea7u c\u1ee7a Tenjin cho ph\u00e9p truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o d\u1eef li\u1ec7u ph\u00e2n b\u1ed5 th\u00f4ng qua l\u1eadp tr\u00ecnh, gi\u00fap c\u00e1c nh\u00f3m l\u00e0m vi\u1ec7c v\u01b0\u1ee3t ra ngo\u00e0i quy tr\u00ecnh l\u00e0m vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c n\u0103ng l\u1ef1c ch\u00ednh bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1c API v\u1ec1 ghi ngu\u1ed3n v\u00e0 b\u00e1o c\u00e1o \u0111\u1ec3 truy c\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp<\/li>\n\n\n\n<li>Theo d\u00f5i gi\u1eefa c\u00e1c m\u00e1y ch\u1ee7 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ee5 thu\u1ed9c v\u00e0o SDK<\/li>\n\n\n\n<li>C\u00e1c h\u00e0m g\u1ecdi l\u1ea1i theo th\u1eddi gian th\u1ef1c cho vi\u1ec7c \u0111\u1ecbnh tuy\u1ebfn d\u1eef li\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 s\u1ef1 ki\u1ec7n<\/li>\n\n\n\n<li>M\u1ed9t m\u00e1y ch\u1ee7 MCP cho ph\u00e9p c\u00e1c c\u00f4ng c\u1ee5 AI v\u00e0 h\u1ec7 th\u1ed1ng n\u1ed9i b\u1ed9 truy v\u1ea5n d\u1eef li\u1ec7u ph\u00e2n b\u1ed5 b\u1eb1ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, t\u1eeb \u0111\u00f3 gi\u1ea3m b\u1edbt s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u00f4ng vi\u1ec7c k\u1ef9 thu\u1eadt t\u00f9y ch\u1ec9nh<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p d\u1eef li\u1ec7u ph\u00e2n b\u1ed5 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u hi\u1ec7n c\u00f3, thay v\u00ec b\u1ecb c\u00f4 l\u1eadp trong m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ed9c l\u1eadp. Tenjin l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb (MMP) \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng ki\u1ebfn tr\u00fac n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi d\u1ef1 \u0111o\u00e1n (LTV)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 s\u1eb5n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 tr\u1ea3 ph\u00ed, c\u00f4ng c\u1ee5 d\u1ef1 \u0111o\u00e1n LTV c\u1ee7a Tenjin \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho c\u00e1c \u1ee9ng d\u1ee5ng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n k\u1ebft h\u1ee3p, k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng v\u00e0 giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng. M\u00f4 h\u00ecnh n\u00e0y \u01b0\u1edbc t\u00ednh gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a v\u00f2ng \u0111\u1eddi \u1ee9ng d\u1ee5ng, gi\u00fap cung c\u1ea5p nh\u1eefng th\u00f4ng tin \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 LTV ngay t\u1eeb Ng\u00e0y 0 b\u1eb1ng c\u00e1ch t\u1ed5ng h\u1ee3p nhi\u1ec1u t\u00edn hi\u1ec7u doanh thu v\u00e0o m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan duy nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c \u0111\u1ed9i c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u s\u1edbm h\u01a1n, thay v\u00ec ph\u1ea3i ch\u1edd \u0111\u1ee3i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea1t \u0111\u1ebfn giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh trong c\u00e1c kho\u1ea3ng th\u1eddi gian d\u00e0i h\u01a1n. