{"id":7872,"date":"2023-09-01T12:32:36","date_gmt":"2023-09-01T12:32:36","guid":{"rendered":"https:\/\/tenjin.com\/?p=7872"},"modified":"2026-04-14T11:19:04","modified_gmt":"2026-04-14T11:19:04","slug":"how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study\/","title":{"rendered":"C\u00e1ch nh\u00e0 ph\u00e1t h\u00e0nh di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u Mexico t\u0103ng LTV danh m\u1ee5c \u0111\u1ea7u t\u01b0 l\u00ean 35% \u2013 Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a HyperBeard"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ch\u00e9o cho nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng - Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a HyperBeard\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/02Pr4cEBMlc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00f4m nay, ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a&nbsp;<a href=\"https:\/\/hyperbeard.com\/\">Si\u00eau R\u00e2u<\/a>, m\u1ed9t studio ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng si\u00eau casual, v\u00e0 c\u00e1ch Tenjin h\u1ed7 tr\u1ee3 h\u1ecd trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng kh\u00e1c nhau. \u0110\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 m\u1eddi Alex Kozachenko, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Hyperbeard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 xem t\u00f3m t\u1eaft c\u1ee7a nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng t\u1ec7p PDF b\u00ean d\u01b0\u1edbi. N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nh\u1eefng g\u00ec Alex \u0111\u00e3 chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i, h\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/growthfullstack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/08\/gfs.jpeg?ssl=1\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/HyperBeard.pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p <\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Alex, b\u1ea1n c\u00f3 mu\u1ed1n gi\u1edbi thi\u1ec7u v\u1ec1 b\u1ea3n th\u00e2n m\u00ecnh kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCh\u1eafc ch\u1eafn r\u1ed3i. T\u00ean t\u00f4i l\u00e0 Alex Kozachenko. T\u00f4i l\u00e0 CEO c\u1ee7a HyperBeard. Ch\u00fang t\u00f4i l\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng l\u1edbn nh\u1ea5t t\u1ea1i Mexico, v\u1edbi h\u01a1n 210 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng tr\u00ean Apple AppStore v\u00e0 Google PlayStore. M\u1ed9t s\u1ed1 t\u1ef1a game n\u1ed5i b\u1eadt c\u1ee7a ch\u00fang t\u00f4i bao g\u1ed3m:&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/campfirecatcafe\/\">Qu\u00e1n c\u00e0 ph\u00ea m\u00e8o b\u00ean l\u1eeda tr\u1ea1i<\/a>&nbsp;(ra m\u1eaft v\u00e0o th\u00e1ng 5 n\u0103m 2023),&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/adorable-home\/\">Ng\u00f4i nh\u00e0 \u0111\u00e1ng y\u00eau<\/a>&nbsp;v\u00e0&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/pocketlove\/\">T\u00ecnh y\u00eau trong t\u00fai<\/a>Ch\u00fang t\u00f4i chuy\u00ean ph\u00e1t tri\u1ec3n c\u00e1c tr\u00f2 ch\u01a1i casual nh\u00e0n r\u1ed7i d\u1ec5 th\u01b0\u01a1ng, h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 ph\u1ee5 n\u1eef tr\u1ebb tu\u1ed5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1 nh\u00e2n t\u00f4i chuy\u00ean v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp th\u1ecb. Nh\u01b0ng m\u00e0, b\u1ea1n bi\u1ebft \u0111\u1ea5y, \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00f4ng ty, b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m m\u1ecdi th\u1ee9 m\u1ed9t ch\u00fat.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ea1n c\u00f3 th\u1ec3 cho ch\u00fang t\u00f4i bi\u1ebft th\u00eam m\u1ed9t ch\u00fat v\u1ec1 HyperBeard, c\u00e1ch c\u00e1c b\u1ea1n b\u1eaft \u0111\u1ea7u v\u00e0 lo\u1ea1i tr\u00f2 ch\u01a1i n\u00e0o m\u00e0 c\u00e1c b\u1ea1n ph\u00e1t tri\u1ec3n?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u v\u00e0o kho\u1ea3ng n\u0103m 2016. Tr\u00f2 ch\u01a1i l\u1edbn \u0111\u1ea7u ti\u00ean c\u1ee7a ch\u00fang t\u00f4i c\u00f3 t\u00ean l\u00e0&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/kleptocats\/\">M\u00e8o Tr\u1ed9m<\/a>, \u0111\u00e3 tr\u1edf n\u00ean viral. \u0110\u00f3 l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean ch\u00fang t\u00f4i ti\u1ebfp x\u00fac v\u1edbi c\u1ea3 hai: m\u1ed9t tr\u00f2 ch\u01a1i th\u00e0nh c\u00f4ng v\u00e0 c\u0169ng l\u00e0 tr\u00f2 ch\u01a1i m\u00e0 ch\u00fang t\u00f4i t\u1ef1 xu\u1ea5t b\u1ea3n. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 d\u1ea1y cho ch\u00fang t\u00f4i r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u. Ch\u00fang t\u00f4i kh\u00f4ng th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u v\u1edbi \u00fd \u0111\u1ecbnh s\u1ebd t\u1ea1o ra nh\u1eefng tr\u00f2 ch\u01a1i casual d\u1ec5 th\u01b0\u01a1ng d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u1eef. N\u00f3 ch\u1ec9 d\u1ea7n d\u1ea7n ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng \u0111\u00f3 khi ch\u00fang t\u00f4i tr\u1edf n\u00ean gi\u1ecfi trong l\u0129nh v\u1ef1c n\u00e0y v\u00e0 trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 \u0111\u00f3. Ch\u00fang t\u00f4i d\u1ea7n d\u1ea7n chuy\u1ec3n h\u01b0\u1edbng theo h\u01b0\u1edbng \u0111\u00f3. N\u0103m 2018, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thu h\u00fat c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 c\u00e1c t\u1ef1a game casual d\u1ec5 th\u01b0\u01a1ng \u0111\u1ebfn v\u1edbi ch\u00fang t\u00f4i. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u00f4 h\u00ecnh kinh doanh m\u00e0 ch\u00fang t\u00f4i \u0111ang s\u1eed d\u1ee5ng cho \u0111\u1ebfn ng\u00e0y nay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ed5ng c\u1ed9ng, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t h\u00e0nh h\u01a1n 30 t\u1ef1a game trong 10 n\u0103m qua. H\u1ea7u h\u1ebft \u0111\u1ec1u mang phong c\u00e1ch d\u1ec5 th\u01b0\u01a1ng ho\u1eb7c c\u00f3 y\u1ebfu t\u1ed1 d\u1ec5 th\u01b0\u01a1ng. T\u1ef1a game l\u1edbn nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i, Adorable Home, \u0111\u00e3 \u0111\u1ea1t 52 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng. T\u1ef1a game l\u1edbn th\u1ee9 hai, Pocket Love, \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u00e0o n\u0103m ngo\u00e1i (2022), \u0111\u00e3 \u0111\u1ea1t h\u01a1n 25 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng trong n\u0103m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i c\u00f3 kho\u1ea3ng 65 nh\u00e2n vi\u00ean tr\u00ean to\u00e0n c\u1ea7u, ch\u1ee7 y\u1ebfu \u1edf Mexico. Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u00f2n c\u00f3 nh\u00e2n vi\u00ean ph\u00e2n b\u1ed1 \u1edf Nam M\u1ef9, Ch\u00e2u \u00c2u v\u00e0 \u0110\u00f4ng \u00c1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb ho\u1eb7c s\u1ea3n ph\u1ea9m n\u00e0o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i th\u00edch gi\u1eef m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n. Tr\u01b0\u1edbc \u0111\u00e2y ch\u00fang t\u00f4i s\u1eed d\u1ee5ng Unity (UGS) Analytics, nh\u01b0ng nh\u01b0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft, h\u1ecd v\u1eeba thay \u0111\u1ed5i ch\u00ednh s\u00e1ch gi\u00e1 n\u00ean b\u00e2y gi\u1edd ch\u00fang t\u00f4i \u0111\u00e3 chuy\u1ec3n sang Firebase Google Analytics. Ch\u00fang t\u00f4i kh\u00f4ng l\u00e0m qu\u00e1 nhi\u1ec1u, ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng ng\u00e0y 1, ng\u00e0y 7 v\u00e0 ng\u00e0y 30, s\u1ed1 phi\u00ean truy c\u1eadp trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi d\u00f9ng, v\u00e0 thi\u1ebft l\u1eadp c\u00e1c ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i nh\u1eb1m th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng v\u00e0o tr\u00f2 ch\u01a1i \u0111\u1ec3 \u0111\u1ea1t t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u00e0y 1 cao, v\u00e0 y\u1ebfu t\u1ed1 ti\u1ec1n \u0111\u1ec1 cho \u0111i\u1ec1u \u0111\u00f3 ch\u00ednh l\u00e0 tr\u1ea3i nghi\u1ec7m onboarding.