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a t\u00ednh n\u0103ng n\u00e0y l\u00e0 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i nhanh h\u01a1n trong quy tr\u00ecnh thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ed1i \u01b0u h\u00f3a m\u00e3 \u0111\u1ecbnh danh trang web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng t\u1ed1i \u01b0u h\u00f3a ID trang web, gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n ph\u1ee5 c\u00f3 hi\u1ec7u su\u1ea5t th\u1ea5p ho\u1eb7c c\u00f3 kh\u1ea3 n\u0103ng gian l\u1eadn. C\u00e1c ngu\u1ed3n n\u00e0y c\u00f3 th\u1ec3 b\u1ecb lo\u1ea1i tr\u1eeb ho\u1eb7c ch\u1eb7n \u1edf c\u1ea5p \u0111\u1ed9 n\u1ec1n t\u1ea3ng, \u00e1p d\u1ee5ng tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng ho\u1eb7c theo t\u1eebng k\u00eanh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 ph\u00e1t hi\u1ec7n gian l\u1eadn b\u00ean ngo\u00e0i ho\u1eb7c s\u1ef1 can thi\u1ec7p th\u1ee7 c\u00f4ng th\u00f4ng qua c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p ph\u1ea3n \u1ee9ng nhanh h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p trong quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a MMP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch LiveOps<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin h\u1ed7 tr\u1ee3 ph\u00e2n b\u1ed5 ngu\u1ed3n g\u1ed1c theo th\u1eddi gian th\u1ef1c cho c\u00e1c chi\u1ebfn d\u1ecbch LiveOps, bao g\u1ed3m qu\u1ea3ng b\u00e1 ch\u00e9o, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) d\u1ef1a tr\u00ean ph\u1ea7n th\u01b0\u1edfng, quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng m\u1edbi, c\u00e1c s\u1ef1 ki\u1ec7n t\u1ea1o doanh thu v\u00e0 ph\u00e2n lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng t\u1ef1 nhi\u00ean so v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c \u0111\u1ed9i ng\u0169 \u0111ang tri\u1ec3n khai c\u00e1c s\u1ef1 ki\u1ec7n trong \u1ee9ng d\u1ee5ng song song v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf giai \u0111o\u1ea1n c\u00e0i \u0111\u1eb7t, m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang c\u00e1c giai \u0111o\u1ea1n t\u01b0\u01a1ng t\u00e1c sau \u0111\u00f3 v\u00e0 h\u00e0nh vi t\u1ea1o doanh thu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a Tenjin \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9 truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t c\u1ed1t l\u00f5i. C\u00e1c t\u00ednh n\u0103ng b\u00e1o c\u00e1o v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng s\u1ebd \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, v\u1edbi tr\u1ecdng t\u00e2m m\u1ea1nh m\u1ebd v\u00e0o vi\u1ec7c r\u00fat ng\u1eafn th\u1eddi gian \u0111\u1ec3 thu \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft. Thi\u1ebft k\u1ebf c\u1ee7a ch\u00fang t\u00f4i \u01b0u ti\u00ean mang l\u1ea1i k\u1ebft qu\u1ea3 nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n so v\u1edbi vi\u1ec7c ph\u1ea3i t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho vi\u1ec7c c\u1ea5u h\u00ecnh ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ec1n t\u1ea3ng n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt, gi\u00fap h\u1ecd qu\u1ea3n l\u00fd UA v\u00e0 b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn c\u00e1c ngu\u1ed3n l\u1ef1c ph\u00e2n t\u00edch chuy\u00ean d\u1ee5ng. To\u00e0n b\u1ed9 b\u1ed9 t\u00ednh n\u0103ng \u0111\u1ec1u s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng ngay t\u1eeb \u0111\u1ea7u, kh\u00f4ng c\u1ea7n m\u1edf kh\u00f3a t\u00ednh n\u0103ng theo t\u1eebng giai \u0111o\u1ea1n hay c\u00e1c y\u00eau c\u1ea7u c\u00e0i \u0111\u1eb7t ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00edch h\u1ee3p m\u1ea1ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin h\u1ed7 tr\u1ee3 h\u01a1n 1.000 t\u00edch h\u1ee3p m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ed1i t\u00e1c, bao g\u1ed3m Meta, Google, TikTok, AppLovin, IronSource v\u00e0 Unity. C\u00e1c t\u00edch h\u1ee3p m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung h\u00e0ng tu\u1ea7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ed7 tr\u1ee3 di c\u01b0 v\u00e0 t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin c\u0169ng cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u00f3 h\u1ec7 th\u1ed1ng cho qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i sang MMP, bao g\u1ed3m h\u1ed7 tr\u1ee3 duy tr\u00ec t\u00ednh li\u00ean t\u1ee5c c\u1ee7a chi\u1ebfn d\u1ecbch, b\u1ea3o to\u00e0n lu\u1ed3ng d\u1eef li\u1ec7u v\u00e0 c\u1ea5u h\u00ecnh t\u00edch h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c. T\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn bao g\u1ed3m t\u00edch h\u1ee3p SDK, theo d\u00f5i gi\u1eefa c\u00e1c m\u00e1y ch\u1ee7, API, callback v\u00e0 thi\u1ebft l\u1eadp \u0111\u1ed1i t\u00e1c, \u0111\u1ed3ng th\u1eddi ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u00ednh d\u1ec5 ti\u1ebfp c\u1eadn cho c\u00e1c \u0111\u1ed9i ng\u0169 kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt chuy\u00ean tr\u00e1ch v\u1ec1 ph\u00e2n b\u1ed5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ed7 tr\u1ee3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c cung c\u1ea5p cho t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5, bao g\u1ed3m c\u1ea3 g\u00f3i mi\u1ec5n ph\u00ed, th\u00f4ng qua email v\u00e0 c\u00e1c k\u00eanh nh\u1eafn tin th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n c\u00f4ng m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n chuy\u00ean tr\u00e1ch, \u0111\u1ea3m b\u1ea3o t\u00ednh li\u00ean t\u1ee5c trong su\u1ed1t qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c, t\u1eeb \u0111\u00f3 gi\u1ea3m b\u1edbt nhu c\u1ea7u ph\u1ea3i chia s\u1ebb l\u1ea1i th\u00f4ng tin nhi\u1ec1u l\u1ea7n. C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 c\u1ea5p th\u1ea5p h\u01a1n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 th\u00f4ng qua c\u00e1c k\u00eanh h\u1ed7 tr\u1ee3 chung m\u00e0 kh\u00f4ng c\u1ea7n x\u1ebfp h\u00e0ng ch\u1edd theo phi\u1ebfu y\u00eau c\u1ea7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u00e1 c\u1ea3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a Tenjin ho\u00e0n to\u00e0n minh b\u1ea1ch v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng khai, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh t\u00ednh ph\u00ed theo s\u1ed1 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i, bao g\u1ed3m quy\u1ec1n truy c\u1eadp v\u00e0o to\u00e0n b\u1ed9 b\u1ed9 s\u1ea3n ph\u1ea9m. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i li\u00ean h\u1ec7 v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 gi\u00e1 c\u1ea3 hay b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">G\u00f3i mi\u1ec5n ph\u00ed<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed. Kh\u00f4ng c\u1ea7n th\u1ebb t\u00edn d\u1ee5ng, kh\u00f4ng gi\u1edbi h\u1ea1n th\u1eddi gian.<\/li>\n\n\n\n<li>\u0110\u00e3 bao g\u1ed3m 2.000 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i m\u1ed7i th\u00e1ng<\/li>\n\n\n\n<li>$0.04 cho m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i b\u1ed5 sung<\/li>\n\n\n\n<li>Quy\u1ec1n truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u00e0o h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 t\u00ednh n\u0103ng c\u1ee7a Tenjin<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n kh\u00f4ng gi\u1edbi h\u1ea1n<\/li>\n\n\n\n<li>Bao g\u1ed3m h\u1ed7 tr\u1ee3 qua email v\u00e0 tin nh\u1eafn t\u1ee9c th\u00ec<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 phi\u00ean b\u1ea3n d\u00f9ng th\u1eed b\u1ecb c\u1eaft gi\u1ea3m t\u00ednh n\u0103ng. M\u1ecdi t\u00ednh n\u0103ng v\u00e0 s\u1ea3n ph\u1ea9m, t\u1eeb ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb di \u0111\u1ed9ng \u0111\u1ebfn ph\u00e2n b\u1ed5, b\u00e1o c\u00e1o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, LTV, ph\u00f2ng ch\u1ed1ng gian l\u1eadn, truy c\u1eadp d\u1eef li\u1ec7u th\u00f4, quy\u1ec1n truy c\u1eadp API \u0111\u1ea7y \u0111\u1ee7, ph\u00e2n b\u1ed5 t\u1eeb web sang \u1ee9ng d\u1ee5ng, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng duy tr\u00ec v\u00e0 nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c \u0111\u1ec1u c\u00f3 s\u1eb5n trong g\u00f3i Mi\u1ec5n ph\u00ed To\u00e0n di\u1ec7n. Ngo\u00e0i ra, g\u00f3i n\u00e0y c\u00f2n bao g\u1ed3m t\u1ed1i \u0111a 2.000 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i m\u1ed7i th\u00e1ng mi\u1ec5n ph\u00ed trong th\u1eddi gian kh\u00f4ng gi\u1edbi h\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">G\u00f3i tr\u1ecdn g\u00f3i S-M-L<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>K\u1ebf ho\u1ea1ch<\/strong><\/td><td><strong>Gi\u00e1 h\u00e0ng th\u00e1ng (h\u00e0ng n\u0103m)<\/strong><\/td><td><strong>C\u00e1c \u0111\u01a1n v\u1ecb chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c bao g\u1ed3m<\/strong><\/td><td><strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i b\u1ed5 sung<\/strong><\/td><td><strong>Ti\u1ebft ki\u1ec7m h\u00e0ng n\u0103m<\/strong><\/td><\/tr><tr><td>S<\/td><td>$200\/th\u00e1ng<\/td><td>10.000\/th\u00e1ng<\/td><td>\u2264$0,03<\/td><td>$400\/n\u0103m<\/td><\/tr><tr><td>M<\/td><td>$400\/th\u00e1ng<\/td><td>25.000\/th\u00e1ng<\/td><td>\u2264$0,03<\/td><td>$800\/n\u0103m<\/td><\/tr><tr><td>L<\/td><td>$700\/th\u00e1ng<\/td><td>50.000\/th\u00e1ng<\/td><td>\u2264$0,03<\/td><td>$1.400\/n\u0103m<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 \u0111\u1ec1u bao g\u1ed3m b\u1ed9 s\u1ea3n ph\u1ea9m Tenjin \u0111\u1ea7y \u0111\u1ee7, kh\u00f4ng c\u00f3 t\u00ednh n\u0103ng b\u1ecb gi\u1edbi h\u1ea1n hay m\u00f4-\u0111un b\u1ed5 sung. B\u1ea1n c\u00f3 th\u1ec3 h\u1ee7y g\u00f3i d\u1ecbch v\u1ee5 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">G\u00f3i Enterprise<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00ednh s\u00e1ch gi\u00e1 t\u00f9y ch\u1ec9nh v\u1edbi chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i th\u1ea5p nh\u1ea5t hi\u1ec7n c\u00f3, \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 y\u00eau c\u1ea7u c\u1ee7a \u0111\u1ed9i ng\u0169. G\u00f3i Enterprise c\u00f2n bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chuy\u00ean vi\u00ean Qu\u1ea3n l\u00fd Th\u00e0nh c\u00f4ng Kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>K\u00eanh Slack d\u00e0nh ri\u00eang \u0111\u1ec3 h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp v\u00e0 t\u1ee9c th\u00ec<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 qua \u0111i\u1ec7n tho\u1ea1i<\/li>\n\n\n\n<li>T\u01b0 v\u1ea5n v\u00e0 hu\u1ea5n luy\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a UA<\/li>\n\n\n\n<li>T\u01b0 v\u1ea5n khoa h\u1ecdc d\u1eef li\u1ec7u<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 t\u00edch h\u1ee3p ETL v\u00e0 BI<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 di chuy\u1ec3n d\u1eef li\u1ec7u v\u00e0 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng qu\u00fd<\/li>\n<\/ul>\n\n\n\n<h3 id=\"t1\" class=\"wp-block-heading\">\u0110i\u1ec3m m\u1ea1nh<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>S\u1ee9c m\u1ea1nh<\/strong><\/td><td><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng<\/strong><\/td><\/tr><tr><td>Ch\u00ednh