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=1024%2C563&#038;ssl=1\" alt=\"T\u1ea1i sao Hyperbeard b\u1eaft \u0111\u1ea7u v\u1edbi gi\u1ea3i ph\u00e1p BI t\u00f9y ch\u1ec9nh c\u00f9ng Growth FullStack\" class=\"wp-image-8858\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=1024%2C563&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=768%2C422&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?w=1320&amp;ssl=1 1320w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0 l\u00e0 MMP c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i s\u1eed d\u1ee5ng Tenjin \u2013 \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh c\u1ee7a ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i c\u0169ng s\u1eed d\u1ee5ng Singular \u1edf m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p. Ch\u00fang t\u00f4i c\u0169ng s\u1eed d\u1ee5ng ironSource LevelPlay l\u00e0m trung gian qu\u1ea3ng c\u00e1o. Trong qu\u00e1 kh\u1ee9, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t s\u1ed1 ph\u1ea7n c\u1ee7a h\u1ec7 th\u1ed1ng BI n\u1ed9i b\u1ed9, nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, k\u1ef9 thu\u1eadt s\u00e2u kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ch\u01a1i \u0111\u01a1n, v.v. V\u00e0 m\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a Tenjin l\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 b\u1ed5 sung cho n\u1ed7 l\u1ef1c n\u1ed9i b\u1ed9 c\u1ee7a ch\u00fang t\u00f4i, v\u00e0 h\u1ec7 th\u1ed1ng BI c\u1ee7a ch\u00fang t\u00f4i c\u01a1 b\u1ea3n l\u00e0...&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Ph\u00e1t tri\u1ec3n FullStack<\/a>&nbsp;s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd cung c\u1ea5p.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=1024%2C695&#038;ssl=1\" alt=\"C\u00e1c c\u00f4ng c\u1ee5 m\u00e0 HyperBeard \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng trong danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.\" class=\"wp-image-8861\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=1024%2C695&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=300%2C204&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=768%2C521&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?w=1114&amp;ssl=1 1114w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00f3i v\u1ec1 Tenjin v\u00e0 Growth FullStack, c\u00f3 t\u00ednh n\u0103ng n\u00e0o c\u1ee5 th\u1ec3 \u0111\u00e3 mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t cho HyperBeard kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i r\u1ea5t th\u00edch s\u1eed d\u1ee5ng&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/datavault-introduction\">Kho d\u1eef li\u1ec7u<\/a>. Truy\u1ec1n th\u1ed1ng, ch\u00fang t\u00f4i ch\u1ec9 s\u1eed d\u1ee5ng nh\u1eefng g\u00ec c\u00f3 s\u1eb5n tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n v\u1edbi b\u1ea5t k\u1ef3 MMP n\u00e0o ch\u00fang t\u00f4i \u0111ang s\u1eed d\u1ee5ng. Nh\u01b0ng r\u00f5 r\u00e0ng, \u0111i\u1ec1u \u0111\u00f3 kh\u00e1 h\u1ea1n ch\u1ebf. B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a Tenjin r\u1ea5t tuy\u1ec7t v\u1eddi, n\u00f3 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch, nh\u01b0ng r\u00f5 r\u00e0ng b\u1ea1n c\u0169ng mu\u1ed1n m\u1edf r\u1ed9ng ngo\u00e0i ph\u1ea1m vi \u0111\u00f3. V\u00ec v\u1eady, DataVault cho ph\u00e9p ch\u00fang t\u00f4i l\u00e0m \u0111i\u1ec1u \u0111\u00f3. N\u00f3 r\u1ea5t tuy\u1ec7t v\u1eddi cho vi\u1ec7c theo d\u00f5i hi\u1ec7u su\u1ea5t s\u00e1ng t\u1ea1o, v\u00e0 m\u1ed9t \u0111i\u1ec1u ch\u00fang t\u00f4i l\u00e0m l\u00e0 ph\u00e2n t\u00edch LTV danh m\u1ee5c \u0111\u1ea7u t\u01b0. Ch\u00fang t\u00f4i l\u00e0 m\u1ed9t nh\u00e0 xu\u1ea5t b\u1ea3n boutique. Tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n nh\u01b0 v\u1eady, nh\u01b0ng b\u00e2y gi\u1edd kh\u00f4ng c\u00f2n nhi\u1ec1u. Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n ch\u1ec9 t\u00ecm ki\u1ebfm c\u00e1c t\u1ef1a game c\u00f3 LTV cao m\u00e0 h\u1ecd c\u00f3 th\u1ec3 mua v\u1edbi CPI th\u1ea5p v\u00e0 mua v\u1edbi quy m\u00f4 l\u1edbn. \u0110\u1ed1i v\u1edbi ch\u00fang t\u00f4i, b\u1eb1ng c\u00e1ch duy tr\u00ec c\u00f9ng m\u1ed9t ch\u1ee7 \u0111\u1ec1, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean h\u00e0ng n\u0103m. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 m\u1ed9t \"nh\u00e0 xu\u1ea5t b\u1ea3n boutique\", chuy\u00ean v\u1ec1 m\u1ed9t lo\u1ea1i tr\u00f2 ch\u01a1i c\u1ee5 th\u1ec3 cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i c\u1ee5 th\u1ec3. Do \u0111\u00f3, ch\u00fang t\u00f4i c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng gi\u1eefa c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh v\u00e0 ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh c\u1ee7a \u0111i\u1ec1u \u0111\u00f3. Ch\u00fang t\u00f4i bi\u1ebft \u0111i\u1ec1u g\u00ec x\u1ea3y ra, nh\u01b0ng v\u1ec1 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 \u2013 ch\u00fang t\u00f4i ho\u00e0n to\u00e0n kh\u00f4ng bi\u1ebft. Nh\u1edd Tenjin, ch\u00fang t\u00f4i hi\u1ec7n c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft \u0111\u1ec3 \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA), cho ph\u00e9p ch\u00fang t\u00f4i ch\u1ea5p nh\u1eadn CPI cao h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n quy m\u00f4 l\u1edbn.