s\u00e1ch gi\u00e1 minh b\u1ea1ch<\/td><td>C\u00e1c chi ph\u00ed \u0111\u01b0\u1ee3c c\u00f4ng khai m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i tr\u1ea3i qua quy tr\u00ecnh b\u00e1n h\u00e0ng<\/td><\/tr><tr><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi d\u1ef1 \u0111o\u00e1n (LTV)<\/td><td>Gi\u00fap c\u00e1c nh\u00f3m t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc khi c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea1t \u0111\u1ebfn giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh ho\u00e0n to\u00e0n<\/td><\/tr><tr><td>Ki\u1ebfn tr\u00fac MMP kh\u00f4ng \u0111\u1ea7u<\/td><td>Cho ph\u00e9p truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o d\u1eef li\u1ec7u ph\u00e2n b\u1ed5 th\u00f4ng qua c\u00e1c API v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1ef1 \u0111\u1ed9ng<\/td><\/tr><tr><td>M\u00f4 h\u00ecnh h\u1ed7 tr\u1ee3 d\u1ec5 ti\u1ebfp c\u1eadn<\/td><td>D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 qua tin nh\u1eafn \u0111\u01b0\u1ee3c cung c\u1ea5p cho t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5<\/td><\/tr><tr><td>T\u1ed1i \u01b0u h\u00f3a m\u00e3 \u0111\u1ecbnh danh trang web<\/td><td>Gi\u00fap c\u00e1c nh\u00f3m x\u00e1c \u0111\u1ecbnh v\u00e0 x\u1eed l\u00fd l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng h\u01a1n<\/td><\/tr><tr><td>Quy\u1ec1n truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5<\/td><td>Gi\u1ea3m b\u1edbt s\u1ef1 ph\u1ee9c t\u1ea1p li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u1ecdc t\u00ednh n\u0103ng v\u00e0 c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"t2\" class=\"wp-block-heading\">Nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m ti\u1ec1m \u1ea9n<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/td><td><strong>S\u1ef1 c\u00e2n nh\u1eafc<\/strong><\/td><\/tr><tr><td>C\u00e1c t\u00ednh n\u0103ng t\u00e1i nh\u1eafm m\u1ee5c ti\u00eau v\u1eabn \u0111ang trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n<\/td><td>C\u00e1c \u0111\u1ed9i t\u1eadp trung m\u1ea1nh v\u00e0o vi\u1ec7c thu h\u00fat l\u1ea1i ng\u01b0\u1eddi d\u00f9ng n\u00ean \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn<\/td><\/tr><tr><td>C\u00e1c t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 d\u00e0nh cho doanh nghi\u1ec7p v\u1eabn ch\u1ec9 d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p<\/td><td>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 \u0111\u1ec1u bao g\u1ed3m chuy\u00ean vi\u00ean qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng (CSM) chuy\u00ean tr\u00e1ch v\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n<\/td><\/tr><tr><td>M\u1ea1ng l\u01b0\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p ch\u01b0a \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng r\u1ed9ng r\u00e3i<\/td><td>M\u1ed9t s\u1ed1 doanh nghi\u1ec7p to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 \u01b0u ti\u00ean c\u00e1c nh\u00e0 cung c\u1ea5p hi\u1ec7n t\u1ea1i c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n<\/td><\/tr><tr><td>C\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng MTA ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 th\u00eam<\/td><td>Kh\u00f4ng ph\u1ea3i quy tr\u00ecnh ph\u00e2n b\u1ed5 n\u00e2ng cao n\u00e0o c\u0169ng l\u00e0 tr\u1ecdng t\u00e2m ch\u00ednh<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 id=\"t3\" class=\"wp-block-heading\">Ph\u00f9 h\u1ee3p nh\u1ea5t cho<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 tr\u00f2 ch\u01a1i mong mu\u1ed1n c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c ng\u01b0\u1eddi d\u00f9ng ch\u00ednh x\u00e1c, d\u1ef1 \u0111o\u00e1n gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV), ch\u00ednh s\u00e1ch gi\u00e1 minh b\u1ea1ch v\u00e0 h\u1ed7 tr\u1ee3 t\u1eadn t\u00ecnh m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ph\u1ee9c t\u1ea1p th\u01b0\u1eddng th\u1ea5y \u1edf c\u00e1c n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng \u0111a k\u00eanh (MMP) d\u00e0nh cho doanh nghi\u1ec7p. Tenjin \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n theo m\u00f4 h\u00ecnh tinh g\u1ecdn, c\u00e1c \u1ee9ng d\u1ee5ng \u0111ang m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c coi tr\u1ecdng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng song song v\u1edbi vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 id=\"full\" class=\"wp-block-heading\"><strong>B\u1ea3ng so s\u00e1nh \u0111\u1ea7y \u0111\u1ee7&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Kh\u1ea3 n\u0103ng<\/strong><\/td><td><strong>AppsFlyer<\/strong><\/td><td><strong>\u0110i\u1ec1u ch\u1ec9nh<\/strong><\/td><td><strong>S\u1ed1 \u00edt<\/strong><\/td><td><strong>Th\u1ea7n Tenjin<\/strong><\/td><\/tr><tr><td>\u0110\u1ecbnh danh tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Ph\u00e2n b\u1ed5 x\u00e1c su\u1ea5t<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3 t\u1eeb vi\u1ec7c t\u00e1i t\u01b0\u01a1ng t\u00e1c<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Li\u00ean k\u1ebft s\u00e2u<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Ph\u00e2n b\u1ed5 ngu\u1ed3n g\u1ed1c t\u1eeb ph\u00eda m\u00e1y ch\u1ee7<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi d\u1ef1 \u0111o\u00e1n (LTV)<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>\u2713<\/td><\/tr><tr><td>T\u1ed1i \u01b0u h\u00f3a m\u00e3 \u0111\u1ecbnh danh trang web<\/td><td>X<\/td><td>X<\/td><td>X<\/td><td>\u2713<\/td><\/tr><tr><td>Ki\u1ebfn tr\u00fac kh\u00f4ng giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng \/ \u01afu ti\u00ean API<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>\u2713<\/td><\/tr><tr><td>Theo d\u00f5i S2S<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Truy c\u1eadp d\u1eef li\u1ec7u th\u00f4<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Ph\u00f2ng ng\u1eeba gian l\u1eadn<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch LiveOps<\/td><td>\u2713<\/td><td>X<\/td><td>X<\/td><td>\u2713<\/td><\/tr><tr><td>H\u01a1n 1.000 t\u00edch h\u1ee3p m\u1ea1ng<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Gi\u00e1 ni\u00eam y\u1ebft<\/td><td>X<\/td><td>X<\/td><td>T\u00f9y t\u1eebng tr\u01b0\u1eddng h\u1ee3p<\/td><td>\u2713<\/td><\/tr><tr><td>G\u00f3i mi\u1ec5n ph\u00ed v\u1edbi \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng<\/td><td>X<\/td><td>X<\/td><td>X<\/td><td>\u2713<\/td><\/tr><tr><td>Kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf gi\u1edbi h\u1ea1n t\u00ednh n\u0103ng<\/td><td>X<\/td><td>X<\/td><td>X<\/td><td>\u2713<\/td><\/tr><tr><td>H\u1ed7 tr\u1ee3 nh\u1eafn tin t\u1ee9c th\u1eddi (t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5)<\/td><td>X<\/td><td>X<\/td><td>X<\/td><td>\u2713<\/td><\/tr><tr><td>H\u1ed7 tr\u1ee3 di c\u01b0 t\u00edch c\u1ef1c<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>S\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n<\/td><td>\u2713<\/td><\/tr><tr><td>Chuy\u00ean vi\u00ean qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n chuy\u00ean tr\u00e1ch<\/td><td>Ch\u1ec9 d\u00e0nh cho doanh nghi\u1ec7p<\/td><td>Ch\u1ec9 d\u00e0nh cho doanh nghi\u1ec7p<\/td><td>Ch\u1ec9 d\u00e0nh cho doanh nghi\u1ec7p<\/td><td>Ch\u1ec9 d\u00e0nh cho doanh nghi\u1ec7p<\/td><\/tr><tr><td>H\u1ee7y b\u1ea5t c\u1ee9 l\u00fac n\u00e0o<\/td><td>T\u00f9y t\u1eebng tr\u01b0\u1eddng h\u1ee3p<\/td><td>T\u00f9y t\u1eebng tr\u01b0\u1eddng h\u1ee3p<\/td><td>T\u00f9y t\u1eebng tr\u01b0\u1eddng h\u1ee3p<\/td><td>\u2713<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">* \u201cH\u1ea1n ch\u1ebf\u201d \u0111\u1ec1 c\u1eadp \u0111\u1ebfn chi ph\u00ed theo c\u1ea5p \u0111\u1ed9 ho\u1eb7c chi ph\u00ed b\u1ed5 sung<\/p>\n\n\n\n<h2 id=\"right\" class=\"wp-block-heading\">Lo\u1ea1i MMP n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p ph\u1ee5 thu\u1ed9c v\u00e0o nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a \u0111\u1ed9i ng\u0169 b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ch\u1ecdn AppsFlyer<\/strong> n\u1ebfu qu\u00fd v\u1ecb \u0111ang v\u1eadn h\u00e0nh m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quy m\u00f4 l\u1edbn, ph\u1ee9c t\u1ea1p tr\u00ean nhi\u1ec1u k\u00eanh v\u00e0 c\u1ea7n m\u1ed9t h\u1ec7 sinh th\u00e1i t\u00edch h\u1ee3p r\u1ed9ng nh\u1ea5t c\u00f3 th\u1ec3, \u0111\u1ed3ng th\u1eddi qu\u00fd v\u1ecb c\u00f3 ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt \u0111\u1ec3 khai th\u00e1c to\u00e0n b\u1ed9 kh\u1ea3 n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ch\u1ecdn \"\u0110i\u1ec1u ch\u1ec9nh\" <\/strong>N\u1ebfu vi\u1ec7c ph\u00f2ng ch\u1ed1ng gian l\u1eadn v\u00e0 h\u1ea1 t\u1ea7ng quy m\u00f4 doanh nghi\u1ec7p l\u00e0 nh\u1eefng y\u00eau c\u1ea7u ch\u00ednh c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o (MMP) d\u00e0nh cho doanh nghi\u1ec7p, th\u00ec h\u00e3y c\u00e2n nh\u1eafc \u0111i\u1ec1u n\u00e0y. N\u1ebfu t\u00ednh \u0111\u1ed9c l\u1eadp v\u1ec1 d\u1eef li\u1ec7u l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n, h\u00e3y xem x\u00e9t y\u1ebfu t\u1ed1 s\u1edf h\u1eefu c\u1ee7a AppLovin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ch\u1ecdn s\u1ed1 \u00edt<\/strong> N\u1ebfu \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n mu\u1ed1n t\u00edch h\u1ee3p ph\u00e2n t\u00edch ngu\u1ed3n g\u1ed1c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, v\u00e0 b\u1ea1n c\u00f3 kinh nghi\u1ec7m v\u1ec1 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf t\u1eeb vi\u1ec7c xem d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ch\u1ecdn Tenjin <\/strong>N\u1ebfu b\u1ea1n mong mu\u1ed1n c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh ngu\u1ed3n chuy\u1ec3n \u0111\u1ed5i ch\u00ednh x\u00e1c, d\u1ef1 \u0111o\u00e1n gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV), ch\u00ednh s\u00e1ch gi\u00e1 minh b\u1ea1ch kh\u00f4ng gi\u1edbi h\u1ea1n t\u00ednh n\u0103ng, h\u01a1n 1.000 t\u00edch h\u1ee3p m\u1ea1ng v\u00e0 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 s\u1eb5n s\u00e0ng ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean. T\u1eeb khi ra m\u1eaft \u1ee9ng d\u1ee5ng \u0111\u1ea7u ti\u00ean cho \u0111\u1ebfn khi m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) tr\u00ean to\u00e0n c\u1ea7u, Tenjin s\u1ebd \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n tr\u00ean m\u1ecdi ch\u1eb7ng \u0111\u01b0\u1eddng.<\/p>\n\n\n\n<h2 id=\"final\" class=\"wp-block-heading\">Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u0129nh v\u1ef1c \u0111o l\u01b0\u1eddng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3. \u0110\u1ed9 ch\u00ednh x\u00e1c trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c chuy\u1ec3n \u0111\u1ed5i, kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 ph\u1ea1m vi ph\u1ee7 s\u00f3ng m\u1ea1ng \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng ti\u00eau ch\u00ed c\u01a1 b\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd \u0111o l\u01b0\u1eddng (MMP) h\u00e0ng \u0111\u1ea7u. Ng\u00e0y c\u00e0ng r\u00f5 r\u00e0ng r\u1eb1ng nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 t\u00ednh minh b\u1ea1ch v\u1ec1 gi\u00e1 c\u1ea3, s\u1ef1 \u0111\u01a1n gi\u1ea3n trong v\u1eadn h\u00e0nh, ch\u1ea5t l\u01b0\u1ee3ng h\u1ed7 tr\u1ee3, kh\u1ea3 n\u0103ng truy c\u1eadp d\u1eef li\u1ec7u, c\u0169ng nh\u01b0 t\u1ed1c \u0111\u1ed9 m\u00e0 c\u00e1c \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 bi\u1ebfn k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ec1n t\u1ea3ng MMP ph\u00f9 h\u1ee3p kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 n\u1ec1n t\u1ea3ng l\u1edbn nh\u1ea5t hay c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng nh\u1ea5t. \u0110\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c, quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ed9i ng\u0169 b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, h\u00e3y \u0111\u00e1nh gi\u00e1 kh\u00f4ng ch\u1ec9 nh\u1eefng g\u00ec n\u1ec1n t\u1ea3ng \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c hi\u1ec7n t\u1ea1i, m\u00e0 c\u00f2n c\u1ea3 m\u1ee9c \u0111\u1ed9 h\u1ed7 tr\u1ee3 c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n khi quy m\u00f4 ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng. Hi\u1ec3u r\u00f5 ba y\u1ebfu t\u1ed1 n\u00e0y tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u00e1nh gi\u00e1 c\u00e1c n\u1ec1n t\u1ea3ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m. N\u1ebfu b\u1ea1n ch\u01b0a \u0111\u1ecdc, h\u00e3y tham kh\u1ea3o h\u01b0\u1edbng d\u1eabn \u0111\u00e1nh gi\u00e1 c\u1ee7a ch\u00fang t\u00f4i tr\u01b0\u1edbc ti\u00ean: <strong><a href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-choose-an-mmp-9-mistakes\/\" type=\"link\" id=\"https:\/\/www.tenjin.com\/blog\/how-to-choose-an-mmp-9-mistakes\">C\u00e1ch ch\u1ecdn MMP: Tr\u00e1nh 9 sai l\u1ea7m sau \u0111\u00e2y<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n \u0111\u00e3 \u0111\u1ecdc h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1ch ch\u1ecdn m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n (MMP), b\u1ea1n h\u1eb3n \u0111\u00e3 bi\u1ebft nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p nh\u1ea5t khi\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 b\u1ecb \u0111\u00ecnh tr\u1ec7 ngay t\u1eeb khi ch\u01b0a k\u1ecbp b\u1eaft \u0111\u1ea7u. \u0110\u00f3 l\u00e0 ch\u00ednh s\u00e1ch gi\u00e1 kh\u00f4ng minh b\u1ea1ch, vi\u1ec7c gi\u1edbi h\u1ea1n truy c\u1eadp t\u00ednh n\u0103ng, c\u00e1c g\u00f3i h\u1ed7 tr\u1ee3 ch\u1ec9 \u0111\u01b0\u1ee3c l\u00e0m r\u00f5 sau khi k\u00fd h\u1ee3p \u0111\u1ed3ng, v\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng c\u00e1c \u0111\u1ed9i ng\u0169 c\u00f3 ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt d\u1ed3i d\u00e0o h\u01a1n nhi\u1ec1u so v\u1edbi th\u1ef1c t\u1ebf. B\u00e0i vi\u1ebft n\u00e0y\u2026<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-17842","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best AppsFlyer Alternatives in 2026: Adjust vs Singular vs Tenjin | Tenjin<\/title>\n<meta name=\"description\" content=\"Best AppsFlyer alternatives: Compare Tenjin vs Adjust vs Singular on features, pricing, and support. 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