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ea1n s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 LTV d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p trong Tenjin, \u0111\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1ed9c \u0111\u00e1o m\u00e0 ch\u00fang t\u00f4i c\u00f3. T\u00f4i mu\u1ed1n hi\u1ec3u c\u00e1ch b\u1ea1n \u0111\u00e1nh gi\u00e1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ch\u1ec9 s\u1ed1 n\u00e0y v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c trong ng\u00e0nh?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u1ed9t h\u1ec7 th\u1ed1ng MMP kh\u00e1c kh\u00e1 th\u00fa v\u1ecb. R\u00f5 r\u00e0ng, theo d\u00f5i c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 ti\u00eau chu\u1ea9n v\u00e0ng, nh\u01b0ng v\u1ea5n \u0111\u1ec1 v\u1edbi theo d\u00f5i c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng l\u00e0 to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i \u0111ang chuy\u1ec3n sang m\u1ed9t m\u00f4i tr\u01b0\u1eddng quy \u0111\u1ecbnh t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0. V\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u00edt d\u1eef li\u1ec7u h\u01a1n. Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 thu th\u1eadp d\u1eef li\u1ec7u kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u1ea1i di\u1ec7n cho to\u00e0n b\u1ed9 d\u00e2n s\u1ed1. V\u00ec v\u1eady, b\u1ea1n c\u00f3 nh\u1eefng l\u1ed7 h\u1ed5ng trong d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh. B\u1ea1n kh\u00f4ng ch\u1eafc li\u1ec7u n\u00f3 c\u00f3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c hay kh\u00f4ng, \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec, ho\u1eb7c nh\u1eefng l\u1ed7 h\u1ed5ng l\u00e0 g\u00ec, hay c\u00f3 bao nhi\u00eau d\u1eef li\u1ec7u b\u1ecb thi\u1ebfu. Kh\u00f4ng c\u00f3 ngu\u1ed3n d\u1eef li\u1ec7u ch\u00ednh x\u00e1c \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu v\u00ec nh\u1eefng con s\u1ed1 b\u1ea1n th\u1ea5y l\u00e0 s\u1ed1 li\u1ec7u t\u1ed5ng h\u1ee3p. S\u1ed1 ti\u1ec1n b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0y ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 t\u1ea3i xu\u1ed1ng tr\u00f2 ch\u01a1i \u2013 \u0111\u00f3 m\u1edbi l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u ch\u00ednh x\u00e1c c\u1ee7a b\u1ea1n. V\u00e0 v\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i, \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 g\u00e2y th\u1ea5t v\u1ecdng v\u00ec kh\u00f4ng ch\u1ec9 ch\u00fang t\u00f4i ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c m\u1ea5t theo d\u00f5i c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng cung c\u1ea5p IDFA, chi\u1ebfm m\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn ng\u01b0\u1eddi d\u00f9ng tr\u00ean iOS. M\u00e0 c\u00f2n, t\u1ea5t c\u1ea3 c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec1u d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ed7n h\u1ee3p, ngh\u0129a l\u00e0 ch\u00fang ho\u00e0n to\u00e0n an to\u00e0n cho tr\u1ebb em, m\u00e0 ch\u00fang t\u00f4i \u0111\u1ecbnh ngh\u0129a l\u00e0 d\u01b0\u1edbi 15 tu\u1ed5i. Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t r\u00e0o c\u1ea3n \u0111\u1ed9 tu\u1ed5i tr\u01b0\u1edbc t\u1ea5t c\u1ea3 c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh, nh\u01b0ng v\u1ea5n \u0111\u1ec1 l\u00e0 m\u1ed9t khi b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 theo d\u00f5i n\u00e0o v\u1ec1 h\u1ecd. H\u1ecd kh\u00f4ng th\u1ec3 cung c\u1ea5p b\u1ea5t k\u1ef3 th\u00f4ng tin nh\u1eadn d\u1ea1ng c\u00e1 nh\u00e2n n\u00e0o m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ph\u1ee5 huynh. V\u00ec v\u1eady, v\u1edbi LTV d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 suy ra doanh thu tr\u00ean t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 li\u00ean k\u1ebft n\u00f3 v\u1edbi ngu\u1ed3n d\u1eef li\u1ec7u ch\u00ednh x\u00e1c. V\u00ec v\u1eady, ch\u00fang t\u00f4i c\u00f3 nhi\u1ec1u ni\u1ec1m tin h\u01a1n v\u00e0o ch\u00ednh d\u1eef li\u1ec7u \u0111\u00f3.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u1ec3 t\u1eeb khi b\u1ea1n b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Tenjin v\u00e0 Growth FullStack trong m\u1ed9t th\u1eddi gian, c\u00e1c ch\u1ec9 s\u1ed1 KPI c\u1ee7a b\u1ea1n \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"291\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=1024%2C291&#038;ssl=1\" alt=\"T\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ch\u00e9o v\u1edbi Growth FullStack\" class=\"wp-image-8863\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=1024%2C291&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=300%2C85&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=768%2C218&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?w=1140&amp;ssl=1 1140w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cM\u1ed9t \u0111i\u1ec1u m\u00e0 ch\u00fang t\u00f4i lu\u00f4n mong mu\u1ed1n th\u1ef1c hi\u1ec7n l\u00e0 m\u1edf r\u1ed9ng sang c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c. Ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng c\u00f3 nhu c\u1ea7u v\u1ec1 c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a ch\u00fang t\u00f4i \u1edf c\u00e1c khu v\u1ef1c c\u00f3 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p nh\u01b0 Brazil v\u00e0 c\u00e1c n\u01b0\u1edbc kh\u00e1c \u1edf Nam M\u1ef9, c\u0169ng nh\u01b0 c\u00e1c qu\u1ed1c gia \u1edf \u0110\u00f4ng Nam \u00c1 nh\u01b0 Vi\u1ec7t Nam v\u00e0 Philippines. \u0110\u00e2y l\u00e0 nh\u1eefng khu v\u1ef1c m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n tr\u1ea3 ph\u00ed trong t\u01b0\u01a1ng lai, nh\u01b0ng l\u1ecbch s\u1eed cho th\u1ea5y \u0111i\u1ec1u n\u00e0y r\u1ea5t kh\u00f3 kh\u0103n v\u00ec c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 m\u00e0 nhi\u1ec1u MMP kh\u00e1c cung c\u1ea5p d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng. V\u00ec v\u1eady, b\u1ea1n s\u1ebd kh\u00f4ng tr\u1ea3 3 xu cho m\u1ed7i l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng \u1edf Vi\u1ec7t Nam khi LTV c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 ch\u1ec9 kho\u1ea3ng 3 xu. \u0110\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ch\u00fang t\u00f4i mong \u0111\u1ee3i th\u1ef1c hi\u1ec7n v\u1edbi Tenjin. Ch\u00fang t\u00f4i ch\u01b0a tri\u1ec3n khai \u0111i\u1ec1u n\u00e0y, nh\u01b0ng \u0111\u00e3 c\u00f3 th\u1ec3 t\u0103ng chi ti\u00eau qu\u1ea3ng c\u00e1o l\u00ean kho\u1ea3ng 300% trong qu\u00fd v\u1eeba qua, \u0111i\u1ec1u n\u00e0y th\u1eadt tuy\u1ec7t v\u1eddi. \u0110i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o c\u00e1c tr\u00f2 ch\u01a1i Pocket Love, Adorable Home v\u00e0 m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3 l\u00e0 Campfire Cat Cafe. Ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 th\u1ea5y ROAS t\u0103ng l\u00ean 15 \u2013 20%, \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u0103ng chi ti\u00eau qu\u1ea3ng c\u00e1o.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3 r\u1eb1ng b\u1ea1n r\u1ea5t th\u00edch s\u1eed d\u1ee5ng DataVault, d\u1ecbch v\u1ee5 kho d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i. B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch chi ti\u1ebft h\u01a1n v\u1ec1 c\u00e1ch nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng n\u00f3 kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i s\u1eed d\u1ee5ng DataVault \u0111\u1ec3 thu th\u1eadp t\u1ea5t c\u1ea3 th\u00f4ng tin v\u00e0o Growth FullStack \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 xem x\u00e9t LTV (Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi kh\u00e1ch h\u00e0ng) tr\u00ean t\u1ea5t c\u1ea3 \u1ee9ng d\u1ee5ng c\u1ee7a ch\u00fang t\u00f4i, c\u1ea3 Android v\u00e0 iOS, sau \u0111\u00f3 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u gi\u1eefa hai n\u1ec1n t\u1ea3ng. Ch\u00fang t\u00f4i c\u0169ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y \u1edf c\u1ea5p \u0111\u1ed9 chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y gi\u00fap ch\u00fang t\u00f4i hi\u1ec3u r\u00f5 ngu\u1ed3n g\u1ed1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. H\u1ecd c\u00f3 \u0111\u1ebfn t\u1eeb Pocket Love v\u00e0 chuy\u1ec3n sang Adorable Home, sau \u0111\u00f3 chuy\u1ec3n sang n\u01a1i kh\u00e1c kh\u00f4ng? Hay h\u1ecd \u0111\u1ebfn qua m\u1ed9t trong nh\u1eefng tr\u00f2 ch\u01a1i nh\u1ecf h\u01a1n c\u1ee7a ch\u00fang t\u00f4i? M\u1ed9t s\u1ed1 tr\u00f2 ch\u01a1i m\u00e0 ch\u00fang t\u00f4i kh\u00f4ng \u01b0u ti\u00ean nh\u01b0ng c\u00f3 th\u1ec3 l\u00e0 k\u00eanh \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n trong danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p cho ch\u00fang t\u00f4i nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1 v\u1ec1 n\u01a1i ch\u00fang t\u00f4i n\u00ean t\u1eadp trung n\u1ed7 l\u1ef1c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA), m\u1ee9c chi ti\u00eau cho ng\u01b0\u1eddi d\u00f9ng \u1edf t\u1eebng khu v\u1ef1c \u0111\u1ecba l\u00fd, v\u00e0 n\u00f3 th\u1ef1c s\u1ef1 r\u1ea5t h\u1eefu \u00edch. \u0110\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o v\u1edbi DataVault \u2013 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn UA d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) c\u1ee7a danh m\u1ee5c s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i v\u1eabn \u0111ang tri\u1ec3n khai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i m\u1edbi chuy\u1ec3n sang s\u1eed d\u1ee5ng Tenjin trong n\u0103m nay, n\u00ean hi\u1ec7n t\u1ea1i ch\u00fang t\u00f4i ch\u1ec9 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u h\u1ea1n ch\u1ebf. Tuy nhi\u00ean, n\u1ebfu ch\u00fang ta xem x\u00e9t t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t tr\u00f2 ch\u01a1i c\u1ee5 th\u1ec3 (h\u1ea7u h\u1ebft c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a ch\u00fang t\u00f4i c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u00e0y 30 l\u00e0 kho\u1ea3ng 5% \u2013 con s\u1ed1 n\u00e0y kh\u00f4ng t\u1ed1t nh\u01b0ng c\u0169ng ho\u00e0n to\u00e0n trung b\u00ecnh trong l\u0129nh v\u1ef1c m\u00e0 ch\u00fang t\u00f4i \u0111ang ho\u1ea1t \u0111\u1ed9ng). Nh\u01b0ng n\u1ebfu ch\u00fang t\u00f4i xem x\u00e9t t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng sau 90 ng\u00e0y tr\u00ean to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m, n\u1ebfu con s\u1ed1 \u0111\u00f3 c\u00f3 th\u1ec3 g\u1ea7n v\u1edbi 5% ho\u1eb7c 10%, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 nhi\u1ec1u h\u01a1n v\u00ec c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi khi h\u1ecd tham gia.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f9ng v\u1edbi DataVault, b\u1ea1n c\u0169ng \u0111ang s\u1eed d\u1ee5ng Growth FullStack, s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i d\u00e0nh cho vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c \u0111\u01b0\u1eddng \u1ed1ng d\u1eef li\u1ec7u t\u1ef1 \u0111\u1ed9ng v\u00e0 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00f9y ch\u1ec9nh. Growth FullStack \u0111\u00f3ng vai tr\u00f2 g\u00ec trong t\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 nhi\u1ec1u k\u1ef9 s\u01b0 d\u1eef li\u1ec7u bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng Tableau v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c. Growth FullStack \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i tr\u1ef1c quan h\u00f3a m\u1ecdi th\u1ee9. \u0110\u1ec3 l\u1ecdc qua c\u00e1c b\u1ea3ng d\u1eef li\u1ec7u v\u00e0 l\u1ea5y d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft, sau \u0111\u00f3 t\u1eadp trung v\u00e0o c\u00e1c khu v\u1ef1c c\u1ee5 th\u1ec3 m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n ph\u00e2n t\u00edch t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. Hi\u1ec7n t\u1ea1i, \u0111i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu \u00e1p d\u1ee5ng cho Hoa K\u1ef3, ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c qu\u1ed1c gia n\u00f3i ti\u1ebfng Anh thu\u1ed9c nh\u00f3m 1. Trong t\u01b0\u01a1ng lai, ch\u00fang t\u00f4i mu\u1ed1n xem x\u00e9t n\u01a1i c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng (UA) l\u1edbn nh\u1ea5t theo t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m, v\u00ec c\u00f3 th\u1ec3 n\u00f3 kh\u00f4ng n\u1eb1m \u1edf Hoa K\u1ef3. Hoa K\u1ef3 l\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u00ednh c\u1ee7a ch\u00fang t\u00f4i, n\u01a1i ch\u00fang t\u00f4i thu \u0111\u01b0\u1ee3c nhi\u1ec1u doanh thu, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng l\u00e0 do Hoa K\u1ef3 c\u00f3 s\u1ee9c mua l\u1edbn v\u00e0 d\u00e2n s\u1ed1 \u0111\u00f4ng. Tuy nhi\u00ean, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng t\u1ea1i Malaysia, ch\u00fang t\u00f4i c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng LTV c\u1ee7a danh m\u1ee5c \u0111\u1ea7u t\u01b0 l\u00e0 200% ROAS, v\u00e0 \u0111\u00f3 l\u00e0 n\u01a1i ch\u00fang t\u00f4i n\u00ean t\u1eadp trung nhi\u1ec1u th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c. B\u1edfi v\u00ec m\u1eb7c d\u00f9 ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u01a1 s\u1edf b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao b\u1eb1ng, nh\u01b0ng h\u1ecd l\u1ea1i mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n r\u1ea5t nhi\u1ec1u. \u0110\u00f3 ch\u00ednh l\u00e0 lo\u1ea1i th\u00f4ng tin m\u00e0 ch\u00fang t\u00f4i \u0111ang t\u00ecm ki\u1ebfm, v\u00e0 Growth FullStack cho ph\u00e9p ch\u00fang t\u00f4i tr\u1ef1c quan h\u00f3a t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00f4i tin r\u1eb1ng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng LTV Portfolio, hay c\u00f2n g\u1ecdi l\u00e0 Cross-promo LTV, l\u00e0 m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng l\u1edbn nh\u1ea5t m\u00e0 ch\u00fang ta \u0111\u00e3 c\u00f9ng nhau tri\u1ec3n khai. B\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb th\u00eam v\u1ec1 c\u00e1ch ch\u00fang ta \u0111\u00e3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y cho b\u1ea1n kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u0110i\u1ec1u tuy\u1ec7t v\u1eddi l\u00e0 Tenjin \u0111\u00e3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c t\u00f9y ch\u1ec9nh \u0111\u1ec3 thu th\u1eadp t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft cho DataVault, sau \u0111\u00f3 \u0111\u01b0a d\u1eef li\u1ec7u \u0111\u00f3 v\u00e0o Growth FullStack \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 tr\u1ef1c quan h\u00f3a. B\u1edfi v\u00ec, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, nh\u1eefng ngu\u1ed3n l\u1ef1c \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 ch\u00fang t\u00f4i c\u00f3 s\u1eb5n trong n\u1ed9i b\u1ed9. Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c trong qu\u00e1 kh\u1ee9, nh\u01b0ng vi\u1ec7c gh\u00e9p n\u1ed1i t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 l\u1ea1i v\u1edbi nhau l\u00e0 r\u1ea5t kh\u00f3 kh\u0103n. V\u00ec v\u1eady, vi\u1ec7c c\u00f3 t\u1ea5t c\u1ea3 trong m\u1ed9t n\u01a1i, v\u00e0 c\u00f3 m\u1ed9t c\u00f4ng ty am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 c\u00f4ng c\u1ee5 n\u00e0y, v\u00e0 c\u00f3 th\u1ec3 gi\u00fap ch\u00fang t\u00f4i tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ed1 con s\u1ed1 c\u1ee5 th\u1ec3, v\u00ed d\u1ee5, hi\u1ec7n t\u1ea1i ch\u00fang ta ch\u1ec9 c\u00f3 kho\u1ea3ng 90 ng\u00e0y ph\u00e2n t\u00edch danh m\u1ee5c \u0111\u1ea7u t\u01b0. Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 tr\u00f2 ch\u01a1i nh\u01b0 Adorable Home, ch\u00fang ta \u0111ang th\u1ea5y m\u1ee9c t\u0103ng tr\u01b0\u1edfng 35%. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu ch\u00fang ta mua ng\u01b0\u1eddi d\u00f9ng cho Adorable Home, \u0111\u1ec3 h\u00f2a v\u1ed1n, h\u1ecd kh\u00f4ng c\u1ea7n \u0111\u1ea1t ROAS 100%, m\u00e0 th\u1ef1c t\u1ebf ch\u1ec9 c\u1ea7n \u0111\u1ea1t 35% th\u1ea5p h\u01a1n con s\u1ed1 \u0111\u00f3, v\u00ec h\u1ecd s\u1ebd b\u00f9 \u0111\u1eafp cho 35% \u0111\u00f3 th\u00f4ng qua danh m\u1ee5c \u0111\u1ea7u t\u01b0 khi h\u1ecd di chuy\u1ec3n. Do \u0111\u00f3, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p ch\u00fang ta m\u1edf r\u1ed9ng quy m\u00f4. Thay v\u00ec mua ng\u01b0\u1eddi d\u00f9ng v\u1edbi gi\u00e1 $1, ch\u00fang ta c\u00f3 th\u1ec3 mua h\u1ecd v\u1edbi gi\u00e1 $1.30, \u0111i\u1ec1u n\u00e0y m\u1edf ra m\u1ed9t c\u1ea5p \u0111\u1ed9 ho\u00e0n to\u00e0n m\u1edbi. Ch\u00fang ta th\u1ea5y \u0111i\u1ec1u n\u00e0y trong t\u1ea5t c\u1ea3 c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, ch\u00fang ta kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u00e1t h\u00e0nh c\u00e1c tr\u00f2 ch\u01a1i c\u00f3 doanh thu h\u00e0ng tri\u1ec7u \u0111\u00f4 la. Ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e1t h\u00e0nh c\u00e1c tr\u00f2 ch\u01a1i b\u1ed5 sung. Mi\u1ec5n l\u00e0 ch\u00fang mang l\u1ea1i ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u2013 \u0111i\u1ec1u m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a ch\u00fang ta \u0111\u00e3 l\u00e0m trong qu\u00e1 kh\u1ee9 \u2013 th\u00ec ch\u00fang \u0111ang g\u00f3p ph\u1ea7n v\u00e0o thung l\u0169ng danh m\u1ee5c \u0111\u1ea7u t\u01b0 t\u1ed5ng th\u1ec3.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ea1n c\u00f3 l\u1eddi khuy\u00ean n\u00e0o cho c\u00e1c \u0111\u1ed9i kh\u00e1c \u0111ang c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng Tenjin ho\u1eb7c Growth FullStack kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u201cT\u00f4i ch\u1eafc ch\u1eafn s\u1ebd n\u00f3i r\u1eb1ng b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng v\u01b0\u1ee3t qua tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o l\u00e0m. B\u1edfi v\u00ec v\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec. T\u00f4i mu\u1ed1n ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1 theo c\u00e1ch l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, nh\u01b0 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch hai tu\u1ea7n m\u1ed9t l\u1ea7n v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 c\u00f3 v\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u1edbi n\u1ea3y sinh, v\u00e0 xem li\u1ec7u c\u00f3 h\u1ee3p l\u00fd \u0111\u1ec3 t\u00edch h\u1ee3p ch\u00fang v\u00e0o hay kh\u00f4ng. \u0110i\u1ec1u t\u00f4i th\u1ea5y \u1edf Tenjin l\u00e0 h\u1ecd s\u1ebd h\u1ee3p t\u00e1c v\u1edbi b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng n\u00f3 nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a g\u00f3i d\u1ecbch v\u1ee5 <a href=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/pricing\" target=\"_self\">Enterprise package<\/a>. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 r\u1ea5t h\u1eefu \u00edch cho ch\u00fang t\u00f4i. N\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e3 \u0111\u1ea9y nhanh kh\u1ea3 n\u0103ng c\u1ee7a ch\u00fang t\u00f4i trong vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u00e0 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng n\u00f3. B\u1ea1n ch\u1eafc ch\u1eafn n\u00ean suy ngh\u0129 k\u1ef9 tr\u01b0\u1edbc khi h\u00e0nh \u0111\u1ed9ng, nh\u01b0ng c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i ho\u00e0n h\u1ea3o ngay t\u1eeb \u0111\u1ea7u. Ban \u0111\u1ea7u n\u00f3 s\u1ebd kh\u00f4ng ho\u00e0n h\u1ea3o, b\u1ea1n s\u1ebd ph\u1ea3i c\u1ea3i ti\u1ebfn theo th\u1eddi gian gi\u1ed1ng nh\u01b0 c\u00e1ch b\u1ea1n l\u00e0m v\u1edbi m\u1ecdi tr\u00f2 ch\u01a1i di \u0111\u1ed9ng ho\u1eb7c s\u1ea3n ph\u1ea9m, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 ho\u00e0n to\u00e0n \u1ed5n. H\u00e3y thu th\u1eadp th\u00f4ng tin, y\u00eau c\u1ea7u th\u00eam d\u1eef li\u1ec7u v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.\u201d<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/HyperBeard.pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p <\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>H\u00f4m nay, ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a HyperBeard, m\u1ed9t studio ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng hyper-casual, v\u00e0 c\u00e1ch Tenjin h\u1ed7 tr\u1ee3 h\u1ecd trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng kh\u00e1c nhau. \u0110\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 m\u1eddi Alex Kozachenko, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a HyperBeard. \u0110\u1ec3 xem t\u00f3m t\u1eaft c\u1ee7a nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng t\u1ec7p PDF b\u00ean d\u01b0\u1edbi. N\u1ebfu b\u1ea1n mu\u1ed1n\u2026<\/p>","protected":false},"author":2,"featured_media":8258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[87],"class_list":["post-7872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies","tag-datavault"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyperbeard Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how HyperBeard increased portfolio LTV by 35% using Tenjin&#039;s analytics to optimize user acquisition